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© DEBONAIR ONLINE 2018

ABOUT US

Debonair explores the key pillars of luxury mens lifestyle. Born in the Middle East but now with a definative reach, Debonair talks to the affluent gent on styling, travel, business, arts, culture and technology.

Debonair encompasses a monthly print magazine, digital portal, e-commerce platform, social media channels, events and a loyal & interactive consumer database.

Debonair strives to deliver intelligent, informative, and visually impressive content with an artist edge to journalism.

Our focus is to take consumers on an engaging journey from memorable visuals and educational editorial all the way through to product purchase.

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Gender: 80% Male 20% Female

Average Group: 25 years / 34 years

Average Income: $81,000 / $200,000 per annum (UAE)

Average spend on fashion: $13,530 / $26,000 per annum (UAE)

Average Travel Trips: 8 - 12 times per annum (GCC)

BREAKDOWN

As retail markets change, so does shopping behaviour. Debonair adapts to markets and the shopping ethics. As shopping becomes increasingly online, Debonair has responded to this with a sophicated platform for gentlemen to shop online for brands they know.

For our advertiser’s - this means we have a large amount of intelligence behind our audience and customer base. We understand their likes, buying patterns and calibre of lifestyle. We can speak to them in their own language.

TARGET AUDIENCE

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BREAKDOWN

GCCLondon ParisMilan

UAE 53.34%KSA 35.52%Rest of World 11.24%

PRINT16,400 Copies

DIGITAL65,000+ visits per month*Projected to reach 220,000+ by January 2018

REACHDEBONAIR REACH

With distribution points throughout the Middle East and key European hubs for Debonair magazine, over 50,000 readers and over 250,000 social media followers - Debonair provides a global reach but a largely Middle Eastern audience.

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SOCIAL MEDIA REACH

250,000+

Instagram: 175,000Facebook: 53,937Weekly Digital Edit: 25,000

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PARTNERS

SELECTED ADVERTISERS & BRAND PARTNERS

Christian DiorDolce & Gabbana eyewearGiorgio Armani eyewearEmporio Armani eyewearHackettDuke & DexterPodenco EivissaDrake’sTimothy EverestVersace fragrancesPersol TumiEden ParkThe Galleria - Al Maryah IslandRolexPatek PhilippeChopardAudemar PiguetRichard MilleUlysse NardinHublotPaneraiMB&FBell & RossRolls-RoyceFerrari

EDITORIAL BOARD

Cindy BaileyEduan R. MaggoSarah WilliamsHershey PascualNatalie Harper HowellLaura CarrNelissa Baja

DIGITAL OPPORTUNITIES

We value our consumers as much as our partners, which is why we opened our social media channels to integrate as much as possible between each platform. Whether you see something you like in the magazine, on the website or just out on the street on your way to your favourite restaurant, @ DebonairOnline connects your thoughts and insights with like-minded people, the brands that you follow and anything else you feel like sharing with your communities. By bringing everyone into one space we aim to communicate with our readers directly and feed them more targeted content in an unbiased and objective manner deserving of our following.

POSITION PIXEL DIMENSIONS

Billboard

Pushdown

Leaderboard

Rectangle

Leaderboard mobile

Large leaderboard mobile

Rectangle mobile

970 × 90 or 970 × 250

970 × 90 pushes down to 970 × 418

728 × 90

300 × 250

320 × 50

320 × 100

320 × 250

DEBONAIRONLINE.COMADVERTISINGOPPORTUNITIES

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SIZE/POSITION RATE

Single Page $8,000

Premium Single – Contents $11,000

Inside Back Cover $11,000

Outside Back Cover $22,500

Double Page $12,000

Inside Front Cover Spread $25,000

Reverse Gatefold Spread $28,500

Full page Bleed: 210 x 275mm Trim: 200 x 265mm

Double page Bleed: 210 x 275mm Trim: 200 x 265mm

*All measurements are width x height

PAGE RATES

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2017/2018 PRINT/DIGITALEDITORIAL CALENDAR

November: The third annual Dubai Watch Week brings some of the most advance timepieces to the UAE, while Downtown Design highlights new ways of living.

December: Carmakers this year have made great strides in bringing science closer to fiction. We look at the car of the future.

February: A closer look at the trends that will shape tomorrow’s fine watches as presented at SIHH, a gathering of the most prestigious names in haute horlogerie.

March: Your ship is coming in: We take sail with some of the most advance crafts showcased at the The Dubai International Boat show.

April: The art edition. A focus on some of the biggest names in contemporary art.

May: We delve deep into Baselworld for the top trends in watches and jewellery for the following year. A roundup of some of the most interesting products from both big names and smaller, independent watchmakers.

June: The art of the craft. A closer look at the role of tailoring in contemporary fashion.

July: The travel edition. Summer is traditionally peak travel season in the Middle East. We get you ready for your trip, whether you’re headed around the corner or around the world.

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• We provide luxury packaging for all delivery & returns

• We provide same day delivery within the UAE on orders placed before midday.

• We provide security and handling of precious products

• We provide full tracking of each transaction for customer piece of mind

DebonairOnline.com has logistics bases in both the Middle East & Europe to aid a worldwide delivery and returns service. Our logistics operation is self-built to maintain full control on quality of service and ensure the consumer experience is luxurious from start to finish.

RETAIL LOGISTICS

BREAKDOWN

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• End-to-end customer service

• Maintain all the products and keep lines up to date

• Cutting-edge photography and videography

• Unique customer experience

• Keeping content up to date

BREAKDOWN

Debonair uses a consignment model to track consumer behaviour. This allows us to see which products and sizes are popular, and to then determine a more accurate buy when we move to a wholesale model. These steps result in better margins.

Debonair provides all photography and video content, so all products fit in with the Debonair style.

ONLINE STORE STRATEGY

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• Advertising support both online and offline to drive purchase

• 30% commission on each sale

• Confirmation on your T’s and C’s

COMMERCIAL PROPOSAL

Debonair provides a full end-to-end online retail solution for premium brands. Our state-of-the-art account software is equipped with full data analytics, allowing us full insight into user behaviour, interactions, and most importantly, to collect customer checkout data.

The Debonair team also handles all customer services at no additional cost.

CONCLUSION

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T H A N K Y O U