16
Connect with the largest director institute in the world* *2019 AICD Annual Review Media kit 2020
Connect with the largest director institute in the world*
*2019 AICD Annual Review
Media kit 2020
A community of directors.
As the most engaged and fastest-growing community of directors in the country, the Australian Institute of Company Directors (AICD) sets the agenda for excellence in governance for large, medium and small organisations, ASX-listed companies, government bodies and not-for-profit organisations.
With 44,869 members, AICD is the largest director institute in the world. AICD's mission is strengthening society through world-class governance via an extensive education and events program as well as through its digital, social, video and print content.
AICD is the gold standard for governance education in Australia.
63% have a 3+ year tenure*
Paid for annual membership
82% are directors
44,869 members 5.
5% m
embe
rshi
p gr
owth
yoy
*
*2019 AICD Annual Review
Company Director network offers a new market-leading cross-channel advertising opportunity for accessing a highly valuable and hard-to-reach audience.
The network includes magazine, EDMs, experiential within Business Centre Member Lounges and bespoke event or roundtable sponsorship
Company Director Media Network.
*AICD Member Tracker debrief 2016** AICD Member Tracker 2018
Global. Engaged. Loyal.
138,000+Brand touchpoints
Creating advocacy for your brand
Discover
Engage Inform
Connect
COMPANY DIRECTOR MAGAZINESubscribers: • 44,869*** members 11 monthly issues • Highly targeted, directly mailed
Engagement: • 86% read Company Director**
BUSINESS CENTRE AND MEMBER LOUNGESVisitation • 7 member lounges • Monthly traffic – approx 5000
Engagement: • 59% are extremely/very satisfied with member lounge*
EVENTSEvent attendees: • Australian Governance Summit – 1000 • Essential Director Update – 5000 • Curated Roundtables
Engagement: • 87% attended a free or paid-for event*
EDMSSubscribers: • The Boardroom report monthly – 43,658 • The Membership update monthly – 43,070 • Weekly Directorship – 10,169
Engagement: • 86% read or open an AICD email(s)**
11 issues per year
Mailed directly to members' homes
Guaranteed circulation of 44,869***
Amplified to73,000+ social followers
Gua
rant
eed
dist
ribu
tion
***2019 AICD Annual Review
Why invest?
*AICD Member Tracker debrief 2016**IPSOS Media Readership Survey for Company Director Magazine 2014***Roy Morgan April 2017
138,
00
0+
bran
d to
uchp
oint
s
Guaranteed distribution: Personally addressed and direct mailed each month (excluding January)
Read consistently:
86% read every issue*
High repeat read:
2.8
times per month**
No.1 read business title among senior business executives: making it significantly more widely read than any business title in Australia. Reaching twice as many Institute members as The Australian Financial Review**
High retention: Average
6 month shelf life**
Immediacy:
3 in 5 readers open Company Director within 3 days**
Highly valued:
2 in 3
Senior business executives see Company Director magazine as enhancing their AICD membership**
Qualified audience:
61%
pay for their own membership*
Loyalist: Average
7 year
member tenure*
Cost per '000 to reach C-Suite audience*$2
57
AICD FINANCIAL REVIEW
MAGAZINE
BOSS MONEY MAGAZINE
WISH
$149
5
$150
5 $199
8
$323
0
Reaching a higher proportion of C-Suites gives advertisers
a more concentrated reach compared to other business
magazines. This provides a more efficient solution to reach
C-Suites than the competitors
The AICD audience.
