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SURFACE APPEAL: DECO’S ULTIMATE GUIDE TO WALL AND FLOOR TREATMENTS

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UNITED STATES OF AFRICAMEET THE TOP DESIGN DISRUPTORS

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SOUTH AFRICA

N°106FEB/MAR 2 016

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MEDIA INFORMATION2016

ELLEDECORATION.CO.ZAGET YOUR DAILY DESIGN AND DECOR FIX ONLINE AND STAY AHEAD OF THE TRENDS

Decor Trends

Colour storyTravel Mexico

NEWSLETTERGet ELLE DECO

news straight to your inbox. Sign up at

elledecoration.co.za

CANOPY

Paint from left: Emerald Shimmer G5-D1-1; Stairway to Heaven G6-C1-3; both Plascon In the circle: Diamante Perola Matt Decor tile R420/m², The Tile House Tiphaine Alston Forest wallpaper R592/m2, Robin Sprong Giuliana Mix R214/sheet; Lake Victoria R188.15/sheet; both Douglas Jones Melunak 26mm R24.19/m3, Rare Woods Herringbone Natural flooring R904/m2, Oggie

Switch off, tune in and go green. The ripple effect of a corrugated treatment creates rhythm, echoing the flow of nature

NEED SOME SURFACE INSPIRATION? PUT YOUR #ASKDECO QUESTIONS TO @ELLE_DECO ON TWITTER

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THE TRENDS ISSUE ELLEDECORATION.CO.ZA 81

LAB_S.indd 116 2015/12/09 3:37 PM

‘WE HAVE MUCH APPRECIATION FOR THE WOODEN AND STONE INTERIORS, WHICH KEEP THE HOUSE NICE AND COOL IN

THIS WARM TROPICAL CLIMATE.’

this page An old Peugot stands at the front of the house (left). Wooden shutters keep the sun out but allow the breeze in (right). Pink flowers frame the entrance (bottom) opposite Belgian architect Wim De Vos’s design is minimalist, private and an escape from the heat

House_Senegal_M_S.indd 3 2015/10/21 3:22 PM

‘IT’S A MAN'S HOUSE. NO FRILLS OR ANY OTHER UNNECESSARY DECORATION’

House_Senegal_M_S.indd 5 2015/10/21 3:22 PM

GLOBAL POWER BRANDAs the only African representative amongst 30

international titles, ELLE DECO South Africa holds claim as the world’s best-selling homes title.

Stylish, directional, informative and aspirational, ELLE DECO South Africa provides its readers with

decor content that draws inspiration from international trends and influences as well as

local talent and design. ELLE DECO is the sophisticated choice for discerning South African

homeowners. DECOINSPIRATION

BREAKING BREADTablescaping is all the rage this time of year. This is

DECO’s pick of the top crockery, cutlery and glasswarePHOTOGRAPHS JUSTIN PATRICK STYLIST ILANA SWANEPOEL DECOR ASSISTANT SANRI PIENAAR

THE SUMMER ISSUE ELLEDECORATION.CO.ZA 29

this page: Serviette Holder R385; Milk Jug R699; Coffee Percolator R1 539; all Seletti Estetico Quotidiano at Generation Store Nouvel Mipreshus tumbler set R2 800, Here and Now Store Napkin R229 for four, Country Road Stainless Steel fish knife R23.35; serving fork R51.45; both Fortis Traditional 18/10 at Banks Uno round platter R250; Rondo matte black pastry server R575; spoon R550; all Here and Now Store Ripple plate R364.80, Seletti Estetico Quotidiano at Generation Store Dipping bowl set R325, Graffica Klomp Ceramics at Present Space

Table Settings_M_S.indd 108 2015/10/21 3:55 PM

360ELLE DECO South Africa speaks to design-curious,

shopping-savvy, urban-based modern aesthetes. With its biggest readership in the Gauteng province, ELLE DECO is

the local leader of the largest black, female, upper-middle class readership. These readers are opinion makers, culturally and socially engaged, ambitious, decisive and champion

local decor offering.

