Media Coverage and Analysis Report Date: December 10, 2014

Vancouver Opera - StickBoyTone Quality Ratings

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Notes

1-Dec-14 infotel.ca National CDN Website 10,000 ! ! ! ! ! VIDEO: Opera takes on bullying based on Penticton poet's life

27-Nov-14 Q with Jian Ghomeshi (CBC Radio One)

National CDN Radio Station 500,000 ! ! ! Interview with Shane Koyczan

27-Nov-14 cbc.ca/q National CDN Website 30,000 ! ! ! ! Interview with Shane Koyczan

6-Nov-14 pentictonwesternnews.com

National CDN Website 1,500 ! ! ! ! Stickboy to hit the stage

5-Nov-14 Miss604.com National CDN Website 150,000 ! ! ! ! Stickboy at Vancouver Opera

5-Nov-14 Mediapost.com National CDN Website 49,000 ! ! ! ! Last Chance to See Stickboy

5-Nov-14 Insidevancouver.ca National CDN Website 2,500 ! ! ! ! Last Chance to See Stickboy

3-Nov-14 Adsoftheworld.com National CDN Website 50,000 ! ! ! ! Vancouver Opera / Stickboy: Monster murals. Video and OOH work in ad archive

3-Nov-14 psfk.com National CDN Website 35,000 ! ! ! ! Bullying-themed opera leverages street artists skills

2-Nov-14 the-peak.ca National CDN Website 3,500 ! ! ! ! Stickboy tackles bullying at the opera

1-Nov-14 The Vancouver Foundation

Provincial BC Magazine 25,000 ! ! ! ! Real-Life Opera: Spoken-word artists Shane Koyczan's life story puts bullying centre stage in Vancouver Opera's newest production

1-Nov-14 lightmagazine.ca National CDN Website 20,000 ! ! ! ! Stickboy31-Oct-14 The National (CBC) National CDN Television Program 1,200,000 ! ! ! ! Documentary31-Oct-14 music.cbc.ca/#/blogs National CDN Blog 100,000 ! ! ! ! Shane Koyczan’s Stickboy

brings powerful story of bullying to Vancouver Opera’s stage

31-Oct-14 Designedgecanada.com National CDN Website 2,000 ! ! ! ! Vancouver Opera reveals the monster in all of us

31-Oct-14 marketingmag.ca National CDN Website 67,000 ! ! ! ! Vancouver Opera's street art reveals the monster in us all

30-Oct-14 thenextgag.com National CDN Blog 500 ! ! ! ! Monster Shadows depict the bully in all of us

30-Oct-14 olavola.com National CDN Blog 500 ! ! ! Vancouver Opera Monster Murals

30-Oct-14 WestEnder   BC Community Paper 76,935 Thu ! ! ! ! "Stickboy" opera opens in Vancouver to take on bullying based on poet's life

30-Oct-14 WestEnder   BC Community Paper 76,935 Thu ! ! ! ! "Stickboy" opera opens in Vancouver to take on bullying based on poet's life

30-Oct-14 680news.com National CDN Website 326,000 ! ! ! ! “Stickboy” opera opens in Vancouver to take on bullying based on poet’s life

30-Oct-14 fastcocreate.com National CDN Website 15,000 ! ! ! ! Graffiti artists bring their inner demons to the street to promote a new opera about bullying

30-Oct-14 Coloribus.com National CDN Website 6,000 ! ! ! ! Vancouver Opera - video and OOH work included in ad archive

30-Oct-14 Advertolog.com National CDN Website 34,834 ! ! ! ! Vancouver Opera - video and OOH work included in ad archive

29-Oct-14 crcresearch.org National CDN Website 10,000 ! ! ! ! Opera and Monsters29-Oct-14 3dvf.com National CDN Website 2,000 ! ! ! ! Stickboy, par Shane

Koyzcan et le Vancouver Opera

29-Oct-14 thestable.com.au National CDN Website 25,000 ! ! ! ! Vancouver Opera. Wow, DDB gets kids to like opera

29-Oct-14 Bestadsontv.com National CDN Website 36,625 ! ! ! ! Vancouver Opera: There's a monster in all of us. Both video and OOH featured in ad archive

29-Oct-14 Adnews.com National CDN Website 50,000 ! ! ! ! Vancouver Opera conducts Stickboy campaign

28-Oct-14 classicalvoiceamerica.org National CDN Website 15,000 ! ! ! ! Stickboy Opera Makes Bold Case Against Bullying

28-Oct-14 The Vancouver Courier (Downtown, E+W)

Vancouver BC Community Paper 186,415 Wed. ! ! ! ! Bullying hits close to home for Stickboy’s fight director

28-Oct-14 radio-canada.ca/emissions/Phare_ouest

National CDN Website 5,000 ! ! ! ! Stickboy interview with Rachel Peake

28-Oct-14 vancitybuzz.com National CDN Website 2,230,349 ! ! ! ! Stickboy: This is not your typical arts review

