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M E D I A - K I T | 2 0 1 3 > H U B E R T B U R D A M E D I A <
m e d i a - k i t | 2 0 1 3
> h u b e r t b u r d a m e d i a <
editor’sletter
is the original project of Burda Publishing House, a pioneer of mini-format on the Russian market. The content is created by the local editorial team that
MINI has just celebrated its 10th anniversary – a considerable age for a magazine. But we never stop perfecting and now we are going through a new change. In next MINI issues you will find more impressive fashion stories, inspiring make-up and hair styling ideas, interesting news, fashion and beauty hits. Welcome to the world of MINI!
constantly keeps up with the interests of the Russian audience. We are flexible to adjust the concept and use only those products and brands that are available on the Russian market. Our team maintains high standards of publishing, as we are part of Burda International that has its offices in all world fashion capitals and owns several luxury magazines in Asia, Germany and Eastern Europe.
m i N i
a u d i e N c e
> h u b e r t b u r d a m e d i a <
lives in a megalopolis
belongs to the middleor upper middle class
self-sufficient
career-oriented
constantly improves the quality of her life
ready to invest in herself
ready for serious spendings
38%
30%
30%
28%
25%
24%
MINI
HARPER’s BAzAAR-
COsMO sHOPPING
EllE
MARIE ClAIRE
VOGUE
fEMAlE REAdERsHIP Of GlOssy fAsHION MAGAzINEs (% of one issue’s readership,
By AGE GROUPs)
A TyPICAl REAdER OfMINI
russia
45% 89%
52% 35%
64%
middle and top level
managers
fashionistas
careeristmarried
financially independent
18%
17%
33%
28%
26%
26%
24%
22%
MINI
HARPER’s BAzAAR
EllE
COsMO sHOPPING
MARIE ClAIRE
VOGUE
моscow
mini AUDiEnCE (OTHER AGE GROUPS)20-24 - 28% (russia), 26% (MosCoW)35-45 – 14% (russia), 13% (MosCoW)
f a s h i o N
> h u b e r t b u r d a m e d i a <
MINI readerswith high income
CAN AffORd ExPENsIVE THINGs ANd EVERyTHING THEy WANT(% of one issue’s
REAdERsHIP)
Mini readers can afford expensive things and everything they want
REAdERs Of MINI MAGAzINE
48%29%
Withhigh income
Well-off
main topic of the mag of luxury,
premium and mass-market brands
fashion brands stories
sophisticated shootings and art experiments
interview with designersbackstages
of ad shootings by fashion
brandsthe most
interesting pieces
of the season trends and professional advice on how to choose
your ownstyle
stylists’advice
famous fashion bloggers’ reviews
mix
61%
60%
59%
58%
54%
51%
HA
RPE
R’s
BA
zA
AR
CO
sMO
sH
OPP
ING
VO
GU
E
MIN
I
MA
RIE
Cl
AIR
E
Ell
E
85 840168 720
b e a u t y
> h u b e r t b u r d a m e d i a <
65% 83%25%
buy selective cosmetics regularly
can afford premium brands
buy massmarket brands
MINI REAdERs
inspiring make-up
and hairstyleshootings
inno
vativ
ete
chs
and
prod
uctsdetails
of daily care
interviewswith brand
creators and perfumers
largeanalitical materials
wellnessand fitnessbest fragrances
l i f e s t y l e
> h u b e r t b u r d a m e d i a <
cultural events in Russia and abroad
practice sports
go shopping several times a month
use Internet
love to read magazines
visit top theatres and cinemas
study and upgrade their skills
regularly visit beauty salons
like cooking
go to bars, cafes and restaurants
MINI REAdERs
120 000
206 400
284 600
250 800
169 000
100 300
76 700
281 900133 300
automobilestravel
gastronomie
design soci
al
even
ts
e d i t o r i a l
p l a N 2 0 1 3
> h u b e r t b u r d a m e d i a <
editorialplan 2013
Fashion lingerie special • new season trends preview • leather Beauty Pills of beauty (BAAs, vitamins, additives) • Wellness: exercises for straight back
Fashion All trends of the new season • Italian specialBeauty stem cells • Best season perfumes • Wellness: how to keep to a healthy lifestyle
Fashion Wedding special • Best season acces-sories • lace Beauty Haircare tips • 20 ways to get rid of extra calories + anti-cellulite • creative styling with pins
Fashion Best season dresses • Asia • short tops • summer denimBeauty Permanent make-up • Wellness: how to get tanned without sun (salons, bronzants) • Trendy hair colors
Fashion Best swimwear • floral prints • Unusual cuts Beauty 10 ways to look younger with make-up • Wellness: jetleg • Pedicure
Fashion summer office • shoe special Beauty sun protection • Wellness: unusual slimming programs • Waterproof cosmetics
february
march
april
may
june
july
d i s t r i b u t i o N
> h u b e r t b u r d a m e d i a <
MINI PERfORMANCE(glossy fashion Magazines
With audienCe of 25-35 age range)
Ad PAGE PRICE (rur + Vat)
fAR EAsT1%
sIBERIA5%
URAl5%
VOlGA REGION 13%
sOUTHERN REGION
10%
MOsCOWANd CENTRAl
REGION55%
north-Western REGION
11%
200 000155 000
145 000118 000110 000100 000
MINI
EllE
СosMo shopping
VOGUE
MARIE ClAIRE HARP-
ERs BAzAAR
MINI 270 000
СosMo shopping 300 000
MARIE ClAIRE 350 000
HARPERs BAzAAR 560 000
VOGUE 670 000
EllE 670 000
m a r k e t i N g
> h u b e r t b u r d a m e d i a <
MINI MAGAzINE HOlds sTRONG POsITION AMONG COMPETITORs it has high print run, average Cpt cover 2012 г., fits into core price competition in the age group of 16-35 y.o. MINI magazine is value for money both for readers and advertisers!
