11
MEDIA KIT 2019 THINKING FASHION
M E D I A K I T 2 0 1 9
T H I N K I N G F A S H I O N
POWER
OF
BAZAAR
Created for the thoughtful, creative woman, Harper’s BAZAAR is more than a fashion magazine. In addition to providing core content of inspirational and practical fashion, BAZAAR offers its readers the very best edit of
culture, travel and beauty, as well as an intelligent point of view. It informs, stimulates, entertains and surprises.
As the arbiter of elegance and good taste, Harper’s BAZAAR Romania aims to be the STYLE RESOURCE
for women who are the first to buy the best.
BRAND
VALUES
Inspiring, Intelligent,
Unique
MISSION
WHAT WE LEARNED
Our mission throughout these 10 years has resided in tirelessly attempting to reflect and be attuned to our times, or even one step ahead, and, at the same time, staying true to a
recipe that proved its winning power in the American edition, for 150 years. To not digress from the unique BAZAAR voice, to cherish discretion, to celebrate personal style
beyond passing trends, that curated style that presents itself in the smallest details and choices, not only in connection
with our clothes. To match journalistic rigor with authors’ intimate points of view, to share informing and life-shaping experiences, to make use of soft power connecting with our
readers, to bring in front new visions of the world in front of you. To make you fall back in love with fashion season after
season and love the people who give life to it.
Andrei Iovu, EDITOR-IN-CHIEF
EDITORIAL PROFILES
Ioana Chira, MANAGING EDITOR
Ioana joined BAZAAR in 2011 as Managing Editor
after previously contributing to the magazine and
working as arts & culture journalist for almost a
decade. First as a reporter, than as a feature writer,
she has written widely on visual and performing arts, books and cultural trends.
She very much enjoys interviewing people and deciphering the creative
universe of designers, artists and writers. Ioana strongly believes that fashion is a
fundamental part of culture and identity - and there’s no better place to explore this
than at BAZAAR.
Lil Bulgac, FASHION EDITOR
Lil has been working at the magazine since 2008. She started her career in modelling and has gained a vast experience first in
front of the camera before making her mark as a stylist. Lil travels both locally and
internationally to shoot covers, fashion editorials
and style profiles. Always on the lookout for the hottest-newest-latest in fashion, she has helped develop cover and editorial options that focus on chic, modern and
fail-safe style. With a strong aesthetic, bringing together the best looks the market
has to offer, she is also responsible for the trend &
news pages.
Ioana Vasile, BEAUTY EDITOR
Ioana joined Harper's BAZAAR in 2010. She
previously worked as a beauty editor for Marie Claire and collaborated with other local fashion magazines. Ioana has a
keen eye on beauty trends. She had created her articles
with the help of some of the most respected local and international beauty specialists – renowned
perfumers, skincare gurus and makeup artists – and she produced inspiring beauty shoots for the
magazine.
Anda Brîndușă, SENIOR EDITOR
With 13 years experience working for glossy titles, Anda still believes in the forming role of premium
print magazines. She arrived at Harper’s BAZAAR in 2007, starting with its second issue
and helping establish this new luxury title in Romania, afterwards she left in 2011 to edit and run The ONE
magazine and came back to BAZAAR in 2014. She likes to follow and capture the trends
of the beauty industry and also to discover and profile
creative people – in business, film or fashion. She is
responsible with writing and editing a large array of pages,
from beauty to lifestyle to interviews.
Is MATURE and SOPHISTICATED
Is very interested in high end FASHION and BEAUTY
Has TIMELESS FASHION STYLE instead
of following every fashion trend
Is a WORKING LADY, interested in professional life and network events
Is INTELLIGENT and WELL-READ
THE
HARPER’S BAZAAR
READER
Women | 25 –45 years old High incomes | Good job position
High education | High social status
ADVERTISE IN BAZAAR
Ten Reasons to
BAZAAR gives sophisticated insight into style and culture for the modern woman.
BAZAAR is the fashion resource for women who are the first to buy the best, from casual to couture.
BAZAAR gives readers the authority on fashion & beauty.BAZAAR uses the best journalists and photographers in the world.
BAZAAR continually reinventes itself, always striving to delight, inform and inspire its readers.
BAZAAR is an unrivaled source of ownable style.
BAZAAR provides an assured point of view, with shopping pages for the upscale consumer.
BAZAAR encourages a conversation with its intelligent and inquiring readers.
BAZAAR's heritage dates back to 1868.
We are fashion.
EDITORIAL
C A L E N D A R 2 0 1 9
March Spring Fashion Issue + HARPER Special Section
April Fabulous at Every Age + BRIDES Supplement
May Beauty Issue + BEAUTY HOT 100 Supplement
June Personal Style Issue + JUNIOR Special Section
July – August Daring Issue + ESCAPE Special Section
September Fall Fashion Issue + ACCESSORIES & BIJOUX Special Section
October Chic at Every Price Issue + BAZAAR at Work Special Section
November A Fashionable Life Issue + BEAUTY HOT 100 Supplement
December The Luxury Issue + GIFT GUIDE Special Section
January – February 2020 New Year, New You Issue
BOOKING & DEADLINES
C A L E N D A R 2 0 1 9
ISSUE
March
April
May
June
July-August
September
October
November
December
January-February
15.02.2019
15.03.2019
18.04.2019
17.05.2019
19.06.2019
19.08.2019
19.09.2019
19.10.2019
15.11.2019
06.12.2019
9.02.2019
6.03.2019
6.04.2019
11.05.2019
08.06.2019
10.08.2019
06.09.2019
12.10.2019
09.11.2019
01.12.2019
28.02.2019
28.03.2019
30.04.2019
30.05.2019
27.06.2019
29.08.2019
26.09.2019
31.10.2019
28.11.2019
19.12.2019
Order deadline AD deadline First selling day
PAGE FORMAT VALUE1/1 page 230 x 297 mm 5,600 EuroCover 4 230 x 297 mm 8,200 EuroCover 3 230 x 297 mm 6,800 Euro2/1 page (spread) 460 x 297 mm 11,200 EuroOpening spread 460 x 297 mm 13,500 Euro
SPECIAL POSITIONING VALUERight hand page +10%Special positioning +15%Advertorial +20%
VALUEAdvertorial 400 EuroRatecard/format (Eur)/CPM 27 Euro
Page sizes are in trim. Please add 5 mm bleed to all sides.Materials delivered in .PDF,.TIFF or EPS, 300 dpi, CMYK format, trim marks included.
Frequency: every monthCover price: 14.99 lei Volume: 160 + 4 pagesPaper: cover R4 gloss 250 gsm / interior: Uno Bright 75 gsm
ONLINE
RATECARD 2019
& TECHNICAL
SPECIFICATIONS
PRINTRomanian
edition
WEB
Social media449,000 FANSPartnerships with
FASHION & ART EVENTS
EVENTS HB anniversary event
HARPER’S
BAZAAR is a 360-degree brand. Through the
multimedia combination of print, website, apps and social media we can communicate
with the target audience. It is possible to participate through all channels over
standard positions or by tailored campaigns based on company
communication objectives.
360O
HARPER’S BAZAAR 360
CONTACTS
FLORENTINA PĂUNA-LAUDĂGroup Advertising Director
+40 727 089 275 > [email protected]
ALINA SPRÎNCEANĂAdvertising Sales Manager
+40 732 667 356 > [email protected]
Bd. Decebal nr.25-29, Olympia Tower, sector 3, cod po[tal 030964, BucureștiTel.: +40 372 10 60 00Fax: +40 372 10 60 55
