M E D I A K I T 2 0 1 9

When EBONY was founded in 1945 by my father, John H. Johnson, he dreamed of providing a platform that would cele-brate the accomplishments, achievements and contributions of African-Americans. Today, I can confidently, graciously and re-spectfully say with great pride that the brand has remained true to his initial dream.

In the 73 years since EBONY’s inception, the brand has con-tinued to evolve into a multi-dimensional publication that spans beyond print and now fully embraces the new age of the digi-tal and social media world. This contemporary era of EBONY is all-inclusive and continues to serve as the critical benchmark, re-source and network of successful Black people. EBONY remains the best place where African-American people can turn when

looking for leading examples of Black success. The new EBONY breathes fresh life into the brand by using

a modern tone of voice and vivid visuals to create a truly im-pressive combination of culture, lifestyle and inspirational con-versations. EBONY will encourage global calls-to-action, deeper, broader conversations and provide a more intimate, in-depth look into the lives of the world’s most eminent Black people. EBONY will continue to be the all-in-one platform for the Black experience.

In today’s climate, it is more important than ever to celebrate and recognize brilliant Black individuals who exemplify leader-ship, philanthropy and hard work. I remain proud of our beloved EBONY brand and the pivot we are continuing to make.

L I N D A J O H N S O N R I C E C H I E F E X E C U T I V E O F F I C E R

MEET THECEO

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4

M I S S I O N S T A T E M E N T

FOR 73 YEARS, EBONY HAS BEEN DEDICATED TO TELLING BLACK STORIES—FOR US, BY US. THAT WILL NEVER CHANGE. TODAY, WE’RE TAKING THE POWERFUL COMBINATION OF CULTURE AND LIFESTYLE TO THE NEXT LEVEL WITH A CLEAR, MODERN POINT OF VIEW AND VIVID VISUALS. OUR GOAL IS TO LEAD AND INSPIRE CONVERSATION, AND IT IS OUR HOPE THAT THROUGH DIALOGUE, YOU, OUR BELOVED READERS, WILL BE INSPIRED TO ACTION. WE PROMISE TO TAKE YOU INSIDE THE LIVES OF THE WORLD’S MOST INTRIGUING BLACK PEOPLE. TODAY, EBONY CONTINUES IN ITS TRADITION AND LEGACY, BRINGING READERS EYE-CATCHING PHOTO SPREADS, EDGIER FASHION, ENTERTAINMENT, BEAUTY, CULTURE AND LIFESTYLE BEFITTING AN EVER-EVOLVING 21ST CENTURY. AND EBONY REMAINS AUTHENTIC TO ITS COMMITMENT TO COVER SOCIAL JUSTICE, BLACK HEALTH AND WELLNESS AND THE ISSUES IMPORTANT TO OUR COMMUNITY.

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M E D I A K I T 2 0 1 9

EDITORIAL

SEASONAL THEMES& EDITORIAL CONTENT

ISSUE DATE MAGAZINE FEATURES/THEMES EBONY.COM SPECIAL SECTION AMPLIFICATION

Spring 2019 BLACK HISTORY/SPRING/TRAVEL ISSUEClose Date: March 1 On-sale Date: April 16

Black History from the pages of EBONYEBONY Travels

May/June 2019 BLACK FAMILY ISSUEMother’s Day; Family/Parenting Close Date: March 25 On-sale Date: May 14

Black Music Month EditorialSickle Cell Awareness Day

July 2019 CULTURE & BLACK HOLLYWOOD ISSUEMusic; Entertainment; Art; Theater; Arts & Culture Guide Close Date: May 3 On-sale Date: June 18

August 2019 BLACK WEALTH ISSUEClose Date: June 3 On-sale Date: July 23

Financial Literacy Editorial

Sept. 2019 FASHION & WOMEN UP ISSUEFall Fashion; Get the Look; Designer Spotlight; 2019 Beauty & Grooming Awards Close Date: July 1 On-sale Date: August 20

