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MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers (...

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MEDIA DECK 2016
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Page 1: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

MEDIA DECK 2016

Page 2: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

OUR READER’S HEALTHY LIFESTYLE IS OUR OBSESSION.

YOGA IS OUR PASSION.

Page 3: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

Our mission is to create a global online community of likeminded individuals, to empower these individuals through knowledge, and inspire them to achieve the yoga practice and healthy lifestyle they seek. YogiApproved.com o�ers education, professional advice and guidance, along with product reviews, videos, and entertainment to enrich our reader’s lives on and o� the mat. The culmination of these tools creates a sustainable, balanced,

and reliable resource that our readers have grown to trust.

OUR DHARMA

Page 4: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

OUR TRIBE

Page 5: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

OVER 2 MILLION YOGIS AND GROWING

WE POSITION YOUR BRAND AND PRODUCTS WITH OUR TRIBE IN ORGANIC, AUTHENTIC AND EFFECTIVE WAYS

Living a healthier, happier, more fulfilling life both on and o� their yoga mat.

OUR READERS ARE YOGA ENTHUSIASTS RANGING FROM BEGINNERS TO EXPERTS WHO SHARE A SIMILAR CORE INTEREST:

Page 6: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

AGE GROUPS

27k 13k fans

( growing around 1000 per month )

subscribers ( growing around

100 per day )

7kfollowers followers

3k

23%18-24 25-34

37%35-4419%

45+20%

*Source Google Analytics

Average MonthlyUnique Visitors

Average MonthlyPage Views

343k 425k

Female

89%Male

11%

76%U.S. readership

WE MAKE AN IMPACT - OUR REACH CONTINUES TO GROW -

Page 7: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

WHAT WE DO

Page 8: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

WE PUBLISH THOUGHT-PROVOKING, MEANINGFUL CONTENTTHAT MAKES A POSITIVE IMPACT

Hundreds of like-minded contributors from around the

world speak their mind and share their knowledge on

living happy, healthy lives.

Page 9: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

PRODUCT REVIEWS& RECOMMENDATIONS

Our editors keep a pulse on the yoga, health and wellnessindustries. Everything from yoga mats and pants to healthysnacks and awesome accessories - we test the products and

report our findings. Are your products YogiApproved™?

Page 10: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

YOU GUESSED IT: WE DO A LOT OF YOGA40% OF OUR CONTENTIS YOGA-RELATED

BUT A YOGI IS MORE THAN JUST THEIR YOGA PRACTICE.THAT’S WHY WE OFFER MORE...

TRAVEL &LIFESTYLE

LOVE &RELATIONSHIPS

STYLE &PRODUCTS

MEDITATION &SPIRITUALITY

HEALTH &WELLNESS

Page 11: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

ADVERTISING OPPORTUNITIES

*These are our standard advertising opportunities.Please contact us for information regarding custom campaigns.

Page 12: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

MAKE A

BIG IMPRESSION.

TARGETED DISPLAY TAKEOVERS

We o�er advertisers the abilty to own all of the ad real estate on targeted article pages. We place your ads on articles that target your speci�c demographic to ensure your brand is being seen by the right people.

Page 13: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

SPONSORED ARTICLES

+BRAND AWARENESS Put your brand in front of a targeted

audience in an organic way. This allows your audience to remember you with that

warm and fuzzy feeling, which creates a life-long customer and brand advocate.

BUILD TRUSTShow readers that you care

about them by helping them lead happier, healthier lives.

DRIVE TRAFFICYour display ads, along with your

brand’s bio and website link, will be seen by thousands of targeted

readers.

Page 14: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

PRODUCT REVIEWS

We pride ourselves on being a filter our readers can trust.You won’t find any products on our site that haven’t been tested and YogiApproved™ by our yoga, health and wellness experts.

Do you have a product you feel is YogiApproved™?Send it our way and let us give you our honest opinion.If we approve, we may feature your product on our site.

If not, we will always let you know why with constructive feedback. Straight up, no chaser.

Depending on your goals, we o�er

both group and individual product

reviews and recomendations.

For information on our product

review packages, contact us today.

Contact:

[email protected]

What’s in the name YogiApproved™? TRUST • DISCOVERY • REPUTATION

Page 15: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

“What’s in Our Yoga Bag” is a monthly video series where we highlight our favorite products. This is a great opportunity to put your products in front of our audience in a genuine, non-salesy way. This series is promoted in the side bar of all web pages on YogiApproved.com.

Product giveaways are o�ered to all advertisers as a free add-on when purchasing other advertising packages on YogiApproved.com. We o�er weekly giveaways on the YogiApproved™ website as well as on our social media platforms (Facebook and Instagram).

WHAT’S IN OUR YOGA BAG

PRODUCT GIVEAWAYS

With over 13k subscribers and industry-leading open and click-through rates, advertising through the YogiApproved.com weekly emails is a great opportunity to put your brand in front of an engaged and vetted audience. We o�er both in-email and dedicated email advertising.

EMAIL CAMPAIGN

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Leaderboard 728x90 pixels

Sidebar Rectangle 300x250 pixels

Sidebar Half Page 600x300 pixels

In Article Block 300x250 pixels

Mobile Leaderboard 320x50 pixels

Mobile Sticky Footer

AVAILABLE AD UNITSLeaderboard

Leaderboard

MobileLeaderboard

MobileSticky Footer

In ArticleBlock

SidebarRectangle

SidebarHalf Page

In ArticleBlock

Page 17: MEDIA DECK 2016€¦ · AGE GROUPS 27k 13k fans 1000 per month )( growing around subscribers ( growing around 100 per day ) 7k followers followers 3k 23% 18-24 25-34 37% 35-44

Contact: [email protected]


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