ELLE DECO’s influence is further bolstered by its online presence. ELLE DECO online is a stylish platform offering

daily, up-to-date design and decor content.

SOLVE NEW TALENT SEARCH

SOCIAL

360

ELLEDECORATION.CO.ZA

DIGITALPROPERTIES

UNIQUE USERS PER MONTH

16 818

PAGE VIEWS PER MONTH

47 303

VISITS PER MONTH

20 960The ultimate search for new talent amongst young designers.

2M+ READERS25 COUNTRIES5 CONTINENTS

ADVERTISINGSPONSORSHIPSCREATIVE CONTENTSUBCRIPTIONSCOMPETITIONS

OVER48 300

READERS INTERACT WITH USON SOCIAL MEDIA

PRINT

GLOBAL BRAND

POWER AND INFLUENCE OF

APRINT, DIGITAL ANDSOCIAL MEDIA

Global brand of 20+years Readership

Circulation

133 000

25 552

13 800

23 900

20 600

*SPECIAL PROJECTS AND COLLABORATIONS CAN BE CREATED SUBJECT TO BRIEF SUPPLIED TO ELLE DECORATION. QUOTE ON REQUEST

THE

360 AUDIENCE

ELLE DECO is a modern fusion of international style with local

flavour

Stylish, directional, informative, aspirational

Social;participatingand sharing

like never before

UrbanEducatedAffluent

LUXURY IS A MATTER OF

STYLE RATHER THAN MONEY

THE ELLE DECO READER IS AN

OPINION MAKER, AMBITIOUS AND

DECISIVE

ELLE DECO online champions

local decor offering

ELLE DECO readers love to share their favourite magazine – 25 552 copies sold and a

readership of 131 000

71% of ELLE DECO readers are female and almost half are single with 93% being

responsible for household purchases

91% of ELLE DECO readers rely on gadgets to improve their standard of living

Reflects the changing demographics of South Africa – 80% black readers

Live in the most economically active province – 54% live in Gauteng

21.7% live in the Western Cape

67% of ELLE DECO readers fall into the prestigious upper-middle class sector

Upmarket readership – high reach into the aspirational LSM 6-8 market (47%), with an impressive 40% falling into the

LSM 9-10 group

ADVERTISING RATES

MAGAZINE

SIZE RATE PER ‘000 1 PAGES R5782 - 4 PAGES R683 5 - 10 PAGES R78811 - 22 PAGES R89323 + PAGES R998

All insertion rates include agency commision and exclude VAT. RATE EXCLUDES BAGGING COSTS

All inserts to be delivered dierctly to the printers:Lorna Louw: 021 9296200CTP PRINTERSDuminy StreetParow East, 7500, Cape Town

Please send Elle Decoration the bound inserts for a quote subject to increased postage where applicable maximum size of the insert must not exceed 270 x 200mm

PRE-PRINTED INSERT (LOOSE) PRE-PRINTED INSERT (BOUND)

SIZE RATE PER ‘000

1 PAGE 2-4 PAGES 6-8 PAGES 12 PAGES 16-20 PAGES

For quotes on gatefolds, perforation, glueing, bagging, sampling, bookmarks and stickers, please contact your account manager. Inserts must be properly packed in a firm cardboard container or box or pallet.• Individual stacks must be uniformly packed, facing the same direction.• Inserts must be delivered face-up.• The container must be clearly marked with the publication name, cover date and number of inserts. The print orders provided are meant as guidelines only and can fluctuate for each issue without prior warning.• Should our printers be unable to handle an insertdue to incorrect packaging or shortages,

no liability will be accepted for any losses incurred should the insert be omitted.

