www.elektroniknet.de/media/showroom

2016

Onlineaudited

M E D I A G U I D E P R I N T + O N L I N E

40 year

s

2

Contact

USAVéronique Lamarque-Pandit126 High StreetMystic, CT 06355USAPhone: +1-860-536-6677Fax: +1-860-572-2794 veroniquelamarque@gmail.com

UKAlastair Swift4 Jersey Lane,St Albans,Herts, AL4 9AB, UKPhone: +44-1727-765542Fax: +44-1727-752408Mobile: +44-7910-073565alastair@asa-media.com

KoreaYoung Media Inc.407 Jinyang Sangga,120-3 Chungmuro 4 ga,Chung-kuPhone: +82-2-2273-4819Fax: +82-2-2273-4818ymedia@chol.com

JapanShinano International, Inc.Mr. Kazuhiko TanakaAkane Bldg. 3F4-1-31 AkasakaMinato-KuTokyo 107-0052, JapanPhone: +81-3-3584-6420Fax: +81-3-3505-5628kazujt@bunkoh.com

For all other territoriesplease contact:Martina NiekrawietzInternational Account ManagerRichard-Reitzner-Allee 285540 HaarGermanyPhone: +49 89 25556-1309Fax: +49 89 25556-1651mniekrawietz@markt-technik.de

Editorial contact:Markt&TechnikRichard-Reitzner-Allee 285540 HaarGermany

Editor-in-chief:Heinz ArnoldPhone: +49 89 25556-1253Fax: +49 89 25556-1399harnold@markt-technik.deAssistant:Rainer PeppelreiterPhone: +49 89 25556-1312Fax: +49 89 25556-1399rpeppelreiter@markt-technik.de

3

1

Media Portrait

Media Portrait

1 Title: Markt&Technik

2 Characteristics: Markt&Technik, the independent weekly newspaper for electronics, in-cludes up-to-date information on the latest technology and its impact, business issues and trends, product development strategies, buying strategies, new product information and management techniques in the electronics industry. Clearly headed, extensive market surveys, focused reports and product reports give a quick and reliable overview of all the important fields in electronics.

Markt&Technik is the No. 1 in the German speaking advertising market (trade press segment electronics). According to LA ELFA 12/13 (readership analysis of electronics trade media), Markt&Technik achieves the highest reach of all electronics trade journals in Europe with 108,800 readers per issue.

3 Target group: The editorial content meets the specific information requirements of decision makers in development, product planning, purchase, technical and administrative management.

4 Publication frequency: weekly + 9 trend guides + 4 quarterly reports + official show daily electronica 2016

5 Format: 230 mm x 297 mm

6 Volume: 40th volume 2016

7 Subscription rates: Domestic subscription: € 259.00 Overseas subscription: € 272.00 Single copy rate: € 6.00

8 Circulation: 32,013

9 Membership: LA ELFA (readership analysis of electronics trade media) IVW-EDA (certified audit of circulation) Not concerning the special issues

10 Publishing house: WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D-85540 Haar Phone: +49 89 25556-1376 www.elektroniknet.de www.weka-fachmedien.de

11 Publisher: WEKA FACHMEDIEN GmbH

12 Advertising: Martina Niekrawietz, International Account mniekrawietz@weka-fachmedien.de

13 Editorial office: Heinz Arnold, editor-in-chief arnold@weka-fachmedien.de Rainer Peppelreiter, editorial assistant rpeppelreiter@weka-fachmedien.de Phone: +49 89 25556-1312

14 Editorial to advertising ratio: 2014 = 65 issues total pages: 4.070 pages = 100 %

editorial content: 2.848 pages = 70,0 % advertising 1.222 pages = 30,0 % of which are: classifieds 125 pages = 10,2 % house advertising 169 pages = 13,8 % bound inserts 0 pages = 0,0 % loose inserts 31 pieces

15 Editorial content analysis: 2.841 pages = 100 %

latest news 1.219 pages = 42,8 % product articles/market surveys 564 pages = 19,8 % professional articles 1.065 pages = 37,4 %

