Advertising Media

Advertising

Main purpose…

- present message so well that customer will buy the product or accept the idea.

Gives people essential information…

- identifies the product and its special features

- gives its price

- tells where it can be found

- when the business is open

• Print Media

- newspaper

- magazine

- direct mail

- outdoor

- directory

- transit

Directory(Yellow Pages)- inexpensive- found in every home- printed yearly/can’t change

Transit(buses, taxis)- wide audience- defined urban market- subject to defacement

Print Media

http://rds.yahoo.com/_ylt=A2KJkewZSNVNmxIAuZWJzbkF;_ylu=X3oDMTBqaHBscmZmBHBvcwMxMwRzZWMDc3IEdnRpZAM-/SIG=1hj77suqm/EXP=1305852057/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dmagazine%252Bad%2526ei%253Dutf-8%2526fr%253Dsfp%26w=607%26h=841%26imgurl=www.cameronmoll.com%252Fimg%252Fpics%252Fdyson-ad.jpg%26rurl=http%253A%252F%252Fwww.cameronmoll.com%252Farchives%252F001296.html%26size=120KB%26name=The%2BOctober%2B%25E2%2580%259806%2B...%26p=magazine%2Bad%26oid=7da10aa03d21d8af637fdc0bc7039395%26fr2=%26no=13%26tt=3280000%26sigr=11f7crbjt%26sigi=1191dbs2o%26sigb=12aaad3p9%26.crumb=F.O98Wj4y5J

1. Picture

2. Headline

3. Logo

4. Copy

• Television

• Radio

Broadcast Media

Specialty Media

• Relatively inexpensive novelty items with an advertiser’s name on them.

(key chains, calendars, bottle openers, pens, Frisbees, etc.)

- distribution is limited to smaller area

- given to uninterested people

Types of Advertising

Purpose of Advertising1. Inform2. Persuade3 Remind

Types1. Organizational – promote ideas, images, and issues associated with a company or organization2. Product Advertising – used by organizations to sell specific products.

Creative Formats for Advertising

• Slice-of-Life(everyday people)

• Fantasy(Calvin Klein)

• Musical(song about product)

• Technical Expertise(car quality)

• Testimonial(celeb endorsement)

• Lifestyle

(trucks/cowboys)

• Mood or Image

(Hallmark cards)

• Character

(Keebler Elves)

• Scientific Evidence

(Medicine)