THE STATE’S MOST INFLUENTIAL PARENTING & LIFESTYLE BRAND
MEDIA GUIDE 2019
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PrintNew Jersey Family 345,000Raising Teens 103,000NJ Baby 97,000Big Book of Education 103,000Big Book of Camp 103,000
njfamily.comUnique Visitors 5,206,422Page Views 6,345,563
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We are the ONLY audited parenting publication serving nine New Jersey counties. Find us at libraries, doctor’s offices, childcare centers, supermarkets, summer camps, private schools, rec centers, retail stores and in many other locations.
Google Analytics annual figures
READERSHIP
AUDIENCEDigital
9,165,422TOTAL REACH:
3CIRCULATION VERIFICATION COUNCIL (CVC) READERSHIP AUDIT 2018
OUR ARE...
25% AGES 0-245% AGES 2-479% AGES 5-1227% AGES 13+
THEIR ARE...
92% FEMALE96% AGES 25-5492% COLLEGE-EDUCATED87% HOMEOWNERS
19% $75,000-$99,00031% $100,000-$149,00016% $150,000-$199,00020% > $200,000
THEIR HOUSEHOLD IS...
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IN 2019, OUR READERS WILL
77% KIDS’ PROGRAMS
53% SUMMER CAMP
86% ENTERTAINMENT
75% CHILDCARE
52% HEALTH CLUB MEMBERSHIPS
86% DINING
68% VACATIONS
37% AUTOMOBILES
78% PRIVATE EDUCATION
31% COLLEGE SAVINGS PLAN
84% WOMENS’ CLOTHES
61% FURNITURE
40% HOME IMPROVEMENT
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WE PUBLISH FIVE ZONED EDITIONS, DISTRIBUTED IN NINE COUNTIES IN NORTH AND CENTRAL NEW JERSEY. OUR STRATEGIC DISTRIBUTION AT 2,300+ HIGH-TRAFFIC AUDITED LOCATIONS GUARANTEES YOUR AD WILL BE SEEN BY OUR READERS.
YOU CAN FIND US AT LIBRARIES, DOCTOR’S OFFICES, CHILDCARE CENTERS, SUPERMARKETS, SUMMER CAMPS, PRIVATE SCHOOLS, RECREATIONAL CENTERS, RETAIL STORES AND IN MANY OTHER LOCATIONS.
NEW JERSEY FAMILY READERSHIP:
Philadelphia
New York City
Mercer
Somerset
Union
EssexMorris
Passaic
Bergen
Hudson
Monmouth
Sussex
Hunterdon
Warren
Middlesex
Ocean
Burlington
Atlantic
Cumberland
Salem
Gloucester
Camden
Cape May
DistributionCirculation CENTRAL JERSEY ZONE
ESSEX ZONE MORRIS ZONE
NORTH JERSEY ZONE UNION ZONE
Distribution includes portions of these counties.
(Includes portions of Hunterdon and Monmouth)
(Includes portions of Sussex and Warren)
CIRCULATION VERIFICATION COUNCIL (CVC) READERSHIP AUDIT 2018 /
GOOGLE ANALYTICS
345,000
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NJFAMILY.COM IS THE LEADING ONLINE DESTINATION FOR NJ PARENTS.
EVERY YEAR, WE HELP MORE THAN 5.9 MILLION PARENTS STAY IN THE KNOW.
MORE THAN 70% OF OUR TRAFFIC IS VIEWED ON A MOBILE DEVICE.
WITH A 31% INCREASE IN UNIQUE VISITORS OVER THE PAST YEAR, OUR SITE IS EXPERIENCING EXPLOSIVE
ENGAGEMENT
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THE BEST PART OF
WITH US?
WE HAVE MORE THAN 80,000 ENGAGED FOLLOWERS!