4

P

Advertising formats and rates 2016

Advertising rates P advertising rates no. 40, valid from Jan 1st, 2016

VAT excluded total circulation: 31,562 copies

1 Advertising formats and rates (in €)

Format b/w 2c 3c 4c

2nd/4th cover page 9,800.-

1/1 page 6,700.- 8,050.- 8,720.- 9,370.-

2/3 page 4,560.- 5,480.- 5,940.- 6,390.-

A5 (junior page) 3,910.- 4,720.- 5,090.- 5,480.-

1/2 page 3,460.- 4,150.- 4,490.- 4,840.-

1/3 page 2,340.- 2,820.- 3,070.- 3,290.-

1/4 page 1,790.- 2,140.- 2,320.- 2,500.-

1/6 page 1,200.- 1,450.- 1,580.- 1,690.-

1/8 page 930.- 1,100.- 1,190.- 1,300.-

1/16 page 480.- 570.- 620.- 670.-

per mm (1-column) 7.00 8.40 9.10 9.80

seminar ads 220.- 260.- 280.- 300.-

company portrait 1/4 page 980.-

company portrait 1/2 page 1,960.-

2 Additional charges:Position: We charge an additional fee of 10 % of the basic rate for requested and confirmed

positions (minimum € 160.-)Colour: additional charge for each special colour on requestFormat: There is no additional charge in 2016 for trim / printing gutter bleed.

3 Discounts:(within a 12 month period, starting from the publication date of first ad) Frequency discount Volume discount (1/16 page and larger) 3 or more insertions 3% 3 or more pages 5% 6 or more insertions 5% 6 or more pages 10% 9 or more insertions 10% 9 or more pages 15% 12 or more insertions 15% 12 or more pages 18% 18 or more insertions 18% 15 or more pages 20% 24 or more insertions 20% 18 or more page 22% 36 or more insertions 22% 24 or more pages 25% bound and loose inserts count as one page for volume discountindividual calculation possible from € 130,000.-

4 Classified advertisements:Job market: Recruitment ads: € 6.80 per mm b/w (Germany; no discounts on applications for a job and box numbers ads) Double booking: discount of 50% on the basic rate if a recruitment ad is booked in two

consecutive issues. Online job market: € 590.- per month € 250.- per month for online job market ads in

combination with print ads mm ads: minimum size: 1 column/20 mm Seminar ads: format: 61 mm width x 80 mm height

5 Special adverts: See pages 6- 7

6 Contact:Consultation and booking: Martina Niekrawietz, International Account Manager, mniekrawietz@weka-fachmedien.de, other countries: see contact page

Digital data transfer:Veronika Nikolay, vnikolay@weka-fachmedien.de Julia Hecker, jhecker@weka-fachmedien.de

7 Terms of payment:Bank details: HypoVereinsbank München, Bank code: 700 201 70, Account No. 35 704 981IBAN: DE37 7002 0270 0035 7049 81 · SWIFT (BIC): HYVEDEMMXXX VAT No.: DE 811 190 616 · 2% discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing

5

Double page spread across gutter width x height 460 x 297 mm u

1 1/2 pages across gutter width x height 345 x 297 mm u 310 x 260 mm

1 1/2 pages across gutterwidth x height 460 x 143 mm u 414 x 130 mm

1/1 page width x height 230 x 297 mm u 195 x 260 mm

1/2 page horizontal width x height 230 x 143 mm u 195 x 130 mm

2/3 page horizontalwidth x height 230 x 198 mm u 195 x 176 mm

1/3 page horizontal width x height 230 x 99 mm u 195 x 86 mm

island adwidth x height

45 x 50 mm

u trim size: column widt: 45 mm

1/2 page vertical width x height 112 x 297 mm u 95 x 260 mm

2/3 page vertical width x height 150 x 297 mm u 127 x 260 mm

1/3 page verticalwidth x height 72 x 297 mm u 61 x 260 mm

1/4 pagewidth x height 112 x 143 mm u 95 x 130 mm

1/4 page horizontalwidth x height 230 x 74 mm u 195 x 65 mm

1/4 page verticalwidth x height 53 x 297 mm u 45 x 260 mm

junior page width x height 168 x 205 mm u 145 x 190 mm

1/16 pagewidth x height 45 x 65 mm

1/8 page width x height 118 x 71 mm u 95 x 65 mm

1/8 page horizontalwidth x height 230 x 37 mm u 195 x 33 mm

1/6 page horizontalwidth x height 230 x 50 mm u 195 x 44 mm

1/8 page verticalwidth x height 53 x 143 mm u 45 x 130 mm

1/6 page verticalwidth x height 72 x 143 mm u 61 x 130 mm

Examples advertising formats

6

Special adverts

Media information 2016

Special adverts

Cover picture trend guide

Cover picture trend guide incl. cover story

format: 230 mm x 190 mm add bleed

€ 10,400.-

Cover picture ENERGIE&TECHNIK

Cover picture ENERGIE&TECHNIK incl. story & announcement on page 1 of Markt&Technik

format: 200 mm x 210 mm add bleed

€ 7,500.-

Cover picture Quarterly Distribution & Service

Cover picture Quarterly incl. story & announcement on page 1

format: 230 mm x 210 mm add bleed

€ 7,500.

