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Foto:: Princess Yachts/Quin Bisset Foto: © Princess Yachts/Quin Bisset MEDIA INFORMATION 2018 The World of Superyachts PRICE LIST No. 32
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MEDIA INFORMATION 2018
The World of Superyachts
PRICE LIST No. 32
2SUMMARY
Click content
for instant information
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
BOOTE EXCLUSIV PRINT
The magazines 3
Dimensions / Rates
Editorial section 4
Brokerage / Charter 5
Ad specials 6
Publication schedule 7
DK-brand-combination 8
WOHNEN AM WASSER Special 9
HIGH CLASS SPECIAL 10
Details of printing 11
BOOTE EXCLUSIV DIGITAL
BOOTE EXCLUSIV incl. BOAT EXCLUSIVE App 12
BOOTE EXCLUSIV App Flexslider 13
Specifications App 14
Display ads 15
Video advertising 16
Newsletter 17
Online-Specials
Advertorial 18
Specifications Website / Newsletter
DisplayAds / VideoAds / Newsletter 19
HTML5-Ads 20
CONTACT
Specialized customers 21
Brand clients 22
3THE MAGAZINE
Published since1988
Sold circulation40.000 copies (according to the publisher)
Frequency of publication6 × (2 ×) per year
Magazine size215 mm × 280 mm
ProcessingPerfect binding
Copyprice€ 9,90
THE MAGAZINESIn 2018, BOOTE EXCLUSIV celebrates
its 30th anniversary. Since then, BOOTE
EXCLUSIV has brought the World of
Superyachts and maritime luxury to its
loyal readers.
BOOTE EXCLUSIV continues to be,
without question, the leading Superyacht
title servicing the incredibly strong market
within the German speaking areas.
With our international edition BOAT
EXCLUSIVE we extend this expertise
and knowledge to a Worldwide au-
dience, who have an involvement and
passion for the Superyacht Industry and
its products.
The German edition is published 6 times
a year and the international editions are
published twice a year - in time for the
Boat Shows in Spring and Autumn.
Together, BOOTE EXCLUSIV and BOAT
EXCLUSIVE combine yacht and Industry
expertise with great writing. Providing
highly regarded, respected journalism
and coverage that is arguably unrivalled
in the market.
THE MARKETWith our German and English edition,
Delius Klasing provides first class
opportunities to satisfy the strong home
market and also reach out to the
continuously growing international
Superyacht market and emerging areas
with potential growth.
These characteristics are particularly developed among BOOTE EXCLUSIV readers compared to total population (up from 14 years)Source: Readership survey 2015, Market Research. Total population data taken from AWA 2017.
MEDIA USAGE BEHAVIOUR*
Chance of page contact 88%
Reading period per issue Ø 138 minutes
Contact frequency per issue Ø 8,8 x
READERSHIPTOTAL
POPULATION(70,09 MIO.)
BOOTE EXCLUSIV%
INDEX 100 = TOTAL POPULATION
SEX
Men 49% 96% 196
Women 51% 4% 8
AGE GROUPS
30 - 39 years 14% 20% 143
40 - 49 years 16% 32% 200
50 - 59 years 18% 28% 156
60 years and older 31% 10% 32
NET HOUSEHOLD INCOME
4,000.00 € – 5,999.00 € 31% 24% 77
6,000.00 € - 9,999.00 € 7% 23% 329
10,000 € and more 1% 24% 2.400
SPECIAL INTERESTS
Holiday and travel 42% 60% 143
Financial and capital investments 16% 27% 169
Cars 13% 67% 515
*Source: Market Research
4DIMENSIONS / RATES
2/1 pageTrim size* 430 × 280
1/1 pageTrim size* 215 × 280
1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70
1/2 page verticalType area 94 × 254Trim size* 107 × 280
1/2 page horizontalType area 192 × 124Trim size* 215 × 140
1/3 page verticalType area 64 × 254Trim size* 78 × 280
1/3 page horizontalType area 192 × 82Trim size* 215 × 97
1/4 page 1-columnType area 45 × 254Trim size* 54 × 280
1/4 page 2-columnsType area 94 × 124
AGENCY COMMISSION 15%
EARLY BOOKING DISCOUNT OF 10%
Requires a booking of at least 3 advertisement in the editorial section before
January 31st, 2018.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 10 % 3 issues 10 %
9 adverts 9 % 4 pages 15 % 4 issues 15 %
12 adverts 12 % 6 pages 18 % 5 issues 20 %
SIZE B/W 4CINCL.
