The magazine for cyclists

Foto

: ©

Sky

shot

/Gre

ber

PRICE LIST No. 4

MEDIA INFORMATION 2021

2SUMMARY

MYBIKE PRINT

The magazine 3

Readership 4

Dimensions / Rates

Publication schedule 5

Editorial section 6

Special rate MYBIKE Marktplatz 7

Ad Specials 8

Test label 9

DK-Brand-Combination 10

BIKE DIGITAL

MYBIKE App 11

MYBIKE App FlexSlider 12

Display Ads 13

Video Advertising 14

Newsletter 15

Content Marketing

Sponsored News 16

Advertorial 17

EVENTS 18

Clickcontent

for instantinformationSPECIFICATIONS

Print: www.dk-mediasales.de/specifications-print

Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb

Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES

Our contact persons can be found at

www.dk-mediasales.de/

kontakt-radsport

DELIUS KLASING VERLAG

Siekerwall 21

33602 Bielefeld, Germany

fon +49 521 559 0

EDITORIAL OFFICE

Editor in Chief

Barbara Merz-Weigandt

info@mybike-magazin.de

Steinerstr. 15 D

81369 Munich, Germany

3THE MAGAZINE

MYBIKE 4-2020 29

Foto

s: G

rebe

r, Kr

aus

Foto

s: G

rebe

r, Kr

aus

TEST XT-RÄDER

EINE KLASSE FÜR SICH Dem VW Golf in der Autowelt entspricht im Fahrradreich das XT-Rad:

Shimanos so bezeichnete Schalt- und Brems-Komponenten begründen eine eigene Kategorie robuster, vielseitiger und preisgünstiger Räder. Acht XT-Klässler messen sich im MYBIKE-Praxistest

TEXT Jochen Donner FOTOS Skyshot/Greber

28 MYBIKE 4-2020

Published since2018

reach190,000 readers per issue

sold circulation36,600 copies

Frequency of publication6× per year, bimonthly

Magazine size210 mm × 270 mm

ProcessingSaddle stitch

Copy price€ 5.50

according to the publisher

Cycling is booming!

MYBIKE offers more for people who are

enthusiastic about cycling and are also

interested in current developments in

the bicycle market and are prepared to

invest in modern bicycle technology.

With independent tests of bicycles with

and without motors, comprehensive

purchasing advice on accessories

and components, detailed travel and

tour descriptions and inspiration from

fantastic photos, MYBIKE satisfies the

ever-increasing demand for information

on the subject of „cycling“. MYBIKE

focuses on test & technology and

travel & tours. E-bikes in particular are

motivating more and more people to

use their bikes in leisure, holidays and

everyday life. Modern pedelecs are

complex, integrated vehicles, the price

level is comparatively high.

This, but also the increasingly strong

differentiation of all bicycle categories,

makes competent purchasing advice as

well as neutral, transparent and repro-

ducible tests, such as those offered by

MYBIKE, an indispensable companion

for the purchasing decision of the end

consumer. For MYBIKE readers, cycling

is a sporty leisure activity, modern

mobility and nature-oriented holiday

enjoyment. The modern media brand

MYBIKE reaches its readers and users

via the website, Facebook, Instagram,

newsletter and the app editions. The

print edition and all digital products

are closely linked in a creative and

contemporary way. The MYBIKE event

„E-Motions“ in Millstatt, Austria, which

enjoys growing popularity, completes the

portfolio.

This all-round offer makes the MYBIKE

brand a unique experience for all

cyclists.

4READERSHIP

1,382 EUROat free disposal

per month (total population 455 Euro)

190,000readers are reached by MYBIKE per issue

83%of our readers are men

DRIVER TYPES50% HAVE MADE A CYCLING HOLIDAY IN THE LAST YEAR.

41% USE THEIR BIKE IN EQUAL PARTS FOR LEISURE AND EVERYDAY LIFE.

38% DESCRIBE THEMSELVES AS LEISURE CYCLISTS.

21% USE THEIR BIKE MAINLY AS A TRANSPORT MODE

53.7 YEARS

is the average age of MYBIKE readers

ACTIVE AND HEALTHYTo be ecologically friendly, to be

in touch with nature... for MYBIKE readers cycling means active and healthy leisure time experience.

