Deutschland: 11,40 EUR · Schweiz: 21,50 sfr
60. Jahrgang · 1|2009 www.giesserei-praxis.de
Schwerpunkt: Qualitätssicherung und Kontrolle
SPECIALim
Heft
Automatisierung und Software
Fachheft: Fertigungs- und Anlagetechnik
Media Kit2009
Publication:
Organ:
Publisher:
Volume:
Frequency:
Price:
GIESSEREI-PRAXIS is one of the oldest trade magazines in Germany. High marketpenetration and the particular constitution of its readership within the foundryindustry make the magazine a reliable and successful advertising medium.GIESSEREI-Praxis subscribers largely belong to foundry business management andmore than 90 % of them influence their company’s decisions on purchases andinvestments. Regional distribution of the magazine covers foundry businessesin all of Germany. Abroad, a regional emphasis is put on Austria and Switzerland aswell as on eastern European countries. GIESSEREI-PRAXIS is available world widevia the Internet.GIESSEREI-PRAXIS is an established and effective advertising medium when target-ing managers and executives from the foundry industry in Germany and abroad.
Independent magazine
Fachverlag Schiele & Schoen GmbH
Volume 60, 2009
10 issues per year
Annual subscription Germany € 141.50 (incl. postage fee)Abroad € 163.00 (incl. postage fee)Single copy price € 11.40
2
Media Information 2009
Media Kit
Reader Profile
GIESSEREI-PRAXIS readers largely belong to foundry business upper and middle management.They work in vital areas of the foundry industry and have substantial influence on investment decisions.
Telephone interviewing
What is your position in the company?
27% Owner, board member, chief executive
6% Business unit director, area director
20% Executive manager withpower of proxy
26% Head of department
1% Commercial clerk
8% Technical clerk
6% Foreman
1% Student, Apprentice
4% Other
1% Not stated
In which way do you participate in yourcompany’s decision process?
18 % I am the final decision maker
52 % I am a co-decision maker
20 % I advise decision makers
4 % No influence on decisions
6 % Not stated
Have you ever received any ideasfor purchases or investments fromadverts in GIESSEREI-PRAXIS?
61% Yes
32% No
7% Not stated
3
39% Management
26% Research, develop-ment, construction
20% Planning / scheduling
36% Manufacturing,production
3% Stock / transport
11% Sales
7% Administration,organisation
8% Purchasing
15% Quality control
7% Customer service
4% Not stated
In which field/s do you work? (multiple answers possible)
Advert sizes
1/1 Page
With bleed
3/4 Page vertical3/4 Page horizontalBleed verticalBleed horizontal
Juniorpage:1. Within print area2. With bleed
1/2 Page vertical
1/2 Page horizontal
Bleed vertical
Bleed horizontal
167 262210 297 1510,00 1812,00 2114,00 2416,00
125 262167 195146 297210 212 1132,50 1359,00 1585,50 1812,00
131 182151 211 850,00 1020,00 1190,00 1360,00
81 262167 129102 297210 157 755,00 906,00 1057,00 1208,00
Format in mm Additional Scale ColoursWidth Height Black/White + 1 colour + 2 colours + 3 colours (4c)
4
Media Information 2009
Advertising Formats and Prices in €
1.
2.
A
B
C
167 85210 112 504,00 604,80 705,60 806,40
40 26281 129167 63 377,50 453,00 528,50 604,00
40 12981 63167 30 188,75
40 6381 30 94,40
Spread across gutter
376 262420 297 3020,00 3624,00 4228,00 4832,00
376 129420 146 1510,00 1812,00 2114,00 2416,00
D
E
B
C
A
A minimum trim allowance of 3 mm has to be added to all adverts with bleed.5
1/3 Page horizontalBleed horizontal1/4 Page withinprint areaA = 1 columnB = 2 columnsC = 4 columns
1/8 Page withinprint areaA = 1 columnB = 2 columnsC = 4 columns1/16 Page withinprint areaD = verticalE = horizontal
2/1 Pages withinprint areaWith bleed
2/2 Pages withinprint areaWith bleed
Print and finishing procedure,print data
Preferential placement
Colour surcharge
6
Media Information 2009
Advertising Price List Nr. 37/ Valid from 01. January 2008
Print procedure OffsetPrinting screen max. 60 lines/square cm
Print data Digital data (EPS, QuarkXPress or Freehand), offset colour sets(hardproof on picture printing paper in accordance with FOGRAguidelines). Delivery of other print data may cause additionalexpenses for layout and composing.