DIGITAL/ APP
1/1 3,260.00 € 6,080.00 € 6,260.00 €
1/2 1,730.00 € 3,150.00 € 3,330.00 €
1/3 1,350.00 € 2,220.00 € 2,400.00 €
1/4 890.00 € 1,600.00 € 1,780.00 €
2/1 6,510.00 € 12,160.00 € 12,340.00 €
SPECIAL POSITIONS
4CINCL.
DIGITAL/ APP
Pole position 1/3 page 2,630.00 € 2,810.00 €
Island ad 115 × 115 mm 3,150.00 € 3,330.00 €
Inside front cover 6,750.00 € 6,930.00 €
Inside back cover 6,390.00 € 6,570.00 €
Back cover 7,160.00 € 7,340.00 €
Opening spread 12,830.00 € 13,010.00 €
The prices quoted are exclusive VAT. Positions limited, please contact the advertising department.
Overview DK-Brand-
Combination Discounts on page 9
5DIMENSIONS / RATES
No further discounts!
AGENCY COMMISSION 15%
BROKER- AND CHARTER ADS ARE BUNDLED
IN THE BACK OF THE MAGAZINE.
ISSUE DISCOUNTS
3 issues 3 %
4 issues 5 %
6 issues 10 %
8 issues 15 %
BROKERAGE / CHARTER
2/1 pageTrim size* 430 × 280
1/1 pageTrim size* 215 × 280
1/4 Page 4-columnsType area 192 × 60Trim size* 215 × 70
1/2 page verticalType area 94 × 254Trim size* 107 × 280
1/2 page horizontalType area 192 × 124Trim size* 215 × 140
1/3 page verticalType area 64 × 254Trim size* 78 × 280
1/3 page horizontalType area 192 × 82Trim size* 215 × 97
1/4 page 1-columnType area 45 × 254Trim size* 54 × 280
1/4 page 2-columnsType area 94 × 124
SIZE PRICEINCL.
DIGITAL/ APP
1/1 1,650.00 € 1,830.00 €
1/2 875.00 € 1,055.00 €
1/3 620.00 € 800.00 €
1/4 470.00 € 650.00 €
2/1 3,300.00 € 3,480.00 €
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
The prices quoted are exclusive VAT.
6AD SPECIALS
BEIHEFTER
SIZE PREIS
4-seitig 110,– € pro Tsd.Papier: 70-150g/m2
SIZEe: Technische Details bitte bei der Media Sales Abteilung anfordern.
Belegung: nur Gesamtauflage.Belegung: nur Gesamtauflage.Platzierung: – Heftmitte„künstliche Heftmitte“(Mehrkosten auf Anfrage)
6-seitig 130,– € pro Tsd.
8-seitig 150,– € pro Tsd.
12-seitig 170,– € pro Tsd.
16-seitig 190,– € pro Tsd.
LOOSE INSERTS
WEIGHT PRICEMAX.SIZE
INSERTIONSMINIMUM
INSERTIONSUBSCRIPTION CIRCULATION
up to 25 g 90.00 € per mil
205 x 270 mm3 samples
when placing the order
Partial insertions in the retail sale circulation by
Nielsen regions on request
20,000 copies
Germany available
in total only.
up to 50 g 120.00 € per mil
up to 75 g 145.00 € per mil
up to 100 g 195.00 € per mil
up to 125 g 265.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE EXCLUSIV app (see also page 13).
TIP-ONS
FORMAT PRICE
Postcard / Envelope
47.00 € per mil+ costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Please send stand samples and 10 adhesive inserts for a test run before the closing date.
