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MEDIA KIT 2018
MEDIA KIT 2018
Wisconsin Newspaper Association 2015Digital Project Award
Milwaukee Press Club 20142nd Place - Feature Photo
Wisconsin Newspaper Association 2014First Award General Web ExcellenceWisconsin Newspaper Association 2014 & 2012
First Award Continuing Web CoverageWisconsin Newspaper AssociationSecond Award General Web Excellence 2012
Wisconsin Newspaper Association 2012Second Award Online Revenue Builder
Milwaukee Press Club 2011Best Innovative Feature - First Place
Wisconsin Newspaper Association 2011Best Continuing Web Coverage - First Place
Milwaukee Press Club 2003Best News Story Originally Published on a Website (Web Journalism)
ALL IN THE FAMILYIn 2015 we were acquired by GateHouse Media, who publishes more than community and business publications, including 121 daily newspapers, along with more than 525 local affiliated websites.
At GateHouse Media, our mission is to deliver high quality and trusted journalism, products and services that enrich the communities we serve — our readers, commercial partners, employees and investors.
Our ThriveHive Business Services division, which provides marketing and general business support to small and mid-sized businesses, continues to grow.
EDITORIAL
JOE YOVINOAssociate Publisher/Editor(414) 225-1829
DAN SHAWAssociate Editor(414) 225-1807
KEVIN HARNACKPhotographer(414) 225-1835
ONLINE SERVICES
RICK BENEDICTNew Media Specialst(414) 225-1828
BUSINESS OFFICE
BONNIE PORTERRegional Business Manager(414) 225-1804
ADVERTISING
SUSAN QUINNAdvertising Director(414) 225-1844TAMMY MARCHETTAAccount Executive(414) 225-1814SUSAN BERNAAccount Executive(414) 225-1830JENNY BYINGTONClassified Account Executive(414) 225-1803
EDITORIAL
ERIKA STREBELStaff Writer(414) 225-1825
ALEX ZANKStaff Writer(414) 225-1820
AWARDS
ABO
UT
Dear Business Leader,Thank you for your interest in The Wisconsin Law Journal.Since 1986, the Wisconsin Law Journal has provided the latest in news and information lawyers and judges need to stay up-to-date. The Law Journal is committed to providing all the information you need to better your practice, including in-depth analyses of case decisions, comprehensive coverage of our state’s legal community, access to our verdict and settlement database and updated judicial profiles.Specific, practical, helpful – that’s the kind of vital information the Wisconsin Law Journal delivers and that’s why Law Journal is considered essential reading by practitioners throughout the state.In addition, we host five statewide events — Leaders in the Law, Women in the Law, Up and Coming Lawyers, Diversity in Business Awards and Unsung Heroes — recognizing outstanding individuals in our legal community. We also host various networking and thought leadership/CLE events throughout the year.Wislawjournal.com provides daily updates on the latest case decisions and also provides Wisconsin practitioners with a forum to discuss the practice of law in our commentary section. Our daily e-mail news alert service, WLJ Today, sends the day’s headlines and opinion digests directly to your inbox.
We look forward to serving you in the future and hope this media kit is helpful.
Very truly yours,
Joe YovinoAssociate Publisher/Editor
VOLUME 29 | NUMBER 11
NOVEMBER 2015
www.wislawjournal.com
INSIDE:
Disciplinary ActionsPAGE 10
Bench BlogPAGE 12
Practice Management
PAGE 40Case DigestsPAGE 24
Who’s Doing WhatPAGE 44
SMOKING GUN
VERDICT AGAINST
FIREARMS SHOP COULD
HAVE FAR-REACHING
RAMIFICATIONS
Civil Litigation 48%
Estate Planning 46%
Personal Injury/Plaintiff 35%
General Practice 26%
Criminal 24%
Family 24%
Business 23%
Insurance 23%
Labor & Employment 21%
Construction/Public Contracts 18%
Tax 13%
Elder 11%
Intellectual Property 7%
64% of the subscriber’s firms have 10 or fewer attorneys.Average number of attorneys in subscriber firms = 10.81% of readers have purchasing authority.97% of readers say we are “excellent” or “good” in reliability.3 in 4 of our readers say we are very important as a source of legal information.42 minutes is the average amount of time spent with every issue.On average, 71% keep their issues of the Wisconsin Law Journal for 3 months.