Trim allowance Trim allowance of 3 mm for adverts with bleed, and of 5 mmfor inserts per fore-edge. No trim allowance is required for thegutter.
Print run The number of inserts, enclosures, and attachments requiredfor the individual print run is available from the publisher onrequest.
Cover page Size 210 mm x 215 mm plus trim allowanceCover page 4c: € 2900,00
Euroscale colour (see price list)Minor variance in tonal value may be due to the tolerance span of the offset printingprocedure. No responsibility can be accepted for print results when using colour setswithout colour scale. There is no discount available for colour surcharges.
7
There is no additional charge for adverts with bleed or formats outside the printarea. Gutter bleed will also not be charged.
See publication schedule
Delivery of inserts and enclosures up to the print data close date.
Cancellation of advertising orders up to the advertising close date.
Frequency scale3 adverts 5 %6 adverts 10 %10 adverts 15 %12 adverts 20 %
with DRUCKGUSS
Adverts with bleed
Advertising close date
Delivery
Cancellation
Discounts
Combination discount
Quantity scale2 pages 5 %3 pages 10 %6 pages 15 %10 pages 20 %12 pages 25 %
Inserts
Format
Enclosures/Attachments
Format
Delivery address
8
Media Information 2009
with 2 pages € 2,265.00with 4 pages € 4,530.00
Inserts to be delivered pre-folded and untrimmed. On request the publi-sher can provide the folding at a charge. Three samples of the insert arerequested by the publisher at the time of order placement. Insert orderswill qualify for discount. 3,500 insert copies will be required.
Trimmed size = publication size (height 297 mm, width 210 mm)
Price for enclosures up to 25 g € 1,510.00, any further 5 g to be chargedwith an additional € 230.00. Prices for attachments on request.Additional postage fees are incurred by enclosures and other enclosedobjects. All enclosures must be suitable for machine processing; a sample ofthe enclosure is therefore requested by the publisher at the time of orderplacement. Enclosure and attachment orders will not qualify for anydiscount.
Minimum size 105 x 148 mm (DIN A6), maximum size 195 x 280 mm
Will be provided with the order confirmation.
Advertising Sizes and Prices (in €)
Publication format
Print areaColumns
Cancellation
210 mm width, 297 mm height
167 mm width, 262 mm height4 columns each with a width of 40 mm
Print and finishing procedure, print data: see page 6.
Cancellation of advertising orders is possible up to the advertising close date.
All prices are gross prices subject to the addition of the statutory rate of VAT.
Formats and Deadlines
9
10
Media Informationen 2009
Fachverlag Schiele & Schoen GmbH
Markgrafenstraße 11 · 10969 Berlin, GermanyTelephone +49 (30) 25 37 52-0 · Telefax +49 (30) 25 37 52-99E-Mail [email protected] www.giesserei-praxis.deGeneral manager: Harald Rauh, Karl-Michael MehnertAmtsgericht: Berlin Charlottenburg, HR B 3261
Dipl.-Ing. Dr. mont. Stephan HasseVeitsbergweg 29 · 8700 Leoben · AustriaTelephone +43 (38 42) 44 570 · Telefax +43 (38 42) 42 44 555E-Mail [email protected]
Hildegard KobelTelefon +49 (30) 25 37 52-53 · Telefax +49 (30) 25 37 52-88E-Mail [email protected]
Barbara HuthTelephone +49 (30) 25 37 52-20 · Telefax +49 (30) 25 37 52-88E-Mail [email protected]
2 % discount: payment within 8 days of invoice date or 14 days net
DE 136628795
Publisher
Address
Editor-in-Chief
Advertising manager
Advertising coordinator
Terms of payment
VAT IdentificationNumber
Contact
11
DRUCKGUSS-PRAXIS – Trade Magazinefor the Die Casting IndustryThe magazine has a dedicated readershipwithin the die casting industry. DRUK-KGUSSPRAXIS-Praxis subscribers largelybelong to die casting business manage-ment and influence their company’s deci-sions on purchases and investments.DRUCKGUSSPRAXIS-PRAXIS is an esta-blished and effective advertising mediumwhen targeting managers and executivesfrom the die casting industry in Germanyand abroad. The magazine is published
eight times per year. There are discounts available for combinedadvertising in GIESSEREI-PRAXIS and DRUCKGUSS-PRAXIS.