Cover picture Special / Top Focus / Main Story

Cover picture Special/Top Focus/Main Story incl. story & announcement on page 1

format: 230 mm x 230 mm add bleed

€ 6,900.-

Loose inserts:

including postage up to 25g: € 7,370.-

split-run by zip-codes/Nielsen area per 1,000: € 260.-

split-run by qualified addresses per 1,000: € 450.-

minimum order sum: € 650.-

further loose inserts over 25g on request

calculation run: 32,000 copies

Bound inserts: (including postage)

2-pages € 8,380.-

4-pages € 9,350.-

8-pages € 12,220.-

12-pages € 15,890.-

further bound inserts on request

calculation run: 32,000 copies

Delivery address for bound and loose inserts:

L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern Delivery note: please mark clearly: “loose / bound in-sert CUSTOMER, for Markt&Technik-issue xy/2016“

Technical data see page 19

7

Title flap

incl. cover story € 12,680.-

incl. cover story + cover 4 € 18,980.-

format front: 110 mm x 235 mm

format back: 110 mm x 297 mm

Premium entry market overview

logo or QR code + coloured entry print and online

€ 390.-

Snipe ad and islands ads

snipe ad title format: 60 mm x 50 mm € 6,900.-

snipe ad contents format: 60 mm x 60 mm € 850.-

Island ads (contents): b/w per mm € 27.50.- 4c per mm € 38.50.-

Format (contents): 1 column minimum 50 mm height / maximum 80 mm height

individualized customer magazinesprices on request

Belly wrapbelly wrap € 13,830.- belly wrap incl. print € 19,540.- format: 540 mm x 100 mm

Barn door adbarn door ad € 25,180.-

Cover gate foldercover gate folder (3-pages) € 20,570.-

reverse gate folder without picture € 19,790.-

Tip-on ads

(only in combination with 1/1-page – non discountable) Tip-on postcards: including postage € 2,740.- mechanical processing: 3 cm from gutter to centre

Tip-on CDs: including postage € 4,540.- mechanical processing: 15 mm to 60 mm from gutter to centre/manual processing on request

Cover ad

format: 46 mm x 46 mm

€ 6,900.-

8

Issue Publication date

Ad closing date

Main topics Top focus e-kompakt (incl. Market overviews)

Trade shows

JAN

UA

RY

1/2 Jan 8, 2016 Dec 18, 2015 analysts‘ outlook for 2016 power supply industrial computers & embedded systems

3 Jan 15, 2016 Dec 29, 2015 analog & power management ICs keys/switches / HMI heat management & cooling technology

4 Jan 22, 2016 Jan 8, 2016 test & measurement relays medical electronics

5Jan 29, 2016

Jan 15, 2016 passive components microcontrollers/processors/DSPs sensor technology

Q 1 Jan 15, 2016 Quarterly Distribution & Service

FEB

RU

AR

Y

6 Feb 5, 2016 Jan 22, 2016 power semiconductors plug connectors & cables displays

7 Feb 12, 2016 Jan 29, 2016 safety & securitytrade show guide: embedded world 2016

LED/lighting power supply

TG 1 Feb 17, 2016 Jan 20, 2016 trend guide best employers 2016

8 Feb 19, 2016 Feb 5, 2016 USV technologytrade show guide: embedded world 2016trade show guide: EMV 2016

programmable logics drive engineering embedded world 2016, Nuremberg, Feb 23 – Feb 25, 2016EMV, Dusseldorf, Feb 23 – Feb 25, 2016

9Feb 26, 2016

Feb 12, 2016 storage ICs automotive batteries, accumulators, charging systems

P&D 1 Feb 12, 2016 Production & Service conductor boards, manufacturing equipment, EMS

MA

RC

H

10 Mar 4, 2016 Feb 19, 2016 distribution test & measurement communication technology

11

Mar 11, 2016

Feb 26, 2016 displaystrade show issue: CeBIT 2016trade show issue: Light + Building 2016

industrial communications / industrial ethernet/ field busses

analog & power management ICs CeBIT 2016, Hanover, Mar 14 – Mar 18, 2016Light + Building 2016, Frankfurt, Mar 13 – Mar 18, 2016

E&T 1 Feb 26, 2016 ENERGIE&TECHNIK smart power, smart automation / IOT, smart energy, smart components

TG 2 Mar 16, 2016 Feb 17, 2016 trend guide electomechanics & passive componentsjoining technique, relays, keys/switches / HMI, heat management, cases, quartzes, inductances, transformers, condensers, market overviews

