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MEDIA GUIDE 2020
MEDIA GUIDE
2020
CONDÉ NAST JOHANSENS“A global collection approved by Local Experts”
From the publishers of Vogue, Condé Nast Traveller, House & Garden and GQ, Condé Nast Johansens is the leading reference guide for independent travellers. Whether searching for a luxury hotel, spa, country house, boutique retreat, celebratory venue or somewhere by the beach, we provide inspiration and assistance in finding the perfect place for every occasion. Each property is annually approved by one of our team of Local Experts. If a property is recommended by Condé Nast, guests can trust they’ll have an exceptional experience.
MULTI-MEDIAWe offer you a multi-media opportunity to increase national and international awareness and to drive commission-free bookings direct to your property. We act in partnership to complement your own marketing initiatives.
THE COLLECTION
International Luxury Hotels International Luxury Spas Venues (for meetings, weddings, parties and exclusive use) Days Out (places to visit)
COVER IMAGE InterContinental Maldives Maamunagau Resort, Maldives
INSIDE IMAGE Puerto Valle, Argentina
READERSHIP PROFILE*72% female/28% male Average Age 50Average income: £82,028Average annual spend on holidays and short breaks per person: £5,764Average holidays per year: 3*Source: Condé Nast Johansens Reader Survey August 2019 - Base: 2,067
DIGITAL STATISTICS**Website visits 735,000Page views 2.1 millionConversion rate (website referrals) 8%E-newsletter readers 62,000**Source: Google Analytics Oct 2018 - Sept 2019
2020 GUIDE
DISTRIBUTIONLuxury Hotels 24,000Luxury Spas 3,500
2020 GUIDE
READERSHIPLuxury Hotels 5.6 millionLuxury Spas 0.8 millionTotal 6.4 million
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https://www.johansens.com/competitions/
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https://www.instagram.com/cnjohansens/
DIGITAL MARKETING
All marketing opportunities are subject to availability.For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form.
HOMEPAGE HERO IMAGE Feature as 1 of 5 images in this premium position at the top of our website Homepage. Reserve a panel for a week and drive additional traffic to your profile page.
SPECIAL OFFERS Add Special Offers to your profile page to increase traffic. To enter your Special Offers via our Hotelier Intranet, simply click the words ‘Hotelier Login’ at the bottom of our website and enter your username and password. If you would like your login details to be resent please email [email protected]
EDITOR’S PICK Promote your property as one of the 9 ‘Editor’s Picks’ on our website
Homepage for a week. Reserve a place and drive additional traffic to your profile page.
E-NEWSLETTER Feature in our e-newsletter and directly target our database of 62,000. We will promote one of your featured special offers/packages with direct links to your Condé Nast Johansens profile page.
INSTAGRAM STORIES & POSTSLet us share your stories adding up to 7 images or videos to our posts or stories.
SOCIAL MEDIA PLUS Feature a Special Offer in a paid promotion via our Facebook page to reach a growing audience of 25,000
and an average of 60,000 monthly impressions. Posts include 1 video, a short description of the offer and a direct link to your Condé Nast Johansens profile page. We will create a 15 - 20 second animoto video on your behalf.
VIDEO HOSTINGEnhance your property on our website by featuring your hotel video on your Condé Nast Johansens profile page and Condé Nast Johansens YouTube channel.
VIDEO PRODUCTIONCondé Nast Johansens is delighted to work in partnership with Condé Nast’s award-winning video team to offer luxury lifestyle, bespoke video production for hotels, spas and venues. COMPETITIONS We run competitions 4 times a month, if you would like to offer a prize in our e-newsletter, simply email the details to [email protected] Competition Plus includes additional paid for promotion on Facebook and Instagram. A minimum of 2 nights’ stay with added value is required for each prize.
(All imagery and text are subject to editorial approval).
CLICK ON THE LINKS ABOVE SO SEE EXAMPLES OR LINK
TO THE APPROPRIATE WEBPAGE
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https://www.johansens.com/wp-content/uploads/2019/10/October-Mailing-FULL-hyperlinks-.pdf
https://www.johansens.com/wp-content/uploads/2019/06/June-Mailer-2019-with-links05June19.pdf
PRINT AND DIGITAL - DIRECT MAILING BOOKLETS
All marketing opportunities are subject to availability.For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form.
