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Media Industry In The Age Of New Media
December, 2008
“The media will change as consumers will look for other sources of information…”
(Ira Magaziner)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Convergence - Once Digitalized, Always Interacting
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Participation – Fueling Digital Communities
Collective Intelligence
Open Platform
Rich Media Content
Striving Digital Community
Participation – Interacting With Traditional Media
Commenting, blogging and spreading content in social networks.
Participation – The Key For Newspapers’ Survival?
18 out of 26 of the features are related to participation.
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Citizen Journalism – Outsourcing News Production
Citizen Journalism – Elite or Common People?
Citizen Journalism – Can We Impose Ethics?
Citizen Journalism – Immediacy Over Quality
Citizen Journalism – Becoming Main Stream Media
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Working Environment - Media People On The Move
Culture figures
Higher mobility withinthe sector
Short term and freelance contract employment
Working around the clock 24/7/365
Urban resident
Mix between working space and private space
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Commercialism – Survival Of The Fittest
Free content
Catch all ads
Pay Per View
Paid subscription
Contextual and targeted
Pay Per Click
Reformed Business Model
Commercialism – The Long Tail Theory
Addressing smaller crowds with niche products.
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
The Media Consumer – Threat Or Opportunity?
The Media Consumer - Demand For Bite (or byte) Size News
News aggregators for the monitorial citizen.
The Media Consumer – Active Producer Of Media
User Generated Content & social media platforms
The Media Consumer – Not Passive Anymore
If you won’t let them participate they will take it anyway.
The Media Consumer – Internet Killed The Video Star
The list of priorities had changed.
The Media Consumer – It Is All About Mobility
The content you receive depends on The content you receive depends on your positionyour position..
The Media Consumer – The Effect of Crowed Sourcing
They are not mass audience, but individuals and communities and their ability to influence greater than we think.
The Media Consumer – Know The Price Of Free
They might hate ads, but not enough to pay to avoid them.
The Media Consumer – Prime Time, All The Time
They decide where, how and when to get their content.
The Media Consumer Is You
Thank You.
Connection Info:Omer Rosenbaum, Sundsvall, SwedenEmail: [email protected]: (+46) 076.566.1028