Media inforMation

2 0 1 8

Norway’s leading business and investment magazine

RAM Capital has chosen to use Research and Analysis of Media (RAM), which meas-ures and registers how advertisements and articles are read and perceived – along with their effect. Through the RAM tests we can document that adver-tising in Kapital can be both profitable and effective. Advertisements in Kapital build brands and move products off the shelves. Compared with advertisement tests in other printed media, our tests show high scores in the areas of atten-tion, involvement and purchase intent.

Example: RAM test on a car advertisement in Kapital

Reference: Magazine, Norway. Number of references: 300. Industry code: Car

KApitAl,GeoGRAphicAl distRibutionOslo 17%Eastern Norway (excluding Oslo) 45%Western Norway 27%Central and Northern Norway 12%

KApitAl, AGe distRibution13-29 10%30-54 42%55-69 31%70+ 17%

The Kapital reader represents the market segment in Norway with the highest house-hold income. This is the market segment that consumes the most – with the individu-als who can afford it.These are urban individuals who work a lot and earn a lot. They want to get the most out of their valuable free time and prefer to purchase premium/luxury products – more expensive products, which offer a personal touch. Quality is important – regardless of whether this relates to cars, boats, cabins, food, clothing, watches, jewellery, training equipment, interiors, etc.

✔ Readers: 169,000✔ Gender: Men: 72 % Women: 28%✔ College/university-level education: 61%✔ Age, 30-69 years: 73%✔ Centrally resident in Eastern Norway: 62%✔ 1 in 10 have a personal income of over NOK 1 million✔ 1 in 25 have a household income of over NOK 2 million

Norway’s most attractive market segmeNt

F&M 2017.2

Kapital is business channel Hegnar Media’s business and investment magazine. Kapital offers the economic elite the opportunity to relax and immerse themselves in business-related entertainment and other useful reading material. Our readers set aside a good portion of their free time to read Kapital – on average, Kapital is read for 60 minutes, consulted 2.9 times, and around half (49% )of the magazine is read/browsed in every single reading.

Kapital reaches 58,000 qualified, affluent decision-makers in the business sector.These decision-makers are strategically situated within their companies, and hold the ultimate authority to make purchases and investments. Kapital reaches a high percent-age of senior managers, as well as many more with board positions.Through Kapital, you can influence managers with decision-making authority in many companies!

✔ 64% are senior managers✔ Kapital has the longest reading time of all titles in the trade press Senior managers spend an average of 43 minutes reading Kapital✔ 85% have ultimate procurement authority✔ 48% of Kapital’s decision-makers hold two or more board positions✔ Higher household income than other managers: 45% over NOK 1.5 million 71% over NOK 1 million✔ Purchase premium/luxury products✔ Often purchase more expensive products that offer a personal touch

IPSOS MMI Trade Press 2016

DecisioN-makers with power aND iNflueNce

innovAtoRs opinion leAdeRs

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Word of Mouth-indeksen, F&M ‘2017.2

With Kapital you reach decision-makers with power and influence within the business sector. Privately, Kapital’s readers represent high-end consumers – the biggest consum-ers. Kapital readers are also opinion leaders within a number of areas in both private and business contexts. Opinion leaders have three times as much influence and therefore strengthen the effect of the advertisement.

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Print-ready PDF to be sent to

materiell@kapital.no

No. 1 2 11. Jan 03. Jan Pension FinancialsNr. 2 4 25. Jan 17. Jan Norway’s best equity analystsNr. 3 6 08. Feb 31. Jan Commercial real estateNr. 4 8 22. Feb 14. Feb Nr. 5 10 08. Mar 28. Feb BoatNr. 6 12 22. Mar 13. Mar Big Kapital Launch Nr. 7 15 12. Apr 04. Apr Nr. 8 17 26. Apr 18. Apr Product of the Year Nr. 9 19 11. May 02. May Nr. 10 22 31. May 23. May Norway’s 100 most powerful women/Kapital SpisNr. 11 24 14. June 06. June Business’ 100 most powerful personsNr. 12 26 28. June 20. June Norway’s 500 largest companiesNr. 13/14 34 23. Aug 15. Aug Real estate abroadNr. 15 36 06. Sept 29. Aug Commercial real estateNr. 16 38 20. Sept 12. Sept Norway’s 400 wealthiest individualsNr. 17 40 04. Oct 26. Sept Sustainable futureNr. 18 42 18. Oct 10. Oct Nr. 19 44 01. Nov 24. Oct Nr. 20 46 15. Nov 07. Nov Nr. 21 48 29. Nov 21. Nov Nr. 22 50 13. Dec 05. Dec Forecasts 2019

KApitAl Reise dAte copy deAdline

Vår 22. Mar 07. Mar Høst 01. Nov 17. Oct

weeK dAte copy- theMe deAdline

kapital publicatioN Dates 2018

2/1 1/1                       1396x248

Bleed 420x275*

Account for printing fold towards middle, applies to 2/1 pages.

