2012Media informationEditorial calendar
www.ipwonline.de
International Paper World The magazine for the international pulp and paper industry
Content
Contacts Page 2
Highlights Page 3
Editorial calendar Page 4
Rate card Page 6
Sizes and inserts Page 7
Structural data Page 9
Online advertising Page 12
Directory Suppliers Page 13
ipw ZELLCHEMING Aktuell Page 14
Terms and conditions Page 15
Testimonials Page 16
Publisher/AdvertisingRoswitha Keppler JuniusTel.: +49 (0) 69 20 73 76 [email protected]
Contacts
Website ArchitectStefan [email protected]
Editor-in-chiefSusanne HaaseTel.: +49 (0) 39 889 50 86 [email protected]
AdministrationNicoleta FatanTel.: +49 (0) 69 20 73 76 20 [email protected]
Communications ManagerChristina SimonTel.: +49 (0) 69 20 73 76 20 [email protected]
Media information
2012
Art directorRita MüllerTel.: +49 (0) 83 68 91 30 [email protected]
ipw AsiaLan Cao Tel.: +86 21 6103 [email protected]
Publishing Companyipw Medien GmbH & Co. KG Ruesterstr. 11 60325 Frankfurt / Germany Tel. +49 (0) 69 20 73 76 20 Fax +49 (0) 69 20 73 75 84
2 Contacts
MISSION STATEMENTTo report on pulp and paper producers, their suppliers and their international activities, focusing on new technologies, future trends, emerging markets and on how to improve their sustainability (or the environmental impact). We report on all grades and seg-ments: from the forest to the warehouse gate.
ipw is the official trade publication of Zellcheming, the Association of Chemical Pulp and Paper chemists and Engineers, serving the industry since 1957.
The magazine for the international pulp and paper industry
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Companies & Markets
Heimbach: 200 years of successful business
Emissions: Problems of the next trading period
Events
SPCI: On the way to the Magic Future?
PRIMA: Digital is normal, paper is special!
Concepts & Solutions
Energy savings through ETMP technology
ipw 6 2011
Sustainability:
Why water is now bidding for centrestage in this debate
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3 Highlights
Highlights Global trade magazine in english, over 10,000 copies distributed High quality technical trade publication for the pulp and paper industry First-hand news written for experts and decision-makers Exclusive reports about new technologies International Network of editors with in depth technical background
Circulation Highest paid circulation of any magazine in the pulp and paper industry Broad circulation throughout Europe Cooperation with Fisher International to increase circulation worldwide.
Quality Award winning editor-in-chief Exclusive cooperation with ZELLCHEMING “Das Papier” (8 pages of Science & Technology in each issue) and “EU Policy Update“ from CEPI (4 times per year)
Exclusive stories and interviews on current topics and beaking events Frequent mill visits and case studies on important mill projects
Online News added daily by our editor in chief, also available as Newsletter, RSS feed and social media New online, interactive Directory Suppliers and White Paper Library
Links from digital magazine directly to advertisers’ websites Previous issues available online as digital magazine, current issue only by subscription Interactive calendar of Events
Editorial calendar
Media information
2012
4 Editorial calendar
Issue Monthipw appears every 4 – 6
weeks
Focus on Editorialdeadline
Advertisingdeadline
Material deadline
Publication date
Additional distribution/ Editorial coverage
1 January annual outlook issue, global view on forest & paper industry, specialty papers
Nov 15 Dec 1 Dec 15 Jan 2 Paperworld, Jan 28 – Jan 31, Frankfurt
