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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s®: Fueling a Healthy Lifestyle for 20 Years
Natural Pet Treat Company Leads the Way in Product Quality & Sees Continued Growth Durango, CO – In 1995, Zuke’s® founder Patrick Meiering had an “aha!” moment that inspired an authentic and thriving company, which is currently celebrating 20 years in business. During a hike in the Colorado Mountains with his typically energetic dog companion, Zuke, Meiering noticed that his four‐legged friend had become exhausted. Patrick broke off a piece of his energy bar, tossed it to him, and Zuke perked right up. That was when Patrick realized that pets need healthy, all‐natural treats just as much as people do. Motivated by the joy that comes from spending time exploring with his dog, Meiering became committed to creating quality pet treats that support a healthy lifestyle for people and their animals. Zuke’s® first product was Power Bones, a conscious play on PowerBar. Shared Meiering, “There were many products available for human athletes, but there wasn’t the same level of quality for canines.”
From the beginning, making treats with only the finest natural ingredients and no harsh additives or preservatives was a huge priority for Meiering. He designed products to meet what dogs and cats want and need, using only whole food, natural and premium ingredients like chicken, venison, salmon, fruits, vegetables, and the finest‐quality grains and oils. All products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. Zuke’s® treats also contain no by‐products, no meals, no mystery meats, and no artificial flavors. Powered by passionate pet lovers, the company’s unwavering level of commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business.
Celebrating its 20th anniversary, today Zuke’s® is sold in over 7,000 independent pet‐product stores in the United States and Canada. Zuke’s® is also carried by the two largest pet‐supply chains, Petco and PetSmart, along with smaller, regional chains. Natural‐food stores such as Whole Foods Market are another important retail presence for the brand, and Zuke’s® products are also available for purchase online. Early on, the company’s fledgling team realized that Zuke’s® was about much more than healthy treats. They consciously created a company focused on exploring and adventuring with your dog, about the love you get from your cat, and the pursuit of a healthier life that makes pets and people happier. Visit Zuke’s® headquarters in Durango, Colorado, and you’ll see dogs curled up under a workstation or bounding in their backyard creek. The team is driven by the love and care they have not only for their own pets, but
for dogs and cats everywhere. This is what motivated the Zuke’s® team when the company first started,
and it’s what motivates them today. “Zuke’s® has set a high standard in the natural pet treat industry. Leading by example, we’ve helped define the quality standards and expectations of the food people give their pets,” shared Meiering. “Trainers, pet parents, and vets across the country turn to our brand as one they can trust when it comes to pet nutrition. As Zuke’s® grows, we remain true to our original intentions. This ensures that the passion we have for our pets shapes the products we make, the company we continue to become, and world we live in.” Zuke’s® recently joined the Nestle Purina family to support the brand’s continued growth and stays true to its roots and history by operating as an independent company out of Durango with 30 employees.
In memory of Meiering’s beloved chocolate Labrador Zuke who passed away from cancer, Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). Founded by Meiering, the Dog and Cat Cancer Fund has become a shining beacon of hope for many pets and their families. When the financial hardship of caring for a pet with cancer is too much, the DCCF steps in to help fight canine and feline cancer.
Zuke’s® product lineup includes: best‐selling Mini Naturals, new Genuine Jerky, Skinny Bakes, Supers (superfood dog treats), Lil’ Links, Hip Action (offering daily hip and joint support), Z Bones (natural edible dental chew), Power Bones (energy treats for dogs), Z Filets, Jerky Naturals, Cat G‐Zeez, and Cat Natural Purrz. Visit www.zukes.com for more information. Also find the brand on Facebook at ZukesPets and ZukesforCats, follow Zuke’s® on Twitter @ZukesPets, and learn more about pet nutrition at The Dog Blog.
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Media contact:
Sarah Julian Offleash Communications
303‐909‐4919 [email protected]
Zuke’s: A Team of Passionate Pet Lovers Located in beautiful Durango, CO, Zuke’s® has been powered by passionate pet lovers now for 20 years. We are obsessed with experiencing all that life has to offer and believe that being active and exploring the outdoors leads to a healthier and more fulfilling life for both people and their pets. For us, it’s about living life together and fueling those adventures with wholesome nutrition. It all began in 1995 after a hike with his dog Zuke in the mountains near Durango, Colorado. Patrick Meiering noticed Zuke had become exhausted, so he fed Zuke a piece of his energy bar and an industry was born. To this very day, every Zuke’s® product is made with the same love, care and commitment to our pets that Patrick had for Zuke two decades ago. We know that nature provides everything dogs need to live healthy lives, and that’s why a simple, real and wholesome approach to food is at the forefront of every product we pioneer. Zuke’s®: Fuel life off leash.