178x248

Bleed 210x275*

2/3

178x160

Bleed 210x175*

117x248

Bleed131x275*

1/3 1/4

178x60178x80

56x

248

1/2

178x120Bleed

210x135*

88x

248

Bleed 105

x275*

*add

5 mmon all sides.

88x

180

117x90

AdveRtiseMentsHigh resolution PDF. Resolution: 240 dpi. Copy should be submitted via e-mail: materiell@kapital.noor via FTP: ftp://213.225.89.184.Contact us for further information.

The copy should be marked with the advertiser’s name and the relevant issue of Kapital.

Four colour printing (Euroscale. Special colours are based on this)

Kapital’s yellow pages: Kapital Inside and Jobb & Karriere

Raster: 54 linesPrinting method: Rotary offsetPrint: Ålgård Offset AS

Cancellation deadline:One week prior to copy deadline

deAdline foR coMplAints:14 days following publication date. Complaintsmust be submitted in writing. The magazine is not responsible for the final copy received from the advertiser/agency.

prices 2018

pRices

Special placements

1. oppslag 151.200

2. oppslag 143.700

3. oppslag 143.700

2. omslag, mot innhold 85.200

3. omslag 78.100

4. omslag 85.200

mot innhold 78.100

mot leder 78.100

mot kommentar 78.100

innhold 210x60 23.500

almanakken 44.800

Kapital Kort & Konsist 78.100

White pages

2/1 side 128.800

1/1 side 71.300

2/3 side 50.000

1/2 side 40.700

Yellow pages

1/2 side 25.900

1/3 side 19.700

1/4 side 16.100

1/6 side 13.100

1/8 side 11.200

Job advertisments

1/1 side 26.000

2/3 side 18.800

1/2 side 15.600

1/3 side 14.300

Tidsskrift for næringsliv, børs og økonomisk politikk. Nr. 12 – 22. juni 2017

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NORGES 100 MEKTIGSTE KVINNER

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KApitAl Jul is a magazine of Christmas inspiration and joy for the market segment that consumes the most – and which can afford it. A perfect arena in which to profile your products for a demanding and wealthy group.

publication date: 29 November copy deadline: 4 November

Kapital Jul is distributed with Kapital issue no. 21.1

30. no

vem

ber 2017

ww

w.kapital.no

Over 100 gavetipsEkspertenes råeste julevinJulestemning i København

Hektisk høytid for eksklusiv herreklubb

Nr. 1 – M

ars 2017

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w.kapital.no

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Livsst i lsmagasin for forretningsreiser, ferie og frit id

Fotosafari i Norge Nye New York Afrika Asia Ecuador Dubai m.m.

San Francisco

Innsidernes innsidetips: Den franske rivieraen

SOMMERENS HETESTE REISEMÅL

Summer of Love – 50 år etter

Mallorca, Miami, Como-sjøen, Amalfi-kysten og Taormina

Over the past ten years, KApitAl Reise has become established as the country’s biggest travel magazine in terms of print run and number of pages. We also serve up the most colourful travel reports, the wildest wilderness adventures and up-to-the-minute travel news.

Kapital Reise contains articles written especially for people who are often on the move in connection with their work,such as interviews with renowned and experienced business travellers, current advice on bookings, air travel andlounges, and airline rankings. We maintain continuous focus on safe digital communications, and present new products for the portable office in every issue.

We also have useful articles written especially for people who travel a lot in connection with their work.

publication date: 22 Marchcopy deadline: 7 March

publication date: 1 Novembercopy deadline: 16 October

The magazine is distributed to all subscribers together with Kapital. Kapital Reise is also sold individually through non-subscription sales.

magaziNes

Nr. 2 – O

ktober/november 2017

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PRIS

89 K

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Livsst i lsmagasin for forretningsreiser, ferie og frit id

Aberdeen, Bangkok, Kroatia, København, Los Angeles og Luzern m.m.

Hotte hotellnyheter

Nytt fra Afrika, Asia og USA

Ski & gourmet i Alpene

Turistforeningens nye, råe fjellhytter

Norway’s leading business and investment magazine

adr.: hoffsveien 70 A pb. 724 skøyen 0214 oslo

tlf.: 23 29 63 00 fax: 23 29 65 94

e-mail: annonse@kapital.no