Fashion SpotlightSickle Cell Awareness Month

Oct. 2019 HBCU & GREEK LIFE ISSUEEBONY HBCU Campus Queens & Kings; Close Date: Aug. 5 On-sale Date: Sept. 24

HBCU Campus Kings & Queens

November 2019 TECHNOLOGY & MEN’S ISSUEClose Date: Sept. 3 On-sale Date: Oct. 22

Dec. 2019/Jan. 2020 EBONY POWER 100 ISSUEAnnual EBONY Power 100 List Close Date: Oct. 1 On-sale Date: Nov. 19

EBONY Power 100

M E D I A K I T 2 0 1 9

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HAILQ U E E NMARYWITH TWO OSCAR NODS and MULTIPLE PROJECTS UNDERWAY, R&B ROYALTY MARY J. BLIGE MAKES HISTORY andCLAIMS HER POWER

PLUSGET FIT:

DR. RO’S RULES

TINY & MASTER P Court Mixed

Gender Basketball

EBONY’S ANNUAL

BEAUTY AWARD WINNERS

#WeTooSexual HARASSMENT

SURVIVORS Speak

FEMALE DIRECTORS

FLIP THE HOLLYWOOD

SCRIPT

WO

ME

N’S

ISS

UE

Display until April 10, 2018MARCH/SPRING 2018USA $4.99 CANADA $4.99AN EBONY MEDIA PUBLICATIONEBONY.COM

03_18Cover copy.indd 1 2/14/18 8:43 AM

TH

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the GIFT of GABAN EMPOWERED

GABRIELLE UNIONTELLS ALL

MAMA’S GIRLS

Star daughters give moms their props

NASCAR REVVED UP

FOR DIVERSITY

THE TRAVEL ISSUE

GIVE MOMTHE WORLDGIFTS SHE WILL LOVE

BLACKHOLE

African-American TEACHERS are

falling off the board

OUR KING Commemorating Martin Luther King Jr.50 years after his death

OUR QUEENSYoung women who rule at HBCUs

OUR PRINCESSBlack designers create Meghan Markle’s wedding gown

APRIL/MAY 2018USA $4.99 CANADA $4.99

AN EBONY MEDIA PUBLICATIONEBONY.COM

045_18Cover Forn and UPC.indd 1 3/19/18 8:57 AM

GOSPEL SUPERSTAR ERICA CAMPBELL

KEEPS her TV SHOW IN the FAMILY

VEG-ING OUT with BLACK VEGANS

KERRY WASHINGTON GORGEOUS Scandal ACTRESS OFFERS herbest BEAUTY ADVICE

MICHAEL ERIC DYSON ON the ROLE of BLACK CREATIVES

POWER& PASSIONOMARI HARDWICK

EMERGES AS A LEADING MANAND GIVES BACK

TO THE COMMUNITY

BLACK HOLLYWOOD A NEW GENERATION of TALENT is CHANGING the FACE OF the INDUSTRY+JORDAN PEELELEADS the WAY

BL

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JULY/AUGUST 2018USA $4.99 CANADA $4.99AN EBONY MEDIA PUBLICATIONEBONY.COM

078_18Cover copy.indd 1 6/4/18 10:02 AM

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SEPTEMBER 2018USA $4.99 CANADA $4.99AN EBONY MEDIA PUBLICATIONEBONY.COM

ISSA RAE

THE

FASHION ISSUE

078_18Cover copy 2.indd 1 7/18/18 11:14 AM

REMEMBERING ARETHA FRANKLIN (1942—2018)

SEN. CORY BOOKER(D-NJ)

SEN. KAMALA HARRIS(D-CALIF.)