BEHAVIOR
TOP PRACTICE AREAS OF READERSHIP:
Issued:Monthly
Readership:9,000
Average reader’s income:$234K Average net worth of$1.5 million
IT’S ALL IN
TH
E NU
MBERS
DAILYREPORTER
PUBLISHINGCOMPANY
MEDIA INFORMATION1.800.508.3800
THE DAILY REPORTER • HARDHAT MAIL • WLJ TODAY • SPECIAL EVENTS
ADVERTISING RATES PRINT – LAW
of our readers are involved in their firms purchases of products and services.
81percent
legal professionals from around the state
3,500
We reach more than
Advertising works best as part of a planned marketing program. To help maximize your marketing budget, our rates encourage multiple insertions and include contract discounts. Display advertising is sold by modular units. Contract discounts begin with 6-time programs and are based on a 12-month schedule, otherwise, our full, or “open” rate is applied.
ADVERTISINGDIMENSIONS
Full-page
Width: 7.25”
Depth: 9.8”
Width: 7.25”
Depth: 4.8”
1/2 H
Width: 3.55”
Depth: 9.8”
1/2 V
Width: 7.25”
Depth: 2.4”
1/4 H
Width: 3.5”
Depth: 4.8”
1/4
Back Cover $1,791 $1,995 $1,595
Inside Covers $1,648 $1,400 $1,235
Full Page $1,433 $1,218 $1,074
1/2 Page $931 $791 $698
1/4 Page $550 $468 $398
ADVERTISINGRATES
MATERIALREQUIREMENTS
All rates include 4 colorHyperlink your ad for $50
There is a 15% position charge for guaranteed positon, subject to availability.
Open 6x 12x
■ Press Ready PDF, jpg, tif or gif, 300 dpi CMYK color, fonts outlined■ Need design help? Creative Services are o�ered at no additional charge.
If you’re with a small- or mid-sized local business that’s looking to boost
your online presence, there’s only one company you should turn to: ThriveHive Marketing.ThriveHive’s mission is to provide best in class digital marketing solutions with a dedication to customer results. Results in social media management. Results in web and mobile design. Results in online
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As your trusted digital advisor, ThriveHive will partner with you while delivering quality results with superior customer service.
FULL
SERV
ICE
PROD
UCT O
FFER
INGS
ReprintsWe have many options to suit your marketing needs including framed articles, electronic copies, plaques and photos.
Custom PublicationsNeed help with a special program or membership directory? When you turn your project over to the talented graphic, editorial and advertising professionals of the Wisconsin Law Journal, you will know with confidence that the project, from inception to production, will be handled with care.
Custom Roundtable EventsIn addition to our yearly events, we hold smaller face-to-face Roundtable events for you to net-work and engage with our audience. Our events combine networking with thought leadership for an unmatched experience. Custom event development can include a variety of options. We provide strategic planning to include location, event content programing, event format, facility selection and set-up, industry speakers, editorial staff, registration, invitations, and post-event follow-up.
CA
LEND
AR
2018EDITORIAL / EVENT CALENDAR
JANUARY FEBRUARY MARCH
APRIL MAY JUNE
JULY AUGUST SEPTEMBER
OCTOBER NOVEMBER DECEMBER
ADR Publish: July 19 | Space: July 3
Close: July 10 Sub-Features: Immigration Law
CLE Date TBD | Location TBD
CORPORATE COUNSEL Thurs., Aug. 23 | Location TBD
Publish: Aug. 23 | Space: Aug. 7 Close: Aug. 14
Sub-Features: Intellectual Property
ATTORNEY NETWORKING HAPPY HOUR
Tues., Jan. 16 | Location TBD
CONSTRUCTION LAW Wed., Jan. 24 | Location TBD
Publish: Jan. 24 | Space: Jan. 5 Close: Jan. 12
Sub-Features: Veterans Law
The Pfister Hotel, Milwaukee
Publish: Feb. 15 | Space: Feb. 1 Close: Feb. 6 Sub-Features:
General Counsel Thurs., Feb. 15
TORT REFORM/ ENVIRONMENTAL LAW