12 Mar 18, 2016 Mar 4, 2016 special: power supplyReview: embedded world 2016

image processing built-in printers

13 Mar 24, 2016 Mar 10, 2016 Industry 4.0 & Internet of things conductor boards, production engineering

railway engineering

Editorial calendar 2016

9

AP

RIL

14 Apr 1, 2016 Mar 16, 2016 sensor technology identification systems / RFID optoelectronics

15 Apr 8, 2016 Mar 23, 2016 communication technology oscilloscopes plug connectors & cables

TG 3 Apr 13, 2016 Mar 14, 2016 trend guide semiconductors microcontrollers / processors / DSPs, analog & power management ICs, storage, power electronics, industrial, automotive, lighting, market overviews, employer index semiconductors

16Apr 15, 2016

Apr 1, 2016 3D printing EMV / ESD agricultural engineering

Q 2 Apr 1, 2016 Quarterly Distribution & Service

17 Apr 22, 2016 Apr 8, 2016 quartzes, oscillators, transmitterstrade show issue: Hanover Messe 2016 trade show issue: SMT Hybrid Packaging 2016

MES / ERP cases & cabinets Hanover Messe, Hanover, Apr 25 – Apr 29, 2016SMT Hybrid Packaging, Nuremberg, Apr 26 – Apr 28, 2016

18 Apr 29, 2016 Apr 15, 2016 MEMS power supply keys / switches / GMI

MA

Y

TG 4 May 4, 2016 Apr 6, 2016 trend guide industrial computers & embedded systemsembedded software and hardware, market overviews

19 May 6, 2016 Apr 21, 2016 industrial communications, industrial ethernet, field bussestrade show issue: PCIM 2016 trade show issue: SENSOR + TEST 2016

displays passive components PCIM 2016, Nuremberg, May 10 – May 12, 2016SENSOR + TEST 2016, Nuremberg, May 10 – May 12, 2016

20 May 13, 2016 Apr 28, 2016 LED / lighting medical engineering starter kits and design systems

21 May 20, 2016 May 4, 2016 special: pluc connectors & cables industry 4.0 & Internet of things image processing

22 May 27, 2016 May 11, 2016 special: automotive batteries, accumulators & charging systems

safety & security

23 Jun 3, 2016 May 19, 2016 heat management & cooling technology microcontrollers / processors/DSPs power supply

JUN

E

24

Jun 10, 2016

May 27, 2016 embedded computing power semiconductors displaysStuttgart, Jun 15, 2016

P&D 2 May 27, 2016 Production & Service conductor boards, production equipment, EMS

TG 5 Jun 15, 2016 May 13, 2016 distribution guidetrends, service, business entries, distribution survey, market overviews, employer index distribution

25

Jun 17, 2016

Jun 3, 2016 EMV / ESDtrade show guide: Automatica 2016

analog and mixed signal ICs quartzes/oscillators/transmitters Automatica, Munich, Jun 21 – Jun 24, 2016Intersolar, Munich, Jun 22 – Jun 24, 2016

E&T 2 Jun 3, 2016 ENERGIE&TECHNIK smart power, smart automation / IOT, smart energy, smart components Munich, Jun 28 – Jun 29, 2016

26 Jun 24, 2016 Jun 10, 2016 anniversary issue: 40 years M&T

subject to alterations

incl. recall and

impact analysis

40 year

s

10

Editorial calendar 2016

Issue Publication date

Ad closing date

Main topics Top focus e-kompakt (incl. Market overviews)

Trade shows

JULY

27 Jul 1, 2016 Jun 17, 2016 relays communication technoloy plug connectors & cables

Munich, Jul 05 – Jul 07, 2016

28 Jul 8, 2016 Jun 24, 2016 cases & cabinets test & measurement control engineering

TG 6 Jul 13, 2016 Jun 15, 2016 trend guide power supply & power managementAC/DC converters, DC/DC converters, batteries, IGBTs, battery charging ICs, operational amplifiers, market overviews

29

Jul 15, 2016

Jul 1, 2016 passive componentsemployer index passive components

safety & security sensor technology

Q 3 Jul 1, 2016 Quarterly Distribution & Service

30 Jul 22, 2016 Jul 08, 2016 mictrocontrollers / processors/DSPs LED / lighting industrial computers & embedded systems

31 Jul 29, 2016 Jul 15, 2016 special: industry 4.0 & Internet of things plug connectors & cables heat management & cooling technology

AU

GU

ST

32 Aug 5, 2016 Jul 22, 2016 identification systems/RFID displays power semiconductors

33 Aug 19, 2016 Jul 29, 2016 keys / switches / HMI distribution: power USV engineering

34 Aug 19, 2016 Aug 4, 2016 special: test & measurementemployer index test & measurement

agricultural technology power supply

35

Aug 26, 2016

Aug 11, 2016 image processing cases & cabinets microcontrollers/processors/DSPs

P&D 3 Aug 11, 2016 Production & Service conductor boards, production equipment

EMS

SEP

TEM

BER

36 Sep 2, 2016 Aug 19, 2016 analog & power management ICs heat management batteries, accumulators & charging systems

37

Sep 9, 2016

Aug 26, 2016 special: embedded computingemployer index test & measurement

relays quartzes/oscillators/transmitters

E&T 3 Aug 26, 2016 ENERGIE&TECHNIK smart power, smart automation / IOT, smart energy, smart components

