Topic: Media Culture as an effective tool in Cultural StudiesPaper Name: Cultural StudiesPaper No.: 8Name: Bhatt UrviRoll No: 32Std: M.A.Sem: 2Submitted to: Department of English Maharaja Krishnakumarsinhji Bhavnagar University

Cultural studies

Community

Cultural Studies Interest

s

Communication

CommunicationIs about

Language

Discourse

Representation

Is produced by

Structures Technology

* Advertising , marketing and critique associated with media.* Technologies of communication. * Production and meaning dissemination.

Media

Films

Films referred to

Mass Media

Mass

Communicatio

n

Large numbe

r of people

Mass Media

Constitute a public space.

Generate

Create Markets

Influence opinionDebates

Reproduction

Media Culture Reproduces

Social Values

Oppressions

Inequalities

Media Culture

* Helps reinforce* The hegemony* Power of specific politicalCultural* Economic group

Provocation

Media Culture Provocative

Example : Portrayal of Pakistan

T.V Serials Political Programmes

Films Advertisements

Cultural Studies Analyze through

Cultural Studies

Popular Media* Cultural studies of popular media cultural involves:* An analysis of the forms of representation.* An analysis of the political ideologies.* An examination of the financial sources/sponsors.* An examination of the roles played by other objects.

Cultural studies asks about

* The oppressive, unequal nature of institutions.

* Possible resistance to oppressive ideologies.

* Contemporary cultural studies of media culture explores what is being called ‘media Ecologies’.

Intersection

* Intersection of information* Communication technologies* Organizational behavior* Human interaction

Exploration

Technology’

s ecolog

y

Media Cultur

e

Marketing

Exploration

Marketing Tools

Hindi Films

* We have to look at:* The ‘star’ and his/her personality* The tools* The workers* The language* The audience* The marketing the role of the state* The reviews