Booklet 68.00 € per mil
Test sample 77.00 € per mil
CD/DVD 102.00 € per mil
BOUND INSERTS
FORMAT PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall
Position: In the middle of the magazine „artificial middle“(Additional costs on request)
6-pages 130.00 € per mil
8-pages 150.00 € per mil
12-pages 170.00 € per mil
16-pages 190.00 € per mil
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
7PUBLICATION SCHEDULE
ISSUE NO.FIRST
SELLING DAYSPECIAL TOPICS
BOOKING DEADLINE
DEADLINE FOR PRINT DATA
January/February 01/2018 03.01.2018 boot Düsseldorf 22.11.2017 06.12.2017
BOAT EXCLUSIVE
Spring issue01/2018 07.02.2018
Dubai International Boat Show, Palma Superyacht Show, Superyacht Cup
Palma, Top Marques Monaco
20.12.2017 03.01.2018
March/April 02/2018 07.03.2018 24.01.2018 07.02.2018
May/June 03/2018 02.05.2018WOHNEN AM WASSER
SPECIAL21.03.2018 04.04.2018
July/August 04/2018 04.07.201830 YEARS
BOOTE EXCLUSIV 23.05.2018 06.06.2018
September/October 05/2018 29.08.2018
Cannes International Boat Show,
Monaco Yacht Show, Salone Nautico Genova
18.07.2018 01.08.2018
BOAT EXCLUSIVE
Autumn issue02/2018 29.08.2018
Cannes International Boat Show,
Monaco Yacht Show, Salone Nautico Genova
18.07.2018 01.08.2018
November/December 06/2018 07.11.2018 HIGH CLASS SPECIAL 19.09.2018 04.10.2018
January/February 01/2019 02.01.2019 boot Düsseldorf 14.11.2018 05.12.2018
8DK-BRAND-COMBINATION
THE DK-BRAND-COMBINATIONUnder the brand of DK, 14 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
9WOHNEN AM WASSER
Print run163,500 copies
Total circulation518,000* readers
Magazine size205 mm × 300 mm as XXL-Special in YACHT, BOOTE, BOOTE EXCLUSIV
Frequency of publication1× per year
Processingsaddle stitch
Print profile ISO Coated V2
*YACHT: 220,000, BOOTE: 210,000 (AWA 2017), BOOTE EXCLUSIV: 88,000 (Readership survey 2015, Market Research).
THE MAGAZINESailors and power boaters have a
special connection to the water. They
spend precious time on it - by the water
is where they feel happiest. This feeling
need not just be for the weekends, or
for holidays, many choose to live by the
water. Whether visiting, or living by the
water, it is a lifestyle we understand.
In WOHNEN AM WASSER, we show
possibilities and ways to fulfill a dream
of a nautical lifestyle. Not only on the
coasts, but also in the city and in the
country.
1/1 pageTrim size* 205 × 300
1/2 page verticalTrim size*102 × 300
1/2 page horizontalTrim size* 205 × 145
1/3 page horizontalTrim size* 205 × 95
1/3 page verticalTrim size* 63 × 300
1/4 page 2-columnsType area 90 × 1354-columnsTrim size* 205 × 70
1/8 page** 2-columnsType area 90 × 65
1/16 page** 2-columnsType area 90 × 30
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
**Placement collective.
AGENCY COMMISSION 15%
SIZE PRICE 4C SIZEPRICE 4C
Marine clients
1/1 11,900.00 € 1/1 6,950.00 €
1/2 6,100.00 € 1/2 3,480.00 €
1/3 4,000.00 € 1/3 2,610.00 €
1/4 3,100.00 € 1/4 1,740.00 €
2/1 23,800.00 € 1/8** 750.00 €
1/16** 380.00 €
PUBLICATION SCHEDULE
MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE
DEADLINE OF PRINT DATA
YACHT 10/18 02.05.2018
02.03.2018 12.03.2018BOOTE 05/18 18.04.2018
BOOTE EXCLUSIV 03/18 02.05.2018
PRINT/DIGITAL-COMBINATION
The WOHNEN AM WASSER SPECIAL will also be published
digitally in the magazine-apps. Book digital enrichments (link
activation, picture gallery and video connection) of your ad to
increase your number of contacts.