SEASONAL OFFERS & INSPIRATION
PRINT A5 glossy printed bookletChoice of 3 issues, April/June/October15,000 UK circulation
DIGITALPDF of the booklet promoted on condenastjohansens.com Social media and our e-newsletter
THE STATS
Print: 15,000 circulationDigital: 600,000 unique users 26,000 social usersAll statistics estimates
APRIL MAILING
Deadline: 26th February 2020 Mailing date: w/c 6th April 2020
JUNE MAILING
Deadline: 6th May 2020 Mailing date: w/c 15th June 2020
OCTOBER MAILING
Deadline: 19th August 2020 Mailing date: w/c 5th October 2020
If you are reading this on-line please click on the links above to see last year’s booklets. All promotional text and images are strictly subject to Condé Nast editorial control.
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PRINT - CONDÉ NAST TRAVELLER ADVERTORIAL
All marketing opportunities are subject to availability.For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form.
Your entry will include the property’s name, location, telephone number and unique Condé Nast Johansens url as they appear in the 2020 Guide/website, plus 40 -60 words of promotional text. As part of the Traveller promotion participating properties are requested to offer guests a bottle of Champagne on arrival and a complimentary room upgrade (subject to availability). All statistics and reference costs are taken from Condé Nast Traveller media guide 2019 (UK edition).
ALMAR JESOLO RESORT & SPA, NEAR VENICE, ITALY+39 0421 388119condenastjohansens.com/almarjesoloWelcome to a seaside resort 50 minutes east of Venice, offering outstanding suites, a heated outdoor pool, eclectic cuisine and exclusive spa rituals. The award-winning Almablu Spa uses Traditional Chinese Medicine to restore your body's balance and well-being.
MARIGOT BAY RESORT AND MARINA BY CAPELLA, ST LUCIA, CARIBBEAN+1 758 458 5300condenastjohansens.com/capellamarigotRefined, sophisticated and exhilarating, Marigot Bay Resort and Marina By Capella is a welcoming, five-star resort set in a beautiful bay. This paradise includes two infinity pools, a swim-up bar, fine-dining restaurants and beautifully designed suites. *Reader offer does not apply
GRAND HOTEL FASANO & VILLA PRINCIPE, LAKE GARDA, ITALY+39 0365 290 220condenastjohansens.com/ghfBeside the fabulously picturesque Lake Garda, this luxurious gem is the perfect place to explore the Italian Lakes. Embraced by a 12,000sq m park filled with palm and banana trees, this five-star hotel never fails to impress with its tasteful grandezza, interior design and serene ambience.
CURTAIN BLUFF, ANTIGUA, CARIBBEAN+1 268 462 8400condenastjohansens.com/curtainbluffCurtain Bluff sits on a peninsula that juts into the sea between two beautiful beaches. The extensive facilities at this five-star resort include 72 rooms and suites with staggering ocean-front views, two restaurants, championship tennis courts, a squash court, spa, gym and motorised water sports.
HÔTEL DES ARTS SAIGON, MGALLERY COLLECTION, HO CHI MINH CITY, VIETNAM+84 28 39 898 888condenastjohansens.com/hoteldesartssaigonCombining the classical charm of “Indochine Française” with a sense of 1930s chic, Hôtel des Arts Saigon is a haven of art, style and culture, fusing distinctive local flavour with contemporary facilities to create memorable stays.
THE LEGIAN BALI, SEMINYAK, BALI+62 361 730 622condenastjohansens.com/thelegianbaliSetting a new standard for luxury resort living with its contemporary approach to traditional Indonesian design, The Legian Bali comprises 67 spacious luxury suites, a two-storey beach house and 14 private pool villas. The airport is just 15km away and Bali’s trendiest shopping and nightlife areas are within walking distance.
IBEROSTAR GRAND PORTALS NOUS, MALLORCA, SPAIN+34 971 10 02 15condenastjohansens.com/portalsnousWelcome to the place where anything can happen in one of the Mediterranean’s most stylish destinations. Dedicated to design, luxury and exclusivity, this adults-only beach hotel makes each guest feel like a star and helps make their dreams come true.
YASURAGI, NEAR STOCKHOLM, SWEDEN+46 8 747 64 00condenastjohansens.com/yasuragiLooking for the ultimate Japanese experience without the long-haul flight? Stay at Yasuragi just outside Stockholm. The Japanese culture is at the heart of this unique hotel, from the interior design to the art of bathing. *Reader offer does not apply
IL CASTELFALFI RESORT GOLF SPA, TUSCANY, ITALY+39 0571 892000condenastjohansens.com/castelfalfiThis five-star hotel offers guests an exclusive experience. This one-of-a-kind hotel is the epitome of Italian lifestyle and breathtaking nature, and aims to be the finest golf and spa hotel in Tuscany immersed in an ultra-exclusive, scenic location.