Taschenbuch der Gießerei-Praxis –Foundry YearbookPublished annually, this almanac is anindispensable aid for the foundry practi-tioner. It contains the most current stan-dards and tables in nine different subjectareas and is clearly laid out with an indexfor easy reference. It also comprises of aninformation section, an index of supplysources for the foundry industry as well asa list of leading foundries.
GIESSEREI LEXIKON2008 – FoundryEncyclopaedia 200819th Edition
With the completely revised and enhanced reprint of GIESSEREILEXIKON, Schiele & Schoen provide clients with a reliable andsustainable platform that has established itself as an effectiveadvertising medium in the foundry industry.It consists of a comprehensive outline of the foundry industry -with more than 7.500 keywords covering all areas of foundrytechnology. It also contains an index of supply sources for thefoundry industry as well as a list of leading foundries.
Other publications in the foundry field
Publication Schedule 2009
12
Media Informationen 2009
Issue Subject Publication Advertising Print datadate close date close date
Issue 1-2 Special edition: insulation and form fitting 29.01.2009 14.01.2009 19.01.2009January/ Specialised issue: Production technology andFebruary systems engineering
Quality assurance and control Special topic: Automation and software
Issue 3 Specialised issue: Light metal casting 03.03.2009 12.02.2009 16.02.2009March With special focus on Aluminium sand and
gravity die casting
Issue 4 Congress and tradeshow issue 01.04.2009 16.03.2009 20.03.2009April Hanover Fair Industry
April 22nd –24th 2009, Hannover113th Metal casting Congress Special topic:April 07th–10th 2009, Nevada (USA) Material testing and quality management
Issue 5 Symposium and Congress issue 05.05.2009 14.04.2009 17.04.2009May Tradeshow and congress issue
Deutscher Gießereitag, May 14th–15th 2009, BerlinWFO Technical Forum 2009, 01.06.2009 in Brno CZJune 01st 2009 , Brno (CZ)preliminary report NEWCAST Special topic: Knock-out, cleaning, surface
Schedule changes are possible 13
Issue 6 Tradeshow issue NEWCAST 10.06.2009 14.05.2009 19.05.2009June 3. International Trade Fair for Precision Castings
June 23rd–25th, Düsseldorf
Issue 7–8 Anniversary issue, 60 years Giesserei Praxis 29.07.2009 06.07.2009 10.07.2009July-August Specialised issue: Iron casting
With special focus on Cast iron withnodular and vermicular graphite Special topic: Non ferrous casting materials
Issue 9 Specialised issue: Moulding sands and 02.09.2009 10.08.2009 14.08.2009September moulding processes
With special focus on Foundry machinery,equipment and installations NEWCAST follow-up report
Issue 10 Tradeshow issue Materialica 07.10.2009 14.09.2009 18.09.2009October International product engineering Fair
October 13th–15th, Munich Environment and safety at work
Issue 11 Specialised issue: simulation in casting processes 04.11.2009 06.10.2009 13.10.2009November with special focus on: Aluminium and magnesium alloys,
EuroMold December 02nd–05th, Frankfurt
Issue 12 Specialised issue: Light metal castingDecember With special focus on Aluminium and
magnesium alloys Special topic: Cast iron and cast steel production
December Foundry Yearbook 2009
Media Information 2009
14
1. According to the following general terms and conditions (AGB), “advertisingorders” are understood as a contract to publish one or more advertisements bya particular party in one of the publisher’s publications with the intention ofbeing circulated. Such an advertising order also includes inserts, enclosures andattachments.
