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The Lawyers Weekly LawyersWeekly.ca Media Kit 2013 Media Solutions to help legal and accounting professionals reach their target market fast and effectively.
The Lawyers Weekly
LawyersWeekly.ca
Media Kit 2013Media Solutions to help legal and accounting professionals reach their target market fast and effectively.
2 | The Lawyers Weekly Media Kit 2013
The Lawyers Weekly — Print and Digital
The Lawyers Weekly — Print and Digital
Profile
Now in its 31st year as Canada’s premier national weekly legal news source, The Lawyers Weekly, available in digital and print, provides lawyers with information essential to building and maintaining a successful practice in today’s competitive business environment. The Lawyers Weekly is published 48 times each year and is read by lawyers, judges and other legal professionals across Canada each week.
With 17,773* copies distributed throughout Canada each week, The Lawyers Weekly is one of the most highly recognized brands in Canada’s legal industry, read by both private practice and corporate lawyers. Readership is enhanced with over 6,559* site licences for major law firms, government departments, academic institutions and research libraries.
The Lawyers Weekly’s hard-hitting news, opinion and feature articles give legal professionals the information they need to make key decisions in their business lives. Each issue contains:
• Informative analysis of significant decisions from all levels of court across Canada, with commentary from legal experts and the lawyers involved in the proceedings.
• Timely coverage of law firm mergers, law firm and judicial appointments, legal seminars and conferences, law society proceedings and bar association activities.
• A “Digest” of recent decisions, featuring summaries of the most important recent court rulings.
• A “Business & Careers” section, offering articles and commentary on the business of the practice of law and career advice for lawyers at all stages, from associates to partner. This section features the latest developments in technology, management, marketing, recruitment and professional development.
• A “Names in the News” section, dedicated to keeping readers up-to-date on the movers and shakers in the Canadian legal world through in-depth profiles and a weekly column.
• Profiles of key players in the Canadian legal profession.
As an advertiser, take advantage of frequency and multi-product discounts that give you cost-effective ways to achieve a consistent presence. Advertise in The Lawyers Weekly and increase your brand’s exposure and top-of-mind awareness.
*CCAB Circulation Statement March 2012 – February 24, 2012 Edition
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The Lawyers Weekly — Print and Digital The Lawyers Weekly — Print and Digital
Please forward all artwork for The Lawyers Weekly to: [email protected]
2013 Editorial Calendar (48 Issues)
Issue Date Booking and Material Closing Date Focus Topic 1 Focus Topic 2
January 11 December 28 Insurance Energy Law
January 18 January 4 Intellectual Property Environmental Law
January 25 January 11 Business Law Civil Litigation
February 1 January 18 Personal Injury Personal Injury
February 8 January 25 Alternative Dispute Resolution Sports and Entertainment
February 15 February 1 Family Law Securities Law
February 22 February 8 Real Property Criminal Law
March 1 February 15 Labour & Employment Wills, Estates, Charities & Trusts
March 8 February 22 Business Law Intellectual Property
March 15 March 1 Tax Law Health Law
March 22 March 8 Insurance Media
March 29 March 15 Alternative Dispute Resolution International Trade
April 5 March 22 Wills, Estates, Charities & Trusts Family
April 12 March 28 Mining Law Information Technology
April 19 April 5 Real Property Aboriginal Law
April 26 April 12 Personal Injury Health Law
May 3 April 19 Intellectual Property Insurance
May 10 April 26 Business Law Cross-border Law
May 17 May 3 Labour & Employment Immigration
May 24 May 10 Civil Litigation Family Law
May 31 May 17 Information Technology Criminal Law
June 7 May 24 Insurance Municipal Law
June 14 May 31 Alternative Dispute Resolution Environmental Law
June 21 June 7 Personal Injury Wills, Estates, Charities & Trusts
June 28 June 14 Intellectual Property Real Property
July 5 June 21 Labour & Employment Privacy Law
July 12 June 28 Business Law International Trade
July 19 July 5 Family Law Mining Law
July 26 July 12 Energy Law Insurance
August 16 August 2 CBA Conference CBA Conference
August 23 August 9 Constitutional Law Real Property
August 30 August 16 Civil Litigation Biotechnology Law
September 6 August 23 Personal Injury Labour & Employment
September 13 August 30 Alternative Dispute Resolution Intellectual Property
September 20 September 6 Family Law Aboriginal Law
September 27 September 13 Information Technology Bankruptcy and Insolvency
October 4 September 20 Real Property Environmental Law
October 11 September 27 Business Law Media
October 18 October 4 Criminal Law Immigration
October 25 October 11 Insurance Legal Aid & Pro Bono Law
November 1 October 18 Personal Injury Labour & Employment
November 8 October 25 Family Law Cross-border Law
November 15 November 1 Information Technology Bankruptcy and Insolvency
November 22 November 8 Health Law Intellectual Property
November 29 November 15 Wills, Estates, Charities & Trusts Civil Litigation
December 6 November 22 Alternative Dispute Resolution Administrative Law
December 13 November 29 Personal Injury Personal Injury
December 20 December 6 Real Property Criminal Law
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The Lawyers Weekly — Print and Digital
Inserts and Polybags
Reach your target audience with personally addressed, highly visible direct mail solutions. Announcement cards, catalogues, postcards, flyers, newsletters and brochures can all be inserted into the pages of The Lawyers Weekly. For additional impact, place your insert on the outside of the publication, wrapped in a polybag. Your message is sure to get noticed!