3,696 EURO

average net household income

(total population 3,288 Euro)

3,480 EUROis the sum on

average, which the MYBIKE reader want to spend for

the next bike.

79%side contact opportunity chance!

purchase intention 48% of MYBIKE readers intend to buy a new bicycle

in the next 1-2 years.

WITH OVER

52% the topic of TRAVEL is one of the

main interests besides cycling

98 MINUTESis the average reading time per issue

Source: AWA 2020 and Readers Survey 2020 (Market Research)

5PUBLICATION SCHEDULE

ISSUE FIRST SELLING DAY MAIN TOPICS BOOKING DEADLINE PRINT DATA DEADLINE

02/2021 25.02.2021 14.01.2021 26.01.2021

03/2021 22.04.2021 11.03.2021 23.03.2021

RADREISEN 07.04.2021MYBIKE special issue

RADREISEN02.03.2021 10.03.2021

04/2021 24.06.2021 11.05.2021 25.05.2021

05/2021 26.08.2021 15.07.2021 27.07.2021

06/2021 14.10.2021 02.09.2021 14.09.2021

01/2022 09.12.2021 28.10.2021 09.11.2021

Further information about MYBIKE special issue RADREISEN can be found here: www.dk-mediasales.de/radreisen

E-BIKE - THE CATALOGUE

ISSUE FIRST SELLING DAYBOOKING DEADLINEAND DATA DELIVERY

FOR PRODUCT ENTRIES

BOOKING DEADLINE ADVERTS

PRINT DATA DEADLINEADVERTS

01/2021 11.03.2021 11.01.2021 03.02.2021 11.02.2021

Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog

6DIMENSIONS / RATES

2/1 pageTrim size* 420 × 270

1/1 pageTrim size* 210 × 270

1/4 page 4-columnsTrim size* 210 × 66

1/2 page verticalTrim size* 96 × 270

1/2 page horizontalTrim size* 210 × 130

1/3 page verticalTrim size* 70 × 270

1/3 page horizontalTrim size* 210 × 88

1/4 page 1-columnTrim size* 50 × 270

1/4 page 2-columnsType area 88 × 111

Section discount and bonus sales on request.

AGENCY COMMISSION 15%

SERIES DISCOUNTS

Series discounts, extended volume discounts and sales bonus are available upon request.

Reprints and PDFs of editorial content on request.

Please ask for our price list.

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

EDITORIAL SECTION

DISCOUNTS

FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION

3 adverts 3 % 2 pages 5 % 2 issues 5 %

6 adverts 6 % 3 pages 10 % 3 issues 10 %

9 adverts 9 % 6 pages 15 % 4 issues 15 %

12 adverts 12 % 9 pages 18 % 5 issues 20 %

SIZE 4c / bw

1/1 5,100.00 €

1/2 3,060.00 €

1/3 2,040.00 €

1/4 1,830.00 €

2/1 7,600.00 €

SPECIAL POSITIONS

4c / bw

inside front cover 5,600.00 €

inside back cover 5,300.00 €

Back cover 5,800.00 €

Opening Spread 8,400.00 €

The prices quoted are exclusive VAT.

App

included+ linkactivation

+ picture gallery+ videos

„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES

PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook

7DIMENSIONS / RATES

1/16 page Type area vertical 42 × 55horizontal 88 x 25

1/32 page Type area 42 × 25

1/4 page 4-columnsType area 180 × 55

1/8 page Type area 1-column 42 × 1112-columns 88 × 55 4-columns 180 × 25

1/4 page 1-columnType area 42 × 231

1/4 page 2-columnsType area 88 × 111

No further discounts!

The prices quoted are exclusive VAT.

Minimum size for ads = 1-column, 10 mm

SPECIAL RATE MYBIKE MARKTPLATZ

AGENCY COMMISSION 15%

CLASSIFIED ADVERTISING PER MM/1-COLUMN

b/w = 4.45 € 2c = 4.80 € 4c = 5.60 €

START OFFER

For first time advertisers on request.

SPECIAL POSITIONS

No placement requirements.

