PRESENTER

VARDA SHAIKH1310-BBA027

BBAIII

PRESENTATION TOPICMEDIA__AS A STRONG TOOL

IN THE DEVELOPMENT OF A COUNTRY

CONDUCTING BY: SIR BADAL .

MEDIA..?• Plural form of ‘MEDIUM’.

“AN intermediate state through which we connect to the world”

TYPES OF MEDIA

1.PRINT MEDIA

Newspapers, magazines etc.

2.AUDIO MEDIA

Radio.

3.AUDIO-VIDEO MEDIA

Television, internet.

NOW ROLE OF MEDIA IN THE DEVELOPMENT OF A COUNTRY

1.AS A MOTIVATORIT promotes informative programs like

Bazm-e-tariq aziz show , one of the oldest & most informative programs of the tv.

Khabarnak in which serious political issues discuss in light humor.These programs motivate people to take part in it & be a part of

discussion.

• Another program like Inaam ghar which aired on geo tv, awarded BBA SCHOLARSHIPS to the eligible students in order to motivate them, make them independent.

In that way it take a part in the development of a country by prevailing +ve message among the people.

2.HIGHLIGHT SOCIAL ISSUES

It also highlight social issues like program Sar-e-aam which aired on ary news, work on such issues which create disturbance in the society & then take a stand for it.

• Highlighted the serious issues. • Help to eliminate social evils.• Bring peace.

Another program broadcast from FM98.6 named DadaPota show,

• Specially very helpful for the businessperson.• helps to create awareness by highlighting important issues.• Discussion on regional business political and economic

development of a country in a very light mood.

3. BRING AWARENESSA 2005 earthquake caused great destruction in

Pakistan. • Newspapers, radio, television appealed for the needy,

highlighted their problems.• Due to which millions of people donate open heartedly.

It is the media who hold Pakistan , & did not let it down.

ELECTION AWARENESS CAMPAIGNS

Promoting those programs which bring awareness.•Make people to think about whom they have to select.

•Help to build a +ve image of our country in the world.

IT is the effort of media which together help to develop our country

•By promoting +ve message through informative programs among the mass.•Highlighting social issues to get people know their problems and their solutions.•Bring awareness by promoting election campaigns.•Give a hand to the needy in need.