RUNTIME MINIMUM SIZE PRINT COSTS PER ADVERT
1 issue 1/4 page 300.00 €The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNT
2 ads 5 %
VOLUME DISCOUNT
2 pages 10 %
3 pages 15 %
10HIGH CLASS SPECIAL
Print run200,000 copies
Total circulation447,000* readers
Magazine size205 mm × 300 mm as XXL-Special in YACHT, BOOTE, BOOTE EXCLUSIV, PORSCHE KLASSIK
Frequency of publication1× per year
Processingsaddle stitch
Print profile ISO Coated V2
*YACHT: 220,000, BOOTE: 63,000 (AWA 2017), BOOTE EXCLUSIV: 88,000 (Readership survey 2015, Market Research), PORSCHE KLASSIK: 76,000 (publishing house information)
THE MAGAZINEThe HIGH CLASS special offers content
in high quality for premium brands in the
categories Watches, Jewelery, Fashion,
Beauty, Travel and Gourmet.
New trends, stylish design and latest
fashion are presented along motorized
dreams and sporty accessories.
The HIGH CLASS special is included in
our magazines YACHT, BOOTE, BOOTE
EXCLUSIV and PORSCHE KLASSIK.
1/2 page horizontalTrim size* 205 × 145
1/3 page verticalTrim size* 63 × 300
1/3 page horizontalTrim size* 205 × 95
AGENCY COMMISSION 15%
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
DISCOUNTS
FREQUENCY DISCOUNT
2 ads 5 %
VOLUME DISCOUNT
2 pages 10 %
3 pages 15 %
SIZE PRICE 4C INCL. APP
1/1 12,750.00 €
1/2 6,500.00 €
1/3 4,000.00 €
2/1 25,500.00 €
PUBLICATION SCHEDULE
MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE
DEADLINE OF PRINT DATA
BOOTE EXCLUSIV 06/18 07.11.2018
12.09.201826.09.2018
YACHT 24/18 21.11.2018
BOOTE 12/18 14.11.2018
PORSCHE KLASSIK 02/18 08.11.2018
The prices quoted are exclusive VAT.
1/1 pageTrim size* 205 × 300
1/2 page verticalTrim size* 102 × 300
2/1 pageTrim size* 410 × 300
DUMMY
11DETAILS OF PRINTING
AD MANAGER SUPPORT MEDIA SALES PRINT & APP
Denise Wiegel-Sic
Tel.: + 49 521/559-261
Fax: +49 521/559 88-261
TERMS OF PAYMENT
Payment in advance is much
preferred, sometimes compulsory.
It can be made either by credit card
(Visa or Master Card) or money
transfer (bank account):
Commerzbank Bielefeld
BIC DRES DE FF 480
IBAN DE20 4808 0020 0208 3942 00
Postbank Hannover
BIC PBNKDEFFXXX
IBAN DE65 2501 0030 0109 0213 01
STANDARD TERMS AND
CONDITIONS
The current terms and conditions are
available at www.delius-klasing.de/agb
PRINTING PROCESS
Content: Web-fed offset (profile: ISO Coated V2,
max. 330% area coverage)
Cover: Sheet-fed offset (profile: ISO Coated V2,
max. 330% area coverage)
European colour scale. Slight tone values depend on the
printing process.
FILE FORMATS
Adobe-PDF /X-4/X-3/X-1a
Mode: CMYK
FONTS
All used fonts have to be integrated or changed into pathways.
RESOLUTION
300 dpi for b/w or colour images
1200 dpi for line illustrations
IMPORTANT INFORMATION
All important elements (texts, images, illustrations) have to be
placed at least 5 mm away from the trim.
Advertisements across gutter – automatic back margin allo-
wance. The binding method will be taken into account by the
printing plant. Copy should be 2 mm removed from gutter.