• 87% are C-Suite executives*• 82% are directors**• Influential Decision-Makers:** Non-executive director or chair: 34% Business owner: 11% Executive director: 11% Managing director: 11% Senior executive reporting to a board: 9% Consultant: 7% Manager: 5% Company secretary: 2% Other: 10%• Gender 66% male & 33% female**** (1% undeclared)• High-net-worth: Average savings and investment of $2.3 million*• Average age 77% are aged 35–64**• Lovers of luxury & travel:** — 90% fly first or business class internationally — Spend an average of 23 nights overseas per year — Travel 9.4 times for business per year — Travel 2.4 times internationally per year• More than 1 in 2 enjoy reading detailed research reports, legal updates and news stories***
*IPSOS Media Readership Survey for Company Director Magazine 2014**AICD Annual Report 2018 ***Company Director Survey 2017 ****The Director Sentiment Index September 2019
Member industry sector**
Geographic profile of members****
Primary directorship company****
The leaders of Australian Business
Reach National and Global audience
NSW ....................................... 30% QLD ....................................... 17%VIC .......................................... 26%WA .......................................... 10%
SA/NT................................... 7% ACT ....................................... 4% TAS ....................................... 2%INTERNATIONALS ...... 4%
Finance / Insurance
Education
Mining
Government Administration & Defence
Property / Business services
Personal & Other services
Agriculture / Forestry / Fishing
Construction
Health & Community services
Manufacturing
Energy
Other
44,0
00
+ m
embe
rs*
Private/non-listed Australian entity 42%Not-for-profit entity 35%Publicly listed Australian entity 11%Public sector/government body 9%Overseas entity 3%
Company Director magazine.
Company Director is the main communication to all AICD members, identified as the number-one benefit of being a member read by 86%* of members.
As the voice representing the pinnacle of the Australian business community, Company Director and its associated content channels are designed to reward members with engaging, insightful and cutting-edge content.
Relaunched in October 2017, Company Director is full of expert advice, insights and tools for board directors, from the best professional development courses to in-depth analysis on the biggest governance issues of the day. Company Director magazine goes behind the scenes of Australia’s leading boards and business sectors to deliver the latest knowledge and thought leadership, keeping you informed on everything you need to know about Australian business culture.
Award-winning
Mumbrella Publish Awards 2018 - Business Publication of the Year Mumbrella Publish Awards 2018 - Cover of the Year (Business) for June 2018 cover CMA 2019 - Association Publication 2019 Mumbrella Publish Awards 2019 - Cover of the Year (Business) for July 2018 cover Mumbrella Publish Awards 2019 - Designer of the Year, Kate Barnett AMA Custom magazine of the Year 2019
*AICD Member Tracker 2018
86%
read
Com
pany
Dire
ctor
*
Connect with the leading minds of Australian business
Leading the evolution of
Company Director is Editor-in-
Chief, Narelle Hooper.
Narelle Hooper is a highly
experienced and respected
journalist and author, and a non-
executive director of The Ethics
Centre. Narelle has reported for
Australia’s leading media groups (ABC, SBS, BRW and
AFR) and has long time interest in business, governance
and sustainable leadership.
"I'm delighted to work with this important community of
Australian leaders at a pivotal time for business.
Our talented team works to create a world-class
magazine increasing the relevance and reach of
Company Director across all platforms."
Narelle Hooper
Editor-in-Chief
EDMs.
AICD’s EDMs receive high open and click-through rates (CTR) and provide an effective way to reach a lucrative audience that opts in to receive content, driving them to directly to engage with your brand.
Advertisers have the opportunity to engage with the AICD audience through content by placing a content tile or standard brand advertising on a trusted and engaging EDM platform.
Directorship Opportunity EDM An opt-in email sent to all Directorship Opportunities subscribers, containing a list of all new job postings.
Membership Update EDM Keeps directors up to date with the latest news, stories, practical tips, profiles and features on a range of governance issues.
Property Average audience size Frequency Open rates Click rates
Membership Update 43,070 Every Tuesday Weekly
42% 10%
Directorship Opportunities 10,169 Every ThursdayWeekly
55% 12%
Enewsletters are the most-used element of membership
86%
read
ED
Ms*
*AICD Member Tracker 2018
300 x 250 MREC
Experiential.
The AICD provides members with exclusive and complimentary access to its business centres and lounges in seven capital cities nationally.
Located in the CBD of Sydney, Melbourne, Brisbane, Adelaide, Canberra, Hobart and Perth, the lounges are the perfect place to work, host meetings, connect with colleagues or simply relax.
