2 0 1 3 M E D I A K I T

Performance.Polished.

2013 PORSCHE PANAMERA

COMbiNiNg COMfORt, SPORtiNESS...

ANd fOuR SEAtS.

866.467.6054

www.BRAMANPORSCHE.com

A N N O U N C I N G T H E

sales eventA R R I V E in S T Y L E

SPRING 2013 | Vol 2, No.1

Katherine and

Nicole Bellissimo

Palm Beach

International

Equestrian Center

US $5.95

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SEE INSIDE for examples

of our fabulous upcoming

opportunities!

NEW

8 | P A L M B E A C H Wo m a n

P A L M B E A C H Wo m a n | 9

The Coffee District was opened in September 2008 by husband and wife team Chung and Anna Seo. Her passion for cooking and her degree in culinary arts from Le Cordon Bleu, along with his entrepreneurialism and love of beer, were destined for success. This coffee shop is anything but ordinary. The motto is “coffee passionate people, people passionate district” but that is just the tip of the iceberg. Coffee District offers exquisite coffee, espresso drinks, loose teas, fruit smoothies, Chai, and juices. In order to support the local economy and locally owned businesses they order their espresso beans from a local roaster ensuring fresh coffee every time you visit. The food menu may

be small but quality is bountiful. Fresh salads, homemade soups, panini, fresh fruit, pastries, breakfast sandwiches, and beer bites are sinfully delicious. What sets it

apart from just another coffee shop? It is one of the most respected craft beer bars in the state of Florida. When they opened in 2008 they had 3 craft beers on tap as well as 30 bottles and were one of the first in the area to offer up microbrews. Shortly after opening, demand grew for the craft beer offerings, and now six short years later you will find 18 draft beers and approximately

125 bottles. Always willing to educate the masses on the relatively new trend of craft beer to our area, their beertenders are knowledgeable and will take the

time to explain the varying styles and pair the perfect beer to your taste. In keeping with supporting local enterprises, Coffee District routinely features, Due South Brewing –

Boynton Beach, Cigar City Brewing – Tampa, Tequesta Brewing Company – Tequesta, Florida Beer

Company – Melbourne, and will feature Funky Buddha – Oakland Park and Salt Water Brewing –

Delray Beach.

Don’t miss: Mondays – social beer night, Fridays – Karaoke, On-going – charity events, live music, and

more! So check the website www.mycoffeedistrict.com often for up-to-date draft menus and listings

of all the events offered.

the Arts Garage rightfully sits at the center stage of Pineapple Grove Arts District’s scene. Enjoy the BYOF/W/B/Whatever (bring your own food, wine, beer, water, etc.) atmosphere and catch a show; jazz, blues, a play, musical, drag, and the list goes on. Their web site is very informative and up-to-date with all of their performances. There is also music and theater instruction for those interested in furthering their own knowledge of the arts. Visit www.artsgarage.org for more information or to donate.

If it’s galleries or a new piece for your living room you’re in search of, just wind

through the small streets and pop-in to one of the local hot spots. There are numerous shops to choose from.

To get that “city” feel you may miss if you’re from NY, SF, CHI, PAR, or LA wander into the warehouse arts area (Artist’s Alley) off 4th Street and peruse the local artists hard at work. The studios are limited and there is a long waiting list to get into one. Every once in a while you’ll stumble, as we did, onto an open house (gallery) night with wine, cheese, etc. It’s a hidden hot spot that is worth the time to find.

PINEAPPLE GROvE has become the latest Mecca in downtown Delray Beach for great food. The restaurants and sidewalk dining are everywhere you turn. Italian, sushi, Thai, Greek, tapas, you name it, you’ll find it.

Try out The House of Siam for their delectable basil duck or duck into SoLita’s new location (their other location is on Las Olas) recently named the Best Branzino in Palm Beach County! Stroll the streets and enjoy the flavors ranging from pineapple to panang.

LIST WORTHY EATERIESSolita25 NE 2nd Ave , Delray Beach(561) 899-0888 | solitaitalian.com

max’s harvest, Farm to Fork169 NE 2nd Avenue, Delray Beach(561) 381-9970 | maxsharvest.com

house of Siam25 NE 2nd Ave #116, Delray Beach(561) 330-9191 | houseofsiam.info

lUnCh FAVoRItE Christina’s (Open until 3 p.m.)263 NE 2nd Ave, Delray Beach(561) 278-3200

nEWComERSPapa’s tapas259 NE 2nd Ave, Delray Beach(561) 266-0599 | papastapasdelray.com

the Grove187 NE 2nd Ave, Delray Beachthegrovedelray.com

MAkE A SCENE

COFFEE DISTRICT

DAy

Cigar City Jai AlaiThe India Pale Ale style of beer has its roots in the ales sent from England to thirsty British troops in India during the 18th century. Pours copper in color with notes of citrus and tropical fruit in the aroma. Flavor has upfront citrus bitterness with a hint of caramel, citrus and tropical fruit hop notes in the finish. Pair Jai Alai  India Pale Ale with beef empanadas, deviled crabs and other spicy dishes.

Due South Category 3 – Florida Style IPA ABV=6.1% IBU=64 Brewed with loads of malts and hops, this golden India Pale Ale is true to the style while maintaining a balance between malty and bitter.  A special blend of American hops give this beer its unique flavor. Although fruity and citrusy, this beer has only four ingredients: malt, hops, yeast and water. Food Pairings: sharp cheddar, burgers, Jamaican jerk style.

PINEAPPLE GROVEBEST BITES

oscar Blues Dales Pale AleABV=6.5% IBU=65America’s first hand-canned craft beer is a voluminously hopped mutha that delivers a hoppy nose, assertive-but-balanced flavors of pale malts and hops from start to finish. First canned in 2002, Dale’s