15
Media Kit 2016
We write about the best of local culture
for every country in the
worldTravel
Food
MusicDesign
FilmOther
Books
Art
Last year our site was read 23 million times!
Our audience are educated, affluent, ABC1 readers. They are culturally curious, looking for unique knowledge and experiences, and have high diposable income
3M UVs per monthand growing fast!
EngagedUsers
60 %FEMALE
40 %MALE
Abc1 Readers
45+33%
35-4417%
25-3433%
18-2417%
· United States · United Kingdom · Canada · India · Australia
Some of our most popular audience countries:
· Germany · France · Israel · Singapore · Malaysia
by people from all over the world
North America
10M
South America
500K
Africa500K
Europe 7.5M
Asia 3.5M
Oceania1M
Across 8 main genres
Food10M
ReadersTravel
6M Readers
Music1M
ReadersDesign
1M Readers
Film1M
Readers
Other2M
Readers
Books1M
Readers
Art3M
Readers
And multiple subtopics such as Architecture, Dance, Theatre, Events & History among others
Our Products
We believe in the strength of stories told with depth and authenticity
Written content
Written content
Video content
Our local experts create superb content about any topic of your choice
So we have become experts at creating
engaging written and video content
designed to resonate
We promote this content across our powerful Social Media channels
3 2 0 K 1 0 0 K 5 0 K 5 0 K 40K 140K 185K
Global accounts Local Hub accounts
Local Hub social media accounts in key cities:
NYCLA
BarcelonaLondon
ParisTexasBerlin
BrusselsTel AvivMumbai
San FranciscoMelbourne
ChicagoToronto
Hong Kong
as well as in our local and global Newsletters
Global Newsletter Local Hub Newsletters
130,000 Readers
150,000 Readers
Local Hub social media accounts in key cities:
NYCLA
BarcelonaLondon
ParisTexasBerlin
BrusselsTel AvivMumbai
San FranciscoMelbourne
ChicagoToronto
Hong Kong
We guarantee impressions by placing your article thumbnails in the most prominent places on our site
Top 10 Louisiana Contemporary Artists
Or here
Your Article will appear
here
On our homepage
In our site flow
Case Study
Case Study: A highly succesful Campaign with Airbnb
What we Delivered:· Over the last year, the Airbnb series has been read over 100,000 times · Our feature on Rome’s Trastevere area has been read over 13,000 times· The average page time on each article is 4 minutes, reflecting strong engagement · The series achieved 738 likes for the article series on Facebook and 134 shares
The Culture Trip created 10 in-depth features about the best Airbnb properties to stay in major cities across Europe and the US. Each article focused on a particular neighbourhood (e.g.Trastevere in Rome), in line with our hyperlocal expertise. By spotlighting on specific neighbourhoods we were able to harness our knowledge and provide detailed, useful and inspirational pieces of content. The articles included beautiful images and links to booking.
Each article was promoted separately on our social media accounts, to ensure maximum impact per article and to continually raise awareness of airbnb amongst our
audience. On site, each separate article was linked to the other airbnb pieces which allowed our reader to pursue the full range, providing travel inspiration alongside
practical advice for those that had already booked.
Case Study: A highly succesful Campaign with Airbnb
We look forward to working with you