2/3 February / March
wet end, process chemicals, report on India, Tissue Issue
Jan 1 Jan 15 Feb 1 Feb 15 Tissue World, March 21 – 23, Miami BeachPaptech, March 21 – 22, Helsinki IMPS, March 14 – 16, Munich
4/5 April / May Energy Issue, drives & automation, pumps & valves, graphic paper
March 1 March 15 April 1 April 15 PaperCon, April 22 – 25, New OrleansDRUPA, May 3 – 16, Düsseldorf
6 June Maintenance and service, process and quality control, IT & logistics, web inspection, paper machine clothingQuality Issue
April 15 May 1 May 15 June 1 ZELLCHEMING, June 26 – 28, Wiesbaden
5 Editorial calendar
7/8 July / August
rolls and covers, transport and storage, second hand machineryBest of ZELLCHEMING Issue
June 1 June 15 July 1 July 15
9 September Energy issue, corrugated and packaging paper
July 15 Aug 1 Aug 15 Sept 1 PTS, TBD, MunichChina Paper, TBD, BeijingABTCP, TBD, São PauloMIAC, TBD, Lucca
10/ 11
October /November
Coating, filler and functional additives, drying and calendering, nano technologySurface issue
Sept 1 Sept 15 Oct 1 Oct 15 PapFor, October 30 – November 2, St. Petersburg, RussiaCEPI Paperweek, TBD, Brussels
12 December Sustainability, water purification, waste water and sludge treatment, pulp marketGreen issue
Nov 1 Nov 1 Nov 15 Dec 1 IPX India, December 13 – 15, Mumbai
Exact dates, attendance, booth numbers, etc will be posted at www.ipwonline/events
Other focus topis will be added as newsworthy events dictate
Supplement ipw Aktuell
3 Daily official Issues during ZELLCHEMING
Full show, Coverage, Interviews, News and Events, Additional events
June 1 June 15 June 20 June 26, 27, 28
ZELLCHEMING June 26 – 28, Wiesbaden see page 14 for details
Format Width x height mm b/w 4c 4c 3x 4c 6x 4c 8x
Full page 216 x 303 3,070.00 4,660.00 4,427.00 4,194.00 3,961.00
Junior Page 122 x 190 1,895.00 2,870.00 2,727.00 2,583.00 2,440.00
1/2 page oblong / upright 186 x 124 / 90 x 248 1,745.00 2,720.00 2,584.00 2,448.00 2,312.00
1/3 page oblong / upright 186 x 83 / 58 x 248 1,505.00 2,480.00 2,356.00 2,232.00 2,108.00
1/4 page oblong / upright 186 x 62 / 90 x 124 1,340.00 2,105.00 2,000.00 1,895.00 1,789.00
2/1 page spread 432 x 303 7,530.00 7,154.00 6,777.00 6,401.00
bound inserts 1 page (= 2 sides) 216 x 303 Price up to 170 g m2 : 2,650,00 EUR
Special Placement: 10 % surcharge
7 Advertisement dimensions and prices (in EUR): VAT at the current rate has to be added to all the prices
Advertisement sizes see page 7. Further formats upon request. Details for inserts see page 8.
Media information
2012 Rate card No. 41 applicable from 1.1.2012
6 Rate Card
Advertisement sizesThe most important basic ad sizes width x depth
420 x 297 mm 432 x 303 mm*
125 x 193 mm141 x 214 mm*
* Size including: Head bleed: 3 mm, bottom bleed: 3 mm, edge bleed: 3 mm
Sizes
7 Sizes
Please sent artwork as pdf
Insert versions:
Head bleed: 3 mm, bottom bleed: 3 mm, edge bleed: 3 mm
Fold: 3 mm
3 m
m B
leed
1 page
210 mm
3 m
m B
leed
3 m
m B
leed
2 pages
Fold-over edge: 2 x 3 mm trim
210 mm 210 mm
3 pages (pull-out)
Edge: 3 mm
205 mm 201 mm
186 x 124 mm210 x 139 mm 216 x 142 mm*
90 x 248 mm102 x 297 mm 105 x 303 mm*
186 x 62 mm216 x 83 mm*
90 x 124 mm115 x 145 mm*
186 x 83 mm216 x 104 mm*
58 x 248 mm90 x 303 mm*
1/1 page 2/1 pages 1/2 page oblong
1/2 page upright
210 x 297 mm 216 x 303 mm*
1/3 page oblong
1/3 page upright
1/4 page oblong
1/4 page upright
Junior-Page
Loose insert’s dimensions, prices:technical date, maximum dimensions: width 205 mm x height 297 mmUp to 25 g: ! 460.– per ‰ (plus VAT)Inserts over 25 g: Price information is available on request
Extra work and additional operations (e.g. folding) are charged separately.