Publish: Apr. 19 | Space: Apr. 3 Close: Apr. 10
Sub-Features: International
READER RANKINGS Publish: March 22 | Space: March 5
Close: March 12 Sub-Features: Labor & Employment
LEGAL FIELD OUTLOOK Publish: May 24 | Space: May 8
Close: May 15 Sub-Features: Litigation/Business
ATTORNEY NETWORKING HAPPY HOUR
Thurs., May 24 | Location TBD
Thurs., June 2
Discovery World, Milwaukee Publish: June 22 | Space: June 5
Close: June 12 Sub-Features: Anti-Trust/E-Discovery
GOLF OUTING Thurs., June 28 | Location TBD
Thurs., Sept. 13
Harley Davidson Garage, Milwaukee Publish: Sept. 13 | Space: Aug. 27
Close: Sept. 3 Sub-Features: Health Law
Thurs., Dec. 6
The Grain Exchange, Milwaukee Publish: Dec. 6 | Space: Nov. 12
Close: Nov. 19 Sub-Features: Year in Review
ATTORNEY NETWORKING HAPPY HOUR
Wed., Dec. 12 | Location TBD
OLR/ETHICS THOUGHT LEADERSHIP Thurs., Oct. 18 | Location TBD
Publish: Oct. 18 | Space: Oct. 2 Close: Oct. 9
Sub-Features: Financial
Thurs., Nov. 15 The Grain Exchange, Milwaukee
Publish: Nov. 15 | Space: Oct. 26 Close: Nov. 2
Sub-Features: Tax Law
DAILYREPORTER
PUBLISHINGCOMPANY
MEDIA INFORMATION1.800.508.3800
THE DAILY REPORTER • HARDHAT MAIL • WLJ TODAY • SPECIAL EVENTS
ADVERTISING RATES PRINT – LAW
of our readers are involved in their firms purchases of products and services.
81percent
legal professionals from around the state
3,500
We reach more than
Advertising works best as part of a planned marketing program. To help maximize your marketing budget, our rates encourage multiple insertions and include contract discounts. Display advertising is sold by modular units. Contract discounts begin with 6-time programs and are based on a 12-month schedule, otherwise, our full, or “open” rate is applied.
ADVERTISINGDIMENSIONS
Full-page
Width: 7.25”
Depth: 9.8”
Width: 7.25”
Depth: 4.8”
1/2 H
Width: 3.55”
Depth: 9.8”
1/2 V
Width: 7.25”
Depth: 2.4”
1/4 H
Width: 3.5”
Depth: 4.8”
1/4
Back Cover $1,791 $1,995 $1,595
Inside Covers $1,648 $1,400 $1,235
Full Page $1,433 $1,218 $1,074
1/2 Page $931 $791 $698
1/4 Page $550 $468 $398
ADVERTISINGRATES
MATERIALREQUIREMENTS
All rates include 4 colorHyperlink your ad for $50
There is a 15% position charge for guaranteed positon, subject to availability.
Open 6x 12x
■ Press Ready PDF, jpg, tif or gif, 300 dpi CMYK color, fonts outlined■ Need design help? Creative Services are o�ered at no additional charge.
AD
VERT
ISIN
G
RATE
S
DAILYREPORTER
PUBLISHINGCOMPANY
MEDIA INFORMATION1.800.508.3800
THE DAILY REPORTER • HARDHAT MAIL • WLJ TODAY • SPECIAL EVENTS
ADVERTISING RATES PRINT – LAW
of our readers are involved in their firms purchases of products and services.
81percent
legal professionals from around the state
3,500
We reach more than
Advertising works best as part of a planned marketing program. To help maximize your marketing budget, our rates encourage multiple insertions and include contract discounts. Display advertising is sold by modular units. Contract discounts begin with 6-time programs and are based on a 12-month schedule, otherwise, our full, or “open” rate is applied.
ADVERTISINGDIMENSIONS
Full-page
Width: 7.25”
Depth: 9.8”
Width: 7.25”
Depth: 4.8”
1/2 H
Width: 3.55”
Depth: 9.8”
1/2 V
Width: 7.25”
Depth: 2.4”
1/4 H
Width: 3.5”
Depth: 4.8”
1/4
Back Cover $1,791 $1,995 $1,595
Inside Covers $1,648 $1,400 $1,235
Full Page $1,433 $1,218 $1,074
1/2 Page $931 $791 $698
1/4 Page $550 $468 $398
ADVERTISINGRATES
MATERIALREQUIREMENTS
All rates include 4 colorHyperlink your ad for $50
There is a 15% position charge for guaranteed positon, subject to availability.
Open 6x 12x
■ Press Ready PDF, jpg, tif or gif, 300 dpi CMYK color, fonts outlined■ Need design help? Creative Services are o�ered at no additional charge.
