Media Kit 2017

THE PRINT MAGAZINE - OPTICAL PRISMToday’s highly-educated and busy practitioners are looking for comprehen-sive, up-to-date articles that will assist them in the day-to-day running of their businesses.

Optometrists and Ophthalmologists, the magazine has been serving optical professionals for 35 years.

Professionals turn to OPTICAL PRISM for its thorough and insightful covmarketing and merchandising. New products and developments within the industry are covered in each issue and clinical material relating to lenses and contact lenses are also featured.

Published in print 8 times a year, OPTICAL PRISM continues to prove itself as the magazine for eyecare professionals.

EYE FOCUS - DIGITAL MAGAZINEPosted 4 times annually - February, June, August and December. Eye Focus, Optical Prism’s digital magazine completes the 12 month cycle of news, information and communication to Canada’s eye care professionals.

WWW.OPTICALPRISM.CAOptical Prism’s website complements the print edition of Optical Prism and Eye Focus, the digital magazine is posted on this site 4 times per

that are covered by the magazine as well as web exclusive stories. A digital issue of Optical Prism is posted on the website along with Eye Focus, one each quarter, which allows an expanded look at topics that are relevant to readers. Our exclusive videos, that are produced by

a well rounded package for both readers and advertisers.

THE MAGAZINE FOR EYECARE PROFESSIONALS

Serving Canada’s EyecareProfessionals for 35 years

JANUARY: A Look AheadWhat’s Trending in Frames/Lenses and Technology for 2016

FEBRUARY: Eye Focus Digital Issue | Eyecare (Diagnosis and Treatment) A look at unique eyecare issues faced by ECPs and their patients including frame and lens selection to address specialized eye health issues.

MARCH: Contact Lenses/Lens TechnologyThe latest information and resources on lens technology including manufacturing.

APRIL: Premium EyewearA look at the latest in designer and boutique pieces including celebrity inspired and endorsed eyewear. We also look at specialized and premium lens options.

MAY: Sports/SunwearThe latest styles and technology to improve performance and protect the eyes. We also look at the latest activewear lens technology.

JUNE: Eye Focus Digital Issue | Digital Technology in Eyewear

eyecare process from diagnosis to dispensing.

JULY: Kids EyewearThe latest trends in youth eyewear including themed/branded frames and helping kids adapt to wearing glasses.

AUGUST: Eye Focus Digital Issue | Lens CoatingsA resource for eyecare providers on the latest lens coatings and technology

Editorial Themes 2017THE MAGAZINE FOR EYECARE PROFESSIONALS

SEPTEMBER: Fashion IssueStyles, Trends and Looks from across the eyewear

OCTOBER: Specialized EyewearFinding the right pair of eyewear based on size, age and eye conditions (myopia etc) including specialized frames and lenses.

NOVEMBER: Frame TechnologyA look at current frame technology including materials, design and R&D.

DECEMBER: Eye Focus Digital Issue | Improving BusinessA resource for eyecare providers on how to improve business practices and grow your company.

CirculationMay 2016 AVERAGE TOTAL CIRCULATIONPrint: 10, 145 | Digital: 5,100

: 15,245

BUSINESS /OCCUPATIONAL ANALYSIS

Opticians

Optometrists

Ophthalmologists

Suppliers/Manufacturers

GEOGRAPHIC BREAKDOWN

274 Sask 533

P.E.I 45 Alta 1,473

N.S 198 B.C. 2,208

N.B 152 Nunavut 6

Quebec 2,912 NWT 6

Ontario 7,104 Outside Canada 60

Manitoba 274

THE MAGAZINE FOR EYECARE PROFESSIONALS

7,010

2,719

294

122 61 183

10,145 5,100 15,245

148 442

1,367

3,524 10,534

4,086

PRINT DIGITAL TOTAL

Issue

January 2017 November 17, 2016 December 5, 2016

March January 12, 2017 February 6, 2017

February (Eye Focus) January 15, 2017 January 15, 2017

April February 17, 2017 March 3, 2017

May March 23, 2017 April 7, 2017

June (Eye Focus) May 16, 2017 May16, 2017

August (Eye Focus) July 17, 2017 July 17, 2017

July May 18, 2017 June 8, 2017

September July 13, 2017 August 4 2017

Material Due

October August 17, 2017 September 6, 2017

December (Eye Focus) Novemeber 15, 2017 Novemeber 15, 2017

November September 21 2017 October 9, 2017

ADVERTISING SIZESTrim Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1/8” x 10 7/8”Type Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1/8” x 10”Bleed Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3/8” x 11 1/8”Double Page Spread (DPS) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 1/4” x 10 7/8”Double Page Spread (DPS)—Bleed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 1/2” x 11 1/8”Half Page (Horizontal) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1/8” x 4 3/4”Half Page (Horizontal)—Bleed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3/8” x 4 3/4”Half Page (Vertical) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1/4” x 10”Half Page (Vertical)—Bleed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1/4” x 11 1/8”Quarter Page (Vertical Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1/4” x 4 3/4”Banner Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1/8” Wide x 2” Deep

