WITH OVER 8,000 CABE MEMBERS RECEIVING THE PRINT MAGAZINE 10 TIMES A YEAR, BUILDING ENGINEER OFFERS TARGETED
ACCESS TO A LARGE AUDIENCE OF BUILDING PROFESSIONALS
MEDIA INFORMATION 2021Tel: +44 (0) 20 7324 2726 Email: [email protected]
Tel: +44 (0) 20 7324 2726 Email: [email protected] 2
THE MISSION
Building Engineer is the official journal of the Chartered Association of Building Engineers (CABE)
CABE is a unifying voice within the construction sector. Bringing together members who work across the life-cycle of the built environment specialising across a wide range of disciplines.
Building Engineer‘s mission is to remain a highly regarded journal and to share knowledge, important information and news to building engineers and enable them to meet the highest standards that is expected from them.
The journal is published 10 times a year and reaches over 8,000 CABE Members. The Building Engineer journal presents the professional expertise of CABE members in the private and public sectors of more than 55 countries. It is a way of sharing best practice, demystifying new legislation, new materials or technologies, offering peer-to-peer review and reinforcing to members that they should be striving for excellence in their industry. The purpose of all features is to enlighten, interest and advance the knowledge of peers in the industry.
What’s more, advertising in the journal will help you generate brand awareness, rapid response, lead generation and thought leadership. Meaning that your specific campaign objectives will be met through utilising opportunities within Building Engineer.
Tel: +44 (0) 20 7324 2726 Email: [email protected] 3*Most recent CABE membership survey
READERSHIP KEY STATS
membership
membersundertake
in 62 countries
35 hours of CPD per year / 105 hours every 3 years
Chartered Building Engineer
45%
Fellow Chartered Building Engineer
18%Associate12%
Student20%
Developmental Gradesof Membership
15%
12 activeUK & Ireland regions
80%agree the journal is relevant to their professional life
74%rate the journal highly and as a top membership benefit
Tel: +44 (0) 20 7324 2726 Email: [email protected] 4*Most recent CABE membership survey
MEMBERS AND SUBSCRIBERSSPECIALISMSReaders of building engineer include CABE members and subscribers. They all work in professional roles throughout the built environment in both the public and private sector. Specialisms include:
DETAILED CONSTRUCTION ENERGY CONSERVATION
REGULATORY COMPLIANCE, CERTIFICATION AND WARRANTIES
ACCESSIBILITY
SURVEYING FACILITIES MANAGEMENT CONSERVATION
PROJECT CO-ORDINATIONAND MANAGEMENT
FIRE SAFETY AND ENGINEERINGINCLUSIVE DESIGN
SUSTAINABILITY PLANNINGREPAIR AND MAINTENANCE
QUANTITY SURVEYINGBUILDING PATHOLOGY AND DEFECT ANALYSIS
BUILDING CONTROL
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PRINT ADVERTISING OPPORTUNITIES
Building Engineer is the essential read, sent 10 times a year, to CABE members and industry professionals. This means that your advertising partnership with us will land in the hands of those who are most relevant to you and your business.
Advertising in Building Engineer is a fantastic way to extend your reach. You’ll attract the attention of this well-defined audience that can truly make a difference.
It’s the sure-fire media partner to get your organisation noticed by the movers and shakers.
Advertising ratesPrint display Price
Double page spread: £3,495
Inside front cover: £1,795
Full page: £1,495
Outside back cover: £1,250
Half page: £995
Quarter page: £749
PURCHASING POWER
Advertising datesFeb 21 Mar 21 Apr 21 May 21 Jun 21 Jul/Aug 21 Sep 21 Oct 21 Nov/Dec 21 Jan 22
Booking deadline 7 Jan 21 3 Feb 21 8 Mar 21 7 Apr 21 5 May 21 7 Jun 21 6 Aug 21 7 Sep 21 21 Oct 21 30 Nov 21
Publication date 2 Feb 21 1 Mar 21 1 Apr 21 4 May 21 1 Jun 21 1 Jul 21 2 Sep 21 1 Oct 21 16 Nov 21 4 Jan 22
Tel: +44 (0) 20 7324 2726 Email: [email protected] 6
Type Size/package Price
MPU 300 x 250 £350
Double MPU 300 x 500 £500
RATE
The Building Engineer website is visitied and viewed daily by industry specialists for news and
exclusive online content. By advertising through the site-wide options on buildingengineer.org.uk you
can engage with the audience and increase brand visibility.
WEBSITE
Type MPU Double MPU Billboard Leaderboard
Size 300 x 250 300 x 500 970 x 250 970 x 90
Price (per month) £500 £900 £1,200 £900
LEADERBOARD
Sent out monthly, the e-newsletter is sent to CABE members and directs traffic to your
website or target location online. The newsletter includes the latest industry news and views as
well as current CPD, training and job opportunities.
