Media Kit

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WWW.OPTIMYZ.COM • [email protected] • 1-877-710-0516

CANADA’S HEALTH, FITNESS AND LIFESTYLE MAGAZINE

NATIONAL

MEDIA KIT

2012

OFFICIAL

MAGAZINE OF

FOR MEN AND WOMEN

AS marketers know, the healthy living industry is one of the fastest growing sectors of the economy, with more and more newcomers making their first commitment to their own

health and wellbeing. This is the world of OptiMYz magazine. OptiMYz puts an end to fitness stereotypes and welcomes people looking for credible information in an open and holistic editorial environment.

Whether someone is just starting to think about becoming healthier or has just run their sixth marathon, OptiMYz will inform, entertain and inspire each reader with solid articles about living better. The passion of OptiMYz is improving the lives of its readers.

As marketers also know, the health and fitness movement is now influencing many industries, including food, travel, clothing, footwear, entertainment. Health concerns also drive the environmental movement, which in turn is pushing traditional products like homes and automobiles to become more health oriented and also to reduce their impact on the environment.

OptiMYz fuses superior health, fitness, nutrition, and lifestyle information into a magazine six times a year. OptiMYz is mailed directly to the homes of paid subscribers. Advertisers gain high readership numbers with an average of 200,000 readers per issue. OptiMYz is also available on more than 3,500 newsstands across Canada (see page 5 for more details). It has quickly become one of the leading healthy living magazines in Canada. And its unique editorial package targeted at both a male and female reader has made it the most distinctive fitness-health-lifestyle publication in Canada.

OptiMYz targets well-defined markets: the key is individuals who are committed to taking charge of their own health and fitness. These readers are educated, affluent, and focused. They tend to be opinion leaders within their social groups. Uniquely, more than 95% of subscribers are GoodLife health club members.

Advertisers will gain solid circulation numbers, low CPM, and a high-quality magazine vehicle to reach a highly desirable market. Most important, advertisers’ messages will gain presence in a “keep it real” environment that appeal to the hearts and minds of its readers.

We welcome advertisers that believe in the brand and are committed to fitness, health, and living better.

Sincerely,

Max BrennanPublisher

Reach Canada’s

most active market!

OptiMYz is the official magazine of GoodLife Fitness Centres Inc.

2 The brandNot just another fitness magazine

5 The audience and circulationActive and passionate about health and fitness

6 The breakdownReach your target demographic coast to coast

8 The line upUseful, stimulating, and easy-to-consume editorial

12 www.optimyz.comGoing beyond the magazine

13 OptiMYz InteractiveFull dimensional consumer experience

14 Coming to lifeAtlantic Canada’s largest health and fitness show

contents

AT A GLANCE

Gender split: 57% Female – 43% Male

Average Age: 25-45 years old

Average HHI $75,000 - $100,000

95%

of paid subscribers are health club members

97%

work out at least once a week

76%

actively seek training advice

83%

use preventative therapy

94%

purchase new running shoes at least once a year

77%

spend >$500 annually on athletic apparel

90%

say healthy menu options are important

88%

use nutritional supplements on a daily basis

40%

plan on purchasing a car <12 months

54%

own a pet

95%

travel by air for pleasure at least once a year

91%

say that activity/adventure is important when choosing a travel destination

Based on circulation data, event exit surveys, and web polls.


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How can we live longer? Feel better? Be healthier? OptiMYz fulfills the desire we all have for a better life — with unique angles, ideas and nuggets of knowledge to improve the way we live. OptiMYz uses expert sources from an array of medical, holistic, nutritional and spiritual disciplines. The OptiMYz recipe calls for kernels of useful information shed in a new light. It’s making the best of how things are. Call it optimization. Call it living better. Topics like: How to combat arthritis by changing your diet. The hidden dangers of everyday products. Practical tools and knowledge that can be used in your everyday life. Personal improvement of health is the essence of OptiMYz.

What types of exercises are ideal for your cardiovascular fitness based on your age, gender, and fitness level? How do you correctly perform exercises for your upper body, core, and lower body? OptiMYz fitness articles are based on expert personal approaches to fitness. This includes Personal Fitness Coaches and their fitness techniques used in real situations. A “hands on” approach.

OptiMYz uses expert

sources from an array

of medical, holistic,

nutritional and spiritual

disciplines.

