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What is Media Literacy?
Renee HobbsTemple University
Philadelphia PA
Citizen
Educator
Parent
Our Love/Hate Relationship with Media & Technology
Self
Instant Message, Instant Girlfriend
By ROGER HOBBS
For several years I had a problem unusual among Internet geeks: I had too much success with women. I used the Internet as a means of communication with women I had already met offline in order to overcome my social awkwardness and forge romantic relationships.
Sounds healthy? It wasn’t.
It started in my sophomore year in high school…
May 25, 2008
I was blinded by the common belief that somehow a relationship forged on the Internet isn’t real. When I saw that fated text message — “I love you” — I realized the truth. The Internet is not a separate place a person can go to from the real world. The Internet is the real world. Only faster.
May 25, 2008
Instant Message, Instant Girlfriend
What are Media?
TECHNOLOGY
TOOL: A resource that helps you do or make
things
TECHNOLOGY
TOOL: A resource that helps you do or make
things
TECHNOLOGY
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
Current EventsEntertainmentScienceWorkFashionPoliticsMathHistoryNatureMoneyLove/RomanceHealthStories about life
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make
things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
What is Media Literacy?
Media Literacy is an Expanded
Conceptualization of Literacy
SPEAKING & LISTENING
READING & WRITING
CRITICAL VIEWING & MEDIA COMPOSITION
--Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)
Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action
ACCESS ANALYZE/EVALUATE
COMMUNICATEACT
The Literacy Spiral
Media Literacy as Literacy for the Information Age
ACCESS ANALYZE/EVALUATE COMMUNICATE ACT
A Process of Healthy Decision-making
Useful for exploring many health topics including: Substance abuse Aggression and bullying Gender and racial representations Relationships and sexuality Nutrition, fitness, body image and weight management Media addictions and media in family life
http://mediaeducationlab.com
The purpose of media literacy education is to
help individuals of all ages develop the habits of inquiry andskills of expression that they need
to be critical thinkers, effective communicators and
active citizens in today’s world.
--Core Principles of Media Literacy Education, AMLA, St. Louis (2007)
http://mediaeducationlab.com
Building Analysis and Critical Thinking Skills with theMedia Literacy Remote Control
Promoting Habits of Inquiry
Promoting Habits of Inquiry
Authors &
Audiences
Authorship: Who made this?
Purpose: Why was it made? Who is the target audience?
Economics: Who paid for it?
Impact: Who benefits from this? Why does this matter to me?
Response: What kinds of actions might I take?
Messages & Meanings
Content: What is this about? What values and points of view are expressed? What is omitted?
Techniques: How was this constructed? What tools and techniques were used?
Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?
Promoting Habits of Inquiry
Representations & Realities
Representation: How does this message represent its subject?
Context: When was this made? Where or how was it shared?
Credibility: What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?
Promoting Habits of Inquiry
Promoting Habits of Inquiry
http://mediaeducationlab.com
CONTACT: Professor Renee Hobbs, Ed.D.Temple UniversityPhiladelphia PA 19122
Email: [email protected]: (215) 204-4291Web: http://mediaeducationlab.com