35
YOUR BRAND STORY, . Media Across New Jersey
WE ARE
We are the leading out of home media company in North America, with a major presence in the top 25 U.S. markets, plus prime holdings in Canada.
We are a connected, data-enabled network of over 400,000 billboard, transit, and digital displays, plus a mobile offering; all providing engaging ways for your brand to reach the on-the-go consumer.
Always on. Always innovating. Always connecting. Always going all OUT for customers.
YOUR BRANDSTORY,
TOLD ON OUR CANVASES.
4 Last Revised 06/08/17
Creatively Impactful
OUTFRONT Media delivers the best inventory in the country. This serves as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.
Contextually Relevant
OUTFRONT’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.
Media Amplifier
The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan. Additionally, we are the most effective driver of mobile, social and digital engagement.
Why OUTFRONT Media?
il t k5973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
The Consumer is Mobile.
Source: USA TouchPoints, 2014.1, © 2015 RealityMine
Consumers are mobile, increasingly on-the-go and always connected to their smartphones.
70% of our waking hours are spent outside the home and 68% of consumer mobile use is done on the go.
This behavior has made location the BEST indicator of consumer intent.
The OUTFRONT Mobile Network provides the happiest media marriage on the block—OOH and mobile! Reach consumers with an impactful brand building message on OOH, coupled with a mobile one-to-one engagement on their smartphone, communicating the actions the brand wants them to take.
100
0
20
40
60
80
Any OOHMedia
TV Computer MobileTablet
AM/FMRadio
PrintNewspaper
OOH’s Reach Tops Every Other Medium Mobile Ranks Fourth
OOH is the best primer for mobile.
% ofPopulationReached
99%96%
84%75%
69%
15%
6973.575.6000 / OUTFRONTMedia.com Copyright © 2017 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
Millennial MeetUp.
Millennials are outside the home more than ever! In fact, 86% drive
to work and city dwellers take public transportation more so than their baby
boomer counterparts. Influence this elusive connected, and social audience segment
when they are making decisions… where to go, what to eat, what to buy! Key startups
and millennial facing brands are already using OUTFRONT to build their brands.
7973.575.6000 / OUTFRONTMedia.com Copyright © 2017 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
Audience Segmentation.
OUTFRONT connects brands to their target audiences, nationwide. Whether that audience be the techy, the business executive, the hipster, or the mom, OUTFRONT has it covered. Customized audience packages ensure brands reach the right consumer, at the right time, with the right messaging.
8 Last Revised 06/08/17
OOH Sparks Engagement!
Adults say that they’ve seen an OOH ad in the
past month
out of10
8Watched a TV
program advertised
19%
Watched a movie
20%
Visited a restaurant advertised
21%
Searched for brand info
35%
Accessed a coupon/discount code
22%
Visited a website that was advertised
22%
Downloaded/viewed the app
15%
Talked about a product advertised
26%
And among those who have seen an OOH ad:
Source: USA Touchpoints Billboard Study, OAAA
9 Last Revised 06/08/17
Blocking? No, Tackling.
Always on and never susceptible to ad skipping or bots, OOH happens before key conversions take place, whether they be in brick and mortar or online.
OOH Mobile Shopping Activity Exposure by medium in the hour before mobile shopping activity
OOH Influences Purchase ActivityExposure by medium during purchase activity
0
10
20
30
40
Any OOHMedia
Transit/BulletinsStreet Furniture
Television Place Based AM/FM Radio Print Newspaper
43%
16% 12%10% 8% 1%
Any OOHMedia
Transit/BulletinsStreet Furniture
Television Place-Based AM/FM Radio Print Newspaper0
10
20
30
40 43%
36%
27%
23%
12%3%
2014
Source: USA TouchPoints, 2014, © 2015 RealityMine
10 Last Revised 06/08/17
OOH Drives Digital Engagement.
In 2015, the OAAA set out to show the media community that OOH impressions are impactful, targeted and above all, REAL.