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How does your mind link to your body? How can yoga and meditation reduce stress and lead to a longer and happier life? OptiMYz teaches techniques that promote relaxation, focus, and healing. You discover how your thoughts can change and shape they way you feel. People can feel happier and healthier just by thinking it so. Paradigm shifts come from major lifestyle changes and also from simple, mindful choices about living. OptiMYz provides a new outlook on everything from beating stress to sex. Thinking is doing. By changing the way we think, we overcome obstacles and master new dimensions of life.

OptiMYz readers want to travel where fun and health belong together. This includes every-thing from fitness destinations in the sun to local ecotourism hotspots. Vacation and travel are meant to release stress and rejuvenate the whole person. OptiMYz takes you to the plac-es and with the people that make life better. Watch for exciting and exotic vacations that energize the body, sharpen the mind, and soothe the soul. Find out how to make a routine business trip into a fun, healthy getaway.

The foods we eat are at the core of health, energy and vitality. OptiMYz teaches healthy eating by drawing on expert nutritionists, fitness trainers, natural health practitioners, and modern medicine. Learn about hydration, vitamins and other supplements, organic foods, special diets and healthy eating habits. Learn how to eat better and feel better with tasty alternatives to energy-draining foods.

Even with the best intentions and the best-planned routines, motivation sometimes lags. We offer the support you need to keep yourself motivated and on target to meet your per-sonal health and fitness goals. Techniques to keep yourself focused and to keep the joy and spontaneity in everything you do.

OptiMYz is committed to healthy lifestyles that do not compromise the environment we all share. We endorse the motto: Leave a small footprint upon the earth. When enjoying the outdoors, leave Nature as you found it. At home, at work, and at play, consider the envi-ronmental implications of your activities–including energy use. There is no better designer than Nature. For this reason, OptiMYz is printed on paper certified by the Forest Stewardship Council, the most comprehensive monitor of sustainable forestry practices on the globe.


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THE OptiMYz audience knows that living better means living well– that treating yourself right is the right thing for you and the world you live in.

OptiMYz readers are engaged by credible editorial that nurtures their personal growth. They understand the power that lies within. Whether they are preparing for their tenth marathon or just beginning to discover the value of a healthy lifestyle, this is an audience that is striving to reach their highest potential.

Reach this highly qualified market of doers who are taking steps toward greater well-ness — and are willing to pay for it. Our affiliation with health club members gets you in the door and at the forefront of a vibrant culture based on positive transformation.

Our readers are growing. With OptiMYz your product or service is uniquely positioned to join this dynamic audience in their search for personal fulfillment.

» Readers throughout Canada are with-in the most affluent urban areas.

» Readers possess higher than average household incomes: $75,000-$100,000 per household.

» Gender split: 57% female and 43% male.

» Average age bracket: 25-45 years old. » Readers are active and passionate

about health and fitness. » Readers seek guidance on health and

wellness products and services. » 95% of OptiMYz paid subscribers are

members of GoodLife Fitness.

» OptiMYz is delivered by name to the homes of paid subscribers.

» OptiMYz circulation includes by request paid subscribers,controlled circulation, and newsstand distribu-tion. Ask your representative for more detailed information.

» Average readership of 200,000 readers per issue.

» Copies delivered via Canada Post. » On newsstands across Canada, including:

» Shopper’s Drug Mart » Chapters/Indigo » Sobeys » Loblaws

» OptiMYz circulation is pending audit by the CCAB/BPA Audit Bureau in 2011.


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Cities containing GoodLife Fitness locations

OUR readership includes members of Canada’s fitness indus-try leader — GoodLife Fitness

Centres. GoodLife’s market reach is close to 300 clubs stretching across Canada from St. John’s to Victoria. One in every 45 Canadians is a GoodLife member and the company is the 5th largest fitness company in the world!

Reach deep into key markets across Canada. GoodLife health clubs across Canada include:

Airdrie, AB (2) Georgetown, ON (2) Oshawa, ON Vaughan, ON(2 ) Ajax, ON (2) Grimsby, ON (18) Ottawa, ON Vernon, BC Antigonish, NS (2) Guelph, ON (2) Peterborough, ON Victoria, BC(4) Aurora, ON (6) Halifax, NS Pitt Meadows, BC Wasaga Beach, ONBarrie, ON (4) Hamilton, ON Quispamsis, NB Waterloo, ONBedford, NS Huntsville, ON (2) Richmond Hill, ON Whitby, ON Belleville, ON (2) Kingston, ON Rothesay, NB (4) Windsor, ONBowmanville, ON (3) Kitchener, ON Sackville, NS (4) Winnipeg, MB(2) Brampton, ON Lethbridge, AB (3) Saint John, NB (2) Woodstock, ON Brockville, ON (11) London, ON Sarnia, ON Burlington, ON (2) Markham, ON Sault Ste. Marie, ON Burnaby, BC (2) Milton, ON (3) Scarborough, ON (8) Calgary, AB (6) Mississauga , ON St. Catharines, ONCambridge, ON Moncton, NB (6) St. John’s, NL (2) Chatham, ON(2) Mount Pearl, NL (2) St. Thomas, ON Cobourg, ON New Glasgow, NS Stratford, ON (2) Dartmouth, NS Newmarket, ON Strathroy, ON Dieppe, NB Niagara Falls, ON (2) Sudbury, ON Edmonton, AB (2) North Bay, ON Tantallon, NS (4) Etobicoke , ON (8) North York, ON (14) Toronto , ON (4) Fredericton, NB (3) Oakville, ON Truro, NS

*Estimates based on GoodLife health club dispersion subscriber location.

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OPTIMYZ editorial provides useful, stimulating, and easy-to-consume reading relating to fitness, health, and wellness. OptiMYz strives to “optimize” every inch of every page to deliver quality information to readers in an intriguing way. And

remember, magazines are proven to capture the attention of consumers at a deeper level than any other medium.

» The locker room: Short stories — news you can use, nuggets of wisdom. » Gear Guide: Top product picks. » Cover story: A major theme on fitness-health-wellness that will inform, entertain,

and inspire. » Features: Solid information and great storytelling. Including profiles of real people

who take charge of their fitness and health. The men and women next door, plus local celebrities.

» Exercise: Illustrated with eye-catching photographs, showcasing a specific exercise or theme.

» Nutrition: Stay informed on healthy food, diet, and easy recipe ideas. » Injury clinic: Solutions for common injuries, with a focus on prevention. » Entertainment: Books, films, games — whatever. Don’t forget the fun. » Mind: It all starts here. Set goals, sharpen your focus, and learn to relax. » Health club connection: Insights from personal trainers. Optimize your gym time. » Greenworld: Going green inside and out. (Sponsorship opportunities available; ask

your representative for more details.) » Science: The latest research that can improve your life. » Adventure travel: Get moving in exotic locations far and near. » Local hero: We salute a community member who makes a difference. » Finish line: Calendar of sporting events. » Puzzles: Sudoku, crosswords and other games to challenge and sharpen the mind.

» Inspiration: Column by David Patchell-Evans, CEO of GoodLife Fitness. Learn from the king of living better!

» Sports tech: Tips, strategies, and inspiration. » Male: Guidance on exercise, health, grooming, relationships, and recreation. » Female: Advice for the new woman juggling family, work, and the social scene. » Healthy Menu Program: Restaurants across the country can participate in the

unique healthy food, favourite dish program. Includes sticker for front door, editorial highlight and more! Ask your representative for more details.

» Athlete profiles: living the sporting life.


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» Holiday lean and clean: Experts show you how to treat yourself and eat right too. Includes Holiday Gift Guide.

» Work out with NHL stars: Prepare for our national sport with Canadiens’ Mike Cammalleri and Bruins’ Tyler Seguin.

» Winter vacation, OptiMYz style! Trips that turn cold into hot and hot into cold.

» Women’s body plus: How the ladies can OptiMYz their bodies — and sex appeal.

» Male call: Take these life-saving tests for testicular and prostate cancer.

» Injury proof your hands: Keep them strong and flexible.

» Epigenetics: You can control your genes.

» Healthy eating: The basics never go out of style.

» The puzzle of pain: The latest findings on dealing with lingering pain, a problem that affect as much as 20% of the population.

» Get fit MMA style: Royce Gracie’s total body tune-up; plus, how to stare down a threat.

» The mini turbo diet: Lose 5 lbs. It’s quick and safe.

» Vitamin and supplement guide: What you really need and how to get it.

» Personal care: The healthy way to a better image.

» Snow crazy: Prepare to hit the slopes and trails. Plus: Treating winter’s injuries.

» Gym bag: Great winter gear.

» Marathon guide: OptiMYz features marathons across Canada.

» The couples plus workout: Double the energy, double the benefits.