Glued and other media available upon request:Glued advertising media (postcards, CDs, product samples etc.) on bound inserts or advertisements must be charged like loose inserts in addition to the substrate and the costs of technical processing. A sample must be submitted before an order is accepted and confirmed.
Postcards:Minimum dimensions: 90 x 140 mm (width x length), Maximum dimensions: 125 x 235 mm (width x length)
No. of copies required: Information available on request (larger print run for trade fairs, congresses etc.)
Delivery date: 10 days before the publication date
Address for delivery of items 13 to 15:Central-Druck Trost GmbH & Co. KG Borsigstraße 1–3 63150 Heusenstamm/Germany
Marked: For ipw magazine, issue no. . ...
Directory Classified
Inserts
Addendum to Rate card No. 41, applicable from 1.1.2012
8 Directory, Classified, Inserts
Directory and Classified Advertising
The ipw “Directory” lists suppliers to the paper and pulp market in sections. Inclusion on a regular basis enables readers to establish quick contact with exactly the right potential business partners. Choose the heading under which should to appear at no extra charge. Changes (text and dimensions) are made immediately in accordance with advertisement deadlines.
New: in our digital magazine, a link to the website listed in the advertisement will be provided.
Dimensions: 1 column, 43 mm wide Minimum height 10 mm Price:! 2.20 per mm, 1 column(Heading free of charge)Additional colour charge: ! 35.00 per colour (only colours from the Euroscale, costs per insertion and month)
Minimum period of time: 3 months
Discounts: 10 times 20 % 6 times 10 %
Example: 40 mm = ! 88.00 b/w
With 10 appearances: 20 % discount = ! 70.40 per issue
11 Brief description:
ipw – The magazine for the international pulp and paper industry
ipw is a magazine located in Germany and published in English, which focuses on business and technology in the international pulp and paper industry.
Standard columns in the magazine are: ! News (people, manufacturers, suppliers, events) ! Companies & Markets ! Technology ! Focus topics, country special reports ! Environment & Energy
2 Frequency of publication: 8 issues
3 Volume: 54th year
4 Internet adress: www.ipwonline.de
5 Member of: SDZV
6 Organ: Association of Pulp and Paper Chemists and Engineers (ZELLCHEMING)
7 Publisher: Roswitha Keppler Junius
8 Publishing company: ipw Medien GmbH & Co. KG Street address: Ruesterstr. 11, 60325 Frankfurt/Germany
9 Editorial staff/ Susanne Haase Editor-in-chief: Tel.: +49 (0) 39 889 50 86 83
10 Advertising: Roswitha Keppler Junius (Advertising manager) Tel.: +49 (0) 69 20 73 76 20 [email protected]
11 Distribution: Nicoleta Fatan Tel.: +49 (0) 69 20 73 76 20 [email protected]
12 Subscription rates: Annual subscription: Germany: " 150.– Other countries: " 170.– Retail price: (Germany) " 16.– Other countries: " 20.– (all prices incl. VAT and postage)
13 ISSN number: 1615-1720
14 Analysis of the contents: 2008 = 10 issues Magazine size: DIN A4 Total contents: 688 pages = 100.0 % Editorial content: 571 pages = 83.0 % Advertisements: 117 pages = 17.0 % Of which: Situations wanted/ vacant + classified ads: 5.5 pages = 4.7 % Bound inserts: 10 pages = 8.5 % Publisher’s advertisements: 26 pages = 22.2 % Loose inserts: 1
15 Analysis of the editorial coverage: 571 pages = 100.0 % Technical: 166 pages = 29.0 % Economic: 405 pages = 61.0 %
Editorial staff / Publisher / Analysis of content
Media information
2012
9 Structural data
2Circulation Analysis
16 Circulation control:
17 Circulation analysis: Copies per issue (annual average) 01.07.08 – 30.06.09
Print run: 7,275