38 Sep 16, 2016 Sep 2, 2016 starter kits & design tools trade show issue: InnoTrans

industry 4.0 & Internet of things plug connectors & cables InnoTrans, Berlin, Sep 20 – Sep 23, 2016

39 Sep 23, 2016 Sep 9, 2016 oscilloscopes passive components displays

40 Sep 30, 2016 Sep 16, 2016 special: power supply employer index power supply

sensor technology industrial communications/ industrial ethernet/ field busses

11

OC

TO

BER

41 Oct 7, 2016 Sep 22, 2016 programmable logicstrade show issue: Motek 2016

microcontrollers / processors/DSPs keys / switches / HMI Motek 2016, Stuttgart, Oct 10 – Oct 13, 2016

TG 7 Oct 12, 2016 Sep 13, 2016 EMS guide 2016trends, service, business entries, market overviews, employer index electronics manufacturing

42

Oct 14, 2016

Sep 29, 2016 organic electronics condensers/ventilators test & measurement

Munich, Oct 18 – Oct 19, 2016

Q 4 Sep 29, 2016 Quarterly Distribution & Service

43 Oct 21, 2016 Oct 7, 2016 special: plug connectors & cables employer index plug connectors & cables

optoelectronics industrial computers & embedded systems

Munich, Oct 20, 2016

44 Oct 28, 2016 Oct 14, 2016 special: Vision 2016trade show guide electronica 2016

analog and mixed signal ICs conductor boards & production technology

Vision 2016, Stuttgart, Nov 8 – Nov 10, 2016

NO

VEM

BER

TG 8 Nov 2, 2016 Oct 4, 2016trend guide industry 4.0 & internet of thingsautomation, sensor technology, system components, market overviews, electronics, manufacturing, distribution

45 Nov 4, 2016 Oct 20, 2016 special: obsolescence managementtrade show issue electronica 2016

communication technology relays electronica 2016, Munich, Nov 8 – Nov 11, 2016

Nov 8 - Nov 11, 2016

Oct 18, 2016 official show daily electronica 2016

46 Nov 11, 2016 Oct 27, 2016 batteries, accumulators & charging devicestrade show issue COMPAMED 2016

distribution: semiconductors cases & cabinets COMPAMED 2016, Dusseldorf, Nov 14 – Nov 17, 2016

47

Nov 18, 2016

Nov 4, 2016 special: displaysemployer index optoelectronicstrade show issue SPS IPC Drives 2016

railway engineering passive components

Nuremberg, Nov 22 – Nov 24, 2016

E&T 4 Nov 4, 2016 ENERGIE&TECHNIK smart power, smart automation/IOT, smart energy, smart components

48 Nov 25, 2016 Nov 11, 2016 test & measurement power supply EMV / ESD

DEC

EM

BER

49

Dec 2, 2016

Nov 18, 2016 industrial computers & embedded systems review: electronica 2016

design tools & design systems LED / lighting

P&D 4 Nov 18, 2016 Production & Service conductor boards, production equipment, EMS

TG 9 Dec 7, 2016 Nov 9, 2016buyers guide components 2017semiconductors, electromechanics, power supply, passive components, optoelectronics, market overviews

50 Dec 9, 2016 Nov 25, 2016 automotive power semiconductors MEMS

51/52 Dec 16, 2016 Dec 2, 2016 semiconductor forum 2017 quartzes / oscillators / transmitters plug connectors & cables

subject to alterations

12

Coverage analysis

Vocational training

share of average readership (108,800 readers)

percent total

master craftsman’s examination 5 5,500

technical school completed (base: 26,300) 10 10,700

engineering college (base: 17,700) 7 7,600

polytechnic college (base: 6,200) 2 2,300

technical college (base: 101,100) 41 44,700

university (base: 91,900) 33 36,400

doctorate (base: 6,400) 3 3,600

Age

share of average readership (108,800 readers)

percent total

30 to 39 years (base: 50,500) 21 22,300

40 to 49 years (base: 95,900) 37 40,300

50 years and above (base: 101,900) 37 40,300

100 108,800

Gender

share of average readership (108,800 readers)

percent total

women (base: 15,300) 4 4,000

100 108,800

Multiple answers possible

More information on a free LA ELFA analysis at the official LA ELFA website www.la-elfa.org.

