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Revolution was launched in Singapore in March of 2005 and immediately became a hit with watchmakers and watch-lovers, not only in Asia but worldwide. An American edition of the magazine was successfully launched in the fall of 2006, and in 2007 Fine Life Media began to publish a Russian-language editionfor the Russian market. By the end of that year, Revolution editions for China, Hong Kong, and Italy had been launched. Since 2008, the magazine has been available to watch connoisseurs in Spain, and in a French-language edition in France, Switzerland and Belgium. A Mexican edi-tion came out in 2009. In 2012, the publishing house Burda purchased the license to publish Revolution in Russia and Ukraine, which opened up new possibilities for the magazine and boosted its development potential.
Hong Kong
Switzerland China
RussiaRussia
USA
Asia (Singapore)
Spain
Italy
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the Magazinenever again will mechanical watchmaking seem anachronistic or irrelevant.
the increasing appreciation for technical watches is fueling a growing appetite for information and insight into the industry. Revolution promises to do what it can – and more – to satisfy this hunger.
the goal of Revolution is to constantly reinforce, through insightful articles and daring fashion spreads, the perennial vibrancy and relevance of the mechanical watch to contemporary consumer culture.
Simply put, our goal is to safeguard the values of the elite watchmaking industry.
Revolution is a quarterly magazine that lives and breathes horology. Revolution is an integrated lifestyle magazine in which the mechanical watch is the primary tool for self-expression. We cherish the philosophy and craftsmanship, functional creativity and technical ingenuity expressed by the world’s greatest timepieces.
Revolution is a tribute to watch fanatics and the heroes of this industry. It is an independent, bold, passionate, shamelessly hedonistic and unrepentantly technical undertaking in search of the haute horlogerie Nirvana.
is a finely-blended cocktail of emotions, technology, passion,
and the drive to boost the sales of our partners and clients –
which we’ve definitely done! it’s the rational choice for those who
live life with passion.
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ContentRevolution deals not just with the fascinating and enchanting world of watches, but with other sides of the luxurious lifestyle of the watch connoisseur – from high-class cars to fine jewelry. Revolution is a way of life and style for those who strive to surround them-selves with comfort and beauty.
At Revolution, the quality and integrity of our content is paramount. Our goal is to be the mouthpiece for producers of luxury goods and services, and to champion the immense value of exceptional products like mechanical watches.
every issue contains:lifestyle-Propaganda
All the most interesting news about products and services for the good life.
Watches events PeopleBrief reports about the social events of the watch industry (and other industries as well).
For industry professionals, for enthusiasts and collectors, and for those who buy watches for pleasure.
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Men of ActionPeople whose genius brings unique new watch models into the world: designers, engineers, top managers of the main manufactures, and independent watchmakers. In a word, all those who have given us such an enormous selection of fabulous watches.
Where to SpendHow – and more importantly, where – you should spend your time and money, while
traveling along routes that we test for our readers. From one time zone to the next with
Revolution in your suitcase.
trends PlusThe lowdown on automobiles and motor-cycles. Detailed reviews of individual models, companies, and technologies from the experts.
Prime timeWhat to look for, what to want, and what to
keep an eye on in the near future – all the news from the luxurious world of precision
mechanics.
trends PlusTrends in new consumer culture – the watch
as a key element of style and the most obvious attribute of social status – and taste.
SpotlightSomething out of the ordinary, that sent our magazine on a creative journey. Watches and their fascinating world: incredible functional complications, technological breakthroughs, and the unbroken link between watchmaking and the history and culture of mankind.
is the only worldwide watch magazine (in terms of distribu-tion area). it is well-respected by the managers and specialists of the watch industry, and the edi-tions of each country are headed by acknowledged specialists.
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Print Schedule
Circulation and DistributionRevolution Russia is published quarterly, with a circulation of up to 10,000 copies.
Up to 70% of our circulation is delivered by courier or mail service, based on our unique address database.
Our independently compiled and time-tested address database includes: clients of watch and jewelry shops in Moscow, St. Pe-tersburg, Rostov, Novosibirsk, Yekaterinburg, Irkutsk, Vladivostok, Kazan, Perm, and other cities; luxury automobile owners, yacht owners and/or members of yacht clubs; top management from companies in the energy and finance sectors; watch collectors and enthusiasts.
In addition, the magazine is distributed through concierge services, and the Prime Post courier service also distributes it to inhabit-ants of elite housing in Moscow and the Moscow Region.
The magazine is mainly available for purchase at retail outlets in large regional centers.
issue
Spring
Summer
Fall
“Best Watches of 2012” special edition
Winter
Advertising materials accepted till
February 10, 2012
May 10, 2012
August 10, 2012
October 5, 2012
November 10, 2012
Delivery
March 5, 2012
June 5, 2012
September 5, 2012
October 25, 2012
December 5, 2012
ReadershipMost of our readership is made up of economically and socially active men and women in the 25-45 age group. They can be de-scribed as upper middle class and wealthy.
our readers in brief:90% - own more than three watch models80% - buy at least one new model every two years65% - consider Revolution an important source of information when making a purchase100% - recommend the magazine to friends or tell others what they have read65% - save old issues and occasionally read through them
Revolution speaks directly to individuals who look for uniqueness, integrity, and craftsmanship in their watch purchases. From the first issue up till now, readership loyalty has been exceptionally high.
MarketingRevolution takes part in events aimed at developing the watch industry and elevating its status in consumer culture by means of multi-faceted marketing events directed at the target audience.
Advertising Rates
300 000
624 000
360 000
900 000
1 200 000
1 200 000
696 000
1 200 000
Full Page
Double Page Spread
Full Page - Special Position
Double Page Spread - Special Position
IFCS
OFC
IBC
OBC
For industry professionals, for enthusiasts and collectors,
and for those who buy watches for pleasure.
The prices are quoted in rubles, VAT not included.
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Burda publishing house3/4 Polkovaya ulitsaMoscow, 127018Tel.: +7(495)797-4560
Publisher and editor-in-chiefDenis [email protected]
Head of advertisingOksana [email protected]