» Uncommon scents: From aromatherapy to allergies — what you need to know.

» Live long and prosper: Breathe right, reduce stress and inflammation, and lots more.

» Jorg Mardian’s Vancouver Island weight loss plan.

» Olympic preview: Training secrets of Canada’s elite athletes.

» Road and track: OptiMYz your training routine season by season.

» Barefoot earthing: The health benefits of this practice.

» Oral care: Keep those germs under control.

» Sports medicine: Learn from the best in the business.

» Heart Math: Physiology and spirituality working together.

» Direction change: Beat insulin resistance before it becomes Type II diabetes.

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» Our readers vote on the best gear, workouts, food, travel spots, and lots more.

» Borgs and bots: The future of fitness and health is already here.

» High on acid: Modern life can hurt your body chemistry. Protect yourself with these simple tips.

» Holiday treats: Enjoy the season the healthy way.

» Winter vacations to revive the soul.

» Get fit and toned the OptiMYz way! » Ultimate workouts built by top

Canadian trainers. » Nutrition for your body type. Plus:

recipes that build muscle and burn fat. » Only on newsstands: Ask your

representative for details.

» New Year’s resolutions: Small steps to a better you.

» Snow and sand: Best winter vacations north and south.

» Test yourself: Climb, skydive, Scuba. Breathe away stress.

» Smooth sports: The joys of swimming, diving, surfing, and paddling. Plus: Protecting Canada’s water supply and coastal zones.

» Martial arts for life: The MMA workout. Plus: Top injuries of MMA stars.

» Sun safety: Separate fact and fiction about danger from the sun.

» Head over heels: Treatment of cycling injuries.

» Fit to travel: Off the beaten path — where to go, what to do.

» Sacred journeys: Connect with the universe.

» Cancer survivor Lisa Ray’s thirst for adventure.

» What’s your cancer quotient? The top 5 cancers in Canada and how to avoid them.

» Healthy food guide: Our annual list of best recipes.

» On with the show: The circus workout. Plus: Improve your coordination — learn to juggle, the peripheral vision machine, and more.


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OptiMYz is a magazine — and more!

» Print Schedule and Rates

» Web Marketing — optimyz.com

» OptiMYz Interactive

» Event Sponsorship Opportunities

» GoodLife Fitness In-club Marketing


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OPTIMYZ.COM – THE ACTIVE WEBSITE

OPTIMYZ.COM is designed to attract and keep visi-tors who believe in fitness and health. OptiMYz.com is tools based and geared for web visitors, including:

» Online exercise videos » Healthy recipes » Facebook feeds » Downloadable files » Amazing editorial unique to the web » E-News sign up » Interactive polls » Twitter integration » Deals, coupons and specials » Take home exercises » iPOD workouts to download » Blogs » Digital version of the magazine » Printable workouts, recipes and more! » Online business directory: Opti-Direct » And more!

OptiMYz.com has a clean design that is intuitive for web surfing. Approximate site averages: 4.5 page views per visit and hundreds of thousands of web hits per month. Thousands of unique visitors await your web presence with Optimyz.com. Promoted also with GoodLife Fitness Centres website and E-News marketing.

Opti-Direct Listing (Commercial Listing) » Includes 100-word company/product profile, logo and web link. » Only $99/month net. Must be purchased in full or half year

blocks.

National Atlantic

Big Box 250px by 250px $749 $349

Leader Board 728px by 90px $999 $499

» Facebook » Viral video » Twitter » Text

Please ask you representative for more details.

FROM TWITTER

FROM TWITTER

FROM FACEBOOK

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OPTIMYZ INTERACTIVE is an intuitive and innovative platform unlike anything else. OptiMYz Interactive takes the content into a friendly and full

dimensional consumer experience. Consumers will be comfort-able with OptiMYz Interactive right from the start.

OptiMYz Interactive offers a multilayered OptiMYz Magazine content experience including tab lay out design that is easy and intuitive, imbedded video content, interactive polls and much more to attract new consumers to your brand. OptiMYz Interactive is a personal and intimate experience that enables readers to eas-ily consume articles, provide feedback and facilitate the ability to share with friends through social applications.

Most importantly, OptiMYz Interactive delivers measurable ROI and will drive actionable next steps for advertisers directly from their campaigns.