Po

litic

s, T

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& M

en

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BLACK PANTHER PARTY MEMBERS SPEAKon TODAY’S ISSUES

TALKING POLITICS & BLACK AMERICA22 PAGE MIDTERM SPECIAL

PROGRESSIVES vs. CONSERVATIVESDEMOCRATS vs. REPUBLICANS

What’s in it for them? What’s in it for us?

REMEMBERING ARETHA FRANKLIN (1942—2018)

OCTOBER/NOVEMBER 2018USA $4.99 CANADA $4.99AN EBONY MEDIA PUBLICATIONEBONY.COM

ATLANTAMAYOR KEISHALANCE BOTTOMS

10_11_18Cover copy 3.indd 1 8/31/18 1:48 PM

FATHER’S DAY GIFTS FOR OLD-SCHOOLand MILLENNIAL DADS

RAPPERS’ DELIGHTS: RETRO HIP-HOPLOOKS YOU CAN STEAL

DANAIGURIRASLAYS

the TRIPLE THREAT takes on THE AVENGERS,

TV and BROADWAY—and CONQUERS ALL

CELEBRATINGBLACK MUSIC MONTH with9TH WONDERNE-YOROBERT GLASPERJJ HAIRSTONSHEMEKIA COPELANDand others!

BLACK WOMEN GROWING ROLES IN LUCRATIVE LEGAL MARIJUANA INDUSTRY

CIARA’S STYLERUNDOWN

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IC IS

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JUNE 2018USA $4.99 CANADA $4.99AN EBONY MEDIA PUBLICATIONEBONY.COM

06_18Cover copy.indd 1 4/19/18 8:38 AM

AUDIENCE

M E D I A K I T 2 0 1 9

AUDIENCEPROFILEWOMEN 65%MEN 35%88.6% AFRICAN-AMERICAN

M A R I T A L S T A T U SSINGLE 42.5% MARRIED 37.1%

A G E S12–17 7.6% 18–24 11.3% 25–34 14.6%35–49 25.8%50–64 29.1%65+ 11.7%

H O U S E H O L D I N C O M E $100K+ 19.3%$75K+ 28.4%$60K+ 39.2%$50K+ 47.1%

E D U C A T I O N Attended College 54.6%Earned a College Degree 33.5%

C H I L D R E NUnder Age 18 in Household 45.2%Parent of a Child Under Age 18 37.4%

M E D I A K I T 2 0 1 9

44AGE

3NUMBER OF PEOPLE IN

HOUSEHOLD

$63,817HOUSEHOLD

INCOME

$215,819HOUSEHOLDNET WORTH

2NUMBER OF CHILDREN IN HOUSEHOLD

Source: 2016 GfK MRI Twelveplus and Fall Studies

A V E R A G E S

9

M E D I A K I T 2 0 1 9

BRANDEXTENSIONS

10

beautyBEATDOWNA D I S R U P T I V E B E A U T Y M O V E M E N T

E B O N Y P O W E R 1 0 0 G A L ATIMING: NOVEMBER 30,2018The EBONY Power 100 Experience begins with the cov-eted EBONY Power 100 list, which is compiled by the editors of the magazine each year. The list highlights 100 African-Americans who have had a positi ve impact on the Black community and beyond. In celebrati on of those in-dividuals, a star-studded gala brings together the EBONY Power 100 honorees and invited guests to celebrate the world’s most inspiring African-Americans. EBONY rec-ognizes those who lead and demonstrate through their individual talents, thus calling out the very best in Black America, during the EBONY Power 100 Gala.

B E A U T Y B E A T D O W NTIMING: SPRING 2019BeautyBEATDOWN is a forward-thinking beauty con-venti on targeti ng women of color. This one-day, one-of-a-kind event covers multi ple facets of the beauty world under one roof. It serves as a B-to-B network of online content creators using a formidable consumer-facing me-dia platf orm craft ed for women of color and their digi-tal heroes and icons. EBONY does the work of choosing which brands, products and content creators come out, leaving att endees one task: enjoying a day of the absolute BEST in beauty.