SIZE b/w 2c 4c

1/1 3,250.00 € 3,520.00 € 4,060.00 €

1/2 1,650.00 € 1,760.00 € 2,030.00 €

1/3 1,100.00 € 1,180.00 € 1,355.00 €

1/4 825.00 € 880.00 € 1,020.00 €

1/8 412.00 € 440.00 € 520.00 €

1/16 205.00 € 230.00 € 260.00 €

1/32 105.00 € 115.00 € 130.00 €

ISSUE DISCOUNTS

3 issues10 %

4 issues 15 %

6 issues 25 %

1/1 pageType area 180 × 231Trim size* 210 × 270

1/2 page verticalType area 88 × 231Trim size* 96 × 270

1/2 page horizontalType area 180 × 111Trim size* 210 × 130

1/3 page querType area 180 × 74

App included

+ linkactivation

* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside. All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.

8AD SPECIALS

INSERTS

WEIGHT PRICE*MAXIMUM

SIZEINSERTIONS

MINIMUM INSERTION

SUBSCRIPTION CIRCULATION

up to 25 g 90.00 € per thsd.

190 x 260 mm3 samples

when placing the order

Partial booking based on Nielsen areas possible.

20,000 copies

Domestically, can only be booked as a whole

up to 50 g 120.00 € per thsd.

up to 75 g 145.00 € per thsd.

up to 100 g 195.00 € per thsd.

up to 125 g 265.00 € per thsd.

*Further on request. Additional costs when booking the subscription circulation.

ADHESIVE INSERTS

SIZE PRICE

postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement

+ additional costs when booking the subscription circulation

Please send stand samples and 10 adhesive inserts for a test run before the closing date.

booklet 68.00 € per thsd.

product sample from 77.00 € per thsd.

BOUND INSERTS

SIZE PRICE

4-pages 110.00 € per thsd. Paper quality: 70-150g/m2

Format: Please contact the media sales department for specifications

Insertion: only overall.

Position: In the middle of the magazine „artificial middle“(Additional costs on request)

6-pages 130.00 € per thsd.

8-pages 150.00 € per thsd.

12-pages 170.00 € per thsd.

16-pages 190.00 € per thsd.

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%

Ad Specials are not valid for discount!

IMPORTANT DETAILS

A closed edge is required for the machine processing of inserts.

For inserts that exceed the width of the magazine, this must be the long side.

Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.

Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.

Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are

obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,

total quantity and packing size.

You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials

9TEST LABEL

Your product has been tested in our demanding test

procedure and received a test label. The following

conditions for using the test label for your communi-

cation are valid:

USE OF THE TEST LABEL:

We charge a license fee for the use of the test label

The license period is 24 months and begins

on the day the test label is received.

Please use the label only with reference to the source.

PLEASE NOTE THE FOLLOWING CONDITIONS:

We provide you with the reproduction template of the label as

a digital file (pdf, png, jpg and eps). Only the unchanged use

of the label in your own advertising material/online media is

permitted. You are responsible for the permissibility of the ad-

vertising use of the label under competition law. Delius Klasing

Verlag assumes no guarantee or liability for this. The publisher

must at all times be in a position to ensure the protection of

its trademarks and magazine brands. We therefore reserve

the right to terminate the agreement at any time. If Delius

Klasing makes use of it without good cause for termination, the

remuneration paid will be refunded in full.

TEST LABEL

DIGITAL USE (WEBSITE, SOCIAL MEDIA,

MAILINGS...)

PRINT AND DIGITAL USE (PRODUCT PACKAGING,

PROMOTIONAL FLYERS...)

500.00 € 1,440.00 €

all prices plus statutory VAT

GET

10DK-BRAND-COMBINATION

THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are

being published. Many of them are market leader within their field.

COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-

tential for saving up to 20%. With an identical volume of advertising

placements you may vary and change the advertising motive and

the date of publishing.

NUMBER

OF MAGAZINES

DK-BRAND-

COMBINATION-DISCOUNT

2 issues 5 %

3 issues 10 %

4 issues 15 %

5 issues 20 %

11MYBIKE APP

„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS

REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media Factbook

All prices exclude statutory VAT. Additional multimedia features (audio files, videos, galleries and links) on request.

Sales per issue1,042

contacts per issue1,195

App user per day102

according to the publisher, Ø 2020

FREE SPECIAL

RUNTIME PACKAGE ADVERTISING SIZE PRICE

6 weeks

(from the first

day of sale)

Print / App combination

supplement incl. 10 link activations*

+ picture gallery + Video integration

450.00 €

App Only 620.00 €

*further link activations according to effort

In our kiosk app, we offer you an integration of your insert as a

Free Special for an exposed customer approach.