2. In so far as nothing else has been agreed upon, advertisements are to be cal-led up within a year after the conclusion of the contract for publication. If theright to call individual advertisements has been granted under a contract, theorder must be concluded within one year of the publication of the first adverti-sement if the first advertisement has been called up and published within thetime limit stated in sentence 1.
3. An advertising order only becomes legally binding once the client has receiveda written order confirmation from the publisher.
4. At the conclusion of an advertising order, the client is entitled to call up furt-her advertisements within the period agreed on in § 2. In this case it is possiblethat a larger discount will apply.
5. If an advertising order is not fulfilled due to circumstances which are not thefault of the publisher, the client, without prejudice to any further legal obliga-tions, must reimburse the publisher for the difference between the discountgranted and the discount which corresponds to actual publication. This reimbur-sement becomes void if the non-fulfilment lies in the publisher’s area of risk.
6. Orders for advertisements or external supplements, which are only to bepublished in pre-designated amounts, in a pre-designated issue and in a pre-designated area within a publication, must be received in a timely manner by thepublisher so that the publisher can inform the client prior to the reservation
deadline whether the order cannot be completed according to the above criteria.Classified advertisements will be printed in the corresponding section withoutthis requiring special confirmation.
7. Advertisements that are not readily recognizable as such because of theirdesign will be clearly marked “Advertisement” by the publisher.
8. The publisher, based on justifiable and equal principles, has the right to refu-se an advertisement order if that advertisement’s content, source, or technicalform, is illegal or infringes upon official regulations, or if the publisher feels thatthe publication of the advertisement is unacceptable. This also holds true fororders received by agencies or company representatives.
Supplement orders are only completed after the publisher receives and appro-ves an exact sample copy of the supplement.
Supplements that give readers the impression that they are an integral part ofthe publication as a result of their format or presentation, or supplements thatcontain additional external advertisements, will not be accepted. The client willbe informed about the refusal of his advertising order without delay.
9. The client is responsible for the timely delivery of suitable, flawless docu-ments or supplements. On receipt of printing documents that are obviouslyunsuitable or damaged, the publisher will request a replacement without delay.
The publisher reserves the right to change the order if there are discrepancies inthe colour, format or amount of text contained in the delivered printing materi-als. The publisher guarantees to reproduce the advertisement free from printerrors to the extent that the printing material provided by the client permits this.
General Terms and Conditions (ABG)
15
10. In the event that a printed advertisement is partially or totally unreadable, incor-rect, or incomplete, the client has the right to demand a reduction in price or the sub-stitution of a corrected advertisement in a later issue of the publication, but suchclaims can only be made in the event the purpose of the advertisement was negati-vely affected. If the publisher fails to reduce the cost of the advertisement within agiven period of time that is acceptable, or if the substitute advertisement is againincorrect, the client has the right to a further reduction in price or a change of the con-tract terms. The publisher cannot be held responsible for any mistakes which mayoccur as the result of telephone transmissions.
Claims for damages regarding positive infringement on requirements, default on thecontract, or other unacceptable actions cannot be made even if an order is placed bytelephone.
Claims for damages as a result of an order’s impossibility to complete and otherdelays are limited to compensation for predictable damages and the total price of theadvertisement or supplement.
This does not refer to intentional and gross negligence on the part of the publisher,its legal representatives and its employees. The publisher‘s responsibility for dama-ges as a result of the absence of guaranteed features remains unaffected.Furthermore, the publisher is not responsible in commercial business connectionsfor gross negligence on the part of employees that are not executive staff, in all othercases towards salespersons the responsibility for gross negligence and compensa-tion will be limited to foreseeable damages, thus not exceeding the cost of the adver-tisement in question. Apart from non-obvious mistakes, complaints must be registe-red four weeks after the receipt of the invoice and sample.