M E D I A K I T 2 0 1 9

E B O N Y H B C U C A M P U S Q U E E N STIMING: PROGRAMMING YEAR-ROUNDThe EBONY HBCU Campus Queens franchise is one of thelongest-running editorial features in America’s pre-eminentmagazine focusing on the African-American experience.The spotlight is placed on collegiate queens from approxi-mately 60 HBCUs. These young women have demonstrated their ability to inspire, lead and give back to their communi-ti es, and they embody the determinati on, inner beauty and positi ve impact that EBONY admires in our next generati on. The young women (ages 18–24) who appear in the EBONY HBCU Campus Queens feature are poised to aff ect great social change within our collegiate, civic, nati onal and global communiti es. The annual franchise embodies this movement through a multi media online/print/experienti al program.The program will focus on integrati ng partner brands within the context of the comprehensive EBONY HBCU Campus Queens platf orm throughout the year.

W O M E N U PTIMING: 3-4 PER YEARWomen Up is a brunch series dedicated to Black women doing extraordinary work, in very ordinary ways, in their re-specti ve fi elds. During the series, more than 200 infl uencersin a variety of professions are invited to come together, in-spire and network. A panel of women selected by EBONY lead discussions that touch on topics aff ecti ng women (e.g.,working in male-dominated fi elds, work-life-family balance, equal pay in the workplace and much more).

BRANDEXTENSIONS

11

MAGAZINEADVERTISING

M E D I A K I T 2 0 1 9

14

MAGAZINE ADVERTISINGSend ad materials to:Ebony Media Operations, Janine Marzett, Production Managerjmarzett@ebony.com• Mechanical information and rates for inserts, high-impactunits, etc., should be obtained from Publisher before printing. Orders for supplied inserts must be received three weeks prior to ad close. For inserts to be printed by publication, please con-tact Production Manager for quotes and due dates.

Mechanical Requirements: High Impact Units/InsertsPlease note that all production costs are non-negotiable and are not subjected to frequency discounts or agency commissions. Contact your sales representative for space rates and additional insert information.• EBONY print web-offset (wet). Perfect-bound.

Ad MaterialThe following high-resolution digital files are accepted: PDF X1a or native files with all supporting files, fonts, etc. All digital files must conform to SWOP Specifications.• All unclaimed files are destroyed after one year.

For any additional information, contact our Production Manager: Janine Marzett (312) 322-9236 | jmarzett@ebony.com

full page

live trim bleed

7.625 x 10 8.125 x 10.5 8.375 x 10.75

2/3 vertical page

live trim bleed

4.625 x 10 5.125 x 10.5 5.375 x 10.75

2/3 horizontal page

live trim bleed

7.625 x 7 8.125 x 7.5 8.75 x 7.75

1/2 vertical page

live trim bleed

3.5625 x 10 4.0625 x 10.5 4.3125 x 10.75

1/2 horizontal page

live trim bleed

7.625 x 4.75 8.125 x 5.25 8.375 x 5.5

1/2 horizontal spread

live trim bleed

15.75 x 4.75 16.25 x 5.5 16.5 x 5.5

1/3 vertical page

live trim bleed

2.25 x 10 2.75 x 10.5 3 x 10.75

1/3 horizontal page

live trim bleed

3 x 7.625 3.5 x 8.125 3.75 x 8.375

2 page spread

live trim bleed

15.75 x 10 16.25 x 10.5 16.5 x 10.75

Gutter safety (spread) 1/4” each page

MECHANICALREQUIREMENTS/SHIPPING M E D I A K I T 2 0 1 9

15

PRINT POLICIES AND PROCEDURESCirculation Shortfalls• Shortfalls must be claimed in writing withinone year from Alliance for Audited Media(AAM) audit (white sheet): If audit releasedate is August 2017, you may claim shortfallcredit by or before August 2018 audit.• Advertiser will not be able to claim shortfallcredit after one year.• Credit memo will be issued in lieu ofcash and may be applied toward the nextinsertion.• Circulation shortfalls are based on averageannual audited circulation, effective with thefirst issue of the year.