Your product information will be integrated as a multi-page

leaflet and will be available for publication on the same level as

the digital editions of the media brand.

In this way you reach the reader of the digital issue directly

and communicate your information in the environment familiar

to the readers.

See booking deadline and delivery schedule for data on page 5.

AGENCY COMMISSION 15%

12MYBIKE APP FLEXSLIDER

FlexSlider. . . .

FLEXSLIDER

POSITION 1

POSITION 2

POSITION 3

EXCLUSIVE (Pos. 1-3)

250.00 €

per month

160.00 €

per month

90.00 €

per month

400.00 €

per month

CROSSMEDIA DISCOUNT PRINT/APP 10%

(on App-price)

AGENCY COMMISSION 15%

The prices quoted are exclusive VAT.

In addition to the regular advertising options in our digital Apps, we offer the

opportunity to book the innovative FlexSlider.

This element is a conventional slider, which can be used by advertisements as well as

for editorial content.

• innovative advertising medium for all mobile devices

• prominent presentation

• up to 3 different motifs/products/functions possible

• enables sales directly out of the App

• high contact frequency and -quality

Contacts per month3,060

according to the publisher, Ø 2020

13

Page Impressions262,329

Visits150,236

Unique User121,646

according to the publisher 08/20

MOBILE

DISPLAY ADS WWW.MYBIKE-MAGAZIN.DE

„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“

source: VDZ, Editorial Media Factbook

FORMS OF ADVERTISING SIZE IN PIXEL CPT

Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €

Medium Rectangle 300 × 250 40.00 €

Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €

HalfpageAd 300 × 600 49.00 €

XXL Banner 728 × 90 30.00 €

AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €

BillboardAd 900 × 250 49.00 €

Wallpaper 728 × 90 and 120/160 × 600 59.00 €

FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €

Parallax 500 x 990 45.00 €

FloorAd 1200 × 200 70.00 €

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNTCOMBINATION

DISCOUNTCROSSMEDIA

DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

+ Targeting per criterion 2.50 € CPT

+ Sticky 2.50 € CPT*

+ Expandable 5.00 € CPT

*bookable for Wallpaper and FireplaceAd

AGENCY COMMISION 15%

Creation of the advertisement with a surcharge.

Examples of formats and information on www.dk-mediasales.de/digital-ads

DESKTOP

WERBEMITTEL FORMAT IN PIXEL TKP

Mobile Banner 6:1 320 × 50 30.00 €

Mobile Banner 4:1 320 × 70 30.00 €

Mobile Banner 2:1 320 × 150 35.00 €

Medium Rectangle Mobile 300 × 250 40.00 €

HalfpageAd 300 × 600 49.00 €

Parallax 375 x 680 45.00 €

Catfish 320 × 100 50.00 €

14

Page Impressions262,329

Visits150,236

according to the publisher 08/20

VIDEO ADVERTISING

„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“

source: VDZ, Editorial Media Factbook

InPage Video Ads are great if you have video content which

should be delivered eye catching with a high reach. We deliver

a display ad with an integrated video clip on our websites.

Depending on the format, other functionalities such as full

screen or expandable can be activated for the campaign.

You only have to provide us with a banner as well as a video

which are linked and delivered by us. As a result, there is no

need for complex programming or embedding of the video in

the ad. For the Video Banner as well as Video InRead even the

delivery of only one video is necessary.

ADVERTISING SIZE SIZE IN PIXEL CPT

Video Banner 300 × 250 55.00 €

Video InRead 640 × 480 50.00 €

Video FloorAd 1200 × 200 75.00 €

Video Background 300 x 600 / 1024 x 205 / 300 x 600 80.00 €

INPAGE VIDEO ADS

CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

VOLUME DISCOUNT

COMBINATION DISCOUNT

CROSSMEDIA DISCOUNT

200,000 AI 5% 2 Websites 5%

Crossmedia discount Print / Online 10%

(on online-price)

400,000 AI 7% 3 Websites 7%

650,000 AI 10% 4 Websites 10%

800,000 AI 15% 5 Websites 15%

AGENCY COMMISSION 15%

Examples of formats and information on www.dk-mediasales.de/digital-ads

Contact us if you are interested in video productions, test winner videos and further integration solutions.