Circulation: 7,149 of which outside Germany: 4,532
Total net paid circulation: 2,026 of which outside Germany: 497 Subscriptions: 2,023 of which to members: 1,503 Other sales: 3 Individual paid copies: –
Free copies: 5,117
Remainders, file copies and advertiser’s copies: 133
18 Analysis of geographical circulation:
19 Digital Magazine: 5,329
20 Total Circulation: 13,468
A 85AR 35B 76BG 18CH 169CZ 52DK 20E 266F 353FIN 403GB 255GR 17H 11I 396ID 45IND 11MAL 11MEX 78N 30NL 84P 57PL 46RO 13RUS 98S 383SI 12TR 15UA 15CDN 130USA 504BR 188Asia 590
Media information
2012
10 Structural data
Geographical area Proportion of circulation % Copies
Germany 30.8 2,200 Other countries 69.2 4,943
Circulation 100.0 7,143
Not included in the above figures are 5,000 copies of our digital magazine distributed to outside of Europe.
11 Reader Structure Analysis
Reader Structure Analysis 2011
Media information
2012
Categories of enterprises
Proportion of readers (%)
Projection (approx.)
Raw materials 8 560Plant & machinery 27 1890Components & accessories 20 1400Service providers 17 1190Production of paper, tissue & specialty papers 28 1960
100 7000
Position at the company
Proportion of readers (%)
Projection (approx.)
Owner, co-owner 31 2170Exec. Board, managing director 25 1750Department manager 27 1890Commercial clerk 6 420Technical clerk, master craftsman 8 560Skilled worker, apprentice 3 210
100 7000Size of the company
Proportion of readers (%)
Projection (approx.)
1-9 employees 5 35010-19 employees 9 126020-49 employees 18 175050-99 employees 12 840100-499 employees 25 630500-999 employees 14 9801000 or more employees 17 1190
100 7000
School education/vocational training: professional training (completed)
Proportion of readers (%)
Projection (approx.)
Commercial apprenticeship 21 1470Technical apprenticeship 13 910College 15 1050Technical college 9 630University/tech. university (at least 1 completed professional course)
42 2940
100 7000
Responsibility at the company
Proportion of readers (%)
Projection (approx.)
Corporate management, business 63 4410Technical operations, production 10 700Marketing 8 560Sales 9 630Research, development, design 8 560Different area of responsibility 2 140
100 7000
Age (summary)
Proportion of readers (%)
Projection (approx.)
up to 29 years old 10 70030-39 years old 25 175040-49 years old 30 210050-59 years old 26 182060 years old and older 9 630
100 7000
Online advertising
Media information
2012
1 Web address www.ipwonline.de
2 Brief description High quality news content for the paper and pulp industry for decision-makers. Daily up-to-the minute news from the industry. Also, a calendar of events, an online suppliers guide and white papers library (new) .
3 target group Leading opinion and decision-makers in the paper and pulp industry and their supply and service companies.
4 Publishing ipw Medien GmbH & Co. KG company Ruesterstr. 11, 60325 Frankfurt/Germany Street address: Tel. +49 (0) 69 20 73 76 20 Fax +49 (0) 69 20 73 75 84 [email protected]
5 Contact Roswitha Keppler Junius (Advertising Manager) Tel. +49 (0) 69 20 73 76 20 [email protected]
Stefan Breitenfeld (Website Architect) [email protected]
6 Data delivery to [email protected] at least one week before release via e-mail.
7 Terms of 2 % discount on payment payment within 8 days of receipt of the invoice
or net within 30 days
Bank account Commerzbank Frankfurt Bank Sort Code 500 400 00 Account nr. 712 701 200
Quotes for other banner formats upon request
The newsletter is sent to 6000 reciprents on a bi-weekly basis. Additionally an RSS feed, twitter, facebook and other social media provides daily news. See website for details.