Costs for data generation are not included in the advertisement
price. Special colours and data in the RGB-Mode are not
processable. The customer is responsible for the correct
data transfer and the replication quality. The printer does not
conduct any corrections.
PROCESSING
Perfect binding
DATA DELIVERY
Editorial section:
[email protected] (up to 10 MB)
[email protected] (files larger than 10 MB)
*All discounts of bookings in the print edition apply.
12BOOTE EXCLUSIV APP INCL. BOAT EXCLUSIVE
ADS
PRINT-/APP COMBINATION*
RUNTIME FORMAT ADVERTISING PRICE
1 issuePrint ad =
min.1/4 page
Link activationPicture gallery
Video integration
BOOTE EXCLUSIV180.00 €
BOATEXCLUSIVE
180.00 €
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
1 issue 2/1 page Link activationPicture gallery
Video integration
BOOTE EXCLUSIV470.00 €
BOATEXCLUSIVE
470.00 €
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 8.
Alongside our print magazine, we publish the BOOTE
EXCLUSIV app - our digital issue with several additional online
features. On average, app users are younger, have higher
incomes and an even greater willingness to spend than
magazine readers (source: Market Research).
All print ads from BOOTE EXCLUSIV automatically appear in
the app - free of charge. Multimedia content such as videos,
picture galleries and links to your homepage can be booked
with our print-/app combinations. Eye-catching FlexSlider
display ads are also available.
Installed apps2,524
Sales per issueØ 83
Subscriptions207
According to the publisher 08/17 INSERTS
MAGAZINEADVERTISING
MEDIUMADVERTISING PRICE
1 issue
Basic1 insert up to 16 pages incl.
1 Link activation600.00 €
Premium
1 insert up to 32 pages incl.
1 Link activation,1 Video integration
1 Picture gallery
890.00 €
The prices quoted are exclusive VAT.
All prices exclude statutory VAT.
Flexslider. . . .
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
Position 4
650.00 €
per issue
500.00 €
per issue
350.00 €
per issue
175.00 €
per issue
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the new form of advertisement:
The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and - quality
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%
FlexSlider. . . .
13BOOTE EXCLUSIV APP FLEXSLIDER
14SPECIFICATIONS APP
AD MANAGER SUPPORT MEDIA SALES PRINT & APP
Denise Wiegel-Sic
Tel.: + 49 521/559-261
Fax: +49 521/559 88-261
AD MANAGER SUPPORT MEDIA SALES DIGITAL
Robin Döberl
Tel.: +49 521/559-310
Fax: +49 521/559 88-310
DATA DELIVERY
• Print-/App-combination: Your print ad will automatically taken
over into the digital app issue.
• AppOnly: We need your double page ad analog to our print
specifications split into two single pages. Therefore the single
pages should be created in the size of 215 x 280 mm each
site.
• Inserts: Please send us your insert as a PDF-file with single
pages. The supplement should preferably be in portrait mode
to ensure the best possible presentation.Functionalities such
as slides or swipes are added by us.
In all types of app integrations you have the opportunity to
provide additional information. The additional content is always
indicated with icons.
LINK ACTIVATION
Up to 3 links possible. Please inform us about the desired
positioning of the links.
Make sure that your links refer to a landing page without flash
as these cannot be displayed on iOS devices otherwise.
GALLERY
JPG, max. 1 MB/file, max. 10 photos, please number the
pictures if an image order is desired
VIDEO
Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats
are possible. max. 1 video. Please deliver the video as a file or
a download link. YouTube-videos are also possible.
DELIVERY DATE
We need the data until the deadline of the print magazine.
FLEXSLIDER
Banner must be checked and provided in a good condition.
We need the banner four business days prior the start of the
campaign.