> 1,400 units across 20 markets
> CTA: Visit FeeltheReal.com
> In seven weeks, the ads drove 27,061 unique visitors to the site
> 40% were media professionals, the target audience
> During the flight, OOH reported 2% incremental growth in sales, amounting to $23.3 million, an ROI of 7x the investment
As an extension, the OAAA released a “Vote to Count” campaign in 2016, driving potential voters to VoteToCount.com, where they could register.
11 Last Revised 06/08/17
Drive ROI For Your Brand.
COST PER THOUSAND
100
0
20
40
60
80
Billboards WithOutdoor
Live TV Internet MobileApp/Web
WithOutdoor
WithOutdoor
WithOutdoor
Radio WithOutdoor
SocialNetworking
Avg
. Day R
each
(%
)
+17%+65%
+303% +203% +41%
Source: OAAA.org, 2013
Shelter
Poster
OOH
$40
$30
$20
$10
CABLE
Bulletin
Network
Daily
Interconnect
Business
Zoned SpotNEWSPAPER
ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO
Source: USA Touchpoints Billboard Study, OAAA
12 Last Revised 06/08/17
1 New York-Newark et al, NY-NJ-PA 15,806,405 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●2 Los Angeles-Long Beach, CA 10,363,815 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●3 Chicago, IL 7,322,541 ● ● ● ● ● ● ● ● ● ●4 Dallas-Forth Worth-Arlington, TX 5,239,799 ● ● ● ● ●5 Houston-The Woodlands, TX 4,885,987 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,783,986 ● ● ● ● ● ● ● ● ● ● ● ●7 Philadelphia, PA 4,727,310 ● ● ● ● ● ●8 Washington, DC-VA-MD-WV 4,720,493 ● ● ● ● ● ● ● ● ●9 Atlanta, GA 4,298,956 ● ● ● ● ● ● ● ● ● ● ● ● ●10 Boston-Cambridge-Newton, MA-NH 3,811,087 ● ● ● ● ● ● ● ● ● ● ●
11 San Francisco-Oakland, CA 3,714,911 ● ● ● ● ● ● ● ● ● ● ●
12 Phoenix-Mesa-Scottsdale, AZ 3,457,429 ● ● ● ● ● ● ●13 Detroit-Warren-Dearborn, MI 3,332,255 ● ● ● ● ● ● ●14 Riverside CA 3,307319 ● ● ● ●15 Seattle-Tacoma-Bellevue, WA 2 909,229 ● ● ●16 Minneapolis - St. Paul, MN 2 698,084 ● ● ● ● ● ●17 San Diego-Carlsbad, CA 2,563,295 ● ● ● ● ●18 Tampa St Petersburg, Fl 2 374,159 ● ● ● ●19 Baltimore-Columbia-Towson, MD 2 188 674 ● ●20 St. Louis, MO-IL 2 177,675 ● ● ● ● ●21 Denver-Aurora-Lakewood, CO 2 157,155 ● ● ● ● ●22 Pittsburgh, PA 1,903,444 ● ●23 Orlando-Kissimmee-Sandford, FL 1,859,297 ● ● ● ● ●24 Portland-Vancouver, OR-WA 1,852 687 ● ● ●25 Charlotte-Concord, NC-SC 1,843,603 ● ●
28 Cinc nnati H-K -IN 1
Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+
Speciality Commuter Rail & Subway
Posters & Junior Posters
Mobile Network
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603
g , , ,
, ,
, ,
3
38 P W i RI 1 28 0 8
39 Milwau ee W k sh WI 1 2 5 977 40 k i 1 122 4 7
41 Okl ho a City OK 1 024 675
4 Memphi TN M AR 1 07324
43 Ri h n VA 993 380
44 o isv l KY IN 98 275
45 N O t i LA 984 141
46 Ha tf rd-We t 962 897
47 R i C 958 147
48 Buffalo Ch k 906 516
49 Birm ngh m Hoo AL 883 982
50 h Y 855 479
Top 50 Markets
13 Last Revised 06/08/17
● ●
C c
●
28 C n nati OH-K -IN 1 6
Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+
Speciality Commuter Rail & Subway
Posters & Junior Posters