More information about our service tools www.elektroniknet.de/media or ask your Markt&Technik media expert.

13

1 Name of the coverage study: LA ELFA 12/13 readership analysis of electronics trade media is conducted on behalf of WEKA

FACHMEDIEN GmbH. Overall control was entrusted to the Technical University of Munich. A total of 8 titles were raised in the demanded systematic approach in accordance with the official

guidelines for media analysis from the German Advertising Federation ZAW (7 titles have been evaluated, one title did not fulfil the systematic and objectively defined criteria of the title selection).

2 Definition of the universe:

2.1 Universe: a) Institutions/companies: All companies of the Federal Republic of Germany belonging to electronics industries have been defined

as institutional universe. b) Persons: The target persons are people who deal with electronics and at least participate in decision making. Are there any employees or departments in your company who deal with components of professional

electronics? For example: production of electronic components production of devices with electronic components design of electronic and electrotechnical components planning/conception of applications with those components distribution/trade/purchase in the industrial area with those components The general provision of support for the company´s network equipment and telecommunications equip-

ment or the simple distribution of finished devices to retail customers are not taken into account. In the second step the term “decision maker“ is defined: How many deciscion makers are there amongst the employees who deal with electronics as described

above? A decision maker is any person who plays a decisive role in decision making. Apart from those who take the final decision this contains also persons within a team who are involved in a decision in terms of planning or consulting.

Both decisions of technical nature (selection of components, manufacturers, technical solutions) and commercial decisions (selection of suppliers etc. also according to specifications) are meant here.

2.2 Structure of the universe: According to the Federal Statistical Office of Germany (sales tax statistics 2010 as published in March

2013) the universe covers 162,384 companies from sectors with WZ08-codes: 20, 26.11, 26.2, 26.3, 26.4, 26.5, 26.6, 26.7, 27, 28, 29, 30, 32.5, 46.52, 47.41, 61, 62, 63.1, 71.2 und 72.1.

The number of electronics decision makers in these sectors has been determined empirically. The study represents 270.300 decision makers.

3 Research methodology As there are no documents regarding the number or distribution of the target persons‘ universe within

their companies the personnel universe was to be determined at first. The number of electronics decision makers within the respective companies was identified by screening interviews via telephone.

Within a department relevant for the survey a target person was selected randomly for the main interview by telephone.

To avoid confusion regarding the titles title cards could be consulted on a secured part of the IFAK web-site. Cover pages were rearranged differently for each respondent. As an alternative to the visualization on the internet titles could also be identified by (printed) title cards sent to the persons interviewed. Those title cards had a DIN-A7 size and were sent in variable sequences. The quality and presentation did not differ in either alternative. Additional interviews could be conducted within companies with more than 5 decision makers in order to consider the lower chances of a target person to be selected within bigger companies.

Both the screening and the main interview were carried out by the quota method. Screeners had to consider the structures of industry and sales based on the data of the Federal Statistical Office. Main interviews were based on the quota guidelines defining the structure of the number of decision makers and industry which was determined during the screening.

In order to better map the slightly occupied parts more interviews have been realized in these areas. Afterwards this deliberately created disproportionality was adapted to the predefined structures by the subsequent proportionalization.

4 Manner and preparation of the sample: The data for the sample were taken from the provider D&B Germany GmbH. After postal sorting at ran-

dom of the current database the sample procedure was conducted by D&B. The WZ08-codes and 3 sales categories served as specifications.

Subsequently the sample was analyzed for duplicates and fully cleaned.

5 Day of the sampling procedure: The sampling procedure took place on June 18th, 2013.

6 Sample fullfillment: To be omitted because of the application of the quota method. A total of 4,266 screening interviews and 751 main interviews were conducted.

7 Period of survey: The survey took place from June 20th to September 21st, 2013.

8 Conduct of investigation: IFAK Institute GmbH & Co. KG, Taunusstein was in charge of conduct, fieldwork and technical prepara-

tion of the data. The Technical University of Munich is responsible for the scientific and methodological supervision.

The survey refers in composition, realisation, coverage and reporting to the official guidelines for media

analysis from the German Advertising Federation (ZAW).