Core Values The following core beliefs, and our passion for pets, shape everything we do at Zuke’s®. Every day. Be Healthy: Nutrition fuels our pets’ healthy lives and outdoor adventures. So it’s only fitting that we give them treats that support their fun‐loving lifestyle. This is why all of our products are crafted with the health and nutrition of pets in mind. Be Active: Based in Durango, Colorado, we’re passionate not only about pets but also about the outdoors – those big, wide‐open spaces where dogs and their people can go to feel alive. No matter where we live, we can find adventure anywhere. Be Devoted: We aspire to be as devoted to our pets as they are to us. This devotion to living life for and with each other is what motivates us to be the best company we can be. Our passion for pets shapes everything we do at Zuke’s®. Every day.
The Zuke’s® Difference: Quality Treats You Can Trust Consistent Quality: At the most basic level, we wouldn’t feed our pets anything that we wouldn’t eat ourselves and our ingredient selection and sourcing demonstrate that. We’ve been in the treat business 20 years and never had a recall, ever. That speaks volumes about the quality of Zuke’s® treats. You can trust Zuke’s® to continue to provide high‐quality, wholesome treats that support a pet’s health and happiness. Proof is in the pudding. Or, should we say, proof is in the treat?
Stringent Standards: We proudly manufacture all of our treats in the United States and New Zealand. Zuke’s® set the bar high for each of our suppliers to use only the highest‐quality ingredients under stringent U.S. quality standards. Click on any of the product ingredients on our website to see where each one comes from and to learn how it benefits the health of your pet. Premium Ingredients: Zuke’s® believes that real food means real nutrition, real energy and real health, so we only use the best, real meats, fruits and vegetables in our treats. Compare the ingredients from any Zuke’s® treat to what’s in your kitchen pantry and you may be surprised. All of our treats are completely free of the most common allergens – wheat, corn and soy – along with all the fillers, by‐products, artificial colors and flavors. We’ve made more room for the good stuff: natural, easy‐to‐understand, wholefood ingredients. Grain‐Free Choices: We also make a lineup of 100% grain‐free products, which are designed for dogs that have negative side effects from consuming grains. Zuke’s® helped bring awareness to this food allergy issue and pioneer the grain‐free trend, so our consumers are well versed in the benefits of low or no‐grain diets. When we do use grains, they are low‐gluten options like oats and rice. Protein Variety: Many of Zuke’s® treats are made with alternative proteins including lamb, wild rabbit, pork, turkey, duck, salmon and venison. These delicious meats are the primary ingredient in our treats and pack a nutritional punch of protein packed fuel. While some dogs need these substitute proteins because of an allergy to more traditional ones, each variety offers a tasty adventure. Powerful Treats: Zuke’s® treats combine pure protein with antioxidant‐rich wholefood ingredients to offer wholesome and energizing nutrition. No matter what the adventure, be it swimming in a lake, hiking up a mountain or running in the park, Zuke’s® offers trail‐tested recipes with easy‐to‐understand natural ingredients that provide dogs with the fuel to lead the way. Giving Back: In 2001, the company namesake and Chief Canine Officer, Zuke, passed away from cancer. To honor Zuke’s memory and to help families pay for cancer related care, Zuke’s® helped create The Dog and Cat Cancer Fund™. It is an organization that helps pets get life‐saving cancer treatments they need when the pet parent can’t afford the costs. Zuke’s® donates a portion of every sale to this independent non‐profit organization. Since the fund was created in 2007, Zuke’s® support has totaled over $250,000 and directly helped over 200 dogs and cats get cancer treatment. About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s® Launches New Low‐Calorie Skinny Bakes® Treats Line 2, 5 and 20‐Calorie Varieties Added to Guilt‐Free Crunchy Treat Lineup