OptiMYz Interactive content includes: » Cover page, with hotlinks to select articles within the issue

and social applications (e.g. Facebook, Twitter) » Editor’s letter, ability for consumers to email the editor » The locker room segment, with interactive poll » Entertainment segment, with interactive layout » OptiMYz cover story, with interactive layout » Science segment, with interactive layout » Exercise segment, with interactive layout (possible embed-

ded videos) » Health segment, with interactive layout » Injury Clinic, with interactive layout » Healthy Recipes, with interactive layout (possible embed-

ded videos) » Fitness segment, with interactive layout (possible embed-

ded videos) » Nutrition segment, with interactive layouts » Mind segment, with interactive layouts

Rates per issue with print purchaseAd Unit Net 1x Net 2x Net 4x

DPS* $2,500 $2,125 $1,875

Rates per issue without print purchaseAd Unit Net 1x Net 2x Net 4x

DPS* $3,800 $3,230 $2,850

*DPS-All advertising on OptiMYz Interactive are double-pages spread (DPS) advertising campaigns All rates are net figure plus taxes.

Add-On Interactive features (production)Embedded full-motion 30-second video with $350 text and graphics (no voiceover)

Embedded full-motion 30-second video with $500 text and graphics (with male/female voiceover)

Embedded feedback form so readers can $150 provide questions, comments, or concerns

Store locator Mapping Via Google API $450

Micro-site development — opens in new $500 browser (e.g. www.yourwebsite.com/contest)

Edition Ads Close Art Due Market DeliverySummer April 22 April 29 June 17

Fall June 10 June 17 August 19

Winter October 7 October 14 December 9

Spring January 20 January 27 March 23

OptiMYz Interactive promotion of each issue includes: » Linked from OptiMYz.com homepage » Emailed to newsletter subscribers » Promoted within OptiMYz national print magazine » Linked to natural health retailer web sites » Emailed to brands/agencies in the natural health industry » Available as a link to all supporting web sites of OptiMYz


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OPTIMYZ comes to life with OptiMYz Live Health Expos, the most entertaining and interactive

series of health, fitness and lifestyle shows in Canada. These expos are among the best sponsorship event choices in Canada — largest in attendance and content!

Attendees see it all — Attend exciting demonstrations and meet experts in fitness, nutrition, health, adventure, and mental and emotional wellbeing. Learn how to improve your lifestyle, achieve fitness goals and live healthier. OptiMYz Live Health Expo offer practical solutions for more than 25,000 health conscious consumers across Canada.

The show puts all the elements of living better under one roof. The content will engage your mind and body, and position your brand in front of a highly targeted market of active consumers and opinion leaders. Fitness and health is the new frontier — and the foundation you need to achieve your goals. Get the total experience at OptiMYz Live Health Expo by developing a customer relationship with qualified health conscious consumers face-to-face.

HIGHLIGHTS OF

2011’s EXIT SURVEY

95%rated it “interesting” to

“excellent show”

91%rated the content “interesting”

to “excellent show”

92.4%plan to attend in 2012

96%would recommend it to others

OPTIMYZ LIVE HEALTH EXPO FEATURESTommy Europe

A former pro football player, Tommy developed 13 HITZ (High Intensity Training Zone), a functional training system that allows you to train smarter, not harder.

He is also Host and Fitness coach on the TV shows The Last Ten Pounds Bootcamp and Bulging Brides.

JANUARY 21-22, 2012 EXHIBITION PARK, HALIFAX, NS

WEST

WEST

DATES TBD

DATES TBD

» Compelling keynote speakers » Informative and inspirational

demonstrations » Cooking demonstrations » Healthy Business Awards » Local Hero Awards » Authors and experts galore!

» 10 x 10 at $999 per booth

Sponsorship kits are available. Please ask your representative for details.

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OPTIMYZ also offers on-site club marketing opportu-nities within GoodLife Fitness Centres across Canada. Marketers have the choice of a variety of specialized in

club marketing opportunities, including: » Posters » Sampling » Mirror clings » Floor stickers » Locker wraps » Locker magnets » Plus more…

Goodlife Fitness in-club marketing activities are limited and include restrictions. Please ask your marketing representative for more details.

F I T N E S S M I N DNU T R I T I O NH E A LT H A DV E N T U R E

TOLL FREE 877.710.0516 | DIRECT 902.463.0516

Halifax | Toronto | Vancouver

optimyz.com

twitter.com/OptiMYzMag facebook.com/OptiMYzMagazine youtube.com/OptiMYzTV

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