Truth Be Told enchantment The Voice of New Mexico's Rural Electric Cooperatives enchantment The Voice of New Mexico’s Rural Electric Cooperatives We live in the Land of Enchantment… We are enchantment. Our goal is to tell the story of the people, places, and the heritage that make New Mexico special. We offer useful and reliable information about energy efficiency, renewables, and electric cooperation enchantment is circulated monthly and directly to over 89,000 homes and businesses that are member-owners of electric cooperatives. enchantment is published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, New Mexico. Media Kit 2020
Transcript
Truth Be Told
enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
enchantmentThe Voice of New Mexico’s Rural Electric Cooperatives
We live in the Land of Enchantment…We are enchantment.Our goal is to tell the story of the people, places, and the heritage that make New Mexico special. We offer useful and reliable information about energy efficiency, renewables, and electric cooperation
enchantment is circulated monthly and directly to over 89,000 homes and businesses that are member-owners of electric cooperatives.
enchantment is published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, New Mexico.
Members of the New Mexico RuralElectric Cooperative Association
Central New Mexico
Mora-San Miguel
South-western
Kit Carson(non-member)
Springer
Otero
Farmers’
Navopache
Duncan
ContinentalDivide
Socorro
Jemez Mountains(non-member)
Northern Río Arriba
Sierra
ColumbusRio
Grande
Central Valley
Lea County
RooseveltCounty
Circulation• Central
New Mexico Electric: 12,428
• Central Valley Electric: 4,172
• Columbus Electric: 3,062
• Continental Divide Electric: 16,359
• Farmers’ Electric: 6,830
• Lea County Electric: 7,140
• Mora-San Miguel Electric: 7,919
• Northern Río Arriba Electric: 2,126
• Otero County Electric: 12,316
• Roosevelt County Electric: 2,397
• Sierra Electric: 3,112
• Socorro Electric: 8,545
• Southwestern Electric: 814
• Springer Electric: 1,817
• Other Readers: 467
Coverage… 80%of our great state!
Great content for our readers• Current News• View from
enchantment• Hale To The Stars• Enchanted Journeys• Energy Sense• On The Menu• Book Chat• Vecinos• Market Place• Youth Art• Stories about People,
Places and New Mexico’s Heritage
DemographicsSince 1960, our readers, primarily mem-ber-owners of their local electric cooperative, who are members of NMRECA, have grown up with enchantment magazine. → Circulation: 89,000→ Published: Monthly→ Mail: Direct→ Shelf-Life: One Month→ Adult Readers P/Copy: 3→ Readership: 268,000→ Women: 55%→ Men: 45%→ Married: 67%→ Median Age: 55→ Median HHI: $64,000→ Employed: 57%→ Retired: 25%→ Attended College+: 60%→ Own Home: 81%→ Median Home Value: $193,293→ Average Acreage: 23.1 Acres
Press-Ready Artwork• High resolution pdf or eps files only. • All fonts must be embeded. • Only CMYK color accepted. • No crop or registration marks.
Covers AvailableCover 2 and 3: Full Page
1/3 Page H:
4.75” (w) x 4.75” (h) 1x: $665
1/3 Page
V:2.25”
(w) x
9.75” (h) 1x:
$665
1/6 Page2.25”
(w) x
4.75” (h) 1x:
$333
1/2 Full Page
V: 4.75” (w)
x 7.25” (h)
1x: $1,015
1/2 Full PageH: 7.25” (w) x 4.75” (h)
1x: $1,015
Column Inch2.25” (w)
x 1.00” (H)1x: $70
Column Inch2.25” (w)
x 2.25” (H)1x:
$158
enchantment Print Sizes, Specifications, and Local Ad Rates
Deadlines→ January 2020 Issue Reservation: November 25, 2019 Copy: December 5, 2019→ February 2020 Issue Reservation: December 25, 2019 Copy: December January 5, 2020→ March 2020 Issue Reservation: January 25, 2020 Copy: February 5, 2020→ April 2020 Issue Reservation: February 25, 2020 Copy: March 5, 2020→ May 2020 Issue Reservation: March 25, 2020 Copy: April 5, 2020→ June 2020 Issue Reservation: April 25, 2020 Copy: May 5, 2020
→ July 2020 Issue Reservation: May 25, 2020 Copy: June 5, 2020→ August 2020 Issue Reservation: June 25, 2020 Copy: July 5, 2020→ September 2020 Issue Reservation: July 25, 2020 Copy: August 5, 2020→ October 2020 Issue Reservation: August 25, 2020 Copy: September 5, 2020→ November 2020 Issue Reservation: September 25, 2020 Copy: October 5, 2020→ December 2020 Issue Reservation: October 25, 2020 Copy: November 5, 2020
1. All advertisements are accepted and published by the Publisher on the representation and warranty that the advertiser and/or advertising agency are authorized to publish the advertising copy submitted. When advertisements containing the names, pictures and/or testimonials of real persons, living or dead, are submitted for publication, the order or request for the publication shall be deemed to be a representation by the advertiser and/or advertising agency that they have written consent for their use in the advertisement of the name, picture and/or testimonial of any such real person, living or dead. It is understood that the advertiser and/or agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability, including reasonable attorney’s fees, resulting from any claims or suits for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of the publication of such advertisement.
