Media Kit 2013 Magazine / Special Reports / Digital / Conferences

PAUL WRITER PUBLICATIONS

PAUL WRITER MEDIA PLATFORMS

PRINT PLATFORMS

DIGITAL PLATFORMS

NEWSLETTER WEBSITE - WWW.PAULWRITER.COM

READER PROFILE

Marketing Booster readership of decision-makers comprises 68 % CMO’s, Marketing Directors and Senior Marketing Professionals and 22 % CEOs or Managing Directors with 5-10 years industry experience and, on average, in control of a budget between USD $100,000 and USD $500,000.

This difficult-to-reach audience is highly engaged, spending 2-5 hours with us each month, 89 % never part with the publication and claim to refer back to it frequently. 85 % rate it “better than anything else currently in the market.”

Furthermore, on average the magazine is passed on to 3-4 others!

ADVERTISERS INCLUDE

‣IBM‣DELL‣UNMETRIC‣VDOPIA‣ONE97 COMMUNICATIONS‣STRATEGIC OUTSOURCING SERVICESAND OTHERS

ABOUT MARKETING BOOSTER

Marke&ng   Booster   is   India’s   only  dedicated   marke/ng   strategy  publica/on   available   by   subscrip&on  and   on   news   stands.   Since   its  incep&on   in   2011,   the   magazine   has  established   itself   as   a   key   tool   for  decision-­‐makers   who   rely   on   the  Marke&ng   Booster   for   authoritarian  views,   long-­‐form   analyses   and   the  opinion   of   interna&onal   and   Indian  business  leaders.

Every Marketing Booster includes

6-8 CMO Profiles &

Interviews Brand Case Studies

Trending Articles 1-3 channel or discipline

specific features including interviews with leading

practitioners, agencies and brands

Opinions from industry thought leaders

Campaign snapshots

MARKETING BOOSTER RATE CARDPREMIUM ADVERTISING SPACEPREMIUM ADVERTISING SPACEPREMIUM ADVERTISING SPACEPREMIUM ADVERTISING SPACEPREMIUM ADVERTISING SPACEPREMIUM ADVERTISING SPACE

LOCATION FALSE COVER HALF FALSE COVER INSIDE FRONT COVER INSIDE BACK COVER BACK COVER

SIZE 42 CM (LENGTH) X 29.7 CM (HEIGHT)

21 CM (LENGTH) X 20 CM (HEIGHT)

21 CM (LENGTH) X 29.7 CM (HEIGHT)

21 CM (LENGTH) X 29.7 CM (HEIGHT)

21 CM (LENGTH) X 29.7 CM (HEIGHT)

PRICE (INR) 4,00,000 2,00,000 1,75,000 1,60,000 2,00,000

STANDARD ADVERTISING SPACESTANDARD ADVERTISING SPACESTANDARD ADVERTISING SPACESTANDARD ADVERTISING SPACELOCATION FULL PAGE DOUBLE SPREAD STRIP AD

SIZE 21 CM (LENGTH) X 29.7 CM (HEIGHT) 42 CM (LENGTH) X 29.7 CM (HEIGHT) 21 CM (LENGTH) X 5 CM (HEIGHT)

PRICE (INR) 1,25,000 2,00,000 70,000

INNOVATIONSINNOVATIONSINNOVATIONSINNOVATIONSINNOVATIONS

LOCATION CENTRE SPREAD GATE FOLD CARRY BAG JACKET/ENVELOPE

SIZE 42 CM (LENGTH) X 29.7 CM (HEIGHT)

42 CM (LENGTH) X 29.7 CM (HEIGHT)

23 CM (LENGTH) X 36 CM (HEIGHT) 23 CM (LENGTH) X 36 CM (HEIGHT)

PRICE (INR) 1,75,000 3,00,000 5,00,000 4,00,000

* This is a discussion document and rates might fluctuate at management’s discretion* Prices listed are inclusive of agency commission and exclusive of applicable taxes

Disclaimers

INNOVATIONSINNOVATIONSINNOVATIONSINNOVATIONSINNOVATIONS

LOCATION CENTRE SPREAD GATEFOLD CARRY BAG JACKET/ENVELOPE

SIZE 36.7 CM (LENGTH) X 26.3 CM (HEIGHT)

36.7 CM (LENGTH) X 26.3 CM (HEIGHT)

20 CM (LENGTH) X 30 CM (HEIGHT)

20 CM (LENGTH) X 30 CM (HEIGHT)

PRICE (INR) 1,75,000 3,00,000 5,00,000 4,00,000

PREMIUMPREMIUMPREMIUMPREMIUMPREMIUMLOCATION FALSE COVER INSIDE FRONT COVER INSIDE BACK COVER BACK COVER

SIZE 36.7 CM (LENGTH) X 26.3 CM (HEIGHT)