Response for Proposals (RFP) and Insertion Orders• In case of terms in customer-providedRFP and Insertion orders, the terms of thismedia kit will prevail. For exceptions ofterms to this media kit, advertisers mustget a separate rider signed by Ebony MediaOperations (EMO).

Rates• EMO will begin all card rates at theone time (1x) rate level and will makeadjustments semi annually to reflect actualadvertiser frequency level.• Frequency discounts are earned within a12-month period. Advertisers who do notmeet earned frequency during contractyear will be short–rated back to earnedfrequency level.• Advertising rates are based on the magazine’snational average net paid circulation. EMOguarantees that the average circulation ofa national schedule will meet or exceed therate base during the calendar year. If not, apro rata space credit will be issued towarda future schedule to the degree that theaverage circulation falls below the effectiverate base.• Rates are based on average total auditedcirculation, effective with the first issue ofthe year. Increases in rates will be announcedin advance of the close date of the issueaffected. Orders for issues thereafter will beat the prevailing rates.• All pricing information shall be theconfidential information of the Publisher,and neither advertiser nor agency maydisclose such information without obtainingthe Publisher’s prior written consent.

Circulation Audit• The magazine is a member of AAM. Total

audited circulation is reported on an issue-by-issue basis in EMO statements audited by AAM.

Competitive Separation• Any advertiser insisting on positioningwithin first 20% of the magazine must agreeto forgo competitive separation.• EMO cannot guarantee positioning orcompetitive separation for fractional ads.• All advertisers requesting placement in thefirst 15% of the magazine will be consideredon a rotating basis. For example, if you werethe first beauty ad in the first 15% of thecurrent issue, you will not be allowed to runthe first beauty ad in the first 15% of thenext issue. This is in an effort to be fair to allour advertisers.

Franchise Positioning• All Cover and ROB franchised positionsmust be confirmed in writing within 30days prior to space close date to reserveor forfeit position. Confirmation mustinclude product category information toallow EMO appropriate time to sell and toavoid competitive separation issues. EMOreserves the right to inform franchisee ofany potential separation problems so it canmake necessary planning arrangements.• If a franchise advertiser passes on a coveror franchised ROB position two years in arow, EMO reserves the right to release theposition.

Positioning• EMO has the right to insert the advertisinganywhere in the magazine at its discretion,and any condition on contracts, orders orcopy instructions involving the placement ofadvertising within an issue of the magazine(such as page location, competitiveseparation or placement facing editorialcopy) will be treated as a positioning requestonly and cannot be guaranteed. EMO’sinability or failure to comply with any suchcondition shall not relieve the agency oradvertiser of the obligation to pay for theadvertising. Please refer to our PositioningGuidelines for more detailed information.

Inserts• Advertisers have the opportunity to run avariety of insert options, either supplied to orprinted by EMO. These can be for nationalor regional circulation. Supplied insertscan be 60-pound stock or higher. EMOmust create and customize high-impact

• Advertising production costs arenoncommissionable and do not earn anydiscounts.

Make-goods• Upon review and careful consideration,make-goods will be determined andhonored with next insertion date of sameadvertisement or placement of sameadvertisement in next issue, whicheveroccurs first.• No cash will be disbursed nor creditsissued in lieu of make-goods.• Positioning for make-goods cannot beguaranteed.• EMO is not responsible for errors oromissions in any advertising materialsprovided by the advertiser or its agency(including errors in key numbers) or forchanges made after close dates.

Cancellations• Insertion orders cannot be cancelled orchanged after the close date.• EMO may reject or cancel any advertisingfor any reason at any time. Advertisementssimulating the magazine’s editorial materialin appearance or style or that are notimmediately identifiable as advertisementsare not acceptable.

