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Media Kit 2017
Media Kit 2017
Over 100 years of journalistic excellence.
A loyal and engaged audience of over 8.5 Million users per month.
The global reach of UPI's reporting and news gathering resources provides readers with up-to-date news, comprehensive reports, briefs, and analyses.
Flexible advertising plans include mobile, video, display, and native solutions.
UPI.COM
AUDIENCE
46.9 million Ad impressions per month
8.5 million Unique Users per month
*Source: Google Analytics, April 2016
AUDIENCE
49.3% Average household income above $100k
45.5% : 35 – 55 years
58.6% Male
41.4% Female
*Source: Comscore, March 2016
AUDIENCE BY SECTIONSection Unique Visitors Ad impressions
Homepage 600,000 2,172,282
Top News - World 1,898,904 6,836,054
Top News - U.S. 1,014,173 4,056,692
Odd News 2,616,987 5,609,729
Entertainment News 1,716,807 6,517,553
Sports News 994,180 7,169,966
Health News 1,121,049 4,139,266
Science News 570,533 2,366,558
News Photos 1,750,000 1,782,510
Business News 44,416 3,776,881
- Energy News 186,044 669,758
- Security News 342,881 1,234,371
UPI Archives 183,000 658,800
US News: Republican presidential candidate Donald Trump speaks at a campaign rally
Sports: U.S. Open Day four at Chambers Bay
Archives: Nancy Reagan and Mr. T.
Entertainment: 10th annual Delete Blood Cancer DKMS Gala
World News: Jane's Walk In Jerusalem
TARGETING AVAILABLE
Connection TypeWiFi or Carrier – Verizon, Sprint,
T-Mobile, AT&T and others
Device TargetingSmartphone, tablet or desktop
Geo-targetingCountry, State, County, City,
DMA, ZIP
Daypart TargetingReach customers at a time when they will be most responsive to
your message
Interest TargetingTarget by site section, page,
keywords and more
Operating SystemWindows, Mac, iOS, Android
Interest TargetingTarget by site section, page,
keywords and more
ADVERTISING RATE CARDSDesktop Display Formats CPM728x90 ATF $12970x250 Billboard $18970x90 Super Leaderboard $18970x60 Pushdown $18300x250 ATF $14300x600 ATF (standard) $15300x1050 (ATF) $20300x250 (BTF) $3300x250 In Article $16
Mobile Display Formats CPM300x250 Mobile ATF Box $10300x250 Mobile BTF $5320x50 Mobile Leaderboard $4
Video CPMPre-roll Video $20Outstream video $20
Premium Display Formats CPMFull Page Interstitial $18Mobile Interstitial $15320x50 Expandable Rich Media (Mobile) $12
728x90 Slider $12160x600 Slider $12300x600 (custom) $30Native Solutions & Sponsorships POA
BILLBOARD FORMAT
300x250 ATF
300x1050 ATF
300x250 In Article
OUTSTREAM VIDEO
320x50 MOBILE EXPANDABLE RICH MEDIA
NATIVE SPONSORED ARTICLES
Opportunity for native advertising
• Sponsored UPI articles
• Brand provided content
Fully native experience
Prices on request
RECENT ADVERTISERS
SPECIAL INTRODUCTORY PACKAGES$10,000 – 1 month campaign
Adforce.com are offering advertisers a special introductory package to include all of the below for only $10,000 (Total Value, $11,500)
*Subject to minimum spend commitment, offer subject to change
Desktop Display Format Impressions728x90 ATF 250,000
970x250 Billboard 111,111
300x600 ATF 66,667
Mobile Display Format Impressions300x250 Mobile ATF Box 75,000
300x250 Mobile BTF 150,000
Premium Display Format ImpressionsFull Page interstitial 111,111
Mobile Interstitial 166,667
SPECIAL INTRODUCTORY PACKAGES$20,000 – 1 month campaign
Adforce.com are offering advertisers a special introductory package to include all of the below for only $20,000 (Total Value, $25,000)
*Subject to minimum spend commitment, offer subject to change
Desktop Display Format Impressions728x90 ATF 333,333
970x250 Billboard 444,444
300x600 ATF 200,000
Mobile Display Format Impressions300x250 Mobile ATF Box 150,000
300x250 Mobile BTF 200,000
Video ImpressionsOutstream Video (In Article) 7,500
Premium Display Format ImpressionsFull Page interstitial 166,667
Mobile Interstitial 250,000
SPECIAL INTRODUCTORY PACKAGES$30,000 – 1 month campaign
Adforce.com are offering advertisers a special introductory package to include all of the below for only $30,000 (Total Value, $39,000)
*Subject to minimum spend commitment, offer subject to change
Desktop Display Format Impressions728x90 ATF 416,667
970x250 Billboard 555,556
300x600 ATF 200,000
300X1050 ATF 166,667
300x250 In Article 125,000
Mobile Display Format Impressions300x250 Mobile ATF Box 500,000
300x250 Mobile BTF 400,000
Video ImpressionsOutstream Video (In Article) 20,000
Premium Display Format ImpressionsFull Page interstitial 333,333
Mobile Interstitial 333,333
Get in touch today to start planning your next campaign!
Franco FernandezDirector of Digital BusinessEmail: [email protected]
Phone: 202-507-1360
