Media

Presented by Bobbi Tacoma

And

McLuhan referred to Jazz when choosing the terms Hot and Cold medium

Cool

HOT

COLD

High definition

Low definition

High participation

Low participation

Hot Jazz Cool Jazz

19201950

loud

excluding

soft

Listener involvement

Hot Jazz is highly structuredCool Jazz

is

unstructured

Hot Baby Cool Man

SeducingOverpowering

Changeable

ColdMedia

Telephone ____Cell phone

Television watched in the home. You can do other activities

Cartoon

Seminar

Oral communication Learn by watching and talking

Low data

Tribal

Non specialized

Multiple senses

Film

Linear

High data

Single sense

Lectures

Specialized

Hot Media

Radio

Photograph

Print books

Special trainingVisualPhonetic Alphabet

Mechanical Age Electrical Age

Hieroglyphics Each symbol is whole

The spoken word

The Phonetic Alphabet is fragmented. Letters are put together to complete a whole.

The written word

HOT

COLD

The Radio

Low participation

Hearing dominates and excludes the other senses

Immediate participation

conversation emotional

The Telephone

Hearing and speech makes the

Cold

Hot Hot Hot

The radio is entertainment

The pitch of voice gives true meaning to what is being said

Communication Satellites set people free to wander with their phones-more applications are added to the phone and it becomes a mini computer

Telephone lines are like umbilical cords

Cords Limit movability

Res

trict

ing

The Telephone gets colder

Photography

Cartoon

Needs completion

Com

plet

e

Engages

What you see is what you get

Lack

s de

tail

HOT CO

LD

the

min

d

Film seen in the theater

No need to add data

HOT

Dark space

A place is created To watch m

ovies

Inte

nse

Loud

Need to purchase tickets

Large screen

Has limited availability

Time is set aside to go to the theater

Film seen at home

On television

On

the

inte

rnet

COLD

Rewind

Stop

Replay

Pause

Fast forwardYou can rent,

The viewer has control

buy, or

download

movies

Is available anytime

Film seen on the go

Can be watched wherever you are

COLDER

iPod touch

Tomorrows Technology Today

3-D Movies now called The illusion of depth Personal Movie Theaters Goggles The illusion of 52” television screen

from 9” away

Cinema 21:9 Cinemascope LCD TV No distortion of films

New Hot New Cold

One idea feeds another

“One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.” Marshall McLuhan

• The world is changing• Get on board for the

ride of your life