Media Kit 2010-11

Within the confines that make up Mi Revizta our core purpose is to strive to inform, educate and empower Amarillo and the surrounding communi-ties Latino population. To create relationships and dialog that promote, encourage and educate acceptance and equality. In short to live the American dream as citizens of a great nation. Our group lives by its core values of 1)advocacy and relevancy; 2)honesty, integrity, and gratitude; 3)being industry vanguards in both product and business model; 4)constantly building relationships, creating partnerships and a return on investment to all of our readership, advertisers and partners; and more importantly, 5)always having fun.

Mi Revizta strives to produce the most successfully printed Latino community based magazine in and around Amarillo.

Our success will come from our connection to the communities we service by constantly promoting social commentary. People read our magazine, follow our social network in order to see what we will say and or do next. We are a premium product that showcases our advertisers while being fun to consume and intellectually relevant. Our magazine is the avant-garde in design, focus, content and structure when highlighting the Latino community in and around Amarillo, Texas. We will alwasy honor our roots in the Latino community which we regard as the cornerstone to our success.

As goes our community, so goes Mi Revizta. Our business culture is a relaxed, fun and intense place to work where our team members uniquenesses and strenghts are nurtured and celebrated. Our collective success will be a testament to our ultimate objective: to change the world for the better.

Our story:

THE MAGAZINE A monthly lifestyle and advocacy magazine for Amarillo’s Latino community. A unique blend of lo-cal content with foucses on cultural, community and individual achiev-ments. Along with monthly features that capture the essence of the Latino community in regards to food, enter-tainment and social living.

THE WEBSITECurrently under construction. Geared to be fully operational January 2011. Will boast many times more the content of the printed piece We will keep readers engaged all month long with new daily content, event photos, contests, polls, videos and reader commnets.

SOCIAL PRESENCECurrenlty we proudly boast over 300 Facebook friends and 30 twitter fol-lowers in our social activity. We see this arena growing dramatically with the inception of our website. A quick and easy way to inform our “tribe” of the going ons within the Latino com-munity. From events, photos, blogs and video. A current format to keep top of mind awareness going.

Our Platforms:

Our demographics*:

Males: 1,441 (48.1%)Females: 1,557 (51.9%)

Estimated median household income in 2008:

$25,233

Estimated median household income in 2008:

$35,366

Males: 1,441 (48.1%)Females: 1,557 (51.9%)

Estimated median household income in 2008:

$41,194

Males: 3,717 (49.5%)Females: 3,799 (50.5%)

Estimated median household income in 2008:

$33,730

Males: 19,930 (54.7%)Females: 16,514 (45.3%)

Estimated median household income in 2008:

$29,877

Our readers, by virtue of their incomes, station in life, and education level, are consumers, property owners and social entertainment aficionados. Our readers are among the most loyal customers to brands and businesses - par-ticularly so to those that advertise directly to them on our pages. They are socially conscious and environmentally aware. They are voracious consum-ers of information and entertainment, as well as, early adopters of technol-ogy and gadgetry. They are renovators, restorers and investors. They are devout loyalist and patrons of nightlife, the arts, dining, sporting events, and concerts. If you are looking to acquire a new market, get more custom-ers with high disposable income, and keep those brand loyal customers coming back, take note of these demographics.

Our readers are:

• three times more loyal to companies and brandsthat advertise directly to them

• are strongly influenced in favor of a companyover others because of its positive progressive social

image, and conversely will refuse to do businesswith companies that do not meet their

standards of social responsibility

• $33,080 average household income*

• 52% male, 48% female*

• median age is 32*

• 66% are 21-49 years old*

*Demographic Information via City Data www.city-data.com

Our rates:

Covers: 2nd $900 3rd $800 4th $1,000

Full page: $600

Half page: $500

1/3 page: $400

1/4 page: $300

3 x’s $700 $600 $800

3 x’s $525

3 x’s $425

3 x’s $325

3 x’s $225

6 x’s $650 $550 $750

6 x’s $475

6 x’s $375

6 x’s $275

6 x’s $175

12 x’s $600 $500 $700

12 x’s $425

12 x’s $325

12 x’s $225

12 x’s $125

Full color

Bleed 8 1/4” x 11 1/8”NoBleed 7 “x 10”Trim 8” x 10 7/8”Live 7 1/2”x 10 3/8”

Full color (horizontal)

Bleed 8 1/4” x 5 5/8”NoBleed 7 “x 4 7/8””Trim 8” x 5 3/8”Live 7 1/2”x 4 7/8”

Full color (vertical)

Bleed 2 7/8” x 11 1/8”NoBleed 2 1/4 “x 10”Trim 2 5/8” x 10 7/8”Live 2 1/8”x 10 3/8”

Full color

Bleed 4 1/8” x 5 5/8”NoBleed 3 1/2 “x 4 7/8”Trim 3 7/8” x 5 3/8”Live 3 3/8”x 4 7/8”

Ad Specs: Distribution:PRINTING:Four color digital printSaddle stiched bindingPublication trim size 8 3/8” x 11”

With readership primarily in our 5 targeted zip codes, 5,000 of our FREE, monthly pick up and take issues are distributed in a variety of business’ and entities. From high traffic areas like grocery stores to profesional buildings like banks and public libraries. United Amigos, United Supermarkets, Amarillo Na-tional Banks, Amarillo Public Librar-ies and Hasitngs Book stores are a few of our drop off points.

DEADLINES:Reservtion: 15t of previous monthartwork: 1st of monthshelf dates 15th thru 15h of consecutive months

DIGITAL AD REQUIREMENTS:File types: pdf, tiff, jpegresolution: 300 dpi

Someone is always looking!