12 Online advertising
8 Advertisement dimensions and prices (in EUR): VAT at the current rate has to be added to all the prices
Format pixels 4c 4c / 3 months 4c / 6 months 4c / 8 months
website skyscraper banner 120 wide x 600 high 300.00 250.00 200.00 150.00
newsletter banner 600 wide x 120 high 300.00 250.00 200.00 150.00
NEW in 2012: The Directory Suppliers will beRelaunched as ANNUAL ISSUE & DIRECTORY SUPPLIERS: perfect bound, more articles and pages, a glossy magazine distributed at all trade shows and all seminars throughout the year. See our editorial calendar or www.ipwonline.de/events for a full list of trade shows & events.
Publication date: January 0 15, 2012Advertisement deadline: November 01, 2011Material deadline: November 15, 2011Increased distribution: 10,000 and online
1/1 page 4c 3,000.– ! includes 1-2 page article provided by advertiser and logo (also online) or up to 4 pages if part of 2012 advertising package.
1/2 page 4c 1,500.– ! includes half page article or company description and logo (also online) or up to 1.5 pages if part of 2012 advertising package.
Logo/Listing 125.– ! listed in directory (print and online)
New 2012: free listings will only be listed in our online directory
Advertising contact: Roswitha Keppler Junius [email protected]
www.ipwonline.de
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Annual Outlook
Directory Suppliers Guide
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AktuellZELLCHEMING
The magazine for the international pulp and paper industry
Sizes1/1 page(210 x 297 mm)*1/2 page(185 x 128 mm)(90 x 255 mm)1/4 page(185 x 85 mm)(90 x 128 mm)Front page(154 x 216 mm)*
Basic price (b/w)
# 1,150.–
# 600.–
# 335.–
2 colours
# 1,410.–
# 730.–
# 410.–
3 colours
# 1,670.–
# 860.–
# 485.–
4 colours
# 1,930.–
# 990.–
# 560.–
# 2,280.–
Further sizes are available on request
Discount rates for ZELLCHEMING AktuellQuantity rates: Frequency rates:2 pages 10 % 2 x 3 %3 pages 20 % 3 x 10 % 4 x 15%
Official ZELLCHEMING exhibition newspaper, distributed daily in Wiesbaden from June 26 – June 28, 2012 Print run: 5,000 copies and onlineAdvertising deadline: June 18, 2012
14 ipw ZELLCHEMING Aktuell
Best of ZELLCHEMING SPECIAL OFFER
Advertise in the Zellcheming Aktuell daily issues and get an ad in the next regular issue for the same price!Reach an international audience and save 50%!
Many articles from the daily issues will be translated into English for the July/August issue featuring the best of “ZELLCHEMING”.
(Please provide your ad in english for the regular issue, in German or English for the daily issues.)
All issues will also be available online as a digital, interactive version.
*+ 3 mm bleed
The magazine for the international pulp and paper industry
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Companies & Markets
M-real: The new packaging artists
Why the European printing industry needs rapid renewal
Best of ZELLCHEMING 2011
Voith Paper: Sustainable production pays off!
Huyck.Wangner: Becoming a partner for the industry
Clariant: Launch of the ultimate white
Kolb: Capacity increase at moerdijk
ZELLCHEMING is already setting sail for 2012!
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www.ipwonline.de Foyer EG, Stand 12
SEITE 8 VDMA: Neue Location für traditionsreichen Empfang
SEITE 12 PMS: Verbesserter Rand-beschnitt – an einer Weltrekord-Maschine
SEITE 14 IES: Experten für befristete Einsätze
SEITE 15 Clariant: Neues, noch weißeres Weiß
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PowerDry Plus revolutioniert den Trocknungsprozess, verursacht geringere Belastungen durch Hitze und scha!t ein besseres und sichereres Arbeitsumfeld.
