Audience Feedback

Magazine Advertisement

What is the most appealing feature to this magazine advertisement?

• The image of the hands

• Use of the color red

• Typography

• Symmetry

• Simplicity

When asked about the magazine advert and what the most appealing feature was, most of the audience said that the image was a really key factor to draw people in. The photography was uncommon which seemed to catch people attention. Not only this but another appealing feature for the magazine was its simplicity and the way it was laid out. The layout is symmetrical which keeps the advertisement central on the page and doesn’t overcrowd anything. Everything is black and white on the advertisement apart from the band name and the text below the image. This was to ensure that the advertisement wouldn’t be boring and would catch the audience’s eye which it succeeded to do.

Does the use of the red colour catch your attention?

yes no0

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Series 1

As I mentioned in the slide before every person asked this question agreed that the colour red grabbed the audiences attention as it was the only spec of colour on the advertisement

Do you like the image used? Why?The image I used was also used on the front, back and disk of my digipack so they all link together. They are not all the same image but all relate to each other. According to the audience the image used was the main focus of the advertisement because it is so unusual, this was the best feature to the magazine as it was well thought out and planned. The way it is placed in the centre of the advertisement shows structure and works with the rest of the layout of the page.

What is your least favourite feature? Why?

When asked what the audiences least favourite feature was they all picked up on the fact that it was quite empty, however this was an important factor for my magazine advert because the space is a key feature for it to catch the audiences attention. The text is also part of this, for this type of advertisement I wanted space to be an important factor for catching the audiences’ eye.

• Not enough text

• Empty

• Quite spacious

What improvements would you make?

- Add more text

- More information about band

- Change ‘IWitness’’ font to match other

Finally I asked everyone what improvement I could make for my magazine advert and all their answers were all to do with the text. Changing the font of the title (IWitness) to match the rest of the text a majority vote as they said it would go better with the genre as well. They thought ‘IWitness’ looked quite grungey and didn’t go with anything else. More information could have been mentioned to fill up the page slightly more.