E-NEWSLETTER
DIGITAL ADVERTISING OPPORTUNITIES
RATE
REACH BUILDING ENGINEER’SENGAGED AUDIENCE
THROUGH ITS DIGITAL ADVERTISING
OPPORTUNITIES
Tel: +44 (0) 20 7324 2726 Email: [email protected] 7
• Wide ranging brand exposure• In-depth thought leadership• High-volume lead generation
Each of our webinar packages can be tailored to your specific requirements. Key benefits will include:• The chance to work with the editor to shape
the theme and agenda for the live event• Promotion via a Building Engineer e-mail
campaign, carrying your branding to Building Engineer’s full database
• Use of all data captured from registered and opted-in viewers
Price includes the following promotional campaign: Campaign before the webinar:• Digital advertising• Email promotion• Social media promotion• Journal advertising (if applicable)
The webinar itself:• A one-hour, live audio webinar with slides
presented in a co-branded console• Presentation format, with up to four speakers
and hosted by a member of the Building Engineer‘s content team
• Live questions posed by the audience with questions and details passed to the sponsor after the event for follow-up
Campaign after the webinar:• Recording of webinar alongside banner
and MPU linking to on demand webinar hosted on buildingengineer.org.uk
• Mention on the e-newsletter• Call out on social media• Editorial write up in journal (if applicable)
Partnering on a webinar with Building Engineer
WEBINARS
PROMOTED TO BUILDING ENGINEER’S
HIGHLY ENGAGED AUDIENCE OF CABE
MEMBERS AND INDUSTRY PROFESSIONALS
PACKAGE PRICEFROM
£8,000+VAT
WELCOME TO OUR WEBINAR
Tel: +44 (0) 20 7324 2726 Email: [email protected] 8
As part of a new service, Building Engineer now offers consultative content solutions to deliver specific messages directly to your audience.
We can help open a dialogue between your organisation and the engaged member readership. From thought leadership, to infographics, surveys, video and case studies, we are positioned to create the most effective assets for your needs, utilising our resources at Building Engineer. Our dedicated teams are able to advise and create targeted multichannel strategies based on your objectives, aligning you with the credibility and autority of the voice of Building Engineer.
Why content?One of the most effective ways to influence is to educate and inform; content is a powerful vessel to do this. Content-led marketing gives an authoritative voice to an organisation, and we can give you access to the most receptive and high quality audience to hear it. Please contact us to discuss how Building Engineer can help you with a content strategy.
CONTENT SOLUTIONS15,000
Monthly page views 8,000
Journal circulation
of C-suite execs and decision makers thought leadership content
had influenced them to ask a vendor to participate in the RFP process, and
47% said such content had a direct impact on awarding business.
(Source: Edelman)
39% 35%of B2B buyers are spending
about 1-3 hours per week reviewing thought
leadership content.
(Source: Edelman)
Tel: +44 (0) 20 7324 2726 Email: [email protected] 9
Capture exclusive insight and create market leading intelligence from CABE Members and industry professionals.
Surveys and research are a fantastic way to engage with Building Engineer’s unrivalled audience and generate data and knowledge for future campaigns through engagement with key decision makers. This includes:• Survey promoted via Building Engineer’s digital channels• A summary of findings published in Building Engineer• Building Engineer content team will work closely with you to
collate survey findings and produce a white paper - hosted for 3 months and locked for data capture
• Full page print advert in Building Engineer to promote white paper (if applicable)
Get your content, whether it’s a whitepaper or video, the exposure it deserves.
Our online knowledge centre is designed to host your existing or latest research, reports and any other content types to ensure that they reach the widest, most relevant audience possible. We’re equipped to host content in any format, including:
• Whitepapers, reports, e-books• Podcast, presentation, video• Surveys, infographics Your content can be open access to reach the widest possible audience or locked for data capture, enabling you to generate valuable qualified new business leads, and effective ROI.
All reports are hosted on their own dedicated, co-branded web page within our easily searchable knowledge centre.
To maximise exposure, we will promote all of your content via our e-newsletter and from our website homepage – buildingengineer.org.uk
SURVEYS AND CONTENT HOSTING
Prominently positioned
on the
Building Engineer website
POAYOUR LOGO
Survey introductory text1.
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CONTENT HOSTING SPONSORED SURVEYS
Tel: +44 (0) 20 7324 2726 Email: [email protected] 10
Building Engineer operates a digital workflow system and so prefers to receive artwork as a Pass4Press PDF via email [email protected], or via https://filetransfer.redactive.co.uk/dropbox/Aysha_Miah
Colours should be saved as CMYK with fonts and hi-resolution images embedded.
We are able to accept some other formats with prior agreement with Aysha Miah-Edwards (+44 (0) 20 7880 6241). Word or PowerPoint files are NOT acceptable as artwork.
Digital dataFile Types AcceptedDigital display/images: JPEG, PNG, GIFSponsored email: HTML (to be replicated), Word DocDigital copy contact: [email protected]
SPECIFICATIONSSPECIFICATIONSSUPPLYING ARTWORK
Advertising datesFeb 21 Mar 21 Apr 21 May 21 Jun 21 Jul/Aug 21 Sep 21 Oct 21 Nov/Dec 21 Jan 22
Booking deadline 7 Jan 21 3 Feb 21 8 Mar 21 7 Apr 21 5 May 21 7 Jun 21 6 Aug 21 7 Sep 21 21 Oct 21 30 Nov 21
Publication date 2 Feb 21 1 Mar 21 1 Apr 21 4 May 21 1 Jun 21 1 Jul 21 2 Sep 21 1 Oct 21 16 Nov 21 4 Jan 22
DOUBLE PAGE SPREAD (H X W)Type - 277mm x 400mmTrim - 297mm x 420mmBleed - 303mm x 426mm
FULL PAGE (H X W)Type - 268mm x 178mmTrim - 297mm x 210mmBleed - 303mm x 216mm
QUARTER PAGE (H X W)V: 132mm x 86mm
HALF PAGE (H X W)H: 132mm x 178mmV: 268mm x 86mm
OUTSIDE BACK COVER (H X W)Type - 170mm x 190mmTrim - 190mm x 210mm
