Media Business Information Management and MetadataProf. Dr. Artur Lugmayrlartur@acm.org

www.tut.fi/emmi

EMMi Lab. Entertainment and Media Management

Lab. Novi Research Center – Turning

knowledge into value Tampere University of Technology (TUT)

Tampere, Finland

http://www.tut.fi/emmi

Creative Digital Media Business Information Management and Production Systems

Agenda Business Information Management Media + Business Information

Management Applications & Services Metadata Conclusion

Communications media and services are the 3rd largest IT spenders with a 4.4% growth rate

Business Information Management

• Information quality• Transformation process• System theory• Information types• Records management• Information lifecycle• Information orientation

Information

• Productivity paradox• E-commerce and e-business• Computer science• Metadata• Standards

Technology • Information orientation• Perception of information quality• Responsibilities, structure and

organization culture• Skills development• Developing strategies• Legal constraints

People

The process of managing information as a strategic resource for improving organizational performance. This process involves

developing strategies and introducing systems and controls to improve information quality to deliver value.

D. Chaffey, and G. White, Business Information Management, Pearson Education Ltd., 2005

• Data• Information• Knowledge• Wisdom • Software

• Systems• Infrastructure• Hardware• Telecommunications

• Employees• Customers• Suppliers• Government

Media Segments

Broadcasting

Newspapers &

Magazines

Production

Industries

Advertising and

Ad Agencies

Print Publishin

g

Internet & New Media

Gaming

Business Activities and Processes

Sales & Marketing

Finance

Media Supply Chain

Digital Rights Management and Royalties

Workflow and Asset

Management

Human Resource

Management

Product Life Cycle

Management

Customer Relationship Management

Supplier Relationship Management

• Media Economics• Organizational Performance• Creation of Value & Quality• Convergence

• Audience• Society• Public policy &

regulation• Creative

environments• Labor unions• Stakeholders• Media

management• Media culture• …

• Media• Aesthetics• Communication of

information• Content formats• Editing• Media studies• Messages• Media as a product• …

• Content• Distribution• Networks• Dedicated

hardware• End2End• …

People

Information

Technology

Media

Two Approaches & Viewpoints

Media AND Business Information Management

Media IN Business Information Management

Application Areas and Scenarios Marketing and targeted marketing for

media services and consumer feedback management

Social media analysis and marketing Customer intelligence either in real-

time / non-real-time Digital content End-to-End Understanding audiences,

advertisement statistics, audience trends, and audience preferences

Data warehousing Digital archiving & asset management Subscriber management & marketing Personalized and individualized

offerings to increase consumer loyalty Target niche groups and create new

revenue streams Increase revenue from intellectual

property (IP) rights and royalties Financial performance management Collaborative productions

Advertisement management, placement, and scheduling

Workflows for new capturing technologies, and techniques

Copyright, IP and royalty management Cost efficient productions by keeping

creativity and quality Integration of ‘analogue’ and ‘digital’

media product sales Customer service management &

analytics Optimization of cross-media offerings

and distributions via new channels Long tail-content management Innovative and new pricing and billing

models Live event management Operational efficiency and cost savings Management reporting & analytics and

decision making support Integrate supply chain management

with financial performanceCollected from various sources e.g. SAP, IBM, Google search

Metadata Interoperability – the ‘glue’ between systems ‘Data core’ of any information architecture Graphical website as ‘front-end’ From a content centric workflow to a data centric workflow

Enabler for domain specific production workflows Closes the feedback loop between consumer and content producer Semantic adds meaning to services and applications search – query – annotate – tag – index Seamless integration of devices

Adaptive and scalable content distribution Automation of the value-chain Adds Quality of Experience (QoE) Changes the way of working Core of ERPs, SCM, CRM, HRM, …

Examples: W3C XML as core standard, and standard for web-deployment MXF in TV productions and motion picture productions HL7 in health care

Conclusions

Media Business Information Management

Managing of media as product and resource including its related strategic and managerial activities to improve the organizational performance of a media firm along with traditional information management. This process involves developing strategies, systems and activities to improve media

from a managerial viewpoint and adding value to media products.

Metadata

Domain specific and application oriented metadata IS SIMPLY the core of any business information management system in media business

information systems – W3C’s standards apply in front-ends

However, still THE end-to-end metadata standard is missing…and it will not be MPEG-21….

Contact Prof. Dr. Artur Lugmayrwww.tut.fi/emmilartur@acm.org

www.ambientmediaassociation.org

Technical Committee on “Entertainment Computing” TC 14 of the International Federation for Information Processing (IFIP).