MEDIA KIT 2016
YOUR 24/7 access to the world Of Fashion &
contemporary culture thROUgh an asian lens
the diGital news platForm Founded By style maVen and diGital
powerhouse miroslaVa duma is MaKing its DeBUt in asia.
BURO 24/7 is your trusted source for the latest fashion, beauty, entertainment and lifestyle news. Packed with fascinating profiles,
expert advice and up-to-the-minute reportage, Buro 24/7 is the leading authority on contemporary culture. Founded by Russian style icon
MIROSLAVA DUMA, the Buro 24/7 brand has expanded in just four years to EIGHT REGIONS: Croatia, Ukraine, Kazakhstan, Azerbaijan,
Middle East, Turkey, Australia and Asia.
WHO WE ARE
get cOnnecteD 24/7
australia
sinGapore
malaysia
aZerBaiJan
duBai
KaZaKhstan
moscow
uKraine
croatia
milan
paris
new yorK
london
IMV pREsIdEntMIcHAEl VOn scHlIppE
Buro 24/7 will strenghten IMV’s portfolio of titles – Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Ho Chi Minh City) as well as Citizen K Vietnam. While Robb Report caters to South East
Asia’s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion-conscious,Buro247.my is aimed at the dynamically growing fashion- and lifestyle-conscious readership.
With its international reach, the addition of Buro247.my to IMV marks a leap in Malaysia’s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food and
culture, creating a cohesive portfolio for our clients.
March 2015
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BURO as paRt Of iMV
BURO 24/7 MalaYsiaeDitOR's nOte
Today’s audience is changing the way in which they consume information. With the rise of mobile technology, an increasing number of readers are accessing news through their phones or tablets while on the go. With this comes the related trend of the increase in the number of people using social platforms such as Instagram, Facebook and YouTube, trends unlikely to see a reverse.
Buro 24/7 Malaysia fills a niche in the market, by positioning itself as the first, purely digital platform in Malaysia with a dedicated editorial team reporting on the latest news and trends across the worlds of fashion, beauty, culture and lifestyle.
Our readers are trendsetters and fashion insiders; a group of well-travelled individuals with their fingers on the pulse of what’s hot, new and now. Want to know what’s trending? Read it first, on Buro 24/7 Malaysia.
editor-in-chiefBuro 24/7 Malaysia
Buro 24/7's readers are discerninG indiViduals
who are Fashionconscious and
well-traVelled.
From trendsetters to fashion insiders, the jet set elite and emerging
affluent, Buro 24/7 Malaysia reaches out to a diverse mix of local and
international readers.
Impeccably stylish, with their fingers on the pulse of fashion, our
readers purchase both high street and luxury goods, enjoy trying
out new bars and restaurants, and attending gallery openings and
music festivals.
The Buro 24/7 reader is highly sociable with a voracious appetite
for the latest news in fashion, beauty and contemporary culture. As such, they turn to buro247.my for trusted
quality editorial curated for both a male and female audience.
tARGEtAUdIEncE
65% 35%
AGE %
18 - 24 15%
25 - 34 48%
35 - 44 24%
45 - 54 10%
55 - aBoVe 3%
site tRaffic & DeMOgRaphic
PAGEVIEWS
97,000
UNIqUEVISITORS53,000
as oF 10th noVemBer 2015
WHAtBURO247.MYIs MAdE Of
fashiOn(30%)
BeaUtY (20%)
cUltURe (15%)
Watches & JeWelleRY
(15%)News
Buro LovesInsidersTrends
AccesoriesStreet Style
Men’s
NewsBuro Loves
InsidersTrendsMen’s
Grooming
NewsBuro Loves
InsidersArt & Design
Film & TVMusicEvents
NewsBuro Loves
InsidersTrendsMen's
social & VideoInstagram, Facebook, Twitter, video tutorials
eVentsLaunch party. Buro-styled shows
lifestYle (20%)
NewsBuro Loves
InsidersTravel
Food & Drink
TechnologyHealth & Fitness
Buro 24/7’s largest section offers a comprehensive edit of the latest trends and
news from the world of fashion communicated through exclusive photo shoots, interviews with world-renowned designers, decisive
reviews of all the major fashion shows, and authoritative opinions from industry insiders
and leading bloggers.