Mobile Network
● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available
43 603
Top 50 Markets
g
tland Vancou er 1,852 687 ● ● ●
26 San Antonio-New Braunfels, TX 1,780,935 ● ●27 Sacramento-Roseville, CA 1,741,842 ● ● ● ●28 Cincinnati, OH-KY-IN 1,647,337 ●29 Las Vegas-Henderson-Paradise, NV 1,615,337 ● ● ● ● ● ● ●30 Cleveland-Elyria, OH-KY-IN 1,615,309 ● ● ●31 Kansas City, MO-KS 1,577,229 ● ● ● ● ●32 Columbus, OH 1,545,222 ● ● ● ● ●33 San Jose-Sunnyvale, CA 1,525,784 ● ● ● ● ● ●34 Austin-Round Rock, TX 1,518,122 ●35 Indianapolis-Carmel-Anderson, IN 1,500,259 ● ● ●36 Nashville-Davidson, TN 1,406,121 ● ● ●37 Virginia Beach, VA-NC 1,342,960 ● ●38 Providence-Warwick, RI-MA 1,287,098 ● ● ● ●39 Milwaukee-Waukesha, WI 1,205,977 ● ●40 Jacksonville, FL 1,122,497 ● ● ●41 Oklahoma City, OK 1,024,675 ●42 Memphis, TN-MS-AR 1,07,324 ● ● ●43 Richmond, VA 993,380 ● ●44 Louisville, KY-IN 989,275 ● ● ● ● ●45 New Orleans-Metairie, LA 984,141 ● ● ● ●46 Hartford-West Hartford, CT 962,897 ● ● ● ● ● ●47 Raleigh, NC 958,147 ● ● ● ●48 Buffalo-Cheektowaga, NY 906,516 ● ● ●49 Birmingham-Hoover, AL 883,982 ●50 Rochester, NY 855,479 ● ● ●
U S. Census 2016 opyr ght © OUTFRONT M dia In
MEDIA ACROSS NEW JERSEY.
15 Last Revised 06/08/17
Why OUTFRONT New Jersey?
Audience
OOH can be targeted by market, neighborhood and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In New Jersey, OUTFRONT Media reaches 98.5% of the DMA consumers weekly.
Location
As location infiltrates all media formats, OOH remains the most established location-based expert. OUTFRONT’s targeted locations allow brands to maximize on the recency of messaging—prompting purchases in that moment, especially on mobile devices! Whether it is down the shore or hip and trendy areas of Hoboken, we have you covered.
Viewability
OOH is 100% viewable. Our inventory reaches consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure that your brand’s story is seen in an impactful way, throughout the state of New Jersey, with OUTFRONT Media.
16 Last Revised 06/08/17
Source: US Census 2016; ChooseNJ: Rankings
New Jersey Overview
Highest Population Density,
in the U.S. with over 15.7 million people and a median HHI of $74,271, 2nd highest in the country. Known as “The Garden State,” New Jersey is the center for biopharmaceuticals, manufacturing, healthcare and technology—making New Jersey one of the most innovative states in America. In addition to having New York City and Philly in such close proximity, New Jersey attracts tourists as well hosting over 90 million visitors a year for its endless shoreline, luxurious shopping malls, culinary/dining experience, and various entertainment venues.
Why NJ?
Home to 19 Fortune 500 companies
4th highest concentration of millionaires per capita.
3 out of the top 10 US counties by median income
are in NJ.
Ranked #1 for biotech growth potential.
New Jersey ranks #3 most connected state in the U.S.
Newark Bulletin on Rt. 1&9 enroute from the Newark International Liberty Airport.
