MEDIA KIT 2020

TABLE OF CONTENTSBrand Essence 3 ..........................................................................................Scope 4 ..............................................................................................................Readership 5 ...................................................................................................Events 6 .............................................................................................................Home Is Where the Herz Is 7 ..............................................................

Facts & Figures Print 8 ..................................................................................................................Online 9 .............................................................................................................Social 10 .............................................................................................................Advertisers 11 ..................................................................................................

Advertising Opportunities Print Print Dates 13 .................................................................................................Ad Spaces 14 ...................................................................................................

Advertorials 15 ................................................................................................Brand Promotion 16 ..................................................................................Product Placement 17 .............................................................................Local Businesses 18 ....................................................................................

Advertising Opportunities Online Banner 19 ..........................................................................................................Native Advertising 20 ...............................................................................Social Media 21 ..............................................................................................Newsletter 22 .................................................................................................Giveaways 23 ..................................................................................................

Event Partnerships 24 .............................................................................Contact 26........................................................................................................

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#dontbeastranger

BRAND ESSENCEMetropole is the leading English-language media network in Austria. Based in Vienna, we curate the country’s culture and Viennese city life for our international readers to help them get settled or continue to enjoy their home town.

The seasonal issues of our print magazine provide readers with premium content, making them locals in no time. Our website and social media channels give readers fresh insights on a daily basis.

Metropole’s monthly events create the ideal atmosphere to participate in the community and get the most out the city.

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SCOPE

Each issue of the print magazine is dedicated to a topic and divided into: News Monitor & Opinion, Features, City & Culture, Food & Drink and Leisure.

Our website Metropole.at gives readers daily news updates, informative articles and exclusive premium content for subscribers, as well as the digital version of the magazine.

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READERSHIP5

Vienna’s international community is a diverse group of people with the same primary needs. They are career expats, diplomats, startup founders and students.

Metropolitans in Vienna represent over 80 nationalities.

Source: Readership survey, April 2020

39 is the average age of Metropole readers 67% are female 62% are married or in a committed relationship 32% have one or more children 48% have lived in Vienna between 3 and 10 years

51% work full time 50% have a post-graduate degree Top 5 industries: IT, education, hospitality, finance, diplomacy

70% travel to other countries more than 7 times per year 49% travel within Austria up to 3 times per year 84% would recommend Austria to other expats 94% use public transportation daily

EVENTS

Metropolitans join us regularly to engage with the community and make new connections.

Metropole Salons I once a month These events take place at different hot spots all over Vienna. We limit the guest list to 100 to ensure an intimate atmosphere for both members and paying guests. Metropole Special Events I twice a year Influential personalities from Vienna’s business scene and members of the diplomatic community gather at these themed, industry-targeted events.

Metropole Partner Events I on request We are glad to bring the Metropole community to co-hosted events with partners (see page 23).

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HOME IS WHERE THE HERZ IS

Understanding Vienna means understanding all the cultures that make up the diversity of this city. Vienna is home to people from 180 different countries. With “Home Is Where the Herz Is”, we’re giving them a voice! 

More than 570,000 Viennese have a citizenship other than Austrian – that is almost a third of the population.

In total, more than 40% of Viennese (over 770,000 people) have a migrant background – more than New York City (36%)!

For further information and advertising opportunities in “Home Is Where the Herz Is” click here.

FACTS & FIGURES: PRINT

The digital magazine is also available on all Lufthansa, Swiss and Austrian Airlines flights, as well as at all branches of the Austrian Chamber of Commerce around the globe.

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4 issues per year

€9.90 copy price

30,000 print run

7%

35%

10%

19%

6%

23%CAT

(City Airport Train)

international corporations, organizations and clubs

partnerships with events and conferences

subscriptions at private academic institutions

and schools

hotel subscriptions

retail and private subscriptions

FACTS & FIGURES: ONLINE9

140,000 unique visitors per month 2.9 average page views per session 579,000 page impressions per month

58%32%

10%

40% visitors from outside

of Austria 60% visitors from inside

of Austria

FACTS & FIGURES: SOCIAL10

1,770+ followers

18,700+ followers

5,500+ followers

ADVERTISERSWe help brands across a wide product spectrum, from Vienna-based businesses to niche luxury goods and global enterprises.

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EDUCATION

TRANSPORT

FINANCE

ENTERTAINMENT

EVENTS & FESTIVALS

REAL ESTATE

ART & CULTURE

TOURISM

FASHION

HEALTH

BEAUTY & WELLNESS

RESTAURANTS & BARS

LEGAL SERVICES

FOOD & BEVERAGE

MUSEUMS

ADVERTISING OPPORTUNITIES

PRINT DATES 202013

ISSUE TOPIC PRINT DEADLINE

PUBLICATION DATE

Spring Minds of Vienna 14.02. 28.02.

Summer Family Life 15.05. 29.05.

Fall Austrian Fashion 14.08. 28.08.

Winter Coffee House Culture 13.11. 27.11.