50 % Energieeinsparung Hohe Qualität ist bei der Herstellung gestrichener Papiere und Kartons besonders wichtig. Es hat sich gezeigt, dass im Vergleich zum Infrarottrocknen mit dem neuen Trocknungssystem PowerDry Plus von Metso, eine mindestens gleich gute Oberflächenqualität des Produktes erreicht wird. In vielen Fällen lässt sich die Qualität sogar deutlich verbessern. Gleichzeitig wird eine Energieeinsparung von 50 % erzielt.
www.metso.com/pulpandpaper
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SEITE 4 Huyck.Wangner:Strategische Ausrich-tung als Beratungs-unternehmen
SEITE 6 Voith: NachhaltigePapierproduktion zahlt sich aus
SEITE 8 ABB: Klares Bekenntnis zur Papier- und Zellstoffindustrie
SEITE 12 Wolfgang Richter: Erfolg mit Mund-zu-Mund-Propaganda
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SEITE 2 ZELLCHEMING:Neue Zeitrechnung
SEITE 3 Kolb baut Kapazitäten in Moerdijk aus
SEITE 4 Isra Vision Parsytec:Praxistest bestanden
SEITE 6 Omya lässt den Himmel glühen
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General terms and conditions of business for advertisements and advertising products. The following general terms and conditions of business shall be applied in advertisement and other advertising products business (e.g. third-party inserts). Any arrangements to the contrary (including stipulations of general terms and conditions of business) shall only be valid if specified in a separate written agreement between both parties concerned.Paragraph 1 “Advertisement order” in the following general terms and conditions of business shall be the contract (concluded by phone and/or orally) about the publication of one or more advertisements or other advertising products placed by an advertiser or any other interested party (“Advertiser”) in a publication in order to be circulated accordingly.Paragraph 2 Unless otherwise specifically provided for, advertisements must be placed within one year from the date the contract was concluded. In case the contract as concluded grants the right to request placement of advertisements individually, then the order must be settled within one year of the first advertisement’s appearance, as long as it was placed and published within the deadline set forth in sentence 1 of this paragraph. For contracts comprising several advertisements, the customer is also entitled, within the agreed time period or the time periods provided for in sentences 1 and 2 of this paragraph, to request the placement of more advertisements than the number specified in the order. Paragraph 3 The rates for the advertisements are based on the Publisher’s advertising rate card in effect at the time of the respective contract’s conclusion. If the advertisement rate should change after the conclusion of the contract, the Publisher is entitled to charge the customer according to the rate card valid at the time of publication; this does not apply to business transactions with non-traders, if no more than 4 months have elapsed between the conclusion of the contract and the time of publication.Paragraph 4 If an order comprising several advertisements with the respective discounts (“contract”) is not carried out completely due to circumstances for which the publishing company (“Publisher”) is not responsible, the Advertiser shall be obliged to reimburse the difference between the discount that was granted and the appropriate discount in view of the order actually booked with the Publisher, notwithstanding any further legal obligations. This reimbursement commitment shall not apply if failure to carry out the order is based on force majeure in the Publisher’s area of risk.Paragraph 5 Orders for advertisements, third-party inserts and other advertising products, that are supposed to be published exclusively in specific issues, in specific editions or at specific locations in the publication in accordance with special arrangements, must reach the Publisher in such good time that the Advertiser can still be notified before the copy deadline is reached if the order cannot be carried out in the requested way. Classified advertisements shall be printed in relevant sections without the need for express agreement of this.Paragraph 6 Advertisements designed in such a way that they are not recognisable as advertisements shall be identified clearly as such by the Publisher by the inclusion of the word “Advertisement”. Paragraph 7 Cancellation of placed advertisement orders will only be accepted until twelve o'clock noontime on closing date. The Publisher reserves the right to refuse advertisement orders (without acceptance of statutory duty) – including individual call-offs of parts of a contract – and advertising product orders because of their content, origin or technical form on the basis of consistent, objectively justified principles applied by the Publisher, if their contents violate laws or government regulations or if publication of them by the Publisher cannot reasonably be expected. This shall also apply to orders placed with representatives or agents. Advertising products containing