Summary of the survey methodology for the coverage analysis (AMF 3-R)

14

Coverage analysis

Coverage according to product fieldscoverage per issue

totaltarget groupsprocurement decision makers active components (sole + joint decision-making, base: 161,800)

72,500

procurement decision makers passive components(sole + joint decision-making, base: 168,700)

73,900

procurement decision makers electromechanics(sole + joint decision-making, base: 145,600)

67,300

procurement decision makers industrial computers (sole + joint decision-making, base: 181,800)

71,900

procurement decision makers optoelectronics(sole + joint decision-making, base: 78,400)

34,800

procurement decision makers design tools, development systems(sole + joint decision-making, base: 117,700)

51,000

procurement decision makers control engineering, testing systems(sole + joint decision-making, base: 138,800)

57,200

procurement decision makers automation engineering(sole + joint decision-making, base: 95,400)

38,100

procurement decision makers electronics manufacturing(sole + joint decision-making, base: 83,600)

36,500

procurement decision makers networks, communication(sole + joint decision-making, base: 189,000)

73,100

procurement decision makers power supplies, UPS (sole + joint decision-making, base: 115,300)

43,900

procurement decision makers displays(sole + joint decision-making, base: 159,900)

63,100

procurement decision makers image processing(sole + joint decision-making, base: 75,300)

26,500

base: total circulation = 31,562 copies

Coverage analysisMedia information 2016

Readership / coverage

universe = 270,300 persons

costs per 1,000 readers price list No. 40, 2016 1/1 page bw € 6,700.-

percent total

prompted recall 89.4 241,500 —

at least 1 of 12 issues read 64.6 174,500 38.40 €

readers of an average issue 40.3 108,800 61.58 €

Total readership in certain fields of work

coverage / total readership(total readership in the last 3 months)

target group percent total

development, research, design (base: 189,300)

67.1 127,000

public authority, management (base: 121,400)

67.6 82,000

Purchasing, procurement (base: 156,700)

68.5 107,200

Average readership in different fields of work

coverage / average issue readership (readers of an average issue)

target group percent total

development, research, design (base: 189,300)

41.6 78,800

public authority, management (base: 121,400)

42.0 51,000

Purchasing, procurement (base: 156,700)

41.5 65,000

15

Size of economic entity

share of average readership (108,800 readers)

percent total

10 - 99 employees Mitarbeiter (base: 104,300) 38 41,200

100 employees and more (base: 70,100) 29 31,600

100 108,800

Media information 2016Coverage

analysis

Business sectors

category (according to Federal Statistical Office Germany)

group of recipients share of average readership (108,800 readers)

percent total

24 chemical industry, mineral-oil processing (base: 19,200)

8 8,300

31, 34, 35 automotive electronics / vehicle design (base: 69,000)

29 32,000

29 military electronics (base: 19,100) 11 11,500

31, 32, 33 consumer electronics (base: 45,300) 20 22,100

72 data processing (base: 108,300) 37 40,200

33 measurement and control technology (base: 97,600)

42 45,400

33 medical technology (base: 51,600) 24 25,600

33 precision and optical goods (base: 24,600) 9 10,200

29 engineering industry / apparatus industry (base: 92,700)

35 38,200

32, 64 telecommunications (base: 65,300) 28 30,200

31 industrial electronics (base: 93,500) 44 47,700

32 components production (base: 24,300) 13 13,700

51 trade/distribution of electrical devices and components (base: 50,000)

20 22,000

74 consulting engineering firm (base: 46,400) 21 22,400

others (base: 9,700) 3 3,400

Fields of work

share of average readership (108,800 readers)

percent total

purchasing, procurement (base: 156,700) 60 65,000

public authority, management (base: 121,400) 47 51,000

production, manufacturing, quality control (base: 161,300)

60 64,900

organisation, logistics (base: 105,400) 37 39,900

Multiple answers possible

Multiple answers possible

2

16

Circulation / distribution analysis

Circulation / distribution / technical data

Nielsen 1

7.9 % = 2354 copies

Nielsen 2

14.0 % = 4,155 copies Nielsen 7

5.0 % = 1,464 copies

Nielsen 5+6

4.0 % = 1,188 copies

Nielsen 3a

11.9 % = 3,528 copies

Nielsen 3b

23.0 % = 6,801 copies

Nielsen 4

34.2 % = 10,139 copies

3.1 Structure of the domestic market circulation by Nielsen-areas Kiel

Rostock

Bremen

Muenster

Cologne

Koblenz Frankfurt

Stuttgart

Freiburg Munich

Nuremberg

Erfurt Dresden

Berlin

1 Circulation audit:

2 Circulation breakdown: copies per issue / annual average (July 1st 2014 to June 30th 2015)

print run: 32,013

total circulation: 31,562 abroad: 1,933

sold circulation: 770 abroad: 96

subscriptions: 759 member copies: –

retail sales: –

other sales: 11

controlled circulation: 30,792

remainder, archive and voucher copies:

451

3 Geographic circulation breakdown:

economic region share of total circulation

% copies

Germany 93.9 29,629

of which Switzerland 3.1 967

of which Austria 2.8 870

of which other 0.3 97

total circulation 100.0 31,562

Summary of the survey methodology

1. Methodology: Circulation breakdown by file analysis – census2. universe (domestic total circulation) 29,629 = 100%3. Sample: Survey is based on total database4. Target person of survey: omitted5. Period of analysis: July 20156. Conduction of analysis: publisherThe detailed survey methodology is published at www.next-community.de.