DE.LIGHT BOUTIQUE HOTEL, MYKONOS, GREECE+30 22890 78038 | condenastjohansens.com/delightmykonos
Romancing, relaxing and reconnecting comes easy when the views are this overwhelming, the gastronomy so mouth-watering and the hospitality this intuitive. And it’s all just 10 minutes
from Mykonos Town, set above the quiet Agios Ioannis Bay.
STYLESTAY IN
Reader OfferQuote ‘Condé Nast
Johansens/Traveller Promotion’ when making your reservation to receive a complimentary bottle of Champagne and room upgrade.
Subject to availability. Terms and
conditions apply
TELUNAS PRIVATE ISLAND, NEAR SINGAPORE, RIAU ISLANDS+62 811 7710951 | condenastjohansens.com/telunas
Hidden in the Riau Islands, 50km from Singapore, Telunas Private Island awaits. Experience the sunrise from your over-water Sea Villa, savour delectable
meals, sample a traditional island beverage at the Sand Bar and rejuvenate the mind, body and soul at the newly built spa.
*Reader offer does not apply
Planning your next trip? Look nofurther than the Condé Nast Johansens
collection of chic properties
UK EDITION Highest circulating monthly travel glossy in the UK
THE STATS
81,002 circulation353,000 readership
THE ISSUEn The May issue is on sale from April 2020n The January issue is on sale from December 2020
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PRINT AND DIGITAL GQ ADVERTORIAL
All marketing opportunities are subject to availability.For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form.
A standard DPS promotion in GQ usually costs £39,585 including creative. A digital promotion on GQ.co.uk similar to our proposal would normally cost approximately £30,000. Deadline for participation is 21st August 2020. If we do not have enough advertisers the feature will be cancelled. (All statistics and reference costs are taken from British GQ’s media guide.)
PRINT GQ Travel Guide January/February issue (on sale 5th December 2020)
DIGITALThe article will be live for a duration of 2 weeks in January with supporting GQ media, will be fully searchable and will stay on GQ.co.uk indefinitely.
GQ will promote it within 2 e-newsletters and 1 partner social post.
THE STATS
Print: 110,000 circulation 293,000 readershipDigital: 3.7 million unique users1.4 million social users
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MARKETING PACKAGES
All marketing opportunities are subject to availability.For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form.
Packages to suit your strategy and budget, saving up to 36%.
GOLD PACKAGE n 2 Direct Mailings n 1 E-Newsletter Entry n 1 Editor’s Pick
DIGITAL PACKAGE n 2 Social Media Plus n 1 E-Newsletter Entry n 1 Editor’s Pick n 2 Homepage Hero Image n 1 Instagram Story
PLATINUMPACKAGE n 3 Direct Mailings n 1 E-Newsletter Entry n 1 Condé Nast Traveller Advertorial (standard image) n 1 Editor’s Pick n 1 Homepage Hero Image
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AD SPECS AND RATES 2020
All marketing opportunities are subject to availability.
CONDENASTJOHANSENS.COM
FORMAT & RATES
LEADERBOARD 728 X 90 £16 CPM
MPU 300 X 250 £25 CPM DOUBLE SKYSCRAPER 300 X 600 £44 CPM BILLBOARD 970 X 250 £44 CPM SPONSORED NEWSLETTER (62,000 SUBSCRIBERS) £45 CPM SPONSORSHIP POA
For further details or to confirm your participation please email [email protected]
AD SPECS URL: http://www.condenastjohansens.com/digital-ad-specs
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Would you like your promotional video to be created by the same team used by Vogue and GQ? We are delighted to partner up with Condé Nast’s award-winning video team to offer luxury lifestyle, bespoke video production for hotels, spas and venues.
VIDEO
To commission a video please contact Charlotte Evans: [email protected] or tel +44 (0)20 7152 3556
AWARD-WINNING VIDEO BY CONDÉ NAST
Additional benefits include hosting on the Condé Nast Johansens website in addition to YouTube, Twitter, Facebook and Instagram. If you would like a video made by the Condé Nast’s team, please email [email protected] and we will get in touch to scope the project including a full brief and a quote. Prices upon application.
Let people know you are recommended by Condé Nast.
