MEDIA KIT 2019
Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary. Whether it be through intimate stories about remarkable people, our experts’ opinions on refined living or cultural enrichment,
or presenting trends as they happen, Indonesia Tatler is opening up a world of possibilities.
INSPIRATIONWe awake people’s imaginations with unexpected stories
and through celebrating life at its most beautiful and extraordinary
ACCESSWe give our discerning audiences an intimate perspective
on the prestigious world of luxury living and connect them to the people within it
AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen
#WEAREINDONESIATATLER
OUR BRAND PROMISE
ONE BRAND – MUlTI-PlATfORM APPROAch
Print Magazine
eNewsletter
TwitterWebsite
Digital Magazine
Events
Youtube
700,000 TOTAL AUDIENCE REACH
AUDIENCE CORE PROFILE
lEADING lIfESTYlE MEDIA BRAND
300,000Monthly Online Visitors
Source: Indonesia Tatler Reader Survey,
Google Analytics December 2018
37.5 yrs old
Online
29.5yrs old
Average Age
Online
female53%Male 47%
female 55%Male 45%
Gender
20,000Email Subscribers
225,000Print Readership
1,000,000Monthly Online Pageviews
500 lIST The definitive guide to the movers and shakers in Indonesia society
ASIA’S ElIGIBlE BAchElORS The top 50 eligible gents from around the region
GENERATION T lISTIndonesia’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents
ASIA’S TOP 50 TEch STARSThe tech scene’s top 50 rising players aged 40 and under
INflUENcER NETWORK
P O W E R F U L R E A D E R S H I P
cEO/chairman18%
GM/Vice-President 18%
Department head/Director 19%
Owner/Partner 13%
Professional (doctor, lawyer..) 12%
Others 20%
Occupation:
average round trips by air per year
8
Frequent Travelers
own a second/third property or holiday home
41%
Multiple Property Owner
of Tatler readers own financial products and
investments* (Avg numbers of products/investments
owned: 3)
89%
LuxuryAssets
intend to make an investment purchase in
the next 12 month (Art or Antiques/collectible Wine/
Property/Boat)
73%
Avid Investors
Google Analytics December 2018Source: Indonesia Tatler Reader Survey
“Tatler always has experts writing for them. Real
people.”
Asia Tatler Reader Survey
“You know that if it’s in Tatler, it’s the best.”
Asia Tatler Reader Survey
cONTENT cREATOR
WEllNESS
cARS
TATlER PlATfORMS
TATlER PlATfORMS
CIRCULATION:
45,000CIRCULATION BREAkDOWN:4,650 Subscriptions8,900 five-star hotels & restaurants7,600 News stands/bookstores in 7 cities4,060 Special promotions & events12,890 VVIP & Ambassadors2,300 Advertiser/Ad Agencies3,400 Airport lounge Jakarta, Surabaya & Bali1,200 In-flight service45,000 Total distribution
GENDER: 55% female, 45% Male AGE:Average age: 37.55% Under 25 23% 25 – 34 21% 35 – 44 32% 45 – 54 19% 55 or above
READERHIP LOYALITY: 6yrs Avg
READERSHIP:5 avg number of times an issue is picked up1.2 hrs avg time each issue is read
AD AFFINITY: 90% of readers pay attention to the ads45% confirm they find the ads affecting their brand choice
225,000MONTHLY READERSHIP
*Others include: restaurants and cafés Source: Indonesia Tatler Reader Survey
TATlER PlATfORMS
BRAND EXTENSIONS
The annual publication is the authority for fine dining in the region since 1984, bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to Indonesia Tatler.com/Dining.
FEBRUARY
Generation T is a list of high-achievers and promising individuals in any field, all of whom are below the age of 40 during the selection process, that highlights personal and professional growth, empowers meaningful connections, and celebrates achievement. Generation T extends to hong Kong, china, Singapore, Malaysia, the Philippines, Taiwan, Thailand and here in Indonesia.