DATA FORMAT
JPG, PNG
DATA WEIGHT
max. 150 KB per file
Please note that we need three Banners with different sizes:
• 1536 × 600 Pixel
• 2048 × 600 Pixel
• 1242 × 900 Pixel
15DISPLAY ADS WWW.BOOTE-EXCLUSIV.COM
Page impressions97,220
Visits25,886
Unique user21,830
according to the publisher 08/17
FULLSIZE BANNER 468 × 60 (max. 630 x 60)
MEDIUM RECTANGLE300 × 250
SKYSCRAPER / HALFPAGE AD120/160 × 600 / 300 × 600
LAYER AD400 × 400
BANDEROLE AD770 × 250
WALLPAPER728 × 90 + 120/160 × 600
FIREPLACE ADdepending on the website
BILLBOARD AD900 × 250
FLOOR AD1200 × 200
XXL BANNER728 × 90
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 630 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
PushdownAd 900 × 90 and 900 × 300 55.00 €
SidekickAd 300 × 250 and 800 × 600 55.00 €
FireplaceAd depending on the website 70.00 €
Background Reveal depending on the website 75.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
LayerAd 400 × 400 70.00 €
BanderoleAd 770 × 250 70.00 €
FloorAd 1200 × 200 70.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
Additional online-ads on
request.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 websites 5%
Crossmedia discount print / online 10 %
(on online-price)
400,000 AI 7% 3 websites 7%
650,000 AI 10% 4 websites 10%
800,000 AI 15% 5 websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT
+ Expandable 5.00 € CPT
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
The placement shown serves as an example and therefore is not binding.All format specifications in pixel.
Additional forms of advertising onwww.dk-mediasales.de/digital-formate
×
×
×
16VIDEO ADVERTISING
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our website.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
InPage Video Ads have the advantage that you only have to
create a regular display ad which will be linked with the video
ad by us. Depending on the format the delivery of only one
video is necessary.
Thus the effort involved in creation or production costs is the
same than for a regular banner.
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background depending on the website 80.00 €
INPAGE VIDEO ADS
AGENCY COMMISSION 15%
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
Additional video-ads on
request.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 websites 5%
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7% 3 websites 7%
650,000 AI 10% 4 websites 10%
800,000 AI 15% 5 websites 15%
The placement shown serves as an example and therefore is not binding.All format specifications in pixel.
Page impressions97,220
Visits25,886
Unique user21,830
according to the publisher 08/17
VIDEO BANNER300 × 250
VIDEO INREAD640 × 480
VIDEO BACKGROUNDdepending on site
VIDEO FLOORAD1200 × 200
×
17NEWSLETTER
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3
PRESENTER 4
PRESENTER 5
600 x 150 600 x 150 600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT 55.00 € CPT 55.00 € CPT
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice. Presenter 5 without commitment.
Subscribers8,914
Open rate26.03%
(as of September 2017)
The BOOTE EXCLUSIV newsletter regularly informs the sub-
scribers about brand-new events, new developments on the
market, and provides a preview of the upcoming print edition.
In addition, the editorial staff creates a short industry newsletter
biweekly.
With newsletter advertising you can transfer your marketing
message focused to our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency:
6 x per year (on the first selling date of the print magazine)
22 x per year (industry-news, one placement per issue)
Placement without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
12 issues 30 %
18ONLINE SPECIALS
Featureelements
VideoIntegration
Gallery
The screenshot is just an example, since it is an individual product. All prices exclusive VAT.
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product.
The integration of an advertorial is possible on our websites.
An AdBundle is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will be
forwarded to the ad special. The landing page and all sub-
pages of the special are marked as an advertorial.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your landingpage
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 ad impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the right column
• 6,900.00 €
Online-Advertorial B
• incl. BillboardAd with 100,000 ad impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the right column
• 7,500.00 €
19SPECIFICATIONS WEBSITE / NEWSLETTER
DELIVERY OF THE BANNER
By e-mail, no later than 4 working days prior the booked
starting date. We need the link separately.
Delius Klasing reserves the right to postpone the campaign if
the delivery of an advertisement is delayed or the banner does
not comply with the technical specifications. In that case we
will postpone the campaign to the number of days that the ad
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same.
CALCULATION BASE
If you book a CPT campaign, please consider the calculation
base of ad impressions determined by our Adserver.