To request any branding elements please email Charlotte Evans: [email protected] or tel +44 (0)20 7152 3556
BRANDING /LOGOS & PLAQUES
To request an accreditation plaque for your hotel entrance, or if you require a logo in jpeg, eps or png format for print, web or email, please contact [email protected] and plaques may only be displayed during your contract period
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DIRECT MAILINGSI would like to confirm our order for:April Mailing 2020 £371 +VAT US$463 €413 June Mailing 2020 £371 +VAT US$463 €413 October Mailing 2020 £371 +VAT US$463 €413
CONDÉ NAST TRAVELLER ADVERTORIAL (UK)Issue:
May 2020 January 2021
I would like to confirm our order for:Standard image and text £1,488 +VAT US$1,856 €1.655 Medium image and text £2,150 +VAT US$2,681 €2.392 Large image and text£4,133 +VAT US$5,155 €4.597
GQ ADVERTORIALI would like to confirm our order for:
Standard image (1/5th page) and text: £2,054 +VAT Medium image (1/3rd page) and text: £4,012 +VAT Large image (2/3rd page) and text: £7,210 +VAT
VIDEO HOSTINGI would like to confirm my participation for 2 years: £796 +VAT US$993 €885 (Cost is non-refundable if you leave the collection)
HOMEPAGE HERO IMAGEI would like to confirm my participation for 1 week:
£578 +VAT US$721 €643
HOMEPAGE EDITOR’S PICKI would like to confirm my participation for 1 week:
£512 +VAT US$639 €570Preferred start date*:
SOCIAL MEDIA PLUSI would like to confirm my participation for 1 promotion including a 20-30 second video:
£718 +VAT US$895 €799Please note spaces are limited and subject to availability.Preferred start date*:
E-NEWSLETTERI would like to confirm my participation:
£495 +VAT US$617 €551 Preferred month:
INSTAGRAM STORIES & POSTSI would like to confirm my participation:
£530 +VAT US$661 €590
COMPETITION PLUSI would like to confirm my participation:
£400 +VAT US$499 €445 Preferred month:
EXHIBITIONSTo join us at an exhibition please complete the Exhibitions Booking Form.
VIDEOTo commission a video please email [email protected]
PLAQUETo request an accreditation plaque please email [email protected]
ADDED VALUE PACKAGESI would like to confirm our order for: GOLD PACKAGE
£1,197 +VAT US$1,493 €1.3131 PLATINUM PACKAGE
£2,680 +VAT US$3,342 €2.981 DIGITAL PACKAGE
£2,680 +VAT US$3,342 €2.981
YOUR DETAILS
Property Telephone Email Name Date
I have read and understood exactly what is included with my chosen advertising opportunities. All promotions are subject to availability and editorial approval.
*If preferred start date is not available, the promotion will start on next available date.Please sign above to secure your opportunities.
MARKETING BOOKING FORM
To participate in any of these opportunities please return this form to Adam Crabtree, [email protected] or tel +44 (0)20 7152 3561
EXHIBITIONS
VISIT US AT:
CARIBBEAN TRAVEL MARKETPLACE21st to23rd January 2020 Baha Mar, Bahamas
INDEPENDENT HOTEL SHOW5th-6th October 2020 Olympia London, England
ILTM LATIN AMERICA5th to 8th May 2020Bienal Pavillion, Brazil
ILTM ASIA PACIFIC18th to 21st May 2020Marina Bay Sands, Singapore
ILTM NORTH AMERICA21st to 24th September 2020Riviera Maya, México
ILTM CHINAOctober / November 2020Shanghai Exhibition Centre, China
ILTM CANNES December 2020Cannes, France
EXHIBIT WITH US AT:
During 2020 we will host co-exhibitors at key, luxury buyer shows that combine premium networking and highly targeted, pre-scheduled appointments with VIP travel buyers, giving you an exclusive platform to optimise your return on time and investment. We will also take a small stand without co-exhibitors at 2 additional trade events.
For contact details, to confirm your participation or to find out the price of each activity please refer to our Exhibitions Booking Form.
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Please sign above to secure your bookings.
YOUR DETAILS
Property
Telephone
Name of authorised signatory
Name, position and email of main representative attending
Name, position and email of additional representative attending
TERMS & CONDITIONS• Badges for additional representitives will be billed at cost price.
• Please note that all exhibition stands and workshop spaces will be decorated in Condé Nast Johansens style. No company may bring their own posters or any promotional material other than brochures for display purposes.
• All exhibitions and prices are subject to change. If we do not reach stand capacity, Condé Nast Johansens will not exhibit.