Inserts and polybags are an efficient, affordable alternative to list rentals. Select full-run distribution, or targeted postal code areas to reach your audience.
For maximum impact, combine inserts and polybags with on-page advertising and teasers – the affordable alternative to direct mail.
Full Run Zoned
Insert $185 per 1,000 $237 per 1,000
Polybag $299 per 1,000 $345 per 1,000(includes one insert piece)
Maximum Size: 8 1/2” x 11” (folded to 8 1/2” x 5 1/2”) piece.
Weight: Maximum 5 grams. Overweight charges apply.
Booking Deadline: Inserts must be booked at least three weeks in advance.
Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date.
Shipping Instructions: Please ship sufficient quantities directly to:Reliable Bookbinders20 Rolark DriveScarborough, ON M1R 4G2Tel: 416-291-5571Fax: 416-291-3669All boxes must be marked “THE LAWYERS WEEKLY” with issue date and quantities.
Classified Advertising
Word ads:
$62 for the first 15 words and $1.65 for each word after.
Box Number: $56 per advertisement.
All advertising copy subject to approval of the publisher.
To book your classified advertisement in The Lawyers Weekly, please email us at: [email protected]
Note: Rates do not include applicable taxes.
Please forward all artwork for The Lawyers Weekly to: [email protected]
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The Lawyers Weekly — Print and Digital
2013 Display Advertising Rates (48 Issues per Year) — Rates per Issue and Frequency Discount Schedule
Size (width x height) 1–2 times 3–5 times 6–8 times 9–12 times 13+ times
FULL PAGE $6,922 $6,137 $5,606 $5,077 $4,450
10 1/4” x 14” (980 agates / 5 x 196 agates)
MAGAZINE PAGE $3,951 $3,501 $3,198 $2,902 $2,546
8” x 10” (560 agates / 4 x 140 agates)
HALF PAGE $3,528 $3,135 $2,853 $2,583 $2,280
10 1/4” x 7” (500 agates / 5 x 100 agates)
ONE-THIRD PAGE $2,127 $1,873 $1,713 $1,548 $1,379
6” x 7” (300 agates / 3 x 100 agates)
ONE-QUARTER PAGE $1,788 $1,575 $1,447 $1,310 $1,145
4” x 9” (252 agates / 2 x 126 agates)
ONE-SIXTH PAGE $1,193 $1,050 $975 $912 $775
4” x 6” (170 agates / 2 x 85 agates
ONE-EIGHTH PAGE $817 $727 $663 $599 $536
4” x 4 1/2” (120 agates / 2 x 60 agates)
PROFESSIONAL CARD $435 $371 $340 $313 $276
4” x 2 1/8” (60 agates / 2 x 30 agates)
EAR LUG $854 $753 $690 $621 $557
2” x 1”
BASEBAR $1,686 $1,506 $1,368 $1,257 $1,088
10 1/4” x 2 1/8” (150 agates / 5 x 30 agates)
Agency Commission — 15% of gross billings to accredited agencies only.Surcharge for guaranteed position — 10%.Typesetting Fee — 18% (if applicable).
All advertising copy subject to approval of the publisher.
Process Colour $940 Extra One Colour $375 Extra
Note: Rates do not include applicable taxes.
Please forward all artwork for The Lawyers Weekly to: [email protected]
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The Lawyers Weekly — Print and Digital
Ad Sponsorship Package — Digital Edition Only (See Digital Production Requirements, page 8)
Available to a single advertiser per month — $875 per issue
Package includes:
1. Exclusive ad presence on that week’s email notification
2. Front page navigation bar — top right, with logo
3. Prominent cover landing page ad
Solutions Bundle for Career Advertising
With so many print and online advertising possibilities, we have simplified the decision-making process. Combine the power of Ontario Reports, The Lawyers Weekly and TotalLegalJobs.ca to reach a regional, national and worldwide audience and find the perfect candidate.
The Solutions Bundle includes:
• Ontario Reports – print and digital editions reaching over 46,400 lawyers and judges in Ontario each week
• The Lawyers Weekly – print and digital editions, Canada’s national legal newspaper
• LawyersWeekly.ca, the online destination for the legal community in Canada
• A 30-day posting on TotalLegalJobs.ca, the online site dedicated to legal jobs in Canada
Maximize audience reach and frequency through the effective combination of online and multiple print insertions. These bundles often save customers 20% or more. For rates, please contact your Account Executive
Digital Landing Page
Note: Rates do not include applicable taxes.