R779 R891 R1 002 R1 113 R1 336

ADVERTISING RATES

COVERSFULL PAGE R39 750DPS R76 320HALF PAGE R22 737HALF PAGE DPS R45 474OPP MASTHEAD R39 170 OPP ED’S LETTER R41 552OPP CONTENTS R39 170

CLASSIFIED RATES

Classified rates exclude VAT and agency commision

1/9 OF PAGE R2 4912/9 OF PAGE R4 1871/3 OF PAG R5 5651/2 OF PAGE R9 805

IFC DPS IBC OBC

METHODS OF RECIEVING ADS

1. WeTransfer2. AdSend3. DropBox4. My Q Admin BLEED: 5mm is required on all edgesSCREEN RULING: 153 IpiOUTPUT RESOLUTION: 2 540 dpiPAGE SIZES: As per material specificationsMIN RESOLUTION AT 100%: 300 dpi

MAX TOTAL INK: 350%

ELLE Decoration can make up material for the client for a nominal production fee (quote on request)

R87 450 R41 499 R45 527

MAGAZINE

Please note there is a 100% cancellation fee, and preferred positioning cannot be guarantee if material is supplied late.

ADVERTISING RATES

.CO.ZA

BANNERS

CPM R300–R600 depending on position

Newsletter leaderboard ad (one image, 728 pixels wide x 90 pixels high) R2 200

Leaderboard ad, monthly (one image, 728 pixels wide x 90 pixels high) R300/1000

Island banner ad, right column (one image, 300 pixels wide x 250 pixels high) R424/1 000

Native Advertising (400 words and one image, 600 pixels wide x 250 pixels high) R6 398

Homepage wallpaper 1900x1030 (not available on mobile) CPM R750/1000

Homepage takeover includes wallpaper, leaderboard or 3 x island banner ads R6 398/ DAY

VIDEO R1 332 Weekly competitions R 1 050Monthly competitions R6 000

ADVERTISING RATES

R1,60 per subscriber

Monthly newsletter

Weekly newsletter

Leaderboard (link to client URL)

Footer (link to client URL)

Island + 25 words and link to digitorial on elledecoration.co.za

(R1,60 per subscriber + digitorial rate)

Twitter once-off tweets R350

Facebook once-off posts R550

NEWSLETTER SPONSORSHIP SOCIAL MEDIA

.CO.ZA

ADVERTISING RATES

1. FP advertorial + banner

2. FP advertorial + digitorial + banner

3. FP advertorial + digitorial + banner + social media + newsletter mentions

(1xFB,Instagram,Tweet, Pin)

ELLE DECO BUNDLES

ELLE DECO styled shoot + behind the scenes video + digitorial

ELLE Fashion Cupboard

*Please request a quotation for bundles and collaborations

SPECIAL COLLABORATIONS

PRINT SCHEDULE

107 APRIL/MAY108 JUNE/JULYSPECIAL EDITION 109 AUG/SEPT110 OCT/NOVSPECIAL EDITION 111 DEC/JAN 2017112 FEB/MAR 2017

18.01.2016 07.03.2016 18.04.201616.05.2016 11.07.2016 22.08.2016 19.09.2016 07.11.2016

15.02.2016 04.04.2016 02.05.2016 13.06.2016 08.08.2016 05.09.2016 17.10.2016 05.12.2016

28.03.2016 30.05.2016 20.06.2016 25.07.2016 26.09.2016 24.10.2016 28.11.201623.01.2017

ISSUE ADVERTORIAL/ MARKETING DEADLINE

ADVERTISING MATERIAL DEADLINE

ON SHELF DATE

MAGAZINE

EDITORIAL CALENDARAPRIL/MAY 2016 ISSUE 107: IDEAS/DECORATING/REVAMP WITH A FOCUS ON KITCHENS AND DINING AREAS, WE SHOWCASE ACHIEVABLE IDEAS TO ADD GLAMOUR AND USE SPACES EFFECTIVELY. IN COLLABORATION WITH SOME OF SA’S TOP DECOR TALENTS

JUNE/JULY 2016 ISSUE 108: WINTER EMBRACING THE COLDER WEATHER WE SHOWCASE THE BEST COUNTRY HOMES AND WHAT TO UTILISE WHEN WARMING UP YOUR HOME. FIRE PLACES AND HEARTY FOOD, LIGHTING AND AUTOMATION THIS ISSUE FOCUSSES ON THE BEST OUR COUNTRY HAS TO OFFER. INCLUDED IS A BUMPER DECO EAT SECTION.