2. All copy, text and illustrations are subject to Publisher’s approval before execution of the order; and the right is reserved to reject or exclude copy which is, in Publisher’s sole judgement, unethical, misleading, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, or does not meet any other government regulations, whether or not the ad has already been accepted and/or published. In the event of such cancellation or rejection by the Publisher, the advertisements already published shall be paid or billed at the rate provided for in the order.
3. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time, without liability even though previously acknowledged and accepted.
4. Advertisements of tobacco, alcohol, medical or health products lacking FDA approval or medical or health claims (i.e. a cure for a particular ailment, etc.), personals or dating sites, businesses that make unrealistic/unsubstantiated energy-saving claims, promotion of gambling (promotion of hotel accommodations, entertainment, or specials are permitted) or controversial topics are not permitted.
5. The Publisher reserves the right to place the word “advertisement” with any copy which in its sole opinion resembles editorial matter.
6. Positioning is at the discretion of the Publisher except where a request for a specific position is acknowledged by Publisher in writing.
7. Advertisements not received by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.
8. Cancellations or changes in orders may not be made by the advertiser or its agency after the ad closing date.
9. All insertion orders are subject to provisions of current rate card. Rates are subject to change upon notice from the Publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation in whole or part by the advertiser for any other reason will result in an adjustment of the rate to reflect actual space used at the earned frequency or volume rate.
10. Orders beyond current closing dates are accepted only at rates when prevailing.
11. Conditions are subject to change by Publisher without notice.12. No conditions, other than those set forth in this rate card, shall be
binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card.
13. Publisher shall have no liability for errors in key numbers.14. Publisher shall not be liable for any costs or damages if for any
reason it fails to publish an advertisement.15. Production charges incurred on behalf of advertiser or its agency in
the preparation of advertising material will be re-billed at net cost. All such charges are non-commissionable.
16. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and generally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agency ordered and which was published.
17. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond control of Publisher affecting production or delivery in any manner.
18. The term “Publisher” shall refer to the New Mexico Rural Electric Cooperative Association.
Payment MethodsAdvertisers who do not complete their schedule will be billed the short rate.
Rate Protection PolicyRates are subject to change upon notice from Publisher. If changed, the advertiser or its agency may cancel its run at the time the change becomes effective without short charges, provided advertisements published prior to cancellation are consistent with the run order.
Ad Condition 4Advertisements of tobacco, alcohol, medical or health products lacking FDA approval or medical or health claims (i.e. a cure for a particular ailment, etc.), personals or dating sites, businesses that make unrealistic/unsubstantiated energy-saving claims, promotion of gambling (promotion of hotel accommodations, entertainment, or specials are permitted) or controversial topics are not permitted.
Advertising Conditions
505-982-4671 • www.enchantment.coop • 5
We are digital… you can be too!Whether you’re on the go or at home, you have access to enchantment online. We understand how busy life can be, so we offer you a digital edition you can browse online via your computer or mobile device. Visit enchantment online at www.issuu.com/enchantmentmagazine and find enchantment on Facebook at facebook.com/enchantmentnmreca
enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
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enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
4-HYouth Get Away to
Adventure
enchantment
Display Advertising Contact Shaylyn C. Hancock • 505-252-2540
Digital Ads As part of your print ad purchase:• Your ad is linked live one month on the enchantment website, www.enchantment.coop• Included in the digital edition of enchantment found on our website.• Included on Facebook facebook.com/enchantmentnmreca
Classified Section• This section is for members of New Mexico’s rural electric co-ops only. • All ads must be prepaid. No discounts available. • Cost is $20 for the first 40 words per ad, per category. Each additional word is 50¢. • Small graphics, such as brands, are an additional $5 to the regular cost of ad. • Contact Mary Margaret Vigil-Weideman: [email protected]
enchantmentThe Voice of New Mexico’s Rural Electric Cooperatives
614 Don Gaspar Avenue Santa Fe, NM 87505
505-982-4671
Since 1960, our readers, primarily member-owners of their local electric cooperative that are members of the New Mexico Rural Electric Cooperative Association have grown up with enchantment magazine.
enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
2019 PHOTO CONTEST Clean, Green, and Lean
enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
Gardens that Look as Good as They Taste
enchantmentThe Voice of New Mexico's Rural Electric Cooperatives