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OPPORTUNITIES
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PRINT GUIDE PERKSHIGHLY-TARGETED CONTENT LONGER SHELF LIFE INCLUSION IN THE GUIDE’S DIRECTORY LISTINGS
ANNUAL PRINT GUIDES IN OUR MAGAZINE ARE MUST-HAVES FOR EVERY NJ PARENT
JANUARY: ANNUAL INDEPENDENT SCHOOL GUIDE FROM K-12
Private School Guide
FEBRUARY: SPECIAL CAMP PROFILE SECTION (INSIDE BIG BOOK OF CAMPS)
[Meet the Camp]
JUNE: SPECIAL MEDICAL/DENTAL PROFILE SECTION
[Meet the Doctor]
AUGUST: SPECIAL SCHOOL PROFILE SECTION (INSIDE BIG BOOK OF EDUCATION)
[Meet the School]
DECEMBER: ANNUAL LIST OF MOST-RECOMMENDED PEDIATRIC PROFESSIONALS
NJ’s Favorite Kids’ Docs
APRIL: READERS SHARE THE LAWYERS THEY RECOMMEND
NJ’s [Best Lawyers for Families]
MEET THE
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MARCH + OCTOBERREADERSHIP: 103,000HELPING PARENTS NAVIGATE THOSE CHALLENGING YEARS
Raising TeensJUNEREADERSHIP: 97, 000OUR GUIDE TO PREGNANCY, BABY & THE TODDLER YEARS
NJ BabyAUGUSTREADERSHIP: 103,000AN ANNUAL RESOURCE OF EVERYTHING EDUCATION
Big Book of Education
OUR SISTER
FEBRUARYREADERSHIP: 103,000AN ANNUAL RESOURCE OF EVERYTHING CAMP
Big Book of Camps
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JAN/FEB PRIVATE SCHOOLS NOV NOV DECJersey Shore Vacations; Fighting Cavities; Finding the Right Private School; Winter Break Camps; Weight Loss Strategies
Annual Private School Guide
20 28 18
BIG BOOK OF CAMPS DEC JAN ’19 JANChoosing a Camp; Special Needs; Are They Ready for Sleepaway? [Meet the Camp] Profiles
14NOV 16
9 24
FEB/MAR TRAVEL JAN JAN FEBFamily Getaways; What To Ask Your OB/GYN; Resilient Kids; Special Needs, DivorceSummer Camp Sampler
11 21 7MARCH RAISING TEENS FEB FEB MAR
Teen Moodiness; College Prep Tutoring ; What to Know About Drugs; Orthondontics 11 15 5
APRIL BEST TOWNS FOR FAMILIES FEB MAR MARTop Towns for Families Ranked; Allergies; Childcare; Autism-Friendly ActivitiesSummer Academic Enrichment Sampler
New Jersey’s [Best Lawyers for Families]
27JAN 30
7 25
MAY ME TIME MAR APR APRCosmetic Procedures; Insider Tips for Home Buying; Special Needs Therapy
Camp and Summer Program Sampler28 4 23
JUNE FAIRS & FESTIVALS APR MAY MAYBest Libraries; Parent’s Guide to Braces; Dermatologist Secrets; Ear Tube Surgery
[Meet the Doctor] Profiles
26APR 1
6 23
NJ BABY MAY MAY JUNChoosing a Pediatrician; Mommy & Me Classes; Dental Health; Finding a Daycare 8 16 10
SPACE CAMERA READY DEADLINE ART DUE DISTRIBUTION
2019 EDITORIAL
JANUARY THROUGH JUNE
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JULY/AUG SUMMER FUN MAY JUN JUNBucket List Destinations; Summer Health; Melanoma Myths; Special Needs; Kitchen Renovations; Summer Learning
30 7 24
AUGUST BIG BOOK OF EDUCATION JUL JUL SEPSTEM; Private Education; Special Needs 10 26 3[Meet the School] Profiles JUN 18
AUG/SEP BACK TO SCHOOL JUN JUN AUGMedical and Dental Checkups; ADHD; Homework Help; Mindfulness and Meditation; Last-Minute Summer Getaways Afterschool Program Sampler
20 28 8
OCTOBER HALLOWEEN AUG SEP SEPHalloween in NJ; Breast Cancer; Fall Arts; Lice; Pediatric vs. Family Dentist
Private School Previews
28AUG 28
5 23
RAISING TEENS SEP SEP OCTPaying for College; Toxic Friendships; Unmotivated Teens; Special Needs 13 20 4
NOVEMBER HOLIDAY PREVIEW SEP OCT OCTHoliday Theater; Adoption Laws; Flu Survival; Mental Illness; Girls Night Out Spots 26 3 23
DECEMBER KIDS’ HEALTH OCT NOV NOVFavorite Kids’ Docs List; Holiday Gift Guide; Starting The Summer Camp Search; Raising Healthy Eaters; What Every Stylish Mom Needs
New Jersey’s Favorite Kids’ Docs
25OCT 11
6 25
2019 EDITORIALPlannerJULY THROUGH DECEMBER SPACE CAMERA READY
DEADLINE ART DUE DISTRIBUTION
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CAMERA-READY ARTWORK MUST BE SUBMITTED TO [email protected] AND CONFIRMED/APPROVED IN ADVANCE OF PUBLICATION.
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2-page spread live: 10.25” x 8.75”
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full page live: 5” x 8.75”
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1 ⁄4 page 2.125” x 4”
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full page live: 7.75” x 10.625”
trim: 8” x 10.875”
bleed: 8.25” x 11.125”
1 ⁄2 page vertical: 3.625” x 9.75”
horizontal: 7.5” x 4.75”
1 ⁄3 page square: 4.9” x 4.75”
vertical: 2.33” x 9.75”
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VIDEO SPECS: 300 x 250 px (SAME AS BIG BOX)
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MEE T YO UR M A RK E T IN G G OA L S BY PA RT NERIN G W IT H US /// CO N TAC T M A R C Y H O L E TO N AT M A R C Y@NJFA MILY.CO M