SOUND
If you wish to use sound in your banner material please notice
that the sound only may start and stop after a user interaction
(Mouse-Over or User-Click).
CHANGE OF THE BANNER CREATIVE
It is no problem to change your banner layout during your
campaign runtime. It is also possible to place more than one
ad on your booked banner space.
DISPLAY ADS – WEBSITE
format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
weight: max. 80 KB per ad
INPAGE VIDEO ADS
format: MP4 or VAST-Redirect
weight: max. 6 MB
Please deliver the video and the banner as a file or a download
link (no YouTube link). We also require a target URL for your
video.
NEWSLETTER
format: JPG, GIF, PNG
weight: max. 100 KB
Banners which will be placed in the newsletter, may only be
delivered as an image file such as JPG, GIF or PNG, as these
can not be viewed otherwise.
Please note that animations can only be implemented via an
animated GIF.
Since not every e-mail program (e.g. Outlook) is able to play
an animated GIF, it is recommended to integrate the important
information in the first sequence of the file or to provide a static
picture.
20SPECIFICATIONS WEBSITE / NEWSLETTER
AD MANAGER
Robin Aljoscha Döberl
Tel.: +49/521/559 310
Fax: +49/521/559 88 310
HTML5-ADS
Content of the HTML5 Banner
Here is a list of items you will find in most HTML5 creatives:
• main html file, typically named „index.html“
• assets: image files (e. g. png), video files (e. g. mp4) etc.
• css file
• javascript file
HTML5 ZIP file
Please bundle the HTML5 creative into a ZIP file following these
rules:
• Name the main html file „index.html“ (without the quote
characters).
• Place the index.html file into the root of the ZIP file (do not
place it in a sub-folder).
• Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them.
• Only use assets used by the HTML5 creative (do not use
„orphan“ assets).
• Keep the ZIP file as light as possible.
Supported file formats in HTML5 ads
For HTML5 video assets, the most common formats are
H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
should be transcoded into these two formats.
File format
HTML, CSS, Javascript
Image
Flash
Video/Audio/Playlist
Other
File name extension
html, css, js
jpg, jpeg, png, gif
swf, flv
mp4, m4v, wmv, m4a, avi,
webm, 3gp, ogg, mp3, aac,
ogv, m3u8
txt, zip, xml
21CONTACT SPECIALIZED CUSTOMERS
SCHLESWIG-HOLSTEIN,
HAMBURG, BREMEN,
LOWER-SAXONY , MECKLEN-
BURG-POMERANIA, BERLIN,
BRANDENBURG, SAXONY, SAXO-
NY-ANHALT, THURINGIA, SCANDI-
NAVIA
Thea Kohlhoff Tel.: +49/40/33 96 67-87 Fax: +49/40/33 96 67-88 [email protected]
Björn Klinger Tel.: +49/40/33 96 67-86 Fax: +49/40/33 96 67-88 [email protected]
Delius Klasing Verlag Media Sales Nord ABC-Str. 21 D-20354 Hamburg
HESSE, SAARLAND, RHINELAND-
PALATINATE, BADEN, NORTH
RHINE-WESTPHALIA
Sandra Böttcher Tel.: +49/521/559-276 Fax: +49/521/559 88-276 [email protected]
Yvonne Henrichs Tel.: +49/521/559-293 Fax: +49/521/559 88-293 [email protected]
Tanja Bösch Tel.: +49/521/559-259 Fax: +49/521/559 88-259 [email protected]