CPT COVER 2012MINI COMPETITION(feMale glossy Market With audienCe
Of 25-35 y.o.)
CPT COVEROf AUdIENCE WITH HIGH INCOME
inCoMe А В С
COsMOPOlITAN sHOPPING 619.6 110.4 196.9
VOGUE 94.9 248.2 142.7
EllE 94.2 221.9 124.6
MINI 50.7 110.2 49.4
MARIE ClAIRE 28.9 79.6 59.7
HARPER’s BAzAAR 14 45.4 36
COsMOPOlITAN sHOPPING
MINI
VOGUE
EllE
MARIE ClAIRE
HARPER’s BAzAAR
1 9532 5813 460 3 5585 617 13 759
a d v e r t i s i N g
o p t i o N s
> h u b e r t b u r d a m e d i a <
AdVERTORIAls non-standard PlACEMENTs
sPECIAl TECHNICAl OPTIONs
booklets ANd CAlENdARs
advertorial options
360°
sPECIAl PROjECTs360 GRAd.
bookmark on ad page
sachet on ad page or spread
booklet insert
extender or cellofane coverwith full-color print
gatefolder on 1st cover
tester inserton an ad page
tester inserton 1st cover
p r i c e s a N d
t i m i N g
> h u b e r t b u r d a m e d i a <
Ad size Clean size Rate (RUR.)*
1 page Type area
167х223 mm (+5 mm bleed) 139х189 mm 270.000
1/2 page (horiz.)Type area
167х109 mm (+5 mm bleed) 139х91 mm 178.200
1/2 page (vert.) Type area
81 х 223 mm (+5 mm bleed) 68х189 mm 178.200
1/3 page (vert.) 56 х 223 mm (+5 mm bleed) 118.800
first spread 334х223 mm (+5 mm bleed) 594.000
second spread 334х223 mm (+5 mm bleed) 567.000
spread 334х223 mm (+5 mm bleed) 540.000
2nd cover 167х223 mm (+5 mm bleed) 324.000
1st page in TOC 167х223 mm (+5 mm bleed) 310.500
2nd page in TOC 167х223 mm (+5 mm bleed) 310.500
Ad page next to editor‘s letter 167х223 mm (+5 mm bleed) 310.500
3rd cover 167х223 mm (+5 mm bleed) 297.000
4th cover 167х223 mm (+5 mm bleed) 405.000
special positioning + 15%
Advertorials On demand
Ad RATEs
dEAdlINEs
Issue Booking date Material deadline first day of sales
02/2013 30.11.12 07.12.12 17.01.13
03/2013 09.01.13 16.01.13 21.02.13
04/2013 06.02.13 13.02.13 21.03.13
05/2013 06.03.13 13.03.13 18.04.13
06/2013 02.04.13 09.04.13 16.05.13
07/2013 07.05.13 14.05.13 20.06.13
08/2013 30.05.13 11.06.13 18.07.13
09/2013 10.07.13 17.07.13 22.08.13
10/2013 07.08.13 14.08.13 19.09.13
11/2013 04.09.13 11.09.13 17.10.13
12/2013 09.10.13 16.10.13 21.11.13
01/2014 06.11.13 13.11.13 19.12.13
c o N t a c t s
> h u b e r t b u r d a m e d i a <
Ad sAlEs dIRECTORTATIANA [email protected]
Ad sAlEs MANAGER oksana [email protected]
sPECIAl PRINT PROjECTs MANAGER yulia [email protected]
PRINT COORdINATORAlyONA [email protected]
OffICIAl REPREsENTATIVE IN ITAlyMARIOlINA [email protected]
TEl.: +7 495 787 33 75fAx: +7 495 787 94 72WWW.BURdA.RU