JUNE
TATlER PlATfORMS
TATlER PlATfORMS
GENDER
53% female
47% Male
NEW VS RETURNING VISITORS
60% New
40% Returning
MOBILE VS DESkTOP
45% Desktop
55% Mobile (incl tablet)
AUDIENCE PROFILE
29.5 Average age
21.39% 18-24
40.62% 25-34
15.43% 35-44
11.64% 45-54
10.38% 55+
MONTHLY VISITORS
300,000MONTHLY PAGE VIEWS
1,000,000NEWSLETTER DATABASE
20,000
SEARCH TRAFFIC SOURCE
40% Organic Search
30% Direct
5% Others
20% Social
5% Referral
ONlINE
Google Analytics December 2018Source: Indonesia Tatler Reader Survey
TATlER PlATfORMS
20,145INDONESIA TATLER
50,008 INDONESIA TATLER
10,361 INDONESIA TATLER
YOUTUBE
2,175 INDONESIA TATLER
Daily updates on the world of luxury lifestyle via our social media platforms
SOcIAl MEDIA
TATlER PlATfORMS
TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most anticipated annual events on the social calendar. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in hong Kong, as well as in china, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
GEN.T JUNE 2019The who’s who of young Indonesia is brought together at this summer party which celebrates the city’s future leaders. The event marks the annual launch of the Generation T list – Indonesia society’s 50 most promising young leaders.
TATlER PlATfORMS
flAGShIP ANNUAl EVENTS
EVENTS
ENGAGE WITh OUR AUDIENcE
TATlER PlATfORMS
EVENTS
EVENT PARTNERSHIPSWe support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches.
- Pansophia’s holiday charity Workshop- Travel, fashion, And More: lots To Bid On At The Indonesia Tatler Ball 2018 Auctions- Indonesia Tatler hosts Stellarissa x Epajewel Trunk Show- Galeri hadiprana x Maria lukito foundation: Galeri hadiprana’s 56th Anniversary
CONCEPTUAL MARkETING EVENTSWe team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.
- Inside healthy cooking class with chef Gilles Marx at St. Regis Jakarta- Bank Mandiri’s Art Stage Pre-Reception Dinner Party- Indonesia Tatler x Young living “Yogathering”
CROSS-MARkETING PARTNERSHIPSWe join forces with existing partners to bring unique reader engagement opportunities to our audience.
- fintech festival (fINfEST) 2018 “how Technology Drives the financial Industry”
from the printed word to the moving image, we take an integrated, multi-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.
PRINT VIDEO &PHOTOGRAPHY
SEO(WEBSITE)
EMAIL(EDM)
MOBILE (SMARTPHONE,
TABLET)
SOCIAL(FACEBOOk, IG,
TW, & YOUTUBE)
BRAND
OBJECTIVES
CONTENT
STRATEGY
CREATION
cONTENT STUDIO
BRANDS WE WORk WITH
ROLEx
MOET & CHANDON
VAN CLEEF & ARPELS
HEWLETT-PACkARD
CLE DE PEAU BEAUTE
HUBLOT
FLExFORM
VALENTINO
BANk MANDIRI
BMW
CARTIER
MINOTTI
AUDEMARS PIGUET
PATEk PHILIPPE
BANk BNI
SAINT LAURENT
WEGO
FENDI
TOTO
BVLGARI
BALENCIAGA
GUCCI
LA MER
MERCEDEZ-BENZ
HERMES
CHOPARD
Editorial 2019MONTH THEME CONTENT
Jan 2019
Feb 2019
Mar 2019
Apr 2019
May 2019
Jun 2019
Jul 2019
Aug 2019
Sep 2019
Oct 2019
Nov 2019
Dec 2019