advertising of or for third parties (combination advertising) need a written acceptance of the Publisher in every case prior to publication. This entitles the Publisher to a combination surcharge. Orders for advertising products shall only be binding on the Publisher when a sample of the insert has been submitted and approved. The Advertiser shall be informed immediately when an order is rejected.Paragraph 8 The Advertiser is solely responsible for supplying the text for the advertisement and flawless printing materials or the advertising products in good time according to the specifications of the Publisher. The Publisher guarantees the printing quality that is normal for the publication booked within the framework of what is possible on the basis of the printing documents. The Publisher shall demand immediate delivery of replacements for obviously unsatisfactory or damaged printing materials. Should any flaws in advertising material not be immediately identifiable, but only apparent during the printing process, the client then has no right to assert a claim for unsatisfactory reproduction.Paragraph 9 The Publisher does not accept any liability for mistakes of any kind made in communication by telephone. Paragraph 10 If the publication of the advertisement is not equal to the quality and service agreed upon in the contract, the Advertiser shall have the right to a reduction in price or a faultless replacement advertisement or publication of another advertising product, but only to the extent to which the purpose of the advertisement has been impaired. The Publisher has the right to refuse such a replacement if bona fide the effort to do so lies in gross disproportion to the service interest of the Advertiser, or this is only possible at disproportionate cost to the Publisher. If the Publisher lets a reasonable deadline pass that has been set for it in this context or if the replacement advertisement is not flawless either, the Advertiser shall have the right to a reduction in payment or cancellation of the order.Paragraph 11 The Publisher is liable for all damages, be they due to violation of the terms of the contract or tortious acts according to the following terms: In the case of gross negligence, liability in relation to merchants is limited to replacement of the typically foreseeable damage; this limitation does not exist if the damage was caused by legal representatives or employees of the Publisher in management positions. In the case of simple negligence the Publisher is liable only if a substantial contractual commitment has been violated. In these cases, liability is limited to the typically foreseeable damage. For claims based on product liability law as well as for violation of life, body or health the Publisher is liable according to the legal provisions. With the exception
of faults that are not obvious, complaints must be submitted within four weeks of publication. All claims against the Publisher based on contractual neglect of duty become time-barred within one year of the legal starting date of the period of limitation, if they are not the result of deliberate action. Paragraph 12 Complaints of any kind must be submitted within four weeks of the receipt of the invoice and the sample copy – except in the case of faults that are not obvious for which there is a respite of one year as of the legal starting date of the period of limitation.Paragraph 13 Proof prints shall only be supplied if expressly requested. The Advertiser shall be responsible for the correctness of the proof prints returned. The Publisher shall take all fault corrections into account of which he is notified within the period of time specified when the proof print is sent.Paragraph 14 If no particular size specifications are made, invoicing shall be based on the printing height that is normal for the kind of advertisement concerned and is actually used.Paragraph 15 If the Advertiser does not pay in advance, the invoice shall be sent immediately, if at all possible, however, 14 days after publication of the advertisement. The invoice shall be paid within the period of time indicated in the price list, which starts on the date of the receipt of the invoice, unless a different payment period or prepayment has been agreed in the particular case in question. Possible discounts for early payment shall be granted in accordance with the price list.Paragraph 16 In banking customary interest and the collection costs shall be charged in cases of default in payment or extension in the term of payment. If there is a delay in payment, the Publisher shall be entitled to suspend further execution of the current order until payment has been made and to demand prepayment of the remaining advertisements. If there are justified reasons for doubting the solvency of the Advertiser, the Publisher shall be entitled to make the appearance of further advertisements dependent on the prepayment of the relevant amount as well as on the payment of outstanding invoice amounts, irrespective of an originally agreed payment period and during the