15NEWSLETTER

The MYBIKE newsletter regularly informs the subscribers about

brand-new events, new developments on the market, and

provides a preview of the upcoming print edition.

The fact that the users have subscribed to our newsletters

on their own is the reason for exceptionally good results of

advertising in the newsletters.

Newsletter offers:

• High opening rates

• Advertising surrounded by editorial context

• Exclusiveness (max. 3 presenter placements per newsletter)

• Frequency: 12 times a year

SIZE IN PIXEL

PRESENTER 1

PRESENTER 2

PRESENTER 3

600 x 150 600 x 150 600 x 150

75.00 € CPT 65.00 € CPT 55.00 € CPT

CPT = Costs per thousand subscriptions. All prices exclusive VAT

Placement without commitment.

Subscribers15,011

Open rate34.04%

as of September 2020

CROSSMEDIA DISCOUNT 10% (on newsletter price)

AGENCY COMMISSION 15%

You can find an example of a newsletter at www.dk-mediasales.de/digital-ads

APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ, Editorial Media Factbook

16

SPONSORED NEWS NEWSLETTER

The native format Branchen News is also available in our

newsletters. There you can publish industry, company and

product news in the look and feel of the respective news-

letter.

After clicking on the industry news as a teaser, our users will

be taken to a further article on the website or directly to your

company website.

The industry news on our websites have shown that this

advertising format is perceived and accepted by the user and

therefore produces the best performance values.

Price per newsletter and issue:

1,800.00 €

including reporting and support.

All prices exclusive VAT, subject to change without notice.

ANZEIGE

„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE

TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-

CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook

Content Marketing plays an increasingly important role in

communication.

And for a reason:

Content used in environments thematically related to the brand

or product provides an effective and efficient way to strengthen

a brand‘s image or generate leads.

SPONSORED NEWS WEBSITE

We offer you to book sponsored news on our websites. With

this Format you can publish industry, company or product

news in the look and feel of the respective website.

After clicking on the news as a teaser, our users will be taken

to a further article or directly to your company website.

The strong awareness of the sponsored news as a type of

content marketing is proved: The performance values of spon-

sored news are significantly higher compared to display ads.

Price per month and site:

2,150.00 €

including reporting, support and a weekly change of your content.

All prices exclusive VAT, subject to change without notice.

CONTENT MARKETING

17CONTENT MARKETING

ADVERTORIAL

Catch our users with your comprehensive product information

in an editorial environment.

Use the high receptivity of the reader for your brand/product.

The integration of an advertorial is possible on our websites.

A Display Ad is included in the package to increase the reach

of the advertising special. If the user clicks on the ad he will

be forwarded to the ad special. Additional display ads can be

booked.

POSSIBLE INTEGRATION COMPONENTS

• Picture gallery

• Video-Integration

• Links to your website

• E-Paper Integration

OPTIONS

Online-Advertorial A

• incl. AdBundle with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

6,900.00 €

Online-Advertorial B

• incl. BilllboardAd with 100,000 Ad Impressions

• incl. technical costs (2,500.00 €)

• incl. feature-element in the side column

7,500.00 €

The screenshot is just an example, since it is an individual product. All prices exclusive VAT.

VideoIntegration

Galleries

18EVENTS

EVENT DATE PLACE WEBSITE

E-MOTIONS the E-BIKE Event

14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions

TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp

BIKE Women Camp 01.07.2021-04.07.2021 Molveno (I) www.dk-mediasales.de/bike-women-camp

BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp

BIKE Festival Saalfelden Leogang

10.09.2021-12.09.2021Saalfelden

Leogang (A)www.dk-mediasales.de/bike-festival-saalfelden

BIKE Festival Willingen 24.09.2021-26.09.2021 Willingen (D) www.dk-mediasales.de/bike-festival-willingen

E-MTB Trail Camp 09.10.2021-12.10.2021 Kaltern(I) www.emtb-camp.com

BIKE Festival Riva 15.10.2021-17.10.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino

BIKE Cross- Country-Camp

October 2021 St. Englmar