Power People/Culture
Valentine/Friendship
Spring/Summer Fashion & Philanthropy
Beauty/Technology
The Women's Issue
Gen.T/Idul Fitri
The Men's Issue/Summer/Craft
Independence Day
Fall/Winter Fashion
Homes and Living
The Anniversary Issue
Festive Food and Dining
Profiles on influential people, culture & tradition, travel
Gifts, wining / dining, getaways
Fashion focus, on spring/summer collections, Philanthropy
Beauty, health, tech disruptors, education
Mother’s Day, Female Icons
Gen.T, Idul Fitri, Food & Travel
Cars, technology, gadgets,weddings, summer vacation in Bali
Independence-Top Young Achievers, Indonesia’s Power Celebrity
Fashion focus on fall/winter collections
Luxury properties, interiors, exteriors, pools, kitchen
Our biggest issue of the year with focus on local lead stories and
other Indonesian content
Events, wining and dining
2019 ThEMES & BOOKING DEADlINES
ADVERTISING
Book
ing &
Mat
eria
l
D
eadl
ines
2019
ISSUE BOOKING DEADLINE MATERIAL DEADLINE
Jan 2019 Nov 20, 2018 Dec 7, 2018
Feb 2019 Jan 4, 2019 Jan 11, 2019
Mar 2019 Feb 1, 2019 Feb 8, 2019
April 2019 Mar 1, 2019 Mar 8, 2019
May 2019 Mar 29, 2019 Apr 5, 2019
June 2019 May 3, 2019 May 10, 2019
July 2019 May 8, 2019 May 15, 2019
Aug 2019 Jun 28, 2019 Jul 5, 2019
Sept 2019 Aug 2, 2019 Aug 8, 2019
Oct 2019 Aug 30, 2019 Sept 6, 2019
Nov 2019 Oct 1, 2019 Oct 8, 2019
Dec 2019 Nov 1, 2019 Nov 8, 2019
MARCH 2017
L I F E . E X T R A O R D I N A R Y
OUT OF AFRICA
THE MAGIC OFMOZAMBIQUE
ALL THAT GLITTERS
JEWELLERY, STYLE, FAMOUS FACES AND MUCH MORE!
THE DELECTABLE
RALINE SHAH
ON LIVING LIFE
IN THE NOW
8 995152 301087
0 4RP.85.000
March 2017
SEIZE THE DAY
TATlER PlATfORMS
ADVERTISING
PRINT RATE cARD
One full Page full colour Regular
Double-Page Spread (Ifc DPS)
Double-Page Spread (Before contents)
Double-Page Spread (ROP)
Single Premium Page:
- Single Page facing Around Asia
- Single Page facing contents 1, 2, 3
- Single Page facing Business Masthead and Editorial Masthead
- Single Page facing Editor’s Note and Behind The Scenes
- Single Page facing contributors and The Great Debate
- Single Page facing concierge
- Single Page within faces
Inside Back cover
Outside Back cover
Advertorial (full Page)
Gatefold
ADVERTISING RATES (in USD)
USD 5,900
USD 16,250
USD 15,000
USD 11,600
USD 7,600
USD 7,600
USD 7,600
USD 6,800
USD 6,800
USD 6,800
USD 6,700
USD 6,800
USD 12,600
USD 7,350
USD 25,500
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZEfull PageDouble Page Spreadfront cover Reverse Gatefold
TRIM230 x 305mm456 x 305mm456* x 305mm
BLEED**236 x 311mm462 x 311mm 462* x 311mm
GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - fixed position: 20% loading - Page facing editorial: 15% loading.
NON-STANDARD ADVERTISING Rates quoted are for basic process colours (cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
BOOkING DEADLINE Six weeks preceding the month of publication.
