M E D I A K I T 2 0 1 8

From India and around the world

The vision of harper’s bazaar india is to bring the best of fashion from india and around the world to our readers.

It is to be the Paris of fashion, the hub from where she is the first to know about trends and news and provide her a curation of everything beautiful that works for her lifestyle

BRINGING IN THE BEST OF FASHION

THE BAZAAR READER

The privileged one, exudes a strong sense of entitlement; posh and classy is her everyday style - She likes to stand out and be seen as the ‘trendsetter’

Likes to think of herself as distinctive. Believes in exclusivity

Likes to carve her own style and set trends

Extremely Brand conscience reader and only uses Luxury products

Doesn’t follow every new trend rather finds her own

Reasons to ADVERTISE IN BAZAAR MARCH 2018, `300

DELENG/2014/59909

T H E C R E A T I V E S

T H E N E W F O R MS H E W A L K S

A L O N E

T I M E T R A V E L

Anniversary

101 PERSONAL STORIES OF INSPIRATION

KIRAN NAGARKARARUNDHATI ROY

SANJAY GARG RAHUL MISHRA

ROOSHAD SHROFFRIYAS KOMU

BHARTI KHERSUBODH GUPTA

DEV PATELJIM SARBHRUPI KAUR

+ PADMA LAKSHMI

RECLAIMING PUBLIC SPACES

FOR INDIA’S MUSEUMS,

THE FUTURE IS NOW

CLOTHING AS ARMOURBALLET’S

SHEER GRACESCULPTED

STYLE

ISSUEth

1211BAZAAR boasts a a 62k circulation and 240k readership

BAZAAR is the leading premium fashion magazine in India.

BAZAAR gives readers the authority on fashion and luxury.

BAZAAR offers original content.

BAZAAR uses one of the best journalists and photographers in the world.

BAZAAR delivers a proportionally higher audience of big spenders- more than 75% of our readers shop luxury apparels and watches on a regular basis.

BAZAAR’s heritage dates back to 1868BAZAAR provides true acces to international and Indian designers.

BAZAAR Offers integrated and unique creatve solutions that are firsts in the market.

BAZAAR offers extension in terms of bazaar brides.

BAZAAR has a high mean HH income-

HARPER’s Bazaar is one of the highest premium fashion magazine in India. 90% of the readers find bazaar as the ultimate source of global fashion and luxury trends.

EDITORIAL PROFILES

Nonita Kalra EDITOR

A graduate of St. Stephen’s College, Delhi, Nonita start-ed her career as a Trainee Journalist with India Today. She went on to become the Editor-in-Chief of ELLE India for nearly 13 years, where she influenced fash-ion, beauty, and lifestyle; her ideas and her initia-tives shaped careers and launched trends. Nonita has held prestigious consul-tancy assignments with Godrej Consumer Products and, most recently, with the Fashion Design Council of India. With over two decades of experience in print media and television, Nonita has worked with Business World, UTV, BiTV, and Man’s World.

Edward Lalrempuia FASHION DIRECTOR

A graduate of the National Institute of Fashion Tech-nology, Edward has been an integral part of the Indi-an fashion industry for the last 12 years. He has worked with Vogue India and ELLE India, styled editorials and campaigns, and worked with talent from across the globe. Edward has also been the creative director at the fashion and accesso-ries website Pernia’s Pop-up Shop, and worked with Bollywood actors Aishwar-ya Rai Bachchan, Priyanka Chopra, Sonam Kapoor, and Kangana Ranaut. Last year, he added campaigns for L’Oreal, Pantene, Lakme, Raymond, and Pepsi, and fashion shows for designers Namrata Joshipura, Ashish Soni, Ritu Kumar, and Kiran Uttam Ghosh to his portfolio.

Yurreipem Arthur CREATIVE DIRECTOR

Yurreipem Arthur has been with Harper’s Bazaar India since the brand’s launch. In nine years, she has revolutionised the look of the magazine, ensuring it continues to stand out. The creative vision of the brand, she oversees each shoot, whether it’s fashion or cover. Under her direction, our covers have not only made waves in India, but have also been loved by the international Hearst family. When not at work, she teaches piano to children and singing to her church choir.

Komal Sharma MANAGING EDITOR

A graduate of Parsons School of Design, New York, Komal started her career in journalism at Mint, Lounge. In her five years there, Komal led its lifestyle reportage, writing stories that were on the intersec-tion of art, design, fashion, and architecture. Over the years, she has contributed to Architectural Digest India, Metropolis magazine and Design Observer in New York, and consulted in an editorial capacity with American furniture maker, Herman Miller and textile studio, Maharam. At Harp-er’s Bazaar, in a cohesive leadership role, Komal will be bringing together the creative communities of fashion and design.

EDITORIAL PILLARS

FASHIONEach issue, BAZAAR features spectacular locally produced shoots and stunning fashion features created by India’s most talented and acclaimed photographers, fashion editors and models.

The fashion section also contains:

• Style, Shop and News pages – providing the key looks you need to know, plus the bags, shoes and accessories that bring it all together.

• The cover story – our cover star interview, which will usually be accompanied by a fashion-focused photo shoot. The Indian issue of Bazaar has shot covers.

BEAUTYOur beauty pages are the ideal blend of hair and makeup trends, product news, practical advice, celebrity inspiration and visually spectacular shoots. We bring our readers the breaking news, the exclusives and luxurious in-depth looks at what’s happening in the world of beauty. Employing the same high photography standards we hold for our fashion shoots, Harper’s BAZAAR’s beauty photography is both stunning and groundbreaking.

