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Media Evaluation.

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G325: EVALUATION JAR ED S PENCER
Transcript
Page 1: Media Evaluation.

G325: EVA

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Page 2: Media Evaluation.

IN WHAT WAYS DOES YOUR MEDIA PRODUCT, USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

My main influence for my teaser trailer was ‘Hitman’ as my own trailer could relate to this film. My film had the same kind of narrative and my media product could relate to it. It represented the ‘hero’ in which everyone favours and the main storyline of him ‘saving the day’, so therefore, I didn’t challenge the conventions of my narrative. I just kept them in parallel to ‘Hitman’.

I did challenge the usual conventions such as:- Main character looking directly into

camera to show rebellion. The audience feel unsure of his character.

- Less shots to therefore conceal the whole plot of my film again keeps the audience unsure of my main character. Is he the bad or the good guy?

Page 3: Media Evaluation.

DEVELOPING CONVENTIONS OF ANCILLARY PRODUCTS:

I further developed the conventions of teaser trailers after looking at my target audience. My audience is certified at 15 as it contains violence and strong language. Therefore my audience has to have some maturity to understand the themes in the films. I challenged some of the genuine codes and conventions on my magazine to attract my audience.

My character is looking away from the character again to give a sense of rebellion. This insinuate that he is either the hero or villain in my film.I had his head overlap the ‘Total Film’ title to give his character a link within the magazine and to give him a sense of fame.

I have developed the usual conventions of ‘Total Film’ in that the background image of my front cover links in with the theme, film, and the main image featuring on the front cover.

I further developed the conventions of the magazine by adding the film title in it original form onto the magazine. The ‘S’ fades to reflect time which links in with the whole theme of ‘time.’

Page 4: Media Evaluation.

- I used a lot of close up’s in my trailer which is a convention of all teaser trailers. They are included to create a lot of emotion without giving a lot of the narrative away.

- I also had fast paced edits to create a sense of danger to make my audience feel on edge which again is another common convention of teaser trailers. The shots are edited together so that the shots are really small and so that they flow together really fast. This is a common convention in teaser trailer as they keep the audience enticed.

- Music was also another convention that I kept the same throughout my trailer. The music was eerie which commonly features in trailers. The music fitted in with the close ups and created a deep sense of emotion.

- I used titles to also indicate the narrative of my film. This is a common convention of teaser trailers. Instead of using a lot of moving images to give the story away, they use text to give some hints to what the film is about.

Page 5: Media Evaluation.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

This is my first draft from my questionnaire. This was to gain a quick understanding of what kind of audience I would like to aim my media product at. I would prefer to aim it at my age range as I could have some knowledge into the kind of factors I could include.

Page 6: Media Evaluation.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

By realising my genre was ‘Action’ I found out that the majority would expect to see ‘scenes with a shootout and the hero saving the day’. I have noticed that audience feedback is key to how your final product looks and is processed. If you haven’t been given audience feedback then how is it possible to understand what they want or what you are sending out is right for your target audience?

By having feedback, it allows my first product that is developed to be classed as a draft and then for me to further develop my own work. It was really helpful as I knew that my product was fulfilling the desires of my target audience.

After finishing my main trailer, I wanted to get people’s opinions on what they thought about it and whether specific things needed changing. To do this I uploaded it onto YouTube so that people could directly post comments onto it to say whether it was good or whether it needed improvements.

http://www.youtube.com/watch?v=gSYH6WfwTyY

Page 7: Media Evaluation.

I could also gain feedback from my audience by uploading mock ups of my ancillary products onto my blog. This was people could see the development stage of my media products and could again post comments under to say if it was going good or not so good.

http://ohheymate.blogspot.co.uk/2012/01/ancillary-magazine-basic-mock-up.html

That is my very first basic mock up of my front cover. From that to my final piece you can see a massive difference as my audience have given me feedback to help me improve. From this I learnt that feedback is like a journey and once you get feedback things only improve and develop.

I also gained audience feedback to help me improve my teaser trailer before it was nearly finished. The feedback I was given was very helpful and I took every bit of it on board. I included the changes that were suggested and it is seen through the final product. It was vital I got feedback on my trailer at this point as the deadline was near and my product wasn’t reaching the desired effect that I wanted it to. Whatever my audience thought would make it better was good as I could change things easily. This is the feedback I received from my audience/peers:

http://ohheymate.blogspot.co.uk/2012/02/peer-feedback.html

Page 8: Media Evaluation.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Overall, I have learnt from audience feedback that:

- You get a greater understanding of whether your work is going good or bad.