Each centre includes: • Complimentary wifi• Computer and printing services• Complimentary refreshments• Governance publications, daily newspapers and news channels• Meeting/training rooms configured to brief
As this highly valued audience uses the premium facilities within the lounges, we offer the opportunity for your brand to be visible through brochure, catalogue or wifi presence.
National brochure, newspaper and magazine displays are strategically positioned within training rooms, workstations and main thoroughfares to capture members throughout different moments of their stay.
Business Centre and Member Lounge Network Access
500
0 vi
sits
per
mon
th*
*AICD Member Tracker 2018
Melbourne
Brisbane
Sydney
National Monthly
Traffic: 5000
Awareness: 64% of
members*
Bespoke thought leadership events.One-to-one dialogue. Content-crafted. Amplified.
87%
atte
nded
an
even
t*
*AICD Member Tracker 2018
The Australian Governance Summit is the largest gathering of the director community in the Southern Hemisphere, discussing topical trends and discovering emerging issues. It attracts a diverse crowd of governance professionals from a range of sectors, professions and industries, and is a great opportunity for networking and receiving up-to-date information on the critical issues facing all organisations.
• Attendance: 1400+ directors and governance leaders• Timing: March• Duration: 2 days• Location: Sydney• Paid-for attendance
The Essential Director Update is one of the most valued of AICD’s events, attracting like-minded leaders into the room. Hosted by Graham Bradley AO FAICD, the series is designed to provide information about the critical changes to legislation and the director/governance landscape that impact on members as they prepare for the future.
• Attendance: 5000• Timing: October/November• Duration: half -day• Location: cities and regional centres
around Australia• Complimentary event
Personalised events AICD and Company Director magazine host exclusive forums, lunches and roundtables designed specifically for key segments of its membership. These curated events provide a cross-platform content solution for creating conversations with AICD’s hard-to-reach, lucrative business elite.
Roundtable discussions can be developed specifically in line with your needs or expertise. AICD is focusing on several content themes and hot topics for the year ahead, such as technology, innovation, skills and capability building, strategy and risk, board and organisational culture, diversity and sustainability.
Bespoke content amplification includes: • White papers and reports • Surveys of members • Research • Insights on board behaviour or governance trends • Articles in Company Director magazine • Podcasts and video series
Please enquire with Medium Rare Content Agency about your involvement
The rates.
Company Director Magazine
Size 1x 3x 5x 7x 9x 11x
DPS $14,764 $14,321 $13,748 $13,061 $12,277 11,418
Full page $8216 $7970 $7651 $7268 $6832 $6354
Half page $4235 $4108 $3944 $3746 $3522 $3275
Third page $3205 $3109 $2984 $2835 $2665 $2479
Inside Front Cover $17,717 $17,185 $16,498 $15,673 $14,733 $13,701
Inside Back Cover $8216 $7970 $7651 $7268 $6832 $6354
Outside Back Cover $10,680 $10,360 $9,945 $9,448 $8,881 $8,259
Company Director production
(includes design, writing and subediting)
Full page $2,500
Double page spread
$3,500
Business Centre Member Lounges
Product Sponsorship Rights Duration Ports Quantity Rate
Business Centre and Members Lounge National magazine display 1 month 7 700 min $5000
Events
Please discuss sponsorship with Medium Rare Content Agency
Position Positional loading
Prior Contents DPS 20%
Opposite Contents 20%
First Third RHP 30%
RHP 10%
Inserts
Insert weight (loose) CPM '000
0-5g $205
6-10g $255
11-15g $340
16-20g $400
21-25g $450
EDMs
Product Ad unit Rate
Membership Update MREC or Content tile $4000 per insertion
Directorship Opportunities MREC or Content tile $2000 per insertion
EDM production (includes writing and subediting) $500
44,8
69+
mem
bers
*
*AICD Member Tracker 2018 Inserts can be segmented by state and are dependent on weightInsert minimum investment is $5000Rates exclude GST
Cancellation Policy: 21 days prior to material deadline
The deadlines.