11. Proof sheets will be supplied only if explicitly requested. The client is responsiblefor the accuracy of the proof sheets sent. The publisher will carry out any correctionsrequested of which he is informed within the time limit stated when sending theproofs.
12. If there are no particular rules regarding the size, the calculation shall be basedupon the usual and actual height of the advertisement.
13. In the event that the client does not pay in advance, the invoice will be sent imme-diately, or, at latest 14 days after publication of the advertisement. Invoices are to bepaid within the time limit set out in the price list, unless the client and the publisherhave already agreed in writing to a different payment period. Any discounts for earlypayment will be granted according to the price list.
14. In the event of a delay of payment ormoratorium, interest at the current bank rateof the Europaeische Zentralbank plus 6% shall be applied and collection fees added
to the invoice. The responsibility rests with the client to prove that this amount ofcompensation should be reduced. In the event of a delay in payment, the publishercan also postpone fulfilment of the open order until payment is received and demandadvance payment for all remaining advertisements.
If the publisher has justified doubts as to whether a client can pay an invoice, thepublisher has the right without consideration of an originally agreed upon term ofpayment and even during an advertisement’s runtime, to make the further publica-tion of an advertisement dependent on advance payment of the amount due andpayment of pending invoice amounts.
15. Upon request, the publisher shall supply a sample of the advertisement with theinvoice. Depending on the type and size of the order, this sample may consist of onlyadvertisement segments, single pages or a complete issue. If a sample can no lon-ger be supplied, the publisher will issue a placement certificate instead.
16. The client is responsible for any costs accrued during the preparation of repro-ductions and paper originals requested by the client or major changes to the origi-nally agreed upon design.
17. The cancellation of an advertising order confirmed by the publisher is only possi-ble up to the advertising closing date stated in the publication schedule. The cancel-lation of a confirmed title page advertisement is not possible.
18. In the case of advertisements under a box number, the publisher shall take rea-sonable care for the safekeeping and timely forwarding of offers. Registered orexpress mail will only be forwarded as ordinary mail.
In the interest of, and for the client’s protection, the publisher reserves the right toopen incoming offers for inspection and to prevent fraudulent use of the box numberservice. The publisher is not obliged to forward any business or agency offers.
19. Printing documents are only returned to the client on special request. The reten-tion obligation for printing documents ends three months after the publication of theadvertisement unless other agreements have been made.
20. Place of payment and place of jurisdiction, if not otherwise required by law, is theregistered office of the publishing company
If the client’s home or typical place of residence is unknown at the time of the law-suit, or if the client moves his/her home or place of residence outside the area oflegal jurisdiction following the conclusion of the contract, the registered office of thepublishing company will automatically become the agreed legal venue.
RedaktionDr.-Ing. Hartmut PolzinGartenstr. 2a · 09661 Tiefenbach-MarbachTelefon +49 (37 31) 39 27-44Telefax +49 (37 31) 39 24-42E-Mail [email protected]
Advertsing coordinatorBarbara HuthTelephone +49 (30) 25 37 52-20Telefax +49 (30) 25 37 52-88E-Mail [email protected]
Editor-in-ChiefDipl.-Ing. Dr. mont. Stephan HasseVeitsbergweg 298700 Leoben, AustriaTelephone +43 (38 42) 44 570Telefax +43 (38 42) 44 555E-Mail [email protected]
Advertising managerHildegard KobelMarkgrafenstr. 11 · 10969 BerlinTelefon +49 (30) 25 37 52-53Telefax +49 (30) 25 37 52-88E-Mail [email protected]
Fachverlag Schiele & Schoen GmbHMarkgrafenstr. 1110969 Berlin, GermanyTelephone +49 (30) 25 37 52-0Telefax +49 (30) 25 37 52-88Internet www.schiele-schoen.de
Trade Magazine for the Foundry Industry