28-Oct-14 vancourier.com National CDN Website 50,000 ! ! ! ! Bullying hits close to home for Stickboy’s fight director

24-Oct-14 Georgia Straight Vancouver BC Magazine 80,000 ! ! ! ! Vancouver Opera’s Stickboy packs an emotional wallop

24-Oct-14 The Vancouver Sun Vancouver BC Daily 314,076 M-F ! ! ! ! Review: Savouring the bold with Vancouver Opera’s Stickboy

24-Oct-14 straight.com National CDN Website 146,000 ! ! ! ! Vancouver Opera’s Stickboy packs an emotional wallop

24-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Review: Savouring the bold with Vancouver Opera’s Stickboy (with video)

23-Oct-14 castanet.net/news/Penticton

National CDN Website 55,000 ! ! ! ! Bully for the opera

23-Oct-14 Le Telejournal - Radio Canada

Vancouver BC Television Program 98,700 ! ! ! ! Interview with Neil Weisensel and Leslie Dala

23-Oct-14 yourdailycap.ca National CDN Website 2,000 ! ! ! ! Nic Harrison: Stickboy’s swordfighting survivor

23-Oct-14 vancouver.24hrs.ca National CDN Website 40,000 ! ! ! ! Stickboy takes on bullies 23-Oct-14 kelownanow.com National CDN Website 15,000 ! ! ! ! Penticton Artist Pens

Bullying Opera23-Oct-14 infotel.ca National CDN Website 10,000 ! ! ! ! Penticton artist debuts

opera about bullying22-Oct-14 The Early Edition (CBU-

AM) (CBC Radio One)Vancouver BC Radio Station 103,000 ! ! ! Interview with Shane

Koyczan22-Oct-14 Metronews.ca/vancouver National CDN Website 91,000 ! ! ! ! Stickboy: Opera tells

Shane Koyczan’s story as a shunned and bullied overweight boy

22-Oct-14 theglobeandmail.com/news

National CDN Website 1,530,000 ! ! ! !

Hot Ticket: Stickboy 22-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Stickboy a bold gambit

for Vancouver Opera. Shane Koyczan, composer Neil Weisensel break the mould with a tech-savvy production on adolescent bullying

20-Oct-14 The Province Vancouver BC Daily 363,853 M-F ! ! ! ! Opera grows from poet Shane Koyczan’s novel about bullying

20-Oct-14 theprovince.com (Vancouver Province)

National CDN Website 523,000 ! ! ! ! Opera grows from poet Shane Koyczan’s novel about bullying

19-Oct-14 nickgregson.ca National CDN Blog 2,000 ! ! ! ! Working with the Vancouver opera to paint a street art campaign for the new plan called stickboy

19-Oct-14 Global: Noon News Hour (CHAN) (Weekend)

Vancouver BC Television Program 250,000 ! ! ! ! Interview with James Wright and Heather Pawsey

18-Oct-14 CBC R1 Vancouver (CBU-AM)

Vancouver BC Radio Station 544,425 ! ! ! North by Northeast - Documentary

16-Oct-14 news1130.com National CDN Website 220,000 ! ! ! ! Vancouver Opera tackles issue of bullying with ‘Stick Boy’

14-Oct-14 chairmanting.com National CDN Blog 2,000 ! ! ! ! There's a monster in all of us.

14-Oct-14 CKNW-AM (AM 980) Vancouver BC Radio Station 319,410 ! ! ! Simi Sara Show: Interview with Doug Tuck

13-Oct-14 thestarphoenix.com National CDN Website 193,000 ! ! ! ! Video: Stickboy monster murals confront the issue of bullying. Video picked up from VancouverSun.com story

10-Oct-14 viewthevibe.com National CDN Website 35,000 ! ! ! ! VAN: Local Artists Create Anti-bullying Murals for Stickboy

9-Oct-14 vancouversun.com National CDN Website 1,014,000 ! ! ! ! Video: Monster Murals confront the issue of bullying. Vancouver Opera commissioned murals around the city in an anti bullying campaign to promote Stickboy opera

9-Oct-14 straight.com National CDN Website 146,000 ! ! ! ! Vancouver Opera's Stickboy boldly faces the bullies again

8-Oct-14 canada.com/news National CDN Website 1,891,000 ! ! ! ! Video: Stickboy monster murals confront the issue of bullying. Repeat from Vancouver Sun article/video

10-Sep-14 WestEnder   BC Community Paper 76,935 Thu ! ! ! ! Shane Koyczan channels his inner bully

10-Sep-14 WestEnder   BC Community Paper 76,935 Thu ! ! ! ! Shane Koyczan channels his inner bully

Report Totals: 15,562,927 0% 100% 0% 2% 100% 94% 98%Number of Stories: 63

Budget: $0Total Reach: 15,562,927

Cost Per Contact: $0.000MRP Quality Score: 97.88%

* Category is an additional feature available for selected media only.Light red row indicate coverage that was directly generated by the advertising approach and street art

MRP Data Provided Under the Authority of News CanadaMRP™ © CPRS 2008.