THE DAILY REPORTER • HARDHAT MAIL • WISCONSIN LAW JOURNAL • WLJ TODAY • SPECIAL EVENTS
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WHY WE ARE DIFFERENTAt Capital Valuation Group, our multi-disciplinary team provides independent business valuation opinions and litigation support. Our in-depth analysis helps our clients make better, more informed decisions.
Simpson & Deardorff, S.C.is pleased to announce
Eric L. Hafferman
Mr. Hafferman is the lead attorney of S&D’s newly-formed worker’s compensation department. Eric has over 10 years of experience
representing a variety of clients, from small family-owned businesses to global corporations. We are excited to add the worker’s compensation department
as a natural expansion of our practice, and to have Eric join
SIMPSON & DEARDORFF, S.C.311 East Chicago Street, Suite 410 — Milwaukee, Wisconsin 53202
Phone: 414-273-8550 — Fax: 414-273-8551www.simpsondeardorff.com
WALA CONGRATULATES AWARD OF EXCELLENCE RECIPIENT
The Wisconsin Association of Legal Administrators (WALA) congratulated member John D. Schellinger, CLM at their Annual Conference of Education (ACE) on September 20, 2013 for
receiving the 2013 Award of Excellence.
The Award of Excellence pays tribute each year to one member who has helped make the chapter one of the best in the country. It is awarded to members who have gone above and beyond in service to the association and charitable and civic activities and who has exceptional leadership skills, judgment and professionalism. Mr. Schellinger is the legal administrator at
Balisle & Roberson, S.C., Madison.
Reaching the members of Wisconsin’s legal profession is necessary to make sure your message makes an impact. Extend your message of welcoming the latest addition to the firm or announcing a new shareholder – or any other firm news – with our Professional Announcement advertisements. These messages can assist your firm with networking and referral business.
ADVERTISING RATES – PROFESSIONAL ANNOUNCEMENTS
n Press Ready PDF, jpg, tif or gif, 300 dpi, CMYK color, fonts outlinedn Need design help? Creative Services are o�ered at no additional charge.
MATERIALREQUIREMENTS
www.wislawjournal.com
Includes ¼ page ad in the monthlyWisconsin Law Journal print editionand four weeks of web advertising. Under our classifieds tab.
PACKAGE RATES
One quarter page ad Width: 3.5”Depth: 4.8”
$295
Add a framed reprint for $150
DAILYREPORTER
PUBLISHINGCOMPANY
MEDIA INFORMATION1.800.508.3800 PRO
FESSION
AL
AN
NO
UN
CEMEN
TS
THE DAILY REPORTER • HARDHAT MAIL • WISCONSIN LAW JOURNAL • WLJ TODAY • SPECIAL EVENTS
WLJ TODAY RATES
* *Rates are per 5-day week (M-F). There is only one rotation per position.
Leaderboard $161 $189 $216 $248
(300 x 50 pixels)
Medium Rectangle $108 $124 $145 $166
(300 x 250 pixels)
Upper Rectangle $88 $100 $116 $133
(180 x 150 pixels)
Lower Rectangle $75 $85 $99 $113
(180 x 150 pixels)
52wk 26wk 13wk OpenWEEKLY
RATES
n Maximum file size: 40kn jpg, png or gif, RBG only, 72 dpin �ash or animated ads are okn Need design help? Creative Services for web ads are o�ered at no additional charge.
MATERIALREQUIREMENTS
WLJ Today, our free daily e-mailalert, is sent out Monday – Friday, and o�ers a targeted way to reacha highly-desirable readership.
TARGETEDONLINE MARKETING
UPPERRECTANGLE
LOWERRECTANGLE
180 x 150 pixels
180 x 150 pixels
LEADERBOARD300 x 50 pixels
MEDIUMRECTANGLE
300 x 250 pixels
DAILYREPORTER
PUBLISHINGCOMPANY
MEDIA INFORMATION1.800.508.3800
RATE
S
EVEN
TS
Leaders in the Law - February 15Nomination Deadline: December 15, 2018
Women in the Law - June 22Nomination Deadline: April 13, 2018
Up and Coming Lawyers - September 13Nomination Deadline: July 20, 2018
Diversity in Business Awards - November 15Nomination Deadline: September 14, 2018
Unsung Heroes - December 6Nomination Deadline: October 5, 2018
Attorney Networking Happy HoursJanuary 16May 31December 12
Thought LeadershipMay 24 - Legal Field Outlook August 23 – Corporate CounselOctober 18 – OLR/Ethics
2018 EVENTS – SAVE THE DATE!