Upload production material to ftp.LMGroup.com, email fusun@opticalprism.ca

CLOSING DATES 2017

THE MAGAZINE FOR EYECARE PROFESSIONALS

Booking AdvertisingSpace

Editorial Content 2017:Eye Focus will cover the latest news in frames, lenses, trends and fashion along with highlighting Canadian industry leaders and companies doing business in Canada.

The editorial content of Eye Focus will be entirely fresh and new and it will be written and researched by our Optical Prism team of journalists.

Posted on www.opticalprism.ca in the following months:

February 1 (material deadline: Jan 15, 2017)

June 1 (material deadline: May 16,2017)

August 1 (material deadline: July 17,2017)

December 1 (material deadline: November 15,2017)

Viewer Impressions:Total average monthly impressions: 12,723

Rates:Full page $900, ½ page $450, ¼ page $295

EYE FOCUS - OPTICAL PRISM’S DIGITAL MAGAZINE, PUBLISHED

THE MAGAZINE FOR EYECARE PROFESSIONALS

Digital Advertising Opportunities

SOCIAL NETWORKING:Take advantage of our industry leading social media via Twitter, Facebook and Pinterest as support for your ad campaign or as a stand-alone media to create your unique marketingmessage.

ONLINE NEWSLETTER:Delivers the latest industry news monthly. Publishes breaking “must read”news on frames, lenses andindustry developments.

for various ad sizes in our newsletter. Rates and ad sizes available on request.

CUSTOM

An excellent way to promote your product or service. Material can be provided by you or customized with insightfulcommentary from OP editors giving readers acloser look at your products. Custom e-mail blasts can provide functionality to your ad by creating a customized user experience that will make your product stand out in the crowd.

WWW.OPTICALPRISM.CA:

on topics not covered by the magazine as well as web

sizes including leaderboard, banners and skyscrapers. Rates available on request. In addition, our editorial

your company providing a very unique opportunity to make a digital footprint for your company.

EYE FOCUS:Canada’s only digital eyewear magazine provides an excellent platform for your marketing messages. Ad rates and sizes available on request.

Wid

e Sk

yscr

aper

160x

600

pixe

lsWEB RATES

Leaderboard 720x90 pixels

Rectangle 180x150 pixels

Medium Rectangle 300x250 pixelsHalf Banner

234x60 pixels

Full Banner 468x60 pixels

Medium Rectangle $400 per monthRectangle $350 per monthLeaderboard $600 per monthWide Skyscraper $600 per month

Full Banner $400 per month

Mechanical Specifications

THE MAGAZINE FOR EYECARE PROFESSIONALS

MATERIAL Ads must be supplied as: Adobe InDesign, Adobe Illustrator, Adobe Photoshop (CD-ROM with color proof). Images must be 300 dpi for 8 bit and 1200 dpi for 1 bit. No jpeg’s, gif’s,

should be 150 line.

SHIPPING INSTRUCTIONS- Ship all materials to Optical Prism, 225 The East Mall, Suite 1113, Toronto, ON Canada M9B 0A9. - Upload production material to ftp.LMGroup.com, email fusun@opticalprism.ca for details. - Contact publisher for shipping information for inserts. SUPPLIED INSERTS (minimum stock weight 47 lb. maximum 8 pt stock)

PRINTED SHEET FED OFFSET, SADDLE STITCHED.

Cover Wrap AdvertisingCover Wrap Page 1 (No copy within 2 ¼” from the top trim and ⅝” from the bottom trim)

…………………………....7 ¾” X 10 ⅞” bleed on the right hand side and top and bottom

Cover Wrap Page 2…………….…………………...7 ¾” X 10 ⅞” + ⅛” bleed on all sides

If you have any questions, please contact Fusun Uzun @ 416-829-8106 fusun@opticalprism.ca

THE MAGAZINE FOR EYECARE PROFESSIONALS