P R I N T P O L I C I E S & P RO C E D U R E S M E D I A K I T 2 0 1 9

units, such as bookmarks, French doors, die cuts and many other variations. These units may require a longer lead time than standard units. Please contact your sales representative for additional information.

Production Costs

16

Print and Digital Editions• An advertiser running a full-run qualifyingadvertisement in EMO will automaticallyrun in the print and digital editions of EMOunless the advertiser explicitly, in writing,opts out of running in the digital edition,either on the insertion order or via email,no later than the ad close date. In theevent advertiser opts out of running in thedigital edition of EMO for any reason otherthan legal or regulatory considerationsthat advertiser reasonably believed wouldprevent the advertisement from runningin the digital edition, such advertiser’s adplacement will no longer be deemed a “full-run” buy, and advertiser would, therefore,not be entitled to the benefits of advertisingon a full-run basis. Certain advertisementsthat are not standard and/or full-page run-of-book advertisements may not qualifyto run in the digital version, including butnot limited to scented units and businessreply cards. Please consult the Publisher fordetails. If an advertiser elects to opt out ofthe digital edition, such opt out will apply toall devices and platforms.• Qualifying advertisements, depending onvarious factors, including but not limitedto the device and/or platform in whichthey are viewed, may be viewed in oneof three formats: (i) “straight from theprint advertising format” or “SFP,” wherethe page on screen looks exactly like theadvertisement appearing in the print edition;(ii) “designed for tablet advertising format”or “DFT,” where the same creative has beenresupplied and designed for optimal readingon the device and/or platform and is meantto be displayed at 100%; and (iii) “enhancedfor tablet advertising format” or “EFT,” wherean advertisement has added enhancementsand bonus content to transform the printcontent to more fully utilize the digitalmedium (e.g., hotspots, photo slide shows,video, audio, in-app browser, etc.).• Qualifying advertisements running in thedigital edition of EMO will automaticallyrun in a straight-from-print advertisingformat. If an advertiser wishes to includeits qualifying advertisement in the digitaledition in a format other than straight fromprint (i.e., designed for tablet advertisingformat or enhanced for tablet advertisingformat), it must so indicate prominently onthe insertion order by the ad close date.Designed-for-tablet advertising format orenhanced-for-tablet advertising format maynot be available on all platforms or devices.

Agency Commission• Up to 15% where applicable to recognizedagents (of gross advertising charges afterearned advertiser discounts).• Special advertising production premiumsdo not earn any discounts or agencycommissions.(a) Advertisements are accepted uponthe representation that the advertiserand its agency have the right to authorizepublication of the contents thereof. Inconsideration of such publication, advertiserand its agency agree to indemnify, defendand hold Publisher harmless againstany expense, claim or loss arising out ofpublication.

Invoicing• Invoices are made on or about the firstof the month prior to issue date. Paymentsare due 30 days from the billing date. ThePublisher reserves the right to change thepayment terms to cash with order at anytime. The advertiser and agency are jointlyand severally liable for payment of allinvoices for advertising published in EMO .(a) Rates are subject to change by Publisherwithout notice. Rate base guarantee isbased on AAM six-month averages anddoes not extend to regional, state, metroand demographic buys.(b) All advertisements are subject toacceptance by Publisher. Publisher reservesthe right not to accept any advertisement,insertion order, space reservation orposition commitment at any time.(c) Representatives have no authority toapprove or accept any advertisement orcommit Publisher to position of reservationspace.(d) Positioning of advertisements is at thediscretion of the Publisher, except when arequest for a specific preferred position isagreed to in writing by the Publisher.(e) Publisher shall have no liability for errorsin key numbers.(f) Cancellations or changes in orders maynot be made by the advertiser or its agencyafter the issue closing date as determinedby Publisher. Cancellation or changes ofadvertising will be honored only if receivedin writing by an authorized representativeof Publisher and accepted prior to the spaceclosing date. Cancellation or changes will beeffective for all issues following the closingdate immediately succeeding the date thatsaid written cancellation is received andaccepted.