Anja Walwei Tel. +49/521/559-286 Fax. +49 521 559 88-286 [email protected]
Delius Klasing Verlag Siekerwall 21 D-33602 Bielefeld
BADEN-WUERTTEMBERG, BA-
VARIA, AUSTRIA, SWITZERLAND
Otto Haggenmüller Tel.: +49/89/72 960 260 Fax: +49/89/72 960 58 260 [email protected]
Delius Klasing Verlag Media Sales SüdSteinerstr. 15D D-81369 München
BENELUX
Martin SiedenbiedelTel.: +49 151 [email protected]
Delius Klasing Verlag Media Sales Benelux It Eilan 68NL-8621 CT Heeg
GREAT BRITAIN, USA,
AUSTRALIA, NEW ZEALAND,
TURKEY
Claire Beattie Tel.: +44/1428 741 633 Mobile: +44/7768 583 368 [email protected]
Delius Klasing Verlag Media Sales UK 1 Drakeley`s Field, Milland West Sussex, GU30 7NH, UK
SPAIN
Eckart May Tel.: +34/9 3412 62 92 Fax: +49/321/21 250 738 [email protected]
Consulting Eckart May SL Plaza Duque de Medinaceli 2-3-1 E-08002 Barcelona
FRANCE
Marc Jouanny Tel.: +33/1/43 55 33 97 Fax: +33/1/43 55 61 83 [email protected]
International Media Press + Marketing 16, rue Saint Ambroise F-75011 Paris
ITALY
Ediconsult Internazionale S.R.L Tel.: +39/010/58 36 84 Fax: +39/010/56 65 78 [email protected]
Piazza Fontane Marose, 3 I-16123 Genova
CROATIA, SLOVENIA,
MONTENEGRO
Sandra BöttcherTel.: +49 521/55 92 76Fax: +49 521/55 98 82 [email protected]
Delius Klasing Verlag Siekerwall 21 D-33602 Bielefeld
DELIUS KLASING
PUBLISHING HOUSE
Siekerwall 21 D-33602 Bielefeld Tel.: +49/521/559-0 Fax: +49/521/559-881 14
PUBLISHING DIRECTOR
Olaf Klinger
DIRECTOR MEDIA SALES
Björn Klinger
EDITORIAL OFFICE
Marcus Krall Tel.: +49/40/33 96 68-0Fax: +49/40/33 96 [email protected]
22CONTACT BRAND CLIENTS
BAVARIA, BADEN-WUERT-
TEMBERG, AUSTRIA, SWIT-
ZERLAND
Ann Katrin Richard Tel.: +49/521/559-275 Fax: +49/521/559 88-275 [email protected]
Katrin Jaeger Tel.: +49/521/559-282 Fax: +49/521/559 88-282 [email protected]
Delius Klasing Verlag Siekerwall 21 D-33602 Bielefeld
SCHLESWIG-HOLSTEIN,
HAMBURG, BREMEN, LOWER
SAXONY, MECKLENBURG-POME-
RANIA, BERLIN, BRANDENBURG,
SAXONY, SAXONY-ANHALT,
THURINGIA
Bettina Gebhard, Dirk Struwe Tel.: +49/40/28 05 80 60 Fax: +49/40/28 05 80 89 [email protected]
Struwe Medienvermarktung Poelchaukamp 8 D-22301 Hamburg
NORTH RHINE-WESTPHALIA,
HESSE, SAARLAND, RHINELAND-
PALATINATE, NORTH BADEN
Bettina Gebhard, Dirk Struwe Tel.: +49/211/698 023 30 Fax: +49/211/698 023 30 [email protected]
Delius Klasing Verlag GmbH Office Düsseldorf / Frankfurt G+S Medienservice oHG Grafenberger Allee 342 D-40235 Düsseldorf
ONLINE MARKETER
Christian Klein Tel.: +49/69/7107 302 Fax: +49/69/7107 350 [email protected]
OnVista Media GmbH Wildunger Str. 6a D-60487 Frankfurt am Main
DELIUS KLASING
PUBLISHING HOUSE
Siekerwall 21 D-33602 Bielefeld Tel.: +49/521/559-0 Fax: +49/521/559-881 14
PUBLISHING DIRECTOR
Olaf Klinger
DIRECTOR MEDIA SALES
Björn Klinger [email protected]
GROUP HEAD BRAND CLIENTS
Ann Katrin Richard [email protected]
EDITORIAL OFFICE
Editor in Chief Marcus KrallTel.: +49/40/33 96 68-0Fax: +49/40/33 96 [email protected]