Please forward all artwork for The Lawyers Weekly to: [email protected]
Email Notification
The Lawyers Weekly Web Site
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Profile
Online advertising is one of the most efficient ways to increase exposure to your brand message. Updated with each issue, LawyersWeekly.ca contains current news stories and other important information that encourages the legal community to visit the site regularly.
Bold graphics, compelling content, and an easy-to-read format make LawyersWeekly.ca a destination for legal professionals across Canada, and a must for your advertising program.
The Lawyers Weekly Web Sitew w w . l a w y e r s w e e k l y . c a
2013 Banner Advertising Rates
Size (width x height) Rate* (per month)
WIDE SKYSCRAPER 2.2” x 8.3” (160 pixels wide x 600 pixels high) $995— remains until refresh or new viewer
TOP LEFT OR RIGHT TILE1.67” x 0.83” (120 pixels wide x 60 pixels high) $440
— remains until refresh or new viewer
BOTTOM HORIZONTAL FOOTER/BASEBAR 6.5” x 0.83” (470 pixels wide x 60 pixels high) $550— appears when scrolling to lower portion of the page
BOTTOM LEFT OR RIGHT TILE 1.67” x 0.83” (120 pixels wide x 60 pixels high) $330 — appears when scrolling to lower portion of the page
*Minimum 4-month requirement.
Links:All advertisements include a hotlink to your website.
Production Details:Advertisers to supply creative in final GIF or JPEG format. Advertisement files must not exceed 150K.
All advertising copy subject to approval of the publisher.
Note: Rates do not include applicable taxes.
Please forward all artwork for The Lawyers Weekly Web Site to: [email protected]
Production Requirements
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This checklist serves as a guide for agencies and in-house art departments to prepare artwork for our print publications.
Artwork that fails to conform to these requirements may result in inferior reproduction. Please feel free to contact us to discuss any artwork concerns you may have. Preferred file formatHigh-resolution, properly prepared PDF
Line Screen Values Halftones — 300 dpi Line Art — 1200 dpi (minimum)
Background Screen Tints Not less than 10%
File Compatibility Platforms and file formats:
Windows® Platform File Format
Adobe® Indesign® CS2–CS4 .indd
QuarkXPress™ 5.0–6.5 .qxd
Adobe® Illustrator® .eps
Adobe® Acrobat® 5.0 / 9.0 .pdf
Microsoft® Office .doc
We are able to uncompress files packaged with StuffIt and Zip. Please do not submit files in Photoshop. Embedded Fonts and Graphics • EmbedallfontsinPDFfiles.WecannotacceptMACfonts. Please ensure they are compressed prior to transmission.
• Preflight Files — Prior to submitting files, please verify that all fonts, logos and graphics (i.e., all support files) are included with the final assembly file and that all images are at a minimum resolution of 300 dpi and all text at a minimum of 800 dpi. Layout • Ensure ads conform to the proper ad size as per the respective media kit and that files are constructed on one page. Image Files • Ensureonlythefilesbeingusedforprintaresuppliedand clearly marked. • Avoid using hairline rules. Colour Variances and Registration • Colour density — some variance of +/- 10% may occur. • Registration — +/-0.015” between colours is standard tolerance (e.g., paper stretch across press, press movement, etc.) Print Artwork Submission Addresses Send your advertisement as an attachment via email: Ontario Reports [email protected] The Lawyers Weekly [email protected] The Bottom Line [email protected]
Print Production Requirements
Ad Sponsorship Package — Ontario Reports • EmailNotificationAd—150pixelswidex180pixelshigh • LandingPageNavigationBarlogo—upto200pixelswidex28 pixels high • Tilead(belowTableofContents)—180pixelswidex150pixels high Ad Sponsorship Package — The Lawyers Weekly • EmailNotificationAd—150pixelswidex180pixelshigh • LandingPageNavigationBarlogo—upto200pixelswidex28 pixels high • CoverLandingPageAd—submitaPDFfile,300dpi,thewidth to be 5.5 inches Submit all ads in high resolution (min. 300 dpi).
Submit digital ads for Ontario Reports and The Lawyers Weekly to: [email protected]. Video Material Specifications • 15MBorsmaller • Under2minutesofplayingtime •Weacceptthefollowingvideoformats:
For videos, you must submit two files as follows: Video file Identify the video file with firm or company name, issue date and ad title in the subject line of your email.
Submit the video file to FTP site: uploads.texterity.com username: lexisads password: ad1nf0 Ad file Submit a properly prepared PDF to [email protected] or [email protected]
Digital Production Requirements
LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700Markham, Ontario L3T 7W8 CANADA
Tel.: 905-479-2665Toll-Free Tel.: 1-800-668-6481Fax: 905-479-3758
Movie Picture Experts Group .mpeg
Windows Media Video .wmv
QuickTime Movies .mov
Flash Video .flv
Real Media .rm
Video Object .vob
AudioVideo Interleave .avi