(g) All insertion orders are accepted subjectto provisions of our current rate card.(h) Publisher shall not be liable for anycosts or damages if for any reason it failsto publish any advertisement. Publisher’sliability for any error or omission in wholeor in part shall not exceed the cost of thespace of the advertisement in which theerror occurred.(i) Orders from agencies or other third partiesare accepted on the condition that theadvertiser is jointly and severally liable forpayment of charges in the event the agencyor third party does not make payment forwhatever reason, including insolvency,for advertising that advertiser or itsagency or third party ordered and that waspublished.(j) No conditions other than those set forthin this rate card shall be binding on thePublisher unless specifically agreed to inwriting by the Publisher. Publisher will notbe bound by conditions printed or appearingon order blanks or copy instructions thatconflict with provisions of this rate card,except as provided herein.(k) Business publications contract and copyregulations applicable to consumermagazines and published by Standard Rateand Data Service are binding upon Publisherand advertiser, unless the contrary isprovided herein.(l) Any claims by advertisers, agenciesor other third parties arising out of or inconnection with advertisements must bebrought within 12 months of the date suchclaims arise or such claims are waived.(m) As used in this section entitled “GeneralConditions,” the term “Publisher” shall referto EBONY Media Operations, LLC. All pricesherein are net of any sales and/or use tax,which are the sole responsibility of theadvertiser.(n) Advertiser and its agency agree notto make any reference to Publisher, itstrademarks or its properties without theprior written permission of Publisher.(o) The word “advertisement” will be placedwithin any advertising that, in the Publisher’sopinion, so warrants.(p) Publisher reserves the right to modifythese terms and conditions.These Advertising Print Policies andProcedures are effective January 1, 2018.

P R I N T P O L I C I E S & P RO C E D U R E S

M E D I A K I T 2 0 1 9

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D I G I T A L M E D I A K I T 2 0 1 9

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MONTHLY PAGE VIEWS 3.6M +MONTHLY VISITS2.1M+MONTHLY UNIQUE VISITORS 1.4M+AVERAGE PAGES PER VISIT 1.71AVERAGE MONTHLY VIDEO PLAYS613KAVERAGE VIDEO COMPLETION RATE~50%EMAIL SUBSCRIBERS435K+

WOMEN 68.6%MEN 31.4%

34.7MEDIAN

AGE

$46,786MEDIAN

HOUSEHOLDINCOME

1.97M+F A C E B O O K

391K+I N S T A G R A M

375K+T W I T T E R

siteMETRICS

D I G I T A L M E D I A K I T 2 0 1 9

A G E S18–24 16.4% 25–34 34.8%35–44 21.7%45–54 17.2%55–64 6.4%65+ 3.6%

Source: Google Analyti cs

DIGITALSTATS

19

2

Maintained and managed by Oracle BlueKai, EBONY’s DMP [data management platform] delivers quality targeting data in a turn key solution that marries first-party data with a variety of third-party data suppliers.

Today, EBONY can plan, execute and report on targeted direct buys on our online platform, EBONY.com, with granular targeting data directly flowing into our ad-serving platform, DoubleClick for Publishers (DFP).

Plugged into the Oracle Data Marketplace-the world's largest collection of third-party data-EBONY can target audiences leveraging data from the industry’s leading providers including:

POWERED BY ORACLE BLUEKAI

Partial List. See link below for full Oracle Data Cloud Directoryhttp://www.oracle.com/us/solutions/cloud/data-directory-2810741.pdf

Acxiom i-BehaviorAffinity Answers InfogroupAlliant IRIcomScore Kantar MediaConnexity LotameDataLab MerkleDun & Bradstreet ProxamaExperian RetargetlyGfK TransUnionGravy Webbula

ad-serving platform

1

With EBONY’s entry into the first-party data arena, advertisers no longer have to make the trade-off between targeting the right audience or surrounding their messages with the right content/context.