WERBEFLÄCHEN PRINT14

U2 U3 U2 U3 U4

1/1 page inside the front or back cover €6,500 210 x 275 mm

2/1 double spread inside the front cover €9,600 420 x 275 mm

2/1 double spread inside the back cover €9,600 420 x 275 mm

1/1 back cover €6,720 210 x 275 mm

1/1 page €4,480 210 x 275 mm

1/2 page type area €2,690 horizontal 180 x 116 mm vertical 90 x 232 mm

1/3 page type area €2,510 horizontal 180 x 66 mm vertical 57 x 232 mm

1/4 page type area €1,800 horizontal 180 x 40 mm vertical 40 x 232 mm 2-columns 90 x 116 mm

2/1 double spread €8,060 420 x 275 mm

1/2 page trim size €2,690 horizontal 210 x 135 mm vertical 100 x 275 mm

1/3 page trim size €2,510 horizontal 210 x 90 mm vertical 70 x 275 mm

1/4 page trim size €1,800 horizontal 210 x 66 mm vertical 50 x 275 mm 2-column 100 x 135 mm

Format: CMYK, 300 dpi with registration marks and 3 mm bleed; page type with white borders

ADVERTORIALS PRINT15

Have Metropole produce your advertorial. From an infographic to an article or interview, your message fits in seamlessly with the rest of the magazine. In accordance with Austrian law and media ethics, all paid content is marked as sponsored.

Just send us: • Informational material (press release or text) or

contact for interview • Image(s) (minimum 300 dpi) • Logo (if desired)

at least two weeks before the print deadline.

Price: 50% markup of the space used (see page 13)

BRAND PROMOTION PRINT16

Metropole offers advertising opportunities for every budget.

Just send us: • Image(s) (minimum 300 dpi) • Short descriptive text (German is fine too) • Logo (when booking the entire page only)

at least one week before the print deadline.

Price: €290 per product €2,900 for the entire page

PRODUCT PLACEMENT PRINT17

Metropole creates beautiful fashion spreads, which can include product placement or be fully sponsored by a single or multiple brands.

Please get in touch at least 4 weeks before the print deadline.

Price on request.

LOCAL BUSINESS PRINT18

Local businesses can reach the Metropole community with a placement in our “About Town” section.

Just send us: • Image (minimum 300 dpi) • Short descriptive text (German is fine too) • Address, opening hours, contact information and

website at least two week before the print deadline.

Price: €290-€490 depending on size

BANNERS WEBSITE19

Metropole offers all standard banner sizes on metropole.at. The banner file is provided by the client, however we will gladly translate your existing online ad into English free of charge.

Specifications: Our most common sizes are:

File formats: JPG, GIF, PNG.

Please contact us if your desired ad should deviate from these specifications and we’ll find the right solution for you.

Price: flat rate €690/week

• 970x250 Billboard • 970x90 Large Leaderboard • 300x600 Halfpage • 300x250 Medium Banner

• 320x50 Mobile Leaderboard • 250x250 Mobile Square • 320x100 Large Mobile Banner

NATIVE ADVERTISING WEBSITE20

Metropole creates articles to fit your marketing needs and reach an international readership in a relevant and entertaining way.

Just send us: • Informational material (press release or text) or

contact for interview • Image(s) (minimum 300 dpi) • Logo (if desired) • Link to the desired landing page

at least two weeks before the print deadline.

Price: €800 (produced by the client) €1,500 (produced by Metropole)

SOCIAL MEDIA POSTS21

We place sponsored posts on our social media channels (Facebook, Twitter and Instagram) to promote products and services or simply increase brand visibility across Metropole audiences.

Price: €150 per post/channel

NEWSLETTER SPONSORING22

Metropole’s weekly newsletter summarizes the most important happenings and current events of the week and reaches over 2,800 subscribers.

Price: €300 per placement/week

GIVEAWAYS ONLINE23

Giveaways allow you to engage with Metropolitans in a special way and create a strong connection to your brand.

These can be single or cross-channel giveaways, spanning our social media outlets, the website, member zone and the weekly newsletter, as well as at our monthly events.

Price: €200 per channel

EVENTS PARTNERSCHAFT24

Our regular events are the best way to reach Metropolitans directly. From location hosting or sponsoring (Salon) to having a booth and giving a speech (Special Event), we offer a variety of options to accommodate your wishes. Co-hosting an event with us (Partner Events) will bring the esteemed Metropole community directly to your brand or company.

Event partners are featured in save-the-date emails and invitations ahead of time, as well as thank you newsletters afterwards.

Price: €1,000-€6,000 Ask for our event kits for more details about Metropole events and partnership packages.

ANY FURTHER WISHES?

Get in touch and let us know how you would like to advertise with Metropole. We’ll gladly create a

customized offer to suit your needs.

CONTACTPHILIPP ROSSMANN Head of Sales +43 699 1900 4447 rossmann@Metropole.at

MARGARET CHILDS CEO • Publisher +43 676 435 9292 childs@Metropole.at

HOME TOWN MEDIA GMBH Praterstraße 1, Stock 2, Space 21, 1020 Wien +43 664 551 92 58 • ads@Metropole.at metropole.at

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