May 2020
Jun2020
Jul2020
Aug2020
Sep2020
Oct2020
Nov2020
Dec-Jan20-21
ADVERTISING booking deadline
Mar 242020
Apr 28 2020
May 27 2020
Jun 25 2020
Jul 29 2020
Aug 27 2020
Sep 24 2020
Oct 28 2020
ADVERTISING Native content booking deadline
Mar 172020
Apr 172020
May 182020
Jun 172020
Jul 172020
Aug 192020
Sep 182020
Oct 192020
ADVERTISING Materialdeadline
Mar 312020
May 52020
Jun 32020
Jul 22020
Aug 52020
Sep 32020
Oct 12020
Nov 42020
SUPPLIED INSERTS to printer
Apr 82020
May 13 2020
Jun 112020
Jul 102020
Aug 132020
Sep 112020
Oct 92020
Nov 122020
HOME DELIVERED
May 1 2020
Jun 12020
Jul 12020
Jul 31 2020
Sep 1 2020
Oct 1 2020
Oct 30 2020
Dec 1 2020
138,
00
0 br
and
touc
hpoi
nts
Cancellation Policy: 21 days prior to material deadline
Events Sponsorship booking is required 3 months prior to event date. Please contact your representative on send dates.
Experiential Membership Lounge Brochure display bookings required 6 weeks prior to start date. Start date begins 1st of month.
Other deadlines.
Edm Send date Booking deadline
Material deadline
Membership Update
Every Tuesday 2 weeks Prior 1 week Prior
Directorship Opportunity
Every Thursday 2 weeks Prior 1 weeks Prior
Sizes
Material Submission
• Medium Rare accepts advertising material via Quickcut/Adsend or SENDlite, service providers for electronic delivery of digital files. For more information regarding one of these providers contact:
- Quickcut/Adsend (Adstream): visit adsend.com.au For queries or support call 1300 768 988 (Australia only tech support) or email [email protected]. note: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated.
- SENDlite: visit news.sendlite.com.au or call support on +61 2 9818 1965.
• When supplying advertising material it is essential that you supply your complete booking number (including the 2 letters at the end) e.g. 12345678AB, also please ensure that the on-sale date and magazine name are entered.
• Left/right-hand pages on double page spreads are to be noted at the end of the booking number, e.g. 12345678ABL / 12345678ABR. The order of consecutive advertisements is to be noted in the material instructions.
• Ensure that the order of consecutive advertisements and left/right-hand pages on double page spreads are noted in the material instructions.
• Please contact production ([email protected]) prior to sending revised files to ensure that the correct material appears.
The specifications & guidelines.
Gua
rant
eed
dist
ribu
tion
Companies whose core business offering is competitive to AICD products or services are not accepted even if they are advertising their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.
Insertion Trim size (HxW) Type/design area (HxW) Bleed (HxW)
Double page spread To be supplied as two single pages
Full page 270mm x 225mm 254mm x 209mm 280mm x 235mm
Half horizontal 135mm x 225mm 119mm x 209mm 145mm x 235mm
Half vertical 270mm x 112mm 254mm x 96mm 280mm x 122mm
Third vertical 270mm x 75mm 254mm x 59mm 280mm x 85mm
Australian Institute of Company Directors is a perfect bound publication
DISCLAIMER While Medium Rare Content is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality-checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence — i.e. MIs, emails confirming repeats, etc — will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
Companies whose core business offering is competitive to AICD products or services are not accepted even if they are advertising their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.
The specifications & guidelines.
Proofs• For accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3
colour proof created from the supplied file at 100%. Medium Rare Content uses guidelines for ISO 12647-2(3DAPv3), a standard for proofing and printing.
• In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement.
• No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied.
• For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au
File format• Medium Rare Content uses 3DAPv3 separation profiles (3DAPv3PAPERTYPE-3_280_F45.icc),
an Australian standard for proofing and printing.