ESCAPEThe best of luxury travel every issue, from the capitals of cool to the world’s most beautiful villas and private islands on which to escape. Escape is five-star adventure with a fashionable bent.

AT WORKOur career focused event series held across Australia. Editor-in-chief Kellie Hush in conversation with some of India’s best businesswomen, social influencers and fashion designers.

CULTUREAn intelligent blend of art, literature, music and cinema.

BAZAAR ONLINE

SEE IT. LIKE IT. SHARE IT. BUY IT. TWEET IT. RE-POST IT. Harper’s BAZAAR continues to be one of India’s leading fashion authority on social media. BAZAAR boasts a highly-engaged premium audience on Instagram, an influential position within the Twitter sphere, and a stylish Facebook feed which delivers fashion news, trends, runway reportage, as well as and culture, travel, health and beauty news to a hungry digital audience of over 2.8 million Facebook users.

Bespoke hashtags and consistency posting means our social media audience have come to expect a level of sophistication from BAZAAR’s social channels. Our #BazaarBridein #Bazaaratwork #BazaarXBeauty #Bazaarinspires define our content pillars and showcase the diversity of our editorial offering.

Harper’s BAZAAR puts extraordinary effort into being the go-to social source for the Indian luxury market, and the results are instant.

SOCIAL MEDIA Facebook fans 168 kInstagram Followers 245 kTwitter 181 k

EDITORIAL CALENDAR 2018-19

JANUARY - FEBRUARYThe Happy Issue: Life is Beautiful

MARCH

JANUARY - FEBRUARY 2019

9th Anniversary: Bazaar Inspires

The New Issue: Celebrating 2019

APRIL

MARCH 2019

Spring Fashion: The New Season

10th Anniversary: Bazaar Inspires

MAYBazaar Special: Return to Reading

JUNEThe Personal Style Issue: Thinking Fashion

JULY - AUGUSTHow Bazaar: Special Focus

SEPTEMBERThe Big Fashion Issue: The New Season

OCTOBERThe Luxury Issue: Bridal Special

NOVEMBER The Beauty Issue: Fabulous At Every Age

DECEMBERThe India Issue: Global-Local

RATE CARD 2018-19

Page Position Single Page after table of contents before well 577500 1472875 2598250 4504500 Double Page spread after table of contents before well 1155000 2944750 5197500 9009000 Single Page after Well 357501 911875 1608250 2788500 Double Spread after Well 753501 1921675 3390250 5877300 Premium Positions Reverse Gatefold on Cover 3377000 8610850 15196500 26340600 Inside front cover gatefold 3597000 9171850 16186500 28056600 Inside front cover spread 1864500 4754225 8389750 14543100 Single page facing Editors letter/Masthead/Contributors 698501 1780925 3142750 5448300 Single page specified position 678700 1730335 3053650 5293260 Double Spread before Fashion pages & Contents 1485001 3786250 6682500 11583000 Inside back cover 803001 2048150 3613500 6263400 Outside Back Cover 1111000 2832550 4999500 8665800

Volume Option III Twelve Releases 35% Discount

Rate Card HB India

Volume Option I Three Releases 15% Discount

Volume Option II Six Releases 25% Discount

Amount in Indian Rupee

DEADLINES 2018-19

Issue Material Deadline Closing Deadline On stand Date

Jan- Feb 7th Dec 14th Dec 2nd Jan

Mar 7th Feb 14th Feb 1st Mar

Apr 7th Mar 14th Mar 1st April

May 7th April 14th April 1st May

Jun 7th May 14th May 1st June

Jul-Aug 7th June 14th June 1st July

Sep 7th Aug 14th Aug 1st Sep

Oct 7th Sep 14th Sep 1st Oct

Nov 7th Oct 14th Oct 1st Nov

Dec 7th Nov 14th Nov 1st Dec

Jan- Feb 2019 7th Dec 14th Dec 2nd Jan

Mar 2019 7th Feb 14th Feb 1st Mar

TAB INNOVATIONHeight : 27.3 cm + Bleed / Width : 20 cm + BleedBleed Margin : 5 mm on each side.Height of Tab : 5 cm / Width of Tab : 1.5 cm.4 mm bleed margin for tab at all three cutting side. Live matter should be 3 mm from cut marks of tab.0.5 cm of the tab from bottom will hide inside the copy.*Die and folding file required in 5th color and over print on ad material.*Black text must be over print.

BLEED ALLOWANCE Allow 8 mm on either side for width and 3 mm for height. To ensure that live matter is not cut in trimming, it should be well within 11 mm from cut marks on width side and 5 mm on height wise.

GUTTERType or illustrative matter on facing pages should not be closer than 4 mm to centerfold on each page which provides 8 mm total separation. Any image exceeding this area could possible be lost in the centre, producing an unsatisfactory result.

SPECIFICATIONS 2018-19

COVERS (W) x (H) Bleed 20.3 x 27.3 cm + Bleed Non-Bleed 17.4 x 24.5 cm DOUBLE-SPREAD Bleed 40.6 x 27.3 cm + Bleed Non-Bleed 37.3 x 24.5 cm

Required bleed allowance for bleed ad: 8mm width + 5mm height

Live matter should be inside from the final cut marks to avoid any discrepancy in the artwork.

5 mm from top5 mm from bottom11 mm from left11 mm from right

FULL PAGE Bleed 20.3 x 27.3 cm + Bleed Non-Bleed 17.4 x 24.5 cm REVERSE GATE FOLD 40 cm x 27.3 cm + Bleed