Q3) What kind of media institution might distribute

your media product and why?

By Sophie Rudd

HMV has recently

reclaimed its position as Britain’s

biggest music retailer

Places most commonly known for distributing real media products similar to my own come under a very wide bracket; it ranges from supermarkets, to music stores and online services. When I think about the content of my magazine, along with which artists feature in it and who it would appeal to, the first institution that comes to my mind is that of general media stores of which you can find along most highstreets, and in major shopping centre such as Westfield. Therefore, I believe that the store HMV would possibly distribute my magazine; this is because it is such a wide-ranging store selling films/music of virtually every genre one could think of.

Along with that, the store is also known for keeping stock of merchandise (and other such items) relating to that artist, film, or TV show. In addition, a store like HMV is popular within mainstream society as it appeals to a variety of ages, and will 99.9 per cent of the time obtain in its possession something of which is of interest to someone. Ultimately, considering the facts I addressed in question two, I believe HMV would be the perfect example of a store along county highstreets and in major shopping centres (which attract mass varieties of people from different age groups and cultures) as an institution which could distribute my media product.

Furthermore, one would also immediately consider the major

institution which formulates a massive section of the nation;

supplying citizens with all the necessities they could require. These

institutions are of course supermarkets such as Tesco, Sainsbury’s

and Morrison’s to name but a few, and – depending on the size of the

store – they will stock many different media products to supply to

the public; thus, the range of products of which such supermarket-

stores distribute could ultimately include my own media product.

Following on, it is not just physical media institutions of which I believe could distribute my media product. When I observe the possible reader demographic for my music magazine, I believe online institutions could also distribute it as well. In an advanced technological age, where the youth of society are quite commonly known for spending a certain percentage of their lives online, the Internet appears as a perfect place for institutions to sell products: young adults in particular enjoy the freedom of opportunity which comes with being on the Internet – where they can make new discoveries, and learn more about their favourite interests.

Conclusively, an online website for my media product would become the perfect institution for distributing my magazine. Linking back to question 1, magazines like ‘Q’ and ‘MOJO’ both have their own online websites, as well as apps for people’s phones and tablets; where a subscription service is also offered to readers, so that they may purchase the magazine in whatever form they like, and be able to read it wherever they like too.

Media institutions for magazines online also quite often supply readers

with videos and live radio shows concerning the magazine itself;

thereby meaning that readers can enjoy their favourite magazines in

other forms as well – they can listen to it, and watch exclusive video

content too. Therefore, I would definitely aim for online media

institutions to distribute my magazine as well, as this supplies many

more opportunities for readers; so much so, that it can make following

a certain magazine more enjoyable – and that can help increase the

number of people who follow the magazine, which also increases

consumer loyalty.