• Applications for all the exhibitions will be accepted on a first-come-first-serve basis. To secure your space you will be required to pay a 25% non-refundable deposit upon submitting your acceptance form and the final 75% payment 3 months in advance of the event. Cancellations within 3 months of the event are liable for the full participation cost.
EXHIBITIONS BOOKING FORMTo confirm your participation please tick the appropriate box and complete this form with your details.
Please note this is an additional cost
Please return this form to Adam Crabtree
[email protected] or tel +44 (0)20 7152 3561
ILTM LATIN AMERICA
São Paulo, Brazil / 5th to 8th May 2020, cost: US$10,275 This event will be run as a table top format. The price includes 3 days of appointments, a table, 2 chairs and 1 delegate badge. Additional delegate badges are available at US$1,000.
ILTM ASIA PACIFIC
Singapore, 18th - 21st May 2020, cost: US$14,281 Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and entrance for 1 representative for the 4 days (entrance badge is non transferable). Additional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you wish. (Based on 4 sharing exhibitors.)
ILTM NORTH AMERICA
Riviera Maya, México / 21st - 24th September 2020, cost: US$10,000 This event will be run as a table top format. The price includes 1 set of up to 60 appointments, a table, 2 chairs and 1 delegate badge. Additional delegate badges are available at US$800. 1 additional badge is permitted per table. 4 co-branded tables have been reserved for Condé Nast Johansens. ILTM CHINA Shanghai, China / October / November 2020, cost: US$ - to be confirmed Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and entrance for 1 representative for the 4 days (entrance badge is non transferable). Additional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you wish. (Based on 4 sharing exhibitors.)
ILTM CANNES
Cannes, France / December 2020, cost: €10,870Price includes 1 schedule of appointments (average of 40 one-on-one meetings), meeting space, prominent promotion of the property (including 1 large image) and entrance for 1 representative for the 4 days (entrance badge is non transferable). Addi-tional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any time but you may rotate your staff. (Based on 10 sharing exhibitors.)
I have read and understood exactly what is included with my chosen exhibition bookings.
Partners are carefully chosen for the quality and excellence of their products, services and expertise Whether you are sourcing new ideas and products to enhance the guest experience or considering refurbishment, our Partners will be happy to help with competitive prices, exclusive offers and a committed team with plenty of specialist advice.
H O T E L C A R E
GUEST ENHANCEMENT: Alpha Wellness Sensations - State-of the art thermal suites, these include a wide selection of saunas, infrared cabins, steam rooms, salt caves, UV meditation rooms, hot tubs, foot spas, experience showers, ice and snow rooms, relax and inhalation rooms and other related thermal experiences. Global
[email protected] www.alpha-wellness-sensations.eu
Criton– an award-winning technology provider which enables you to digitise guest information and wrap all guest facing technology into a branded app for guests to use on their own phone.
UK /The Americas. [email protected] www.criton.com
HEWI – designers and manufacturers of stylish bathroom accessibility solutions. Global
[email protected] www.hewi.co.uk
Molton Brown - amenities and fragrance partner offering various collections such as Eau de Toilette, Bath & Body, Hair and Home Fragrance. Each prepared by the finest ingredients into formulations of unrivalled fragrance concentration. With over 25 years of experience partnering with the world’s most esteemed hotels, we know the ingredients that enhance your guests’ sensorial moments. Global
[email protected] www.moltonbrown.co.uk /store/hotel-amenities
FOOD & BEVERAGE:Davy’s Wine Merchants -an independent, fifth generation, family-owned wine merchants since 1870, representing a unique portfolio of family growers from around the world. Fine wine stockists with an extensive collection of classic regions and vintages spanning many decades. UK
Francis Flavin, [email protected] www.davywine.co.uk
Harrogate Spring Water – award-winning still and sparking spring water renowned for its balanced, clean taste, classic contemporary style, commitment to sustainability and exceptional quality. UK [email protected], www.harrogatespring.com
Hoogly Tea – a British brand with a Nordic twist. Eco-friendly, hand blended and premium quality. A modern way of serving luxury. UK Paul Turner, [email protected], www.hooglytea.com
HOSPITALITY PARTNERS
For further information, product samples or to be introduced with any of the Partners contact Siân Butcher, Partner Excellence Manager, on +44 (0)20 7399 2655 [email protected]
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CONDÉ NAST JOHANSENS
CONDÉ NAST JOHANSENS
VOGUE HOUSE, HANOVER SQUARE, LONDON, W1S 1JU
TEL: +44 (0)20 7499 9080 | EMAIL: [email protected]
CONDENASTJOHANSENS.COM
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