Date post: | 24-May-2015 |
Category: |
Entertainment & Humor |
Upload: | smcmediastudies |
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Background To Dance Music Genre• Dance music can be tracked back to ancient times in which
people used to dance to music played by a lute and is portrayed on Greek vases.
• In modern times, dance music has become very popular club music, which means that footage of people dancing in clubs is often used in music videos.
• The 90’s created the newer modern image of dance music, this is perfectly presented in mc hammers – cant touch this. It includes lots of fast dancing and editing
Typical Conventions of Dance Videos
• Season - Summer• Location – Studio - Club or Popular location• Fast dancing• Fast Paced Editing• Lots of close ups• Artist Branding• Branded Clothing- t-shirts• Attractive people from both genders• Choreographed dancing• Artist not in the video
LMFAO- Party Rock Genre - Dance
Party Rock• The characters in the video are wearing sunglasses to
make their look.• Dancing Robot creates a link with the band, its
associated with LMFAO• Chart music• Fast paced editing• Close ups• Editing matches the song• Video relates to lyrics• Lots of dancing• Choreographed dancers
David Guetta – One LoveGenre- Dance
One love
• The characters in the video are wearing branded clothing- e.g. t-shirts.
• Party scene• Chart music• Fast paced editing• Close ups• Freestyle dancing• Editing matches the pace of the song• Location are in a studio• Choreographed dancers
Sak Noel – Loca PeopleGenre - Dance
Loca People
• The location is mainly set in a club• Lots of close ups of the artists• Artist wearing branded clothing• Summer• Lots of dancing• Video matches lyrics