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MEDIA KIT | 2016
MEDIA KIT | 2016
MEDIA KIT | 2016
Instead of spending time trying to develop the next footwear fad, we dedicate ourselves to creating sustainable shoes that consider the foot above all else. All of our products are flat, flexible, and fit the natural shape of the human foot. Through such design focus our shoes emphasize proper fit, comfort and functionality without unnecessary material or marketing gimmicks and that will never change.
THEPHILOSOPHY
LESS IS MORE
FLEXIBLE
ZERO DROP
NATURAL SHAPE
MEDIA KIT | 2016
OUT OF BOULDER, COLORADO,WE ARE A SMALL, AMERICAN-RUN COMPANY
AND 100% FAMILY OWNED.
THECOMPANY
We have no shareholders and no board of directors. We have no procedures and no standards that need to be followed. Our decisions are based on doing what is right, not by what is most profitable. We listen to our customer’s feedback. We are driven by your positive reviews. We find satisfaction in your personal testimonies. It is you, the people, not some large corporation that makes Lems Shoes’ vision a reality. Your voice matters, so please share it with us.
MEDIA KIT | 2016
STEVE jumped on board in 2012 as the Second in Command.
This former art teacher and avid traveler has had a hand in
pretty much every aspect of the company, but his main focus for
now is getting our shoes into your stores. Have questions? He’s
your guy. Just don’t ask him to roll up a shoe and put it in his
mouth, again.
GAYLE, this Scotland native, is our Customer Service Specialist
and has been with Lems since December of 2015. Just want to
chat, or have any questions? Give us a call and she’ll be the one
to help you out.
AUDREY joined Lems in October of 2015 as our Social Visionary,
or better yet, our Social Butterfly. Want to work with us? She’s
the one to get in touch with. Audrey’s the face behind the Lems
Social Media, blog, advertising, events, and so much more. Shoot
her an email or give her a call, she’ll love to hear from you!
THETEAM
MEDIA KIT | 2016
THETEAM
While participating in collegiate athletics, ANDREW realized that most of his
footwear was bulky, contained unnecessary materials and most importantly,
did not mimic the shape of the foot. After countless hours of ripping apart
shoes to study and understand their design, he decided to take matters into
his own hands. Andrew started Lems Shoes in 2011 by releasing the Primal,
his first shoe, which did in fact match the shape of the human foot while
simultaneously allowing the foot to bend and move, naturally.
MEDIA KIT | 2016
5
4
416
86 0
72+1
THE NUMBER OF LEMS EMPLOYEES,BUT STILL GROWING
20,000+
88,000+
11,000+
1928
3,500+THE NUMBER OF LEMS
FACEBOOK FANS
THE NUMBER OF LEMS STYLES + MORE TO COME
THE NUMBER OF TIMES STEVE HAS BEEN FORCED TO INSERT A PRIMAL 2 IN HIS MOUTH FOR PICTURES
THE NUMBER OF PROTOTYPES OF THE LAST THAT WE’VE UNDERGONE BEFORE
GETTING IT JUST RIGHT
THE NUMBER OF PAIRS SOLD IN THE FIRST HOUR OF GOING LIVE IN 2011
THE NUMBER OF LEMS INSTAGRAM FOLLOWERS
THE NUMBER OF LEMS TWITTER FOLLOWERS
THE AMOUNT OF DOLLARS WE’VE
SPENT ONBIG-BUDGET ADS
THE NUMBER OF TIMES YOU’LL NEED TO TRY ON LEMS
BEFORE YOU’RE HOOKED
THE NUMBER OF RETAILERS THAT CARRY
LEMS ACROSS THE WORLD+ STILL GROWING
THE AVG. NUMBER OF UNIQUE VISITORSTO LEMSSHOES.COM EACH MONTH
THE NUMBER OF OUR OFFICE’S ADDRESS - WHERE
WE HAVE A KILLER VIEW OF THE FLATIRONS IN DOWNTOWN BOULDER
THEFACTS
MEDIA KIT | 2016
WHO WE’VEWORKED WITH
MEDIA KIT | 2016
WHERE WE’VE BEEN
MEDIA KIT | 2016
THE WORLD’S MOST PACKABLE BOOT
Finding boots that are ultra-minimalist, featuring a wide toebox, lightweight form, and zero-drop design is more difficult than locating the infamous Sasquatch…but why? Where is the minimalist boot that is the natural shape of the human foot; a boot that brings your feet closer to the earth with a barefoot design; a boot so lightweight that it cuts down on ounces more than this week’s fad diet; and a boot that has a wide toebox with more open space than the state of Kansas? Well, guess what, Dorothy? Welcome home!
We here at Lems Shoes believe that you don’t need to be some environmentalist who survives on organic granola and berries to know that going natural can have its benefits, which is why we bring you the Boulder Boot - a barefoot boot that has all of the natural features you’ve been searching for all while promoting healthy foot development, better balance, increased mobility in the feet, legs, and back AND helps to alleviate certain foot ailments such as bunions and hammer toes. If you’re ready for a 9.9oz boot (size 43) that can pack down into the smallest of daypacks or carry you on the farthest of Sasquatch searches, then it’s time you rock the Boulder.