• Files to be created in PDF version 1.3 or 1.4.
• PDF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected.
• PDF files need to be supplied as single page files, unless supplying gatefold PDF files.
Images/colour• Images are to be supplied in CMYK format. RGB, LAB or spot files will be rejected.
• Images should be supplied at 100% scaling, 300dpi and using the correct 3DAPv3 separation profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.au
• No embedded ICC profiles.
• The total ink limit is 280%. Registration colour in the swatches palette should never be used.
• Solid black panels should be made up of rich black — 100% black and 50% cyan.
• White elements/type to be set to knock-out.
Design/type• All type must be a minimum of 8pt and 12pt for reversed type.
• Black type smaller than 24 points to be made up of 100% black only and set to overprint.
• Black type larger than 24 points should be made up of rich black - 100% black and 50% cyan.
• Extremely thin and fine type, particularly type with serifs, should be avoided.
• Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders to be made up of 1 colour and be a minimum thickness of .08mm and sit no less than 10mm in from the trim.
Page layout• All advertising material is to be supplied to the correct publication trim size and is to include
5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm.
• Ensure that all text and logos are supplied to the correct type/design area specifications (see Ad Sizing).
• No text or important page content should appear within 10mm either side of the spine on double page spreads (total 20mm) due to this space being optically lost within the spine of the magazine. Using double imaging is at the discretion of the client/agency, as it is not ideal for all pages within the magazine. If specifications are required for double imaging, contact production prior to sending advertising material.
• NOTE: Double page spreads appearing on the inside front cover will be moved to allow for the spine hinge — inside front cover (left-hand page) will be moved 5mm to the left and first text page (right-hand page) will be moved 4mm to the right.
Gua
rant
eed
dist
ribu
tion
The specifications & guidelines.
Loose inserts
Loose inserts can only be randomly inserted — it is not possible to place a loose insert between specific pages.
Concertina folded inserts cannot be mechanically inserted.
Minimum size — 150mm high x 105mm wide Maximum size — 245mm high x 200mm wide
The below ratio of insert stock (gsm) is recommended and can be used as a guide.
Bound inserts
Minimum size — 140mm high x 105mm wide
Maximum size — 270mm high x 225mm wide
The below ration of insert stock (gsm) is recommended and can be used as a guide.
*AICD Member Tracker 2018Inserts can be segmented by state and are dependent on weightInsert minimum investment is $5,000Companies whose core business offering is competitive to AICD’s products or services are not accepted even if they are advertising their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.
Minimum Maximum
2 pages 100gsm 170gsm
4-6 pages 80gsm 150gsm
8 pages 65gsm 150gsm
10 pages 60gsm 130gsm
12-16 pages 54gsm 115gsm
Minimum Maximum
2 pages 130gsm 250gsm
4-6 pages 80gsm 150gsm
8 pages 65gsm 150gsm
10 pages 60gsm 130gsm
12-16 pages 54gsm 115gsm
EDMs
MREC 300×250 Format supplied .gif, .jpg or PNG. Must be under 100kb.
Content tile Supply 1 x high-resolution image in .jpg or PNG that can be horizontally cropped. Image cannot include logos or text overlay.
Hom
e-de
liver
ed
Contact details.Steve KoutsoukosHead of Sales, Business & EntertainmentPhone +61 2 8114 8938 | Mobile +61 406 557 817Email [email protected]
Isabella SeverinoNSW Advertising Manager Phone +61 2 8114 8916 | Mobile +61 459 999 715Email [email protected]
Geoff HalpinNSW Senior Account Manager Phone +61 2 8114 8974 | Mobile +61 412 541 183Email [email protected]
Lauren MostynVIC Account ExecutivePhone +61 3 9292 2781 | Mobile +61438 657 518 Email [email protected]
*AICD Member Tracker 2018
For editorial [email protected]
For advertising [email protected]
5.5%
mem
bers
hip
grow
th y
oy*