17973.575.6000 / OUTFRONTMedia.com Copyright © 2017 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
African American 11.8%
Asian 10.6%
White 53.6%
Other/Mixed 2.2%
Avg time spent traveling to
work one way
Avg total miles traveled
past week
Drive alone or carpooled
White-collar occupation
Blue-collar occupation
Employed
New Jersey15.7 Million
CBSA
51% 19 min. 10%
49% 82% 60%
College degree or higher
Female
Male
38% 149 mi. 40%
New Jersey Profile
Source: Scarborough Research 2016, New Jersey Metro (13 Counties).
18 Last Revised 06/08/17
CONTENTS
Digtial Billboards . . . . 20-23 Digital Bulletins . . . . .20 Digital Posters . . . . . 22
Street Furniture . . . . . 30-32 Phone Kiosks . . . . . 31
Static Billboards . . . . . 24-28 Bulletins . . . . . .24 Posters . . . . . . .26 Junior Posters . . . . .28
Mobile Network . . . . . 33-34
20973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging.
Digital BulletinsNew Jersey - Billboards
> 20’H x 60’W > 16’H x 60’W > 14’H x 48’W > 10’6H x 36’W > 10’H x 30’W > Spot Length: 8 or 30 seconds
Product Information:
> See map for complete coverage
Coverage:
21973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Digital Bulletin Coverage
22973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
With the same capabilities of Digital Bulletins, Digital Posters allow for real-time neighborhood penetration to those hard to reach areas where Digital Bulletins are zoned out. Digital Posters provides the ability to reach local traffic with up-to-date messaging triggered by monitored client inputs, time of day, weather and other forms of data.
Digital PostersNew Jersey - Billboards
> LED Size: 10’6’H x 22’W > Spot Length: 8 seconds
Product Information:
> See map for complete coverage
Coverage:
23973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Digital Poster Coverage
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Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points
throughout the New Jersey area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.
BulletinsNew Jersey - Billboards
> 14’H x 48’W > 20’H x 60’W > 16’H x 60’W > Odd Sizes > Sizes vary by location > Extensions available
Product Information:
> See map for complete coverage
Coverage:
25973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Bulletin Coverage
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New Jersey - Billboards
Posters
Located on major arterials and surface streets, Posters allow advertisers to completely saturate their chosen markets in a cost efficient way. Achieve dramatic large-scale impact and frequency with
multiple units strategically located to maximize your advertising potential. Neighborhood penetration and demographic specific locations bring your ad directly to your audience.
> 10’5H x 22’8W
Product Information: > See map for complete coverage
Coverage:
27973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Poster Coverage
28973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Junior Posters
Located along secondary roadways and in urban areas, junior posters extend brand awareness and offers point-of-purchase opportunities on the local level to vehicular traffic and pedestrians. Their
smaller canvas allows these signs to infiltrate in local neighborhoods, where bulletins and posters are zoned out.
> 5’H x 11’W
Product Information: > See map for complete coverage
Coverage:
29973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Billboards
Junior Poster Coverage
31973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
Located in Hoboken’s busy intersections, these high quality street-level displays provides comprehensive coverage, reaching the full spectrum of Hoboken’s diverse, hip and trendy population.
Phone KiosksNew Jersey - Street Furniture
> Verticals (50”H x 26”W)
Product Information:
Coverage: > Hoboken, NJ > See map for complete coverage
32973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
New Jersey - Street Furniture
Phone Kiosks Coverage
34973.575.6000 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 06/08/17
Mobile NetworkGeofencing
New Jersey - Lifestyle
Nation Wide
Combine the power of OOH with mobile to create new awareness and engagement opportunities with your target audience. OOH and mobile have a natural synergy, with OOH serving as the BEST primer for mobile engagement.
185 US Highway 46 W - Fairfield, NJ 07004
973.575.6900
OUTFRONTmedia.com