(except special issues)

17

Technical data

Adverts

Printing technique: web-fed offset, wire stitching, Paper: 49 gr Holmen Plus 72Magazine format: 230 mm width x 297 mm height add 4mm per trimmed edge for bleed size

Digital data transfer: please contact Veronika Nikolay, phone +49 89 25556-1490, fax +49 89 25556-1690,vnikolay@weka-fachmedien.de orJulia Hecker, phone +49 89 25556-1475, fax +49 89 25556-1690,jhecker@weka-fachmedien.de Please transmit your digital data by data medium, e-mail or FTP. For detailed specifications please ask your contact person.

file names should be given as in the example: customer_M&T_issue (for example: Lexware_M&T_1_16)

Fonts: Please deliver all fonts. In case of absent fonts, we use alternative fonts which may change the appearance and layout of the ad. The minimum line width is 0.5 mm. Please avoid motifs with very fine structures (due to moiré effect).

File format: We prefer non-separatet single-page PDFs. Fonts must be integrated and colours must be in CMYK. Please avoid open data formats. Otherwise we do not guarantee a correct appearance.

Proof: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc” for offset printing. The appropriate profiles may be downloaded at www.eci.org.

Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing, unless we may not print your ad.

In case of questions or problems please ask your contact person.

FTP access: ftp3.journalmedia.de jm_ftp_public QUOglioutPLO

Please announce every FTP transfer in advance by e-mail.

Loose inserts, bound inserts, tip-on ads, CDs

Loose inserts:minimum size: 105 x 148 mmMaximales Format: 10 mm smaller than the magazine on each sideminimum weight: 150 gsm for single leafMaximales Gewicht: on request positioning: best possibleloose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses

Bound inserts:minimum size: 105 x 148 mmmaximum size: format of the magazine minimum weight: 100 gsmtrimmed pages should have an additional 4 mm on each border to be cut offbound inserts must be folded and delivered in uncut format and be adapted for mechanical processingplacement possibilities: print run and part of circulation by post code or Nielsen area please allow an additional 3 mm gutter bleed for bound inserts

Tip-on ads:folded products must be close to the gutter and be adapted for mechanical processingpositioning on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes

CDs:CDs must be wrapped in standard paper cover without adhesive tape positioning on request

Delivery date for loose and bound inserts and tip-on ads: Please ask your contact person.

Delivery address for loose and bound inserts and tip-on ads: L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, 47608 Geldern Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Markt&Technik-issue xy/2016“

Terms of payment:Bank details: HypoVereinsbank München, Account No. 35 704 981, Bank code: 700 201 70IBAN: DE37 7002 0270 0035 7049 81 SWIFT (BIC): HYVEDEMMXXX VAT No.: DE 811 190 616 2 % discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing

18

reports the highest coverage among all European electronics trade journals reaching 108,800 readers per issue.

(source: LA ELFA 12/13)

is by far the advertising medium with the highest ad volume among all German language electronics trade journals.

(source: Mediaskop, Vertriebsunion Meynen,2014,

segment electronics)

offers the best price-performance ratio of all electronics titles included in LA ELFA study.

(source: LA ELFA 12/13; rates according to media guides 2015)

FACTS CONCERNING THE MOST SUCCESSFUL ADVERTISING MEDIUM AMONG ELECTRONICS TRADE JOURNALS!

Most readers!

Biggest advertising volume!

19

1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.

2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them.

3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.

4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising

agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.

6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.

7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.

8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons.

9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation.

10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs:

- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; - 50% of the net value of the order for cancellation within one week of the commencement of insertion; - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of

online advertising. The price of online advertising already inserted will also be billed. Cancellation terms print: Cancellation is possible free of charge until the ad closing date.11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the

latest.12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of

the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.

13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline.

14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners.

15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color

are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.

17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client.

18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to

do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion.

20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material.

21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.

22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action).

23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should sub-sequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).

24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; other-wise a warranty claim may no longer be enforced.

25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.

26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses espe-cially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions.

27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence.

28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.

29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for ad-

vertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.

31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity.

32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execu-tion of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.

33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement.

34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed.

35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.

36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After remo-val of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.

37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause.

38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative.

39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany.

40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.

General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015)

Media Markt&Technik

Richard-Reitzner-Allee 2

85540 Haar

Phone +49 89 25556-1376

Fax +49 89 25556-1651

E-mail: media@markt-technik.de

www.elektroniknet.de

www.weka-fachmedien.de

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