term of an advertisement contract too.Paragraph 17 The Publisher shall supply a sample of the advertisement with the invoice on request. Depending on the nature and size of the advertisement order, excerpts with the advertisement, sample pages or complete sample issues shall be provided. If it is not possible to obtain a sample copy, this shall be replaced by a legally binding confirmation by the Publisher about the publication and circulation of the advertisement.Paragraph 18 The Advertiser shall pay the costs of producing ordered drawings, films and files as well as for substantial changes to originally agreed versions that the Advertiser requests or is responsible for.Paragraph 19 A decrease in circulation can be taken as the reason for a claim to price reduction in the case of a contract for several advertisements if the overall average in the insertion year starting with the first advertisement falls short either of the average circulation indicated in the price list or by some other means or – if circulation figures are not mentioned – of the average circulation actually recorded in the past calendar year. A decrease in circulation is only a fault that justifies a price reduction if it amounts to 20 per cent in the case of a circulation of up to 50 000 copies 15 per cent in the case of a circulation of up to 100 000 copies. There shall in addition be no claims to price reduction in the case of such contracts if the Publisher has informed the party placing the advertisement about the decrease in circulation in such good time that the latter was able to cancel the contract before the advertisement appeared.Paragraph 20 In the case of box number advertisements, the Publisher shall exercise the care of a prudent businessman in collecting and forwarding the offers received in good time. Responses to box number advertisements – including those coming in as registered or express letters - shall be collected forfour weeks and shall then be forwarded by normal post. Responses that arrive after the end of this period can be destroyed. The Publisher shall return valuable documents without being obliged to do so. Letters that exceed the approved DIN C4 dimensions (weight: 500 g) as well as shipments of goods, books, catalogues and parcels shall not need to be forwarded and receipt of them shall not be accepted. Receipt and forwarding can, however, be arranged in exceptional cases, if the Advertiser pays the charges/costs that are incurred.Paragraph 21 Printing documents shall only be returned to the Advertiser if this is specially requested. The obligation to keep them shall end three months after completion of the order. Paragraph 22 Advertising orders are subject to German law. The place of performance shall be the registered office of the Publisher. The place of jurisdiction for merchants and artificial persons who have been entered as such in the commercial register shall be the registered office of the Publisher and Hamburg. Insofar as claims of the Publisher are not put forward by summary procedure for orders to pay debts, the place of jurisdiction for non-traders shall be determined according to their place of residence. In case the Customer’s place of residence or common domicile is unknown at the time of the filing of action, or in case the Customer has moved his place of residence or common domicile out of the geographical scope of applicable German statutes, after the contract has been concluded, the place of jurisdiction shall be the registered office of the Publisher and Hamburg.Paragraph 23 The Advertiser warrants that he possesses all necessary rights for the publication of the advertisement. The Advertiser carries the sole responsibility for content and legal legitimacy of submitted text and photos as well as of delivered adver-tising products. He indemnifies the Publisher from all claims regarding the advertising contract, which can arise due to violation of legal provisions or media regulations. In the case of publication of counterstatements, the rate card is the basis for the cost to be compensated. The Publisher is also indemnified from the cost for necessary legal defense. The Advertiser is obligated to bona fide support of the Publisher with information and documents during legal defense. 9/07
General terms of contract
Alfred Riedl, CEO FMT
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… ipw has already been convincing the paper and pulp industry with high- quality journalism and market know-how for half a century now.
Berry Wiersum, CEO Sappi Fine Paper Europe
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… In the course of time the maga-zine has developed an excellent reputa-tion in the market and ipw established itself as the inter-nationally recog-nized magazine for the pulp and paper industry.
Why I read …
Dr Hans-Peter Sollinger, President Voith Paper
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… ipw is one of the most respected and appreciated trade magazines in the world today, while being one of the central voices of the paper and pulp
industry too.