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Media Kit 2014
Media Kit 2014
OVERVIEW
A global news organization operating across all major platforms.
No matter where you read or what you read on, Newsweek has a product for you. From a Twitter feed followed by millions to mobile apps across devices to a responsive website to a print magazine, get the news that reaches and influences decision makers anytime and anywhere. Newsweek.com is in sync with the 24/7 news cycle, giving readers a destination for breaking news, exclusives, and commentary on the issues of the day. Newsweek Magazine is a powerful combination of news, culture and ideas with a clear point of view: we get the first and final say on major stories of the day. Newsweek Magazine is edited for the voracious consumer of information, and designed to surprise, educate and delight. In the print component of a modern news ecosystem, Newsweek will deliver thought-provoking content to smart, successful readers. Both the digital and print platforms are the authoritative news outlets of choice for the sought-after thought-leader audience.
Newsweek Magazine 80 years of history
Newsweek has both a U.S.
and global edition including
EMEA
EDITORIAL
“Jim is a veteran editor whose ports of call have been The New York Times, Conde Nast Portfolio and Reuters, where he served as executive digital editor until January and was the brainchild of a glossy magazine that exported the newswire’s big-thinker brand to the Davos set. He’s well liked in New York media circles.” – Jim Pompeo, Capital New York
Editor in Chief Jim Impoco
Popular Tweets
GENERAL
March, 2014 Pub. Own Data
Gender Male 72% Women 28%
AGE/HHI Median Age 41 Median HHI $88,000 HHI $100k+ 66%
EDUCATION/PROFESSION
College Educated 82% Professional/Managerial 46%Top Management 19% Business Decision Makers 39%
Demographic Information
Size: 8 1/8” x 10 1/2”
Frequency: Weekly. 50 issues per year.
Newsstand counts: 75,000 with counts increasing to 100,000 to 150,000 copies within 12-18 months.
Subscriber counts: 25,000 subscriber copies with a goal of 100,000 subs by early 2015 and 250,000 by 2017.
Page counts: Minimum 64 full page folio size. Perfect bound.
Paper stock: 60# stock.
Cover Stock: 100# stock.
Newsweek Specifications A global news organization operating across all major platforms
SPECIFICATIONS
Submission Guidelines
Mechanical Specifications
� Final Trim: 8 1/8” x 10 ½”
� Live Area: 7 3/8” x 9 ¾” � Line Screen
133 lines per in 54 lines per cm
� Live Matter Safety: 3/8” on all four sides1/8” total gutter
� Safety=1/16” on each side � Headlines across the
gutter should be set so that words, rather than letters, are split
File Preparation
� Each file should contain only one page or one spread.Screen angles used (unless otherwise requested on disk label): C-15%, M-75%, Y-90%, K-75%
� All required trapping should be done prior to creating the file
� Color traps: .08mm/0.14pt and black overprint set when necessaryInclude quality control patch (color bars) within maximum dimensions of ad file
� All printer marks (trim, bleed, center) should be included in all colors.
File Formats � PDF/X-1a:2001 � Scanned images must be
high resolution (300 dpi) CMYK.
� No spot colors, RGB, LAB, or ICC profiles and saved in TIFF or EPS format
� Final output of all Newsweek pages will be at 2400dpi/04.488dpmm.
� All fonts must be included and by Type 1 or 3No TrueType Fonts.
Proof Requirements
� 5 proofs � Laser proofs (color
or black and white) are acceptable for content proofs only
� Contract quality Press, Offpress, and Digital (halftone and continuous tone) proofs are acceptable for color guidance on press. Examples of preferred SWO-certified proofs can be found on the SWOP website at http://www.swop.org
� Supply color guidance proof that matches supplied digital ad file.
� If there are discrepancies between the supplied digital ad file and supplied proof, Newsweek will print what is on the digital ad file.
� Ads without a complete set of color guidance proofs will be accepted at the advertiser’s risk.
Ad Unit1 pageTrim8 1/8” x 10 1/2”Bleed8 3/8” x 10 3/4”
Ad Unit2-page spreadTrim16 1/4” x 10 1/2”Bleed16 1/2” x 10 3/4”
� Insertion Orders: Insertion orders are binding after closing dates. No cancellations accepted after this date.
� Ad Files and Proofs: Newsweek or its printer will maintain ad files and proofs for 13 months.