SUPPLEMENT STYE DIRECTORY AUG/SEPT 2016 ISSUE 109: AFRICA/FASHION THE FUTURE IS NOW, AND THE FUTURE IS AFRICAN. THIS ISSUE CELEBRATES EVERYTHING THAT IS WONDERFUL AND INNOVATIVE ABOUT AFRICAN DESIGN, CRAFT AND FASHION. THE BEDROOM AND WARDROBE BECOME THE FOCAL POINT. OCT/NOV 2016 ISSUE 110: SPRING/OUTDOOR GETTING READY TO VENTURE OUTDOORS, WE LOOK AT THE NEWEST AND BEST DECOR CHANGES TO BETTER YOUR LIFE. FOCUSSED ON BATHROOMS, POOLS AND LAUNDRY ROOMS, FUN PLANTS AND FLOWERS ARE ALSO INTRODUCED .

SUPPLEMENT SPECIAL EDITION DEC/JAN 2017 ISSUE 111: SUMMER TIME GETTING INTO EASY LIVING AND RELAXATION, WE STEP INTO SUMMER READY TO CELEBRATE AND ENJOY OUTDOOR SPACE AND FURNITURE. INCLUDED IS A BUMPER DECO EAT SECTION.

FEB/MARCH 2017 ISSUE 112: TREND STEP INTO THE FUTURE WITH THE LATEST UPCOMING TRENDS FORECAST. URBAN LIFE IS THE FOCUS AND HOW EVERYONE CAN INCLUDE A BIT OF INNOVATION IN THEIR HOMES.

ISIKO MEDIA PTY LTD7 Malibongwe Drive, (Cnr Aimee Street), Fontainbleau, Randburg, 2125PO Box 2316, Randburg, 2125

011 801 9000Fax 011 792 7084

INSERT DELIVERY ADDRESSADDRESS : CTP Cape Town PrintersDuminy Street Parrow EastParrow 7500Contact : Lorna Louw 021 929 6200.

MATERIAL DELIVERY ADDRESSMLT House 2nd floor, Longkloof StudiosDarters RoadGardens8001

Att: Naazneen BauckaleyNaazneen@elle.co.za 021045 0120

DIGITAL MATERIAL

FORMATS: ELLE DECORATION can accept digital ads in the following formats: 1. PDF – Press optimised PDFs including all elements, e.g. high resolution images (minimum 300 dpi) and all fonts embedded. The PDF should be pre-flighted and verified prior to transmission.

ADVERTISING SALES CONTACTSAccount Manager: BERNICE BLUNDELL Bernice@adplacements.co.za Business Manager: LOUISE BIRKNER Louise@elle.co.za

CLASSIFIEDS SALES AND COMPETITION CONTACTSHANON TALBOT shanon@elle.co.za 082787 3566

