3311 Hamilton Ave.Fort Worth, TX 76107

817.321.9700 www.fwweekly.com

media kit 2012

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Valentine's Day Guide February 1 & 8

St. Patrick's Day Section March 7 & 14

EATS Restaurant Guide March 21

Gallery Pages March 17 & 24

Spring Education Guide April 4 & 11

Summer Guide May 23

Music Awards Guide June 20

Summer Education Guide July 18 & 25

Gallery Pages September 1 & 8

Best Of 2011 September 26

Halloween Section October 17, 24 & 31

Fall Education Guide November 7 & 14

Turkey Awards (Best Of parody) November 21

Holiday Guide November 21

New Year’s Eve Guide December 12, 19 & 26

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

SPECIAL ISSUES & GUIDES

EATS 3/21/12Full color, glossy restaurant magazine inserted 3/23, then distributed at destinations year ’round

BEST OF9/26/12 Premium issue (stitched, trimmed and wrapped)covering what is best in Tarrant County & distributed at destinations year ’round

SummEr GuidE5/23/12Full color, glossy magazine inserted 5/25, then distributed at destinations from May - Sept

hOlidAyS 11/21/12 Full color, glossy magazine inserted 11/22, then distributed at destinations from Nov - Dec

cAlEnDAr 2012

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cAlEnDAr 2012

1 LEADERBOARD TOP 728 x 90 pixels25K impressions $25050K impressions $425100K impressions $500*Flash or Rich Media files additional $75

2 LEADERBOARD MID 728 x 90 pixels25K impressions $20050K impressions $375100K impressions $425*Flash or Rich Media files additional $75

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4 RECTANGLE 300 x 250 pixels25K impressions $22550K impressions $425100K impressions $475Video ads additional $100

5 SKYSCRAPER MID 120 x 240 pixels25K impressions $17550K impressions $300100K impressions $350*Flash or Rich Media files additional $75

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maxiumum fi le size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions shoudl be 72 pixels per inch and RGB color. See rates for premiums on fl ash media fi les.

For more information call 817-321-9700

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10”w x 3.63”h 2.38”w x 11.25”h4.92”w x 5.54”h

10”w x 2.69”h 2.38”w x 2.69”h4.92”w x 3.63”h2.38”w x 7.44”h

4.92”w x 2.69”h2.38”w x 5.54”h

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REQUIREMENTS• Adsmustbeproducedtospecificpagesizes(i.e.:FULL,1/2h,1/4v)• 30%pressgain,85linescreen,highlights3-8%,shadows72-78%• Minimumresolutionof150dpiforphotos,300dpiforlineart• Blackandwhiteadsmustbesavedasgrayscaleorlineart• AllcoloradsmustbeconvertedtoCMYK.NoRGB,Laborindexcolors.• Pleaseuse100%Black(notCMYKblack)fortext

ACCEPTABLE FILE FORMATS• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts

embedded,andCMYKcolor• AdobePhotoshopfiles(psd,jpeg,ortif)150dpiminimum, 300dpi preferred

The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

ELECTRONIC AD SUBMISSION• Ad files under 5mb should be emailed directly to your Account Executive.• Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton

4.92”w x 1.74”h2.38”w x 3.63”h

ProDucTIon

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

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Publisher & Ownerlee.newquist@fwweekly.com

Associate Publisher/Adv. Directormichael.newquist@fwweekly.com

Retail Sales Directorcarrie.rehorn@fwweekly.com

General Managerbob.niehoff@fwweekly.com

Marketing & Web Managerdana@fwweekly.com

Editorgayle.reaves@fwweekly.com

Associate/A&E Editor

anthony.mariani@fwweekly.com

Classified Sales Directorbrian.martin@fwweekly.com

Median Age – 39

Male – 52%

Female – 48%

Attended College or Post Graduate Studies – 72%

Single – 58.7%

Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue

85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

-Mediamark Research Inc. (MRI) Insert Study May 2010

If you’re interested in being a Distribution point for

the Fort Worth Weekly please e-mail:circulation@fwweekly.com

60,000 copies of the Weekly are distributedthroughoutTarrantCounty includingFortWorth,Arlington, theMidCities,Southlake,Colleyville,andGrapevine,reaching130,000readerseveryweek. 2,000 Distribution points in high trafficareaslike:

OUR REAdERS

cAlEnDAr 2012AbouT usSince 1996, Fort Worth Weekly hasprovided a vibrant alternative to thecity’s often-timid daily, with incisive,irreverent and in-depth reporting thatkeeps readers well informed. Everyweek, thousands of Tarrant Countyresidents and visitors pick up theWeeklyastheirreferenceguide–whattodo,wheretogo–aswellastostayconnected to the goings-on throughtheedgeofthealternativeweekly.

The Weekly’seditorialstaffmayhavemoredecorationspercapitathananynewsroominthecountry:twoPulitzerPrizewinners,theGeorgePolkAwardfor courageous reporting, plusnumerous annual awards from theHouston and Dallas press clubs, theStateBar,NationalWomen’sPoliticalCaucus, Association of AlternativeNewsweeklies, and InvestigativeReportersandEditors.

The Weeklymakesadifference.Ourstories have helped expose thecorruption that brought down MCIWorldcom,sparkedinvestigationsintostorieswithnationalscopeandinterestssuchassexcrimes,humantrafficking,corporate racism, government-sanctionedpollutionandmore.

CONTACTS

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Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,955 $1,646 $1,563 $1,491 $1,388

3/4page 1,525 1,289 1,226 1,171 1,093

Juniorpage (premiumplacement) 1,366 1,175 1,124 1,079 1,015

1/2page 1,015 858 816 780 727

1/3page 712 607 579 555 520

1/4page 582 499 477 458 430

1/6page 394 339 324 312 293

1/8page 344 308 286 275 260

1/12page 282 247 234 229 217

1/16page 250 220 212 205 195

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions.

Additional banner impressions are $5 CPM.

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Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,855 $1,546 $1,463 $1,391 $1,288

3/4page 1,425 1,189 1,126 1,071 993

Juniorpage (premiumplacement) 1,266 1,075 1,024 979 915

1/2page 965 808 766 730 627

1/3page 662 557 529 505 470

1/4page 532 449 427 408 380

1/6page 369 314 299 287 268

1/8page 319 283 261 250 235

1/12page 257 222 212 204 192

1/16page 225 195 187 180 170blAc

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RETAIL BUNdLE RATES

For print-only rates, contact your Account Executive.

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Reach our 12,000 subscribers with special offers and event information – your ad will

link directly to your website, print ad or coupon!

1 In-Line Event Advertising / per week1x $2004x $15012x $100

2 Anchor & Sidebar / per week1x $1254x $10012x $75

Newsletter anchor pixels: 280 wide X 167 high

cAlEnDAr 2012nEwslETTErs

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Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700

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EvEnTs

Events & Opportunities(Sponsorship, Logo Placement, Signage,

Display, Tickets, Giveaways)

Visionary AwardsThree Visionary Award finalists are chosen based on a committee’sassortedartisticcriteriaandeachawarded$500tospendastheychose.ThereisalsotheRahrVisionaryBrewlabelcontestandthepublicvotesonthewinneratthepartyinMarch.

Thursday Night LiveFreeweeklyconcertseriesatCentralMarketpatioMarch–October

St. Patrick’s day PartyAbackpatiopartyatPoagMahone’sIrishBarwithalargestageandlocalmusicthroughtheday

BrewFestMarch 31–BrewsandmusicalongWest7thCorridor.Closedstreetsw/beer,foodandbrewingdemonstrations

Music Awards FestivalAnnualconcertseriesinJuneofnominatedbandsplayingatvariousbarsalongWest7thStreet

Music Awards CeremonyAnnualawardsshowannouncingwinnerstwoweeksaftertheFestival