Please send files to Kira Bindrim at [email protected]
DELIVERY
Friday DeliveryThe weekend is a time for consuming more in-depth information and longer-form stories that demand your attention. The news cycle has become so compressed that it no longer made sense to close on Friday and arrive in people’s mailboxes on Monday or Tuesday. So subscribers get their issues every Friday. (subject to change)
2014 Newsweek U.S. Rates
2014 Newsweek Global Rates
Delivery and Rate CardSubscribers get their issues every Friday
Rate Base: 100,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover
Rate Base: 200,0001 PageSpread (2x page rate)Cover 2 SpreadOpposite TOC3rd Cover4th Cover
Gross Rates $20,000 $40,000 $49,000 $21,000 $21,000 $28,000
Gross Rates $40,000 $80,000 $98,000 $42,000 $42,000 $56,000
OVERVIEWCALENDAR
March
April
May
June
July
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
03/1403/2103/28
04/0404/1104/1804/25
05/0205/0905/1605/2305/30
06/0606/1306/2006/27
07/0407/1107/1807/25
03/07/201403/14/201403/21/2014
03/28/201404/04/201404/11/201404/18/2014
04/25/201405/02/201405/09/201405/16/201405/23/2014
05/30/201406/06/201406/13/201406/20/2014
06/27/201407/04/201407/11/201407/18/2014
02/26/201403/03/201403/10/2014
03/17/201403/24/201403/31/201404/07/2014
04/14/201404/21/201404/28/201405/05/201405/12/2014
05/19/201405/26/201406/02/201406/09/2014
06/16/201406/23/201406/30/201407/07/2014
03/03/201403/10/201403/17/2014
03/24/201403/31/201404/07/201404/14/2014
04/21/201404/28/201405/05/201405/12/201405/19/2014
05/26/201405/02/201406/09/201406/16/2014
06/23/201406/30/201407/07/201407/14/2014
Launch Issue
Special Tech Section
Special Travel Section
Retirement
Energy
Women Entrepreneurs to Invest In
Small Business Special Section
Special Issue: Green Rankings
Top Entrepreneurs of America
Innovations in Health Care
2014 Editorial Calendar
OVERVIEWCALENDAR
2014 Editorial Calendar
August
October
September
November
December
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
Issue Date Print On Sale Date Print Ad Close Digital Edition Special Content
08/0108/0808/1508/2208/29
10/0310/1010/1710/2410/31
09/0509/1209/1909/26
11/0711/1411/2111/28
12/0512/1212/19
07/25/201408/01/201408/08/201408/15/201408/22/2014
09/26/201410/03/201410/10/201410/17/201410/24/2014
08/29/201409/05/201409/12/201409/19/2014
10/31/201411/07/201411/14/201411/21/2014
11/28 /201412/05/201412/12/2014
07/14/201407/21/201407/28/201408/04/201408/11/2014
09/15/201409/22/201409/29/201410/06/201410/13/2014
08/18/201408/25/201409/01/201409/08/2014
10/20/201410/27/201411/03/201411/10/2014
11/17/201411/24/201412/01/2014
07/21/201407/28/201408/04/201408/11/201408/18/2014
09/22/201409/29/201410/06/201410/13/201410/20/2014
08/25/201409/01/201409/08/201409/15/2014
10/27/201411/03/201411/10/201411/17/2014
11/24/201412/01/201412/08/2014
Cloud Computing
Science Special Section
Gadget Guide
Double Issue
Special Technology Section
Markets/Personal Finance
Small Business Special Section
25 Ideas That Will Change Your Life
Wealth Mgmt/ Philanthropy
Special TechnologySection
Special Issue: Best High Schools
DIGITAL
Newsweeklies have always been good at curating the news — long before there was an Internet. And among the newsweeklies, Newsweek has been seen as smarter, more creative, more innovative than its rivals. Add that DNA to today’s hyper-metabolic news cycle and you have an unbeatable formula for success.
Newsweek is about deep dives on topical subjects. Its about pitching the story forward. Its about putting the news in context. Its about being first with the best take on the news.
Newsweek’s digital version is a subscription site that is metered at 5 articles per month.
Newsweek Audience
Premium audience filled with young executives, thought leaders, and highly affluent consumers who are grad school educated.
Newsweek.comNewsweek doesn’t just report the news. It helps set the news agenda.
4MM Unique Visitors
400,000 Tablet Distribution
2MM Twitter Followers
473K Facebook Likes“I feel Newsweek.com has
the best thought-provoking and fascinating articles on topics and issues rarely discussed on other
news sites.” – Newsweek.com visitor
CONTACTS
ContactsPlease contact us for advertising rates and questions.
Scott MillerSVP, Global SalesDirect: +1 (646) 867-7177Email: [email protected]
Marta LejaSales DirectorDirect: +1 (646) 484-7553 Email: [email protected]
Jaclyn BerkowitzSales Development ManagerDirect: +1 (646) 867-7177Email: [email protected]
David KennedyDirector of Ad OperationsDirect: +1 (570) 342-6216Email: [email protected]
Kelly WongAd OpsDirect: +1 (646) 867-7109Email: [email protected]
Sales
Ad Ops
Nadia Robinson Midwest Sales ManagerDirect: +1 (312) 494-1919 x304 Email: [email protected]
Tim PaulsonWest Coast Sales DirectorDirect: +1 (323) 466-2018Email: [email protected]
Abby SharpeAccount ManagerDirect: +1 (646) 867-7124Email: [email protected]