From fragrances and makeup to spa reviews and the latest scientific advancements in skincare, our team of trusted advisors and contributors will keep you updated on the
changing face of beauty and male grooming through informative reviews, how-to
tutorials, trend advice and personal columns.
Whether it’s a gallery opening in Europe, the review of a festival in America or the
latest live gig in Malaysia, our culture section will keep readers informed on the evolving
world of art and entertainment. This section includes celebrity profiles, interviews with
international and local talent, as well as features from experts in the fields of design,
theatre and music.
cOntextUal taRgeting
fAsHIOnNEWS / BURO LOVES / INSIDERS /
TRENDS / ACCESSORIES / STREET STYLE / MEN’S
BEAUtYNEWS / BURO LOVES / INSIDERS /
TRENDS / MEN’S GROOMING
cUltURENEWS / BURO LOVES / INSIDERS /
ART & DESIGN / FILM & TV /MUSIC / EVENTS
lIfEstYlENEWS / BURO LOVES / INSIDERS /
TRAVEL / FOOD & DRINK / TECHNOLOGY / HEALTH & FITNESS
Looking for a new restaurant? Travel recommendations for your next holiday? Or an up-to-date breakdown of the latest gadgets? Packed with need-to-know lifestyle advice,
this section provides an important resource for Malaysia’s national pastime (what are we going to eat?) and invaluable tips and reviews for the
technophile and wanderluster.
cOntextUal taRgeting
Catering to Malaysia's love affair for timepieces and beautiful adornments, this section
chronicles the latest developments in watch manufacturing and jewellery design; keeping
readers in the know with on-the-pulse product updates, designer interviews, trend reports and
trustworthy reviews from collectors and experts.
WAtcHEs & JEWEllERY
NEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S
2016 eDitORial calenDaR
January
Resort 2016Health & Fitness
Men's Fashion Week
FeBruary
CNY & Valentine's DayCouture ReportLingerie Special
march
Fashion Month - AW16Collection Reports -
Fashion & BeautyStreet Style News
april
Trend Report - AW16#BossGirl - Workwear Special
may
Bridal Fashion & Beauty LooksCannes Film FestivalMothers' Day Special
June
Summer BeautyBeach Getaways
Swimwear Special
2016 eDitORial calenDaR
July
Buro AnniversaryBuro Travels to Penang - Art,
culture, fashion, lifestyle
auGust
KLFWRio Olympics 2016 - Focus on
Malaysian athletesMalaysia National Day
septemBer
Fashion Month - SS17Collection Reports -
Fashion & BeautyStreet Style News
octoBer
Beauty Special
noVemBer
Travel, Art & Design
decemBer
Party SeasonChristmas Gift Guide
The members of Buro 24/7’s young Malaysia audience are highly engaged users of social media, using each platform to amass knowledge and share content. Buro 24/7’s social
platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, Instagram and Twitter. Not only do these channels work to extend Buro 24/7’s reach and offer another access point for up-to-the-minute fashion,
culture, lifestyle, entertainment and beauty news, they also serve to underscore Buro 24/7’s reputation as a leading source for contemporary cultural news.
sOcialBuro247malaysia Buro247malaysia Buro247my
sinceJanuary 2016
13,100 Followers
9,550 likes
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indochine media Ventures (m) sdn Bhd (1103831-d) B-7-13A, Gateway Kiaramas, No. 1 jalan Desa Kiara, Mont Kiara, 50480 Kuala Lumpur.
T: +603 6211 4288 | F: +603 6211 0748
Buro 24/7 malaysia sales team
rachel chongDigital sales Director
Mobile: +6012 212 6217email: [email protected]
richelle limaccount Manager
Mobile: +6012 235 5985email: [email protected]