18.7 CM (LENGTH) X 26.3 CM (HEIGHT)

18.7 CM (LENGTH) X 26.3 CM (HEIGHT)

18.7 CM (LENGTH) X 26.3 CM (HEIGHT)

PRICE (INR) 4,00,000 1,75,000 1,50,000 2,00,000

STANDARDSTANDARDSTANDARDLOCATION FULL PAGE DOUBLE SPREAD

SIZE 18.7 CM (LENGTH) X 26.3 CM (HEIGHT) 36.7 CM (LENGTH) X 26.3 CM (HEIGHT)

PRICE (INR) 1,25,000 2,00,000

Disclaimers

SPECIAL REPORTS RATE CARD

* This is a discussion document and rates might fluctuate at management’s discretion* Prices listed are inclusive of agency commission and exclusive of applicable taxes

ADVERTISE WITH US ON OUR DIGITAL PLATFORMS

1. Weekly mailer

Paul Writer’s weekly marketing booster reaches over 19,000 subscribers and is still growing.

As a subscriber to paulwriter.com, you automatically receive our newsletter every week. Every Thursday, you will find “Top 5 Insights” in your inbox. Our editors choose the 5 to 6 articles most popular and trending articles from the website that resonate with our readers. This way, if you are unable to visit the site during the week, you are assured access to the best thought leadership and exclusive articles we have to offer. A great way to keep up with fast-paced world quickly and easily.

Paulwriter.com newsletter keeps top marketing executives up-to-date with in-depth stories, news briefs and executive moves and changes from the various sectors.

2. www.paulwriter.com

The paulwriter website is India’s only peer marketing community for marketers and is rapidly becoming the go-to resource for serious marketers with new articles by expert global authors added weekly. Launched in 2010, paulwriter.com has over 5000 unique visitors and 90,000 impressions per month.

Paulwriter.com is designed to meet the needs of a very influential subscriber base: CMOs and other senior marketing executives. Additionally, paulwriter.com content is useful to CMO direct reports and other marketing staff.

Paulwriter.com content is complimentary to all site visitors.  To ensure paulwriter.com's “executive presence”, advertising opportunities are limited and consist of logo placement and/or executive-appropriate display advertisements.  Slots are available on both the paulwriter.com website and within paulwriter.com weekly email newsletter.  Sponsors may link their logo or banner advertisement to a landing page of their choice.

Circulation

¬" Subscribers: 19,000+.¬" Published: Once a week – Every Thursday.

Advertising Rates

¬" Banner – 180 px (w) x 130 px (h) @ Rs 1,00,000 + tax per month.

¬" Top Banner – 570 px (w) x 80 px (h) @ Rs 1,50,000 + per month.

Banner Specifications

¬" File Size: 30K Maximum/File type: GIF or JPEG.¬" Animation: Recommended two loop maximum.¬" Flash banners must be created according to instructions

Mechanicals

¬" Advertisements due seven days prior to launch.¬" Send materials and release order to: -

amardeep@paulwriter.com¬" Mob: - +91-8050088863

DIGITAL RATE CARD - NEWSLETTER

Banner ad specs on Website Banner on Home page per month Banner on both Home page and Inside story pages per month

140(w) x 80(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax

140(w) x 55(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax

140(w) x 115(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax

350(w) x 45(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax

500(w) x 50(h) Pixels INR 1.5 lakhs + tax INR. 3. 0 lakhs + tax

Banner Specifications

" File Size: 30K Maximum/File type: GIF or JPEG.

" Animation: Recommended two loop maximum.

" Flash banners must be created according to instructions

Mechanicals

" Advertisements due seven days prior to launch.

" Send materials to: - amardeep@paulwriter.com

" Mob: - +91-8050088863

DIGITAL RATE CARD - WEBSITE

CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013

MONTH EVENT NAME DATE LOCATION HOTEL

JUNE *GIMS-REALTY EDITION 21-Jun-2013 BANGALORE LEELA PALACE

JULY GIMS-FINANCIAL CONCLAVE 26-Jul-2013 MUMBAI ITC GRAND CENTRAL / PAREL

AUGUST REGIONAL MEDIA CONCLAVE 23-Aug-2013 DELHI LEELA KEMPINSKI/ WESTIN

SEPTEMBER MAHARANIS OF BUSINESS 20-Sept-2013/ 27-Sept-2013 DELHI TAJ MANSINGH/ IMPERIAL

NOVEMBER GIMS-JEWELRY EVENT 22-Nov-2013 / 29-Nov-2013 BANGALORE LEELA PALACE

DECEMBER DIGITAL CMO CONCLAVE 20-Dec-2013 GURGAON WESTIN

" GIMS - Great Indian Marketing Summit