MARKETING MANAGERRYAN SORGENTE ryan@elle.co.za 082 771 3949

CONTACT DETAILS MATERIAL REQUIREMENTS

1. All copy for advertisements / advertorials is subject to the approvalof the publishers, who also reserve the right to decline or cancelany advertisements / advertorials or series of advertisements/advertorials.2. No responsibility will be accepted by the publishers for loss arising fromtypographical or other errors. The publisher’s responsibility is limitedto industry standard scanning and printing quality. No responsibility istaken for picture selection, enhancement or layout. The publishers arenot responsible for any apparent discrepancy in this regard and clientsare not exempt from liability for the full insertion price reflected onorders and or copy instructions, should an error have occurred.3. It is a client’s responsibility to supply material suitable for spacebookings by the publisher’s copy deadlines. If copy is not forthcoming,the publisher’s have the right to make up copy for space booked.Furthermore, the cost of making up the material will be debited tothe client.4. The publishers accept no responsibility for incorrect material supplied.All litho material supplied is assumed to be correctly sized, marked andappropriate in screen.5. The proprietors and publishers shall not be liable for any lossoccasioned by the failure of an advertisement to appear on any specialday, or at all, for any cause whatsoever.6. The publishers will use their best endeavours to place theadvertisement correctly under this agreement but will not be liablefor any loss of profits or damages suffered by the client as a resultof their failure to do so and the account rendered in any respect.The publishers shall be exempt from any liability arising from forcemajeure or where performance of their obligations is prevented bycircumstances outside their control.7. While an enquiry service number may be supplied, this in no wayforms part of the contract. The publishers are not responsible for anomission of an enquiry number nor the failure to supply the client withenquiries. The client may not, in any way, hold back payment or partthereof should the enquiry number service, for whatever reason, notbe supplied.8. Whilst every effort will be made to place advertisements/advertorials/ insertions in requested positions, no guarantees can begiven. The placement of advertisements/advertorials/insertions is atthe sole discretion of the editor. A guarantee of position is subject toa 10% (ten percent) surcharge being paid by the client, otherwise noguarantee will be given.9. No cancellation of space can be accepted less than (3) three monthsbefore publication date. Verbal cancellation will not be valid, only awritten cancellation confirmed by the publisher will serve as notice.10. Series rate quoted apply only to firm orders and insertions must betaken up within a (12) twelve month period unless otherwise arranged.Where the number of insertions taken does not justify the series rate,a surcharge will be made.11. All production costs will be for the account of the client as per thepublisher’s client service rates. This includes all photography, layoutexpenses, litho positive make up and litho correction costs.12. Payment is required within 30 (thirty) days of date of invoice and thepublishers reserve the right to suspend services if payment is notreceived within 60 (sixty) days. This action by the publishers will not

constitute a breach of agreement. The insertion charge is excludingValue Added Tax, and is, unless specified to the contrary, exclusive ofproduction costs.13. Nothing herein contained shall be interpreted as obliging the publisherto afford the client any indulgence to effect payment after due date.14. All overdue accounts will bear interest at the rate of 2% (two percent)per month, the interest to be capitalised monthly. All accounts whichare in arrears will be handed to a professional debt collection agencyand all legal cost incurred, inclusive of a debt collection commissionof 20% (twenty percent), will be for the account of the client and byplacing his/her signature on the order form, the client agrees to hisaccount being debited with such costs.15. In the event of the publisher instructing its attorneys to collect anyamounts, all legal fees and collection charges and tracing agents’ feesas between attorney and client shall be borne by the client.16. Once an account has been handed over for collection, all paymentsmade shall firstly be allocated towards such collection/tracing feesand charges, thereafter to interest and finally to capital.17. A certificate under the hand of any director, manager or accountantof the publisher whose valid appointment need not be approvedby the publisher, in respect of any indebtedness of the client to thepublisher or in respect of any other fact, including but without limitingthe generality of the aforegoing, the fact that professional publishingservices were rendered, shall be prima facie evidence of the client’sindebtedness to the publisher and prima facie evidence of such otherfact and prima facie evidence of the services rendered, for inter aliathe purpose of summary judgement.18. In all cases where the client uses the postal service or any otherservice to effect payment, such service shall be deemed to be theagent of the client.19. Where a client is a company, close corporation, partnership or otherlegal entity, whether or not the liabilities of the entity exceed theassets either at the time of entering the agreement or on publication,the authorising individual does hereby bind himself/herself as coprincipaldebtor, in solidum, for the due and punctual payment of allamounts and sums of money which may now or at any time hereafterbe or become due as a result of this contract with the publisher,irrespective of any changes which may now or in the future take placein the nexus between client and the authorising individual.20. The authorising individual hereby expressly renounces the benefitsof division, excussion and cession of action as well as the benefitsof the legal exceptions non causa debiti, de duobus vel pluribus reisdebendi, non numeratae pecunia, errore calculi, no value received andrevision of accounts and declares that he/ she is fully acquainted withthe meaning, legal effect and consequences of these renunciations.21. The client does hereby irrevocably and in rem suam cede, pledge,assign, transfer and make over unto and in favour of the publisherall of its right, title, interest, claim and demand in and to all claims/debts/book debts of whatsoever nature and description andhowsoever arising which the client may now or at any time hereafterhave against all and any persons, companies, corporations, firms,partnerships, associations, syndicates and other legal personaewhosoever without exception as a continuing covering security forthe due payment of every sum of money which may now be due or at

any time hereafter be or become owing by the client to the publisherfrom whatsoever cause or obligation howsoever arising which theclient may be or become bound to perform in favour of the publisher.22. Should it transpire that the client at any time entered into priordeeds of cession or otherwise disposed of any of the right, title andinterest in and to any of the debts which will from time to time besubject to this cession, then this cession shall operate as a cessionof all the client’s reversionary rights. Notwithstanding the terms ofthe aforegoing cession, the client shall be entitled to institute actionagainst any of its debtors provided that all sums of money which theclient collects from its debtors shall be collected on the publisher’sbehalf and provided further that the publisher shall at any time beentitled to terminate the client’s right to collect such monies/debts.23. Be placing his/her signature in the face hereof the client agrees tothe terms and conditions as set out above, agrees that this orderconstitutes a valid contract with the publisher and certifies that theinformation given herein by him to the representative of the publisheris true and correct.24. Ownership in all material handed to the publisher and subsequentlypublished shall remain vested in the publisher until the full publishingprice in respect thereof has been paid, in the event of a breach ofcontract by the client after material was handed back to him, thepublisher shall be entitled, forthwith, to take possession of thematerial without prejudice to any further rights vested in it and ishereby irrevocably authorised to enter upon the client’s premises totake delivery of such material without Court order. Where materialwas published and not claimed by the client within a period of 12(twelve) months from date of publication, such material may bedestroyed at the discretion of the publisher without prior notice tothe client.25. This agreement is governed by South African Law and is subjectto the jurisdiction of the South African courts. The publishers areallowed to institute legal proceedings for the recovery of any amountowing hereunder in the Magistrate’s Court of any district which byvirtue of Section 28 of the Magistrate’s Court Act has jurisdictionover the client, but this does not preclude the publishers at their owndiscretion from instituting legal proceedings in the Supreme Court ofSouth Africa which has jurisdiction over the client.26. The client chooses as his domicillium citandi et executandi the physicaladdress contained herein for the purpose of giving or sending anynotices provided for or required hereunder, or such other address asmay be substituted by written notice given thereof.27. All terms and conditions relating to the services are set out herein.All other terms and conditions are excluded unless agreed to inwriting by the publishers and no other conditions, warranties orrepresentations, whether oral or written, express or implied bystatute or otherwise, shall apply hereto.28. No concession, latitude or indulgence allowed by the publisher to theclient shall be construed as a waiver or abandonment of any of itsrights hereunder.29. Each of the terms herein, excluding liability on the part of thepublisher, shall be a separate and divisible term and if any such termbecomes unenforceable for any reason whatsoever, that term shallbe severable and shall not affect the validity of the other terms

TERMS OF ACCEPTANCE

MATERIAL SPECIFICATIONS

DPSFULL PAGE1/2 PAGE HORIZONTAL1/2 PAGE VERTICAL

1/9TH STANDARD ADVERT2/9TH VERTICAL ADVERT2/9TH HORIZONTAL ADVERT3/9TH THIRD PAGE HORIZONTAL ADVERT1/2 PAGE VERTICAL ADVERT1/2 PAGE HORIZONTAL ADVERT

275MM X 420MM275MM X 210MM137MM X 210MM275MM X 105MM

57 X 78 MM ( W X H )57 X 159 MM ( W X H )116 X 78 MM ( W X H )175 X 78 MM ( W X H ) 85 X 240 MM ( W X H )

175 X 118.5 MM ( W X H )

285MM X 430MM 285MM X 220MM147MM X 220MM 285MM X 115MM

245MM X 360MM245MM X 180MM122MM X 180MM 245MM X 90MM

FORMAT

CLASSIFIED SIZES

TRIM

SIZES

WITH BLEED TYPE

MAGAZINE