• LAST Lems Natural-Shape™ Last• UPPER leather + 1200 denier nylon• LINING 100% cotton• OUTSOLE 9.0mm LemsRubber™ (air-injection rubber)• INSOLE 1.0mm PU strobel (lined with fabric on top)• STACK HEIGHT 10.0mm (not including 3.0mm footbed)• DROP 0.0mm (Zero-Drop)• WEIGHT 9.9oz/280g (size 43)
THEBOULDER BOOT
MEDIA KIT | 2016
MORE FLEXIBLE THAN YOUR YOGA TEACHER
We don’t always wear shoes, but when we do, we choose the OG of the Lems line, the Primal2 - an ultra-minimalist, everyday shoe that lets you get the most out of every day. Its’ wide toebox, natural shape, and inspired minimalist running shoe design are ideal for any daily deed that your calendar calls for. Did we mention the zero drop outsole will make you more grounded than a spring chicken with aspirations of flight? Or the lightweight 6.9oz frame that gives you the impression that your feet are on cloud 9? Oh, and how about the super soft, vegan friendly materials that allow the foot to flex like a master of yin yoga? These features come together to comprise the Primal2. All this while promoting healthy foot development and aiding in alleviating certain foot ailments such as bunions and hammertoes. A package deal like the Primal2 is rarer than a unicorn colony dwelling under any double rainbow! So, whether standing at work, walking the dog, or running everyday errands, the Primal2 is certainly the ‘go to shoe’ for you. What are you waiting for? Carpe diem and seize yourself a pair of the insanely comfortable Primal2.
• LAST Lems Natural-Shape Last• UPPER Super-soft microfiber + open-weave mesh (100% vegan)• LINING 100% moisture-wicking polyester• OUTSOLE 8.0mm LemsRubber (air-injection rubber)• INSOLE 1.0mm PU strobel (lined with fabric on top)• STACK HEIGHT 9.0mm (not including 3.0mm footbed)• DROP 0.0mm (Zero-Drop)• WEIGHT 6.9oz/195g (size 43)
THEPRIMAL 2
MEDIA KIT | 2016
DON’T MISS THE BOAT
You may not own a boat or even been on a boat, but that shouldn’t dampen your interest in this minimalist boat shoe. We’ve taken our original Mariner, kept it’s natural shape, wide toebox, and ultra-minimalist design and decked out the rest! The flexible, zero-drop outsole will bring you back down to sea level and if scuffing your skib is a concern, know that the sole is non-marking. Forget about any anchors dragging you down, because the Mariner 2’s lightweight form comes in at a mere 8.9oz. With those features you might assume we avoided quality materials, but think again, because our newly designed insole featuring a 1.0mm pigskin leather/4.0mm breathable open cell PU compliments our top quality 1.8mm leather upper so much that your barefoot funk will certainly be kept at bay.These boat shoes will help promote better balance more than any dose of Dramamine; increase mobility in the saltiest of sea legs; and help alleviate certain foot ailments such as bunions and hammertoes. There may be plenty of fish in this sea, but none are going to compare to the comfortability, sustainability, and functionality of the Mariner 2. A wise man once said, “He who waits for his ship to come in, always misses the boat”. Don’t let the Mariner 2 slip by. Hook yourself a pair now!
• LAST Lems Natural-Shape™ Last• UPPER 1.8mm full-grain leather• LINING No lining (raw leather for breathability) • OUTSOLE 9.0mm LemsRubber™ (air-injection rubber)• INSOLE 1.0mm pigskin/4.0mm open-cell PU • STACK HEIGHT 10.0mm (not including insole)• DROP 0.0mm (Zero-Drop)• WEIGHT 8.9oz/252g (size 43)
THEMARINER
MEDIA KIT | 2016
DRESS SHOES DON’T HAVE TO BE UNCOMFORTABLE
Meet the Nine2Five - a dress shoe that has everything you’ve been looking for in footwear for the workday. Ultra-minimalist, zero drop dress shoes that are actually the natural shape of the foot were unheard of until now! This oxford style shoe features a toebox that is wider than your cubicle and is so lightweight that it’s less ounces than your morning cup of joe. AND unlike that microwavable meal you brought for lunch, these shoes help to promote health! Help realign your posture, improve your gait, and alleviate certain foot ailments such as bunions and hammertoes in these full-grain leather oxfords! Whether on your feet or at a desk, the minimalist dress shoe you have been perusing the internet for when you should be typing up those TPS reports is from Lems Shoes. So look no further, get yourself a pair, and climb your corporate ladder in the Nine2Five.
• LAST Lems Natural-Shape™ Last• UPPER 1.6mm full-grain leather with pull-up effect• LINING 100% pigskin leather• OUTSOLE 9.0mm LemsRubber™ (air-injection rubber)• INSOLE 3.0mm removable moisture wicking • STACK HEIGHT 9.0mm (not including 3.0mm footbed)• DROP 0.0mm (Zero-Drop)• WEIGHT 8.6oz/244g (size 43)
THENINE2FIVE
MEDIA KIT | 2016
CONTACT US
To obtain samples of our products or to work with us please contact:
AUDREY SMITH330.550.3697
Lems Shoes Headquarters1928 Pearl StreetBoulder, CO 80302
lemsshoes.com