CLOSING DEADLINE for non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
AD TYPES HOMEPAGE + RUN-OF-SITE (EXclUDE SPONSORED SEcTIONS)
DESkTOPcrazy Ad (980 x 400) (homepage)half Page Ad (300 x 600) (All Pages)leaderboard (980 x 90) (All Pages) lREc (300 x 250) (All Pages) Skinner (180 x 1000 on each side) (All Pages) head Banner (1140 x 400) (All Pages) Skinner + head Banner (180 x 1000 + 1140 x 400) (All Pages)Special creative
MOBILETakeover Banner (homepage) (640 x 1140, safe zone 640 x 832) Expandable floating Banner (homepage) (750 x 350 (Expanded) to 750 x 90 (collapsed)) In-Scroll lREc (Inner Pages) (300 x 250) In-Scroll full Page (Inner Pages) (750 x 1118)Interstitial (homepage) (300 x 250) Special creative
EMAIL MARkETING1 Page Exclusive Endorsed EDMEDM Banner
Please contact our sales representatives
Please contact our sales representatives
ADVERTISING
USD 2,858
USD 5,715
USD 4,643
USD 4,643
USD 6,215
USD 8.700
USD 8.700
USD 3,286
USD 3,215
USD 2,500USD 3,572
USD 1,715
USD 2,145USD 1,325
DIGITAl RATE cARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
AD TYPES HOMEPAGE + RUN-OF-SITE (EXclUDE SPONSORED SEcTIONS)
CUSTOMISED CONTENT PACkAGESNative PackageAn advertorial feature whereby the client submits their press release and photos, but our editorial team maintains the creative control, keeping in the voice of the brand* Include 2 days homepage carousel Exposure* A write-up of up to 600 words + up to 3 photos* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature
Brand Story PackageAn advertorial feature whereby our editorial team will come up with a tailored write-up based on materials provided by the client and editor’s research, which can be also gathered from an interview, or coverage on the spot, or reviewing a product or service* Include 2 days homepage carousel Exposure* A write-up of up to 1,200 words + up to 6 photos* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature
Event coverage PackageAn advertorial feature that will publish a photo gallery and brief description of an event* Include 2 days homepage carousel Exposure* Brief description + photo gallery* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature
Editor’s Picks Packagehighlighting a product with a brief description including the price, with homepage exposure* Include homepage Exposure for 1 week* Include brief description + 1 photo* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story
DIGITAl RATE cARD
USD 2,000
USD 2,786
USD 1,786
USD 1,429
ADVERTISING
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
AD TYPESHOMEPAGE + RUN-OF-SITE
(EXclUDE SPONSORED SEcTIONS)
CUSTOMISED CONTENT PACkAGESlisticle PackageAn article that takes a form of a numbered list as its thematic structure, mentioning the brand (sharing with other brands)* Include 2 days homepage carousel Exposure* listicle + mentioning the brand with 1 photo* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature
Video Advertorial PackageThe video advertorial package is a bespoke video solution for the client’s brief* Include 2 days homepage carousel Exposure* Basic video shoot + editing (talent cost not included)* A write-up of up to 300 words* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature
Social Media:- facebook Post- Twitter Post- Instagram Post- Instagram Story- Social Media Package 1 (1 topic) (1x facebook post, 1x tweet, 1x Instagram post, 1x Instagram story)- Social Media Package 2 (3 topics) (3x facebook post, 3x tweet, 3x Instagram post, 3x Instagram story)
Special creative:- Augmented Reality (AR) Advertisement, Microsite and Product Seeding Please contact our sales representatives
DIGITAl RATE cARD
USD 196 USD 196 USD 286 USD 179 USD 679 USD 1,714
USD 1,325
USD 2,858
ADVERTISING
DIGITAl RATE cARD
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
www.mobiliarigroup.com
Mobiliari groupE-Trade building lt.8-9, Jl. Kh Wahid hasyim 55, Menteng – Jakarta Pusat, (10350),
IndonesiaT. 62.21.3190.6838 f. 62.21.3190.6839
JULITA CHANDRAcommercial Director
T: +62811 392 102 E: [email protected]
DEWI IRMADigital Director
T: +62 818 0644 5900 E: [email protected]
ERNI MADJIDcommercial coordinator
T: +62 812 8102 1819 E: [email protected]
FIONNA CHRYSANTI corporate Secretary
T: +62 838 8628 333 E: [email protected]
Indonesia’s head Office contact:
cONTAcT US