Media KitWe Deliver Developers Who Champion Your Solutions!

Why Advertise on DZone.com?

DZone.com is the resource software developers, engineers, and architects turn to time

and again to learn new skills and solve software development problems. DZone is the

place for developer marketers to reach an engaged and interactive audience from within

our environment of trusted, authentic content from experts and practitioners.

Reach and geographic data from Google Analytics, user demographics from Bombora, and content type from internal data.

29 million uniquevisitors per year

8 million in India

DZone’s Global Reach

107 million pageviews per year

34.3 million pageviews in India

100,000+ articles on site

95% user-generated

NORTH AMERICA

APAC

EUROPE24%

43%

28%

Role14.5% C-Suite/Board/Other

43.8% Management

41.7% Developer/Engineer/ Architect

Company Size49.1% Over $1B

18.2% $1B

17.6% $100M

15.1% $10M

Media Products & Services

Run of Site

Target Zone

Split Zone

Select the ROS sponsorship to reach the DZone audience across all Zones.

Sponsor individual Zones for deeper targeting within a specific topic.

Divide guaranteed impressions between two Zones to expand reach.

Engage our highly receptive audience by positioning your

technical content and product and service descriptions

alongside expert user-generated learning resources that

developers seek to solve their development problems.

Engage the deepest global developer audience 24/7 with a Zone

sponsorship. global developer audience 24/7 with Zones sponsorships.

• Agile

• AI

• Big Data

• Cloud

• Database

• DevOps

• Integration

• IoT

• Java

• Microservices

• Open Source

• Performance

• Security

• Web Dev

ZONE TOPICSPackages include:

• Guaranteed impressions.

• Sponsor branding on Zone homepage.

• Native content publication on DZone.com.

• Sponsor logo and bumper ads on native content.

• Featured partner resources.

• Placement in bi-weekly Zone Spotlight Newsletter.

Our three Zone sponsorship packages are designed around the

top needs of developer marketers.

Our media offerings are designed to achieve your developer marketing campaign

objectives throughout the technology evaluation process. We provide a range of

media and marketing opportunities to deliver optimal exposure and real ROI.

ZONE SPONSORSHIP

SPONSORSHIP PACK AGES

REFCARD SPONSORSHIP

A Refcard sponsorship puts your offering in the spotlight during the evaluation and

post-purchase stages of the funnel by providing developers with a deep dive into

specific user issues or product capabilites.

Sponsorship includes:

• Exclusive branding on Refcard and landing page.

• List of global contacts who download the Refcard.

• Logo placement on all pages of the Refcard.

• Full-page ad and box ad in PDF version.

• Native and display ads in HTML version.

• License for use in sponsor channels.

Media Products & Services

Media Products & Services

TREND REPORT SPONSORSHIP

Leaders at technology and tech-enabled companies need insights

into the future direction of technology and how developers are

reacting to those trends. A Trend Report sponsorship exposes your

product, subject matter experts, and expertise to these industry

decision makers.

The report provides insights to help leaders read current

market signals, anticipate future demand, and innovate to stay

relevant — all compiled from an extensive developer survey and

thought leadership articles on emerging topics.

Sponsorship — limited to only four sponsors — includes:

• Logo placement on the front page of the report and

thumbnail on landing page.

• List of global contacts who download the Trend Report.

• Two-page spread inside the report — suggested use is

one full-page case study and one full-page ad.

• Promotion of Trend Report sponsorship in podcast

series and in relevant Zone.

• Emails sent to 20,000 DZone targeted subscribers.

• Licensed asset for use in sponsor channels.

DIRECT RESPONSE CHANNELS

EMAIL MARKETIN G

DISPLAY ADVERTISIN G

In addition to our DZone exclusive advertising and sponsorship products, we also provide direct

response programs. Capture the attention of developers using targeted ad placement, promotions,

lead generation campaigns, and webinars.

Delivering a new white paper? Launching a new

product? Promoting an event? Leverage our

global audience to spread the word through

targeted emails or newsletter sponsorships.

Expose developers to your product while

they’re reading their favorite content on DZone.

High-impact display advertising drives product

awareness and brand association with specific

tech topics.

LEAD GENERAT ION

Host your top-performing white papers on

DZone to generate qualified leads that are ready

to be nurtured and converted into customers.

WEBINARS

You provide the expert, we provide the

audience. Attract and captivate developers on

a topic area of your choosing, showing off your

company’s distinct expertise and capabilities.

Webinars include promotion, production, and

recording for reuse.

Media Products & Services

Ad Specifications

Full Page Ad

Box Ad Logo

Half Page Billboard

Ad Size

Resolution

File Type

File Size

Materials Deadline

Ad Size

Resolution

File Type

File Size

Materials Deadline

Aspect

Ratio

File Types

Resolution

Remember to Include click-through destination URL

Images must have a transparent background

8.5”x11” Portrait with .25” bleed

(final dimensions: 9”x 1.25”

300dpi

PDF

Under 1.5mb

3 weeks prior to scheduled launch

3.5”x2.75”

300dpi

PDF

Under 700kb

3 weeks prior to scheduled launch

3:1, Landscape

.ai, .svg, .eps, .png, .pdf

300dpi

Max 150kb

.gif, .jpg, .jpeg, .png

• No flash ads

• Animated ads 30 second max run time

2 business days prior to scheduled launch

300x600px, 300x250px

970x250px, 970x90px, 778x90px

File Size

File Types

Other

Requirements

Materials Deadline