PATH TO IMPROVED ADVERTISING ROIEBONY delivers it all: precision targeting, high-quality, relevant editorial and the brand safety that comes from placing digital buys on a credible, long-standing premium web platform.

GENDER

AGE

EDUCATION

INTERESTS

LIFESTYLE

SHOPPINGFUNNEL

PREDICTIVEANALYSIS

THE POWER OF FIRST-PARTY DATAM E D I A K I T 2 0 1 9

EBONY.com

D I G I T A L M E D I A K I T 2 0 1 9

DIGITAL MEDIASPECIF ICAT IONS

• A mutually agreed-upon insertion order that incorporates these Terms, under which EMO will deliverads on sites for the benefit of advertiser, must be fully executed before any media can run.

• All creative assets must be provided a minimum of 5 business days prior to launch.• EMO reserves the right to approve all ad creative that will run on EBONY.com.

IAB STANDARDDISPLAY INVENTORY DIMENSIONS SPECIFICATIONS

Desktop/Tablet 970x250, 970x90, 970x66, 300x600728x90, 160x600, 300x250

html5.jpg.gifrich media 40K max file size

Mobile 320x50, 300x50, 320x100, 300x250 html5.jpg.gifrich media 40K max file size

HIGH IMPACT RICH MEDIAVideo Inventory :15 - :30 preferred pre/mid/post roll inventory

Skppable after :15prefer user initiated audio

Homepage, First page viewed in a session per 24 hours and channel takeover options

Takeovers are a 100% SOV on select pages, such as the homepage, channel page, or the first-page viewed in a session.

Desktop/Tablet High-Impact- Halo or pushdown Custom rich media available upon request and rates are to be negotiated

NATIVE/CUSTOM INVENTORYAdvertorial Approximately 500 -1500 words Advertorial or custom content includes body

copy content area and (1) 1280X800 image. Short-form video/photo montage also available.

Advertorial video content :30 – 2:00 EBONY can create custom short-form video/photo content. This content can live adjacent to advertorial content or stand-alone at video.ebony.com

Curated photo & video gallery options Series of images with auto play slideshow feature, caption area available for each im-age, body copy content area available(approx. up to 150 words–1 paragraph). Includes a series of approximately 8-10 rotating photos and captions (photos mustbe provided by the client or in the produced advertorial) in a carousel and an area for copy content and URL links.

D I G I T A L M E D I A K I T 2 0 1 9

DIGITAL MEDIASPECIF ICAT IONS

EBONY.comNATIVE/CUSTOM INVENTORYSocial media amplification Facebook, Instagram, Twitter Reach an engaged EBONY audience in

Social media via native posts curated by EBONY video or a brand message provided by the client.

Email sponsorship/insertion 300X250 100% SOV

Stand-alone email blast 680X1200 Client will have complete messaging oppor-tunity. Client must provide full html assets – any development or design will incuradditional costs.

Custom sweeps, nominations and user-generated content

Advertorial/custom EBONY can create custom data collection pages for sweeps, nominations and otheruser-generated content

PROGRAMMATIC CAPABILITIES

• EBONY.com programmatic inventory is currently available through several exchange partners (including but not limited to) AdX,App Nexus, Index Exchange, among others, in the Open Auction. All sizes available are:

• Desktop: 970x250, 970x90, 970x66, 728x90, 300x250, 300x600, 160x600• Mobile: 300x250, 300x50, 320x50, 320x100• PMP campaigns are available to client in the same sizes listed above with a negotiated CPM per campaign.• Programmatic Guaranteed campaigns are NOT available at this time. Takeovers, Roadblocks, or Guaranteed Imps campaigns,

are only offered as a direct campaign.• Viewability specs are available upon request.