Durango, CO (July 2015) – Zuke’s®, a natural pet treat company leading the way in pet nutrition, has expanded its lineup of crunchy 10‐calorie Skinny Bakes® treats to include more low‐calorie options with new 2, 5 and 20‐calorie count varieties. The perfect reward for a healthy dog looking to stay lean or for those wanting to get fit, Skinny Bakes® are made in the USA from natural, whole food ingredients that provide high‐quality nutrition. The absence of wheat, corn and soy also makes this vegan and meat‐free treat a good fit for dogs with common allergies. The obesity epidemic is not just affecting people, our pups’ waistlines and health are suffering as well. According to the Association for Pet Obesity and Prevention, more than half the dogs in the U.S. are overweight, and one out of five is obese. Similar to how obesity impacts humans, excess weight on pets can result in a host of health problems, from an increased risk of osteoarthritis, joint problems, insulin resistance and type 2 diabetes, to high blood pressure, heart and respiratory disease, kidney disease, and some cancers. It can even decrease an animal's life expectancy by up to 2.5 years. “With dog weight management an increasing concern, we saw the need for a treat that would set the bar at an even lower calorie count, while keeping nutrition and taste high. Adding to our lineup of Skinny Bakes® is the perfect platform for us to provide pet parents a treat that they can feel good about giving while keeping their dog healthy and active,” shared Zuke’s® Director of Innovation Chris Meiering. The complete lineup includes:
Skinny Bakes® 2’s: Featuring the goodness of yogurt, brown rice, pearled barley, and rice bran baked into every treat, Skinny Bakes® 2’s provide a tiny calorie count that is ideal for toy breeds, training puppies, or larger dogs. Recipes include: yogurt & vanilla, yogurt & honey, and yogurt & maple syrup.
Skinny Bakes® 5’s: Made with scrumptious peanut butter, tasty fruit, rolled oats, pearled barley and rice bran, Skinny Bakes® 5’s are the perfect size and low‐calorie count to reward small and large dogs alike while keeping them happy and lean. Recipes include: peanut butter & blueberries, peanut butter & apples, and peanut butter & cranberry.
Skinny Bakes® 10’s (the original!): Featuring yummy fruits or vegetables combined with wholesome oatmeal, barley and rice bran, Skinny Bakes® 10’s are the perfect treat for medium‐sized dogs looking to stay lean or for pups with a little extra around the waistline. Recipes include: cherry & berry, peanut butter & banana, and pumpkin & sweet potato.
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Skinny Bakes® 20’s: Made with coconut, antioxidant‐rich power berries, brown rice, pearled barley, and rice bran, Skinny Bakes® 20’s are larger treats designed for bigger dogs. Recipes include: coconut & açaí+cranberry, coconut & aronia+cranberry and coconut & pomegranate.
Skinny Bakes® are set to put the kibosh on junky, unhealthy biscuits for dogs. Zuke’s® recommends that pet parents give these treats to their four‐legged friends when exploring outside or sharing quality time together. Each crunchy treat can easily break in half to provide twice as many rewards. Zuke’s® new Skinny Bakes® varieties will be available in late summer 2015 across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an MSRP of $6.99.
About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact:
Sarah Julian Offleash Communications
303‐909‐4919 [email protected]
Zuke’s® Delivers Real Meat Goodness with New Genuine Jerky Steaks™ Savory slices of New Zealand beef with healthy veggies to fuel your biggest adventures
Durango, CO (July 2015) – Zuke’s®, a natural pet treat company leading the way in pet nutrition, is expanding their protein packed Genuine Jerky™ treat line to include a bigger, meatier version with extra vitamins and minerals that has all of the same wholesome qualities with even more nutritional power. Zuke’s® Genuine Jerky Steaks™ are savory slices of 100% grass‐fed New Zealand beef with visible vegetable inclusions that deliver protein, vitamins and minerals to fuel dogs’ biggest adventures.
Made with real, wholesome ingredients you can recognize, Zuke’s® Genuine Jerky Steaks™ bring real‐meat fuel to treat time. Each thick slice starts with pure New Zealand beef rich in omega‐3’s, and is combined with generous visible chunks of carrots, potatoes or sweet potatoes for extra vitamins and minerals. Naturally preserved without the use of added nitrates or nitrites, Genuine Jerky Steaks™ are also completely free of grains, artificial flavors or colors. With its very limited and clean ingredient list, this naturally nutritious treat is one that dogs will totally crave.