- It is helpful to know when you are doing things right or wrong.

- It gives you a sense of achievement to know that you have understood feedback and put it into practice.

- It gives you a good sense of interpretation as you interpret the feedback how you want to. How ever way you do, it will more than likely be an improvement on your previous efforts.

Page 9: Media Evaluation.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS?

http://www.youtube.com/watch?v=gSYH6WfwTyY

Page 10: Media Evaluation.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS?

My main product and ancillary products work well together in my opinion as they all follow the same theme and have the same basic features. Firstly, I went with my main colours as red, white and yellow. Red: signifies danger and passion.Yellow: reflects ‘hazards’ and stand outs instantly.White: connotes purity as well as being a cold colour with a ‘lack of’ emotions.The images in all of my products combine to

influence time. They all seem as if they are fading in or away or as if they are the result of time. This is the main basis of my products. I wanted them to appear as though they were going through changes in time.

Page 11: Media Evaluation.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS?

Mise-en-scene was really effective also in combining my three products together. In all of them, my character challenges the usual conventions of a characters body language. In the poster he is looking directly into the camera to suggest rebellion however on the poster he is looking away to suggest a lack of power. Finally in my trailer he looks at the camera at times and away from it to suggest both of these. They all link together in the fact they challenge the conventions, which makes them a good combination.

They also combine well together as I use the same fonts throughout again to be reflective of the theme. It wouldn’t look professional. When looking at similar institutions, I realised that they keep things constant throughout, such as, font, colours, images, etc. My three products look as thought they have come from one institution and this creates consistency.

Page 12: Media Evaluation.

HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

In the construction stage of my product, I used ‘Paint.net’ and ‘Adobe Premiere’ to create my trailer and two ancillary products. I found them pretty easy to use and there were no real complications to using these except programs going slow on some occasions. ‘Paint.net’ was used really to add effects to images rather than moving images. I could make things look old or new or bigger or smaller. It was about making things look different than they first appear.I looked at simple tutorials on how to use the program however most of it was mainly picked up once using the program. This is the basic tutorial I used:http://www.youtube.com/watch?v=uOQ2KLVFXRA

I used ‘Paint.net’ to create the image on my poster of the face fading into the background. I wanted this to represent him fading away in time and it was very easy. I got the idea from a poster I had previously seen:http://www.horror-movies.ca/wp-content/uploads/2011/08/Kill-List-Poster-610x462.jpg

Page 13: Media Evaluation.

HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

In the research process of my media product, used ‘IMDb’ and ‘YouTube’, to look into similar products. They were again very easy to use.‘IMDb’ was used to search films that were similar to mine and I used it to look at ‘Hitman’ and to see what features it included which I could also include to my product.‘YouTube’ was used to look at trailers that were like my intended one. I looked at the ‘Hitman’ trailer on a numerous amount of occasions so that I could find specific features in it that I could include in my media product.

Page 14: Media Evaluation.

HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

In the planning stages I used ‘Adobe’. It helped me plan how I was going to create my teaser trailer. As it was all set out in front of you, you could see how things were going to pan out. For example, I could see when specific ting were going to happen in my film. This is basically it. It is very easy to use. I had to plan when certain shots would come in and how others would exit so I had to use the strip only the middle to construct this. By doing this plan, it gave me a rough Idea on how my trailer would run.Next I planned where the music would enter to create effect at specific moments. It was easier than it sounded as you could play the music exactly where you wanted and you could cut it up so you could have specific parts of the sound in the trailer.I also used this program to add text into parts in my trailer. It was harder because sometimes you would lose where you wanted to put it or it wouldn’t go in the right position but mainly it was okay and worked well on the whole.For my evaluation I put it onto ‘Slide Share’. This was easy to use as I could put my whole PowerPoint onto it and could then flick through all of my slides one after the other. This means it can be shared easily on my blog.Lastly, I used ‘Blogger’ to store all of my work onto. It was a really easy website to use as I have used it previously. It is really good as you can see the development stage from when you first began to the end.

http://www.slideshare.net/

Page 15: Media Evaluation.

HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

In the evaluation stage, I just used simple word processor’s and power points. It is very basic and understand how to use them . The easier the program you use is, then the better the outcome will be in my opinion. If you find something really easy to use, then you can utilise all of its abilities to their maximum and get the best out of them.The best parts about using these are:- Quick and easy to use.- Guides to help you if needed.- Reliable- Easy to save work


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