With a heritage spanning over 35 years and a reputation among the Asia-Pacific’s yachting enthusiasts for being the leading source of news and information on luxury boating, Asia-Pacific Boating is the established publication in the region. MEDIA KIT 2012 www.asia-pacificboating.com Asia’s leading luxury yachting magazine since 1976 Asia-Pacific Boating provides unique, luxury yachting editorial with a strong regional focus: News Coverage of the latest luxury yacht launches, reports from the region’s biggest regattas, new marina openings in Asia, show listings in the region, and marine industry developments in the Asia-Pacific and of concern to the region… spotlights New luxury yachts or yachts that are new to Asia are regularly reviewed and presented by third-party professionals who know good style and good performance, whether in power or sail… special Features Regular features that highlight new yachting trends, luxury living on the water, yachting destinations in Asia, the biggest yachts in Asia, and more… iN style Luxury and lifestyle come together in a series of short features, interviews, glamorous party photos and product reviews that highlight the best of the best in Asia… Inside Photo: Henry Chiu/Asia-Pacific Boating
Transcript
With a heritage spanning over 35 years and a reputation among the Asia-Pacific’s yachting enthusiasts for being the leading source of news and information on luxury boating, Asia-Pacific Boating is the established publication in the region.
Media kit 2012
www.asia-pacificboating.com
Asia’s leading luxury yachting magazine since 1976
Asia-Pacific Boating provides unique, luxury yachting editorial with a strong regional focus:
News Coverage of the latest luxury yacht launches, reports from the region’s biggest regattas, new marina openings in Asia, show listings in the region, and marine industry developments in the Asia-Pacific and of concern to the region…
spotlights New luxury yachts or yachts that are new to Asia are regularly reviewed and presented by third-party professionals who know good style and good performance, whether in power or sail…
special Features Regular features that highlight new yachting trends, luxury living on the water, yachting destinations in Asia, the biggest yachts in Asia, and more…
iN style Luxury and lifestyle come together in a series of short features, interviews, glamorous party photos and product reviews that highlight the best of the best in Asia…
Inside
Photo: Henry Chiu/Asia-Pacific Boating
asia-paciFic wealth report 2011 coNcluded:
• The high net worth population in Asia-Pacific grew 9.7% to 3.3 million in 2010.
• There are now more HNWIs in Asia Pacific than in Europe.
• The high net worth population in Asia-Pacific is now 18.3% larger than in 2007, before the financial crisis
• In 2010, eight of the 20 fastest-growing HNWI populations were in Asia-Pacific markets, including Hong Kong, Vietnam, Sri Lanka, Indonesia, Singapore, and India.
• The Asia-Pacific HNWI population is now nearly the same as North America’s (3.4 million).
distribution Channel editorial Calendar 2012 production dataAdvertisement Rate (Us$)
supporting Advertisers
Gender Male 79% Female 21%Age group Under 24 1% 25 to 34 22% 35 to 44 38% 45 to 54 29% 55 plus 10%Occupation CEOs / Business Owners 62% Management / Professional 25% Others 13%Annual Personal Income (US$) Under $75K 7% $75K to 149.9K 14% 150K to 249.9K 22% Over 250K 57%Net worth (US$) Under $1m 24% $1m to $10m 54% Over $10m 22%Charter on a regular basis 38%Currently own a boat 65%Boat purchases New Boat 71% Used boat 29%Airline Class Economy 23% Business / First 71% Private Jet 6%
Source: data provided by Singapore Press Holding
THe new Sunseeker Manhattan 53See the world from a superior position
www.sunseeker.com
Sunseeker designs and builds a range of 22 luxury motoryachts up to 54 metres
China: Sunseeker Asia Limited Tel: 852 31059693 E-Mail: [email protected]
亚太宝艇-Panamera S Hybrid-303x229mm (hxw)-en.pdf 1 11-10-27 下午5:51
JaNuary-Februarythe Volvo ocean race returns to asia – a look ahead to Sanya’s Big DayVictoria harbour – a location for a new marina in Hong Kong could be just weeks awaydestination – Society Islands, French Polynesia
March-aprilAsia Boat Show Season Special Editionthe asia boat show season – a look at the shows from Phuket to Hong Kong, with details regarding exhibitors and yachts on display, plus info on attending each showasia’s top builders – an overview of the biggest and best yacht builders in Asia, their latest projects and new models, and where to find themthe asia boating awards – a retrospective look at the Asia Boating Awards, and how the event has been changed for a growing industry in its 8th yeardestination – Palau
May-JuNechartering in asia – the top 10 best cultural experiences in Asian waterspassagemakers – the ultimate way to explore Asia! A round up of the latest in long-range cruising yachts, including those built in Asia, and what you can do with themcustomising your new yacht for charter – what works, why it’s good and what to watch out fordestination – Bali/Lombok, Indonesia
July-augusttaiwan steps out – a look at how the island is changing from builder of yachts to destination and buying markettop ten coolest toys ever seen on a yacht – jetpacks, folding airplanes, submersibles and more… preview of the autumn european boat show season – Cannes, Southampton, Monaco, Genoa – new designs and new concepts at the biggest boat shows of Europethe 2012-2013 asian regatta calendar – A rundown of the major races and regattas in the region, plus information about participatingdestination – Penghu Islands/Taiwan Strait
septeMber-octoberdiving in southeast asia – the ultimate underwater adventure guide Marine conservation in southeast asia – how yachtsmen can helpyacht aid global in asia – a look at what superyachts are doing to help the far flung islands of Southeast Asiadestination – Cebu, Philippines
NoVeMber-deceMberthe top 50 superyachts of asia – a complete rundown of the biggest yachts in Asia – both resident and visiting, where they are and what’s coming nextsuperyacht living – a large yacht can be more than just a party place, it can be a home away from home, or a secluded office away from the companybrokered superyachts – how companies in Asia are helping buyers find what they need, and fasterdestination – Micronesia
Inside Front Cover DPS 24,400 22,500 18,300Double Page Spread 20,900 19,000 15,800Outside Back Cover 14,400 13,100 10,800Full Page Special Position 13,000 11,700 9,900Full Page – ROP 11,100 10,200 8,400
Effective January 2012
NOTE: All rates are based on ads supplied ready to print. Additional charges may be incurred for film making or layout / typesetting.
creatiVe solutioNs
Display advertising is a powerful tool to reach yacht owners and potential buyers with your core message and brand appeal. We can also provide customised marketing solutions to suit your requirements, whether for prolonged exposure for a burst on the market.
supplements – specialty sections in the magazine, either with standard paper or heavy grade paper to get more attention, give you the chance to present your yachts or products in depth.
inserts – positions in the magazine can be made on request.
creative covers – gate fold covers or Z-fold covers can be used to get attention the moment a reader picks up the next edition of Asia-Pacific Boating.
direct Marketing – reach our database of over 50,000 Asia-based high net worth individuals.
events – shake hands with the quality people in your own evening event.
online – get added exposure with our growing online presence.
Material siZes (h x w iN MM)
double page spreadTrim 303 x 458 Bleed 313 x 468Type 283 x 438
Full pageTrim 303 x 229 Bleed 313 x 239Type 283 x 209
Trim 303 x 458mm
Bleed 313 x 468mm
Trim 303 x 229mm
Bleed 313 x 238mm
booKiNg detailsFor bookings: 7th day of the month preceding publicationFor Materials: 15th day of the month preceding publicationcancellation: 6 weeks before publication for ROP advertisements and 8 weeks for premium positions.publication dates: Bi-monthly (January, March, May, July, September, November)
Two sets of artwork required for accurate gutter bleed on double page spread. Live matter not intended to bleed must be kept 10mm from all bleed trim edges and 8mm from gutter edges.
printing process: Offsetbinding Method: Perfect Bounddigital Files: Actual sizes at 300dpi or higher, CMYK colour mode, in EPS, JPG, TIFF or press-ready PDF formats. All fonts in the artwork must be provided or created outlines.
Source: The Capgemini/Merrill Lynch 2011 Asia-Pacific Wealth Report
Hong Kong / Macau 33% Singapore 27% Thailand 14% Malaysia 10% Indonesia 3% Taiwan 3%
China 3% Japan / Korea 3% Philippines 1% Middle East 1% Australia 1% Others 1%
geographic breaKdowN:
Asia’s leading luxury yachting magazine since 1976
www.asia-pacificboating.com
Suite 2901, 29/F., Universal Trade Centre, No.3 Arbuthnot Road, Central, Hong Kong Telephone: (852) 2165 2800 Fax: (852) 2868 1799
BLU INC MEDIA (HK) LIMITED is a subsidiary of SPH Magazines Pte Ltd, which is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
Blu Inc’s philosophy is to publish market-leading magazines that connect with Asia’s wealthy, brand-conscious individuals through their chosen lifestyle activities. Blu Inc ensures that each magazine meets the highest international publishing standards, providing readers with a blend of international and locally produced content in a fresh and innovative format.
asia-paciFic boatiNg With a heritage spanning over thirty-five years, and a reputation amongst Asia Pacific’s yachting enthusiasts for being the leading source of news and information on the luxury boating and yachting industry, Asia-Pacific Boating is the most established and respected boating magazine in the region. Blu Inc also license to publish the India Edition of Asia-Pacific Boating.
asiaspa Asia’s only magazine totally dedicated to the pursuit of complete well-being. From the latest spa destinations and treatments to health, cuisine, fashion and cosmetics, AsiaSpa provides over 120,000 of today’s wealthiest, brand-conscious urban females with an essential guide to pampering and inner tranquility.
actioN asiaSince its first issue in 1992, Action Asia has catered for the region’s adventure-lovers looking to get more out of their precious free time. Read accounts of expeditions into remote
corners of the continent, get the lowdown on the best adventure destinations and activities, stay informed on environmental issues, and keep track of the latest gear and training tips - Action Asia is your one-stop adventure travel resource.
chiNa boatiNgLaunched in 2004, China Boating is China’s first luxury yachting magazine. Strongly established as the official publication of the Hainan Rendez-Vous and the official media partner of other leading domestic and international boat shows, China Boating reaches the wealthiest Chinese entrepreneurs and established tycoons.
Jet asia-paciFicThe bilingual magazine for Asia's and China's high flyers. This magazine keeps the region's high net worth individuals informed of the very latest developments and options available to them in the extremely dynamic world of private aviation.
lp – luxury propertiesLP – Luxury Properties is an exciting bilingual magazine from Blu Inc, targeted at high net worth individuals in Asia looking to enjoy the ultimate in lifestyle residences. With articles written in both English and Chinese, the magazine contains the latest news about outstanding, high-end properties for sale in Asia and around the world.
poloPOLO is the first polo-lifestyle magazine in Asia. This luxurious publication aims to cover and explore the latest developments in the world of polo in Asia, acting as a vital link between readers and the game.