“All of our recipes are made with whole food and nutritious, natural ingredients,” says Zuke’s® Director of Innovation, Chris Meiering. “The real meat and visible vegetable inclusions in these innovative jerky steaks provide the protein and extra nutrition that dogs need to fuel their biggest adventures.” Providing pet parents with a simple‐recipe jerky made with real New Zealand beef, Zuke’s® new Genuine Jerky Steaks™ will be available in September 2015 at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an MSRP of $12.99. Genuine Jerky Steaks™ come in beef & carrot, beef & potato, and beef & sweet potato recipes.
About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Pet Lover Participation in Zuke’s® #FuelTheCure Campaign Unlocks $8,000 Donation to The Dog and Cat Cancer Fund
Durango, CO (July 1, 2015) – Zuke’s®, a natural pet treat company devoted to the health and well‐being of all pets, is pleased to announce that participation in its third annual #FuelTheCure social media campaign unlocked an $8,000 donation from the company in support of The Dog and Cat Cancer Fund (DCCFund), a non‐profit organization dedicated to understanding, treating and preventing canine and feline cancer. With this latest contribution, Zuke’s® has donated more than $250,000 to the DCCFund since the organization’s inception in 2007. The #FuelTheCure campaign, which was aimed at celebrating dogs and their love of life, invited Zuke’s® fans to share inspiring photos and videos of their pups in action. For every person who posted and tagged their photo or video with #FuelTheCure during the month of May and June, Zuke’s® contributed $5 to The Dog and Cat Cancer Fund. Zuke’s® total donation amounted to $8,000. Through this cross‐platform consumer engagement, Zuke’s® was able to increase awareness of canine cancer and promote The Dog and Cat Cancer Fund as a resource for families confronted with this deadly disease. With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this donation will help the DCCFund provide much‐needed financial assistance to pet parents whose dogs and cats are suffering from cancer. “Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Innovation and co‐founder of the DCCFund. “This annual campaign is a push to inspire pet owner engagement and support education about a cause that is very near and dear to our hearts. We hope that by involving our fans in this effort, we bring awareness to the fight against cancer and the accessibility of support through organizations like The Dog and Cat Cancer Fund.” The #FuelTheCure campaign is one element of the Zuke’s® brand’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s® beliefs and how the brand is making a difference, please visit http://www.zukes.com/our‐beliefs. About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from
New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter. About Dog & Cat Cancer Fund The Dog and Cat Cancer Fund is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It also funds research grants for the next generation of life‐saving treatments and promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization has directly helped more than 250 animals. The Dog and Cat Cancer Fund is supported by donations from individuals, corporations and government grants.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Bark’s Best Places to Work: The Hunt for Doggone Good Workplaces
Nationwide Search Names the Most Dog‐Friendly Companies in America Durango, CO (March 15, 2015) – In some workplaces, lucky employees are offered a range of enticing benefits—juice bars, daycare, climbing gyms—but, for us, businesses that top the charts open their doors and cubes to dogs. And for those firms who submitted entries to the second annual Bark’s Best Place to Work contest sponsored by Zuke’s®, it’s also a matter of pride. Across the country, companies large and small are proudly flying the dog flag, and that’s a good thing. Dogs in the workplace mean reduced employee stress, increased employee satisfaction and a positive work environment. Not to mention an option to lighten up with a little puppy love when things get harried. As presenting sponsor, Zuke’s® is pretty darned dog friendly itself. As Chris Meiering, Director of Innovation, says, “Our canine companions have an immeasurable impact on the culture of our company and the quality of our workplace. Without dogs under our desks, Zuke’s® wouldn’t be the same.” Each of the three winning firms will receive a year’s supply of Zuke’s® wholesome treats for their canine colleagues. The 2015 Barks Best Places to Work winners were chosen by a panel of judges based on a canine‐
friendly workspace, dog‐driven work policies, and dedication to humane causes. Congratulations to this
year’s winners …
Trupanion, Seattle, Wash. / 400 employees, 227 cats and dogs It’s hard to top Trupanion, a pet insurance company that is owned and operated by people who love animals. Of the 227 dogs and cats who are approved to spend time on‐site, about 150 show up each day—most of them of the canine persuasion. The firm provides its employees with a plethora of pet‐related benefits, including a free pet insurance policy with an enhancement that covers alternative therapies, a dog‐walking service, baby gates and tethers at every cubicle, and a dedicated Pet Team made up of employees with veterinary, training and behavior expertise who provide guidance and review pet incidents. From intern to executive, everyone is expected to know and observe in‐house protocols involving pet health and safety (and the prohibition on squeaky toys).
Etsy, Brooklyn, N.Y. / 600 employees, 50 dogs Connecting the crafty with their customers, Etsy prides itself on its casual and creative work environment. Some of that good vibe can be traced to the company’s canine operations team, manned—umm, dogged—by Sadie, Pierre, Hoover, Milo, Teddy, Tyson, Starbuck and Fish, to name just a few. Employee experience manager Sarah Starpoli says that when Hoover comes over to say “hey,” even email seems rosy. Etsy’s dog‐friendly policy, which has been in place from the e‐commerce site’s beginning in 2005, allows employees’ dogs to wander at will through the company’s headquarters in Brooklyn’s Dumbo neighborhood, and their fans get email updates—“poop911s.” Etsy gives employees time off to volunteer, which many use to lend a hand to humane and rescue groups; it also supports local adoption events. Having dogs at work reinforces the company’s mission, which includes being a “mindful, transparent and humane business,” and making fun part of everything they do.
archer>malmo, Memphis, Tenn. / 160 employees, 25 dogs The advertising/marketing agency—archer>malmo—has been welcoming dogs to the office for the last 15 of its 60‐plus years. This Memphis firm’s open (dog) door policy began in the late 1990s as part of “Bring Your Dog to Work” day; before long, dogs at work were the rule rather than the exception. The company does pro bono projects for local humane and health charities, and individual employees do their bit for the rescue community as well. For example, one of the account managers is a long‐time volunteer with Tails of Hope, assisting with adoption days and fundraisers, and fostering as needed. archer>malmo also makes pet insurance available to its employees, underwriting 10 percent of the premium. The firm counts companion‐animal health businesses among its client base, so—in addition to adding to its feel‐good quotient—archer>malmo’s dogs have been known to provide creative inspiration as well.
About The Bark The Bark is the first magazine devoted to exploring the relationship and bond between people and their dogs. Taking its slogan—Dog is My Co‐Pilot®—to heart, it has become the indispensable guide to the how, why and what of dogs! www.thebark.com About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20
years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s® Genuine Jerky: Tasty Slices of Real Beef Premium Beef Jerky for Dogs; 100% Grass‐Fed New Zealand Beef Good Enough for Humans to Eat
Durango, CO – Zuke’s®, a natural pet treat company that believes in providing four‐legged friends with the best in quality nutrition, offers Genuine Jerky as one of five grain‐free treats in its product lineup. Made with 100% grass‐fed New Zealand beef that is naturally preserved without any added nitrates or nitrites, Zuke’s® Genuine Jerky is more than safe for pets; it is good enough for humans to eat. Shared Zuke’s® Director of Innovation Chris Meiering, “In the last few years, beef jerky has migrated from truck stops to gourmet supermarkets, and while this delicious protein‐packed snack has recently started making headlines as a top human food trend, man’s best friend has always been a loyal fan. Our lineup of Genuine Jerky was designed to take this classic treat for pets to a new, ultra‐premium level.”
Crafted for Zuke’s® in New Zealand, Genuine Jerky is free of grains and made with only the finest natural ingredients. No by‐products, meals, mystery meats, artificial flavors or harsh additives are ever used. A limited ingredient list of grass‐fed beef and savory seasonings formulated to be healthy for Fido’s tummy creates a highly palatable, chewy treat that dogs love. In addition, grass‐fed beef contains less overall fat and more healthy Omega‐3’s than grain‐fed beef. These tasty slices of real meat are available across the country in Original, Barbecue and Teriyaki flavors at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online with a SRP of $9.99.
About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s® Z‐Bones: Dogs Brush with Fruits & Veggies Highly Digestible Dental Chews Freshen Breath & Clean Teeth; Ingredients Loaded with Antioxidants
Durango, CO – Do you want to help your dog’s dental hygiene without hurting his tummy? So does the pet‐loving team at Zuke’s®! That’s why they created Z‐Bones: edible, grain‐free dental chews that fight doggie breath and clean teeth the natural way, with whole food fruits and vegetables.
Made of a pea and potato‐based protein, Zuke’s® Z‐Bones are highly digestible, and thanks to an ingredient list containing nutrient‐rich apples, carrots and cherries, every bite is loaded with healthy antioxidants. Alfalfa, parsley, rosemary and fennel naturally freshen breath by supporting digestion, while the product’s ideal texture helps polish teeth and maintain healthy gums.
Forget the fake mints or unhealthy remedies. Made in the USA, Z‐Bones support a clean mouth and fresh breath by scraping and polishing dog's teeth without the use of wheat gluten, cornstarch or synthetic chlorophyll. In addition, the product is fortified with vitamins and minerals and completely free of chemicals, color dyes, harsh additives, or preservatives. Fido can enjoy one Z‐Bone a day and choose from the following flavors: clean apple crisp, clean carrot crisp, and clean berry crisp. Zuke’s® Z‐Bones are available in four sizes to accommodate dogs 10lbs or larger. These include: Mini Z‐Bones for dogs 10‐25lbs (.45oz), Regular Z‐Bones for dogs 25‐60lbs (1.5oz), Large Z‐Bones for dogs 60‐90lbs (2.5oz), and Giant Z‐Bones for dogs 90+lbs. (3.88oz). Zuke’s® Z‐Bones are available across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an SRP of $1.29 to $6.69 for individual bones and $18.99 for a multi‐count pouch. About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s® Mini Naturals: Train Well, Treat Often Low Calorie, Moist Dog Treat Free of Common Allergens and Made with Whole Food Antioxidants
Durango, CO – A well‐behaved, attentive dog is the sign of a pet parent who cares. But how did they get that way? Patience, persistence, and treats impossible to resist! That’s where Zuke’s® Mini Naturals comes in. The leading treat for dog trainers across the country, these highly palatable, moist dog bites are small in size, ideal for any age and breed, and have a mouthwatering formula that completely captivates dogs. Within seconds of catching a whiff of a Mini Natural, Fido is focused, excited, and ready to learn new tricks.
At only 3 ½ calories per treat, Zuke’s® Mini Naturals make it okay to deliver rewards frequently when training. In addition to helping doggy’s waistline stay trim, this naturally delicious treat features added vitamins and minerals, along with whole food antioxidants from nutrient‐rich cherries, rosemary and turmeric to support a healthy lifestyle. Zuke’s® Mini Naturals are also completely free of harsh additives, preservatives, and common allergens like wheat, corn and soy. Shared Zuke’s® Director of Innovation Chris Meiering, “At Zuke’s®, we completely understand the desire to reward our dogs without giving them large amounts of unhealthy, empty calories. Mini Naturals combine quality nutrition with low‐calorie goodness and creative flavors, keeping training time exciting. We’re giving pet parents and trainers a treat they can feel proud to give to their dogs.”
Made in the USA, Zuke’s® best‐selling lineup comes in a variety of quality proteins, including: roasted chicken, delicious duck, roasted pork, wild rabbit, savory salmon, and fresh peanut butter. No by‐products, meals, mystery meats, or artificial flavors are ever used. Zuke’s® Mini Naturals are available across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an SRP of $5.79 for a 6oz package and $13.99 for a 16oz package. About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one.
All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Zuke’s® Hip Action: Always Keep Exploring Moist Treats Support Hip and Joint Function with Glucosamine, Chondroitin and Eggshell Membrane
Durango, CO – From the playful puppy stage to the golden doggy years, Zuke’s® creates products to help dogs and their people stay active and keep exploring in every phase of life. Zuke’s® Hip Action helps maintain hip and joint function with the natural goodness of glucosamine, chondroitin, whole food antioxidants, and eggshell membrane. Co‐factor vitamins and minerals are added to this moist and delicious dog treat to support absorption. Each of the beneficial nutrients and antioxidants in Hip Action play a specific role toward relieving current pain or preventing future issues. These include:
Glucosamine and Chondroitin: 300mg of glucosamine per treat act as building blocks in the synthesis and maintenance of joint cartilage, while 50mg of chondroitin per treat inhibits enzymes that cause inflammation in the joints.
Whole food antioxidants: Naturally powerful berries, herbs and seeds, including cherry, blueberry, rosemary, turmeric, and sesame seed help fight inflammation and oxidative damage from free radicals.
Egg Shell Membrane Meal: This ingredient is loaded with naturally occurring nutrients that provide structural support and inhibit the production of chemicals in the body that cause inflammation and pain. It’s also rich in collagen, which has been shown to facilitate the healing of damaged joints.
Made in the USA and free of common allergens like wheat, corn and soy, Zuke’s® Hip Action is easy‐to‐feed and supports mobility without pills, liquids or powders. Delicious roasted chicken, roasted beef, and peanut butter varieties provide appealing protein choices. It’s also safe to eat in large quantities (like the whole bag!) because it’s made of natural ingredients. Zuke’s® Hip Action is available across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an SRP of $8.99 per 6oz bag and $18.99 for a 1lb bag.
About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest
natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact: Sarah Julian
Offleash Communications 303‐909‐4919
Dogs Power Up with Superfoods! Zuke’s® Supers Pack Antioxidant‐Rich Berries, Betas and Greens into Delicious Snacks
Durango, CO – Zuke’s® brings powerful whole‐food fruits and vegetables to our four‐legged friends in its lineup of Supers. Made with a special, nutrient‐dense formula that is packed with antioxidants and added vitamins and minerals, Zuke’s® Supers are designed to boost energy and maintain good health. These highly palatable and incredibly delicious soft dog treats feature the following superfoods: cranberries, blueberries, raspberries, blackberries, cherries, green beans, spinach, broccoli, peas, asparagus, pumpkin, carrots, sweet potatoes, butternut squash, and apricots. Varieties include: Tasty Greens Blend, Yummy Berry Blend, and Yummy Beta Blend. Zuke’s® Supers are also a perfect treat for dogs with a gluten sensitivity. Each recipe is free of the common doggy allergens wheat, corn and soy and made with low‐gluten oats.
“Whether it’s an afternoon of high‐flying jumps or running circles in the backyard, Zuke’s® Supers are designed to keep dogs going strong with the power of berries, betas and greens,” shared Zuke’s® Director of Innovation Chris Meiering. “Made in the USA, Supers combine nature’s finest, dog‐friendly ingredients to support Fido’s healthy lifestyle.” Zuke’s® Supers are available across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an SRP of $6.99 for a 6oz package.
About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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Media contact:
Sarah Julian Offleash Communications
303‐909‐4919 [email protected]
Zuke’s® Power Bones: Energy for Active Dogs Flagship Product Lineup is Packed with Protein, Superfood Carbs, and Healthy Antioxidants
Durango, CO – Zuke’s® founder Patrick Meiering was on a hike when he noticed that his typically energetic dog companion, Zuke, had become exhausted. He broke off a piece of his energy bar, tossed it to him, and Zuke perked right up. It was then Patrick realized that pets need healthy, all‐natural treats just as much as people do. This was the inspiration for Zuke’s® flagship product, Power Bones.
Developed in 1995 to provide quality nutrition to canine athletes, Zuke’s® Power Bones (a conscious play on PowerBar) are still the perfect treat to keep your pooch energized and ready for adventure. Loaded with pure protein and superfood carbohydrates, Zuke’s® Power Bones support strong muscles and peak performance. Tasty chicken, beef and fresh peanut butter are combined with apples, carrots and sweet potatoes. In addition, cherries, coconut oil, rosemary and turmeric provide antioxidants to promote a healthy lifestyle. Shared Zuke’s® Director of Innovation Chris Meiering, “Zuke’s® Power Bones are the perfect blend of nature’s ingredients to help your dog power up before, sustain during, and replenish after exercise.”
Made in the USA and free of the common allergens wheat, corn and soy, Zuke’s® Power Bones are available in the following flavors: Tasty Chicken Recipe, Tasty Beef Recipe, and Fresh Peanut Butter Formula. The product lineup is sold across the country at pet‐supply chains, independent pet‐product stores, natural‐food retailers, and online for an SRP of $6.99 for a 6oz pouch. About Zuke’s® Located in Durango, Colorado, Zuke’s® is a leader in the natural pet treat category. Named after founder Patrick Meiering’s beloved Labrador Retriever, Zuke’s® has been powered by passionate pet lovers for 20 years. The Zuke’s® team is driven by the joy that comes from exploring with their dogs and from the pursuit of a healthier life that makes pets and people happier. Creating treats with only the finest natural ingredients and no harsh additives or preservatives has been a priority at Zuke’s® since day one. All of Zuke’s® products, with the exception of the new Genuine Jerky featuring 100% grass‐fed beef from New Zealand, are made in the USA. The company’s unwavering commitment to product purity and quality helped Zuke’s® become a successful, sustainable, and philanthropic business. Zuke’s® donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). For more information, visit www.zukes.com and learn more about pet nutrition at The Dog Blog. You can also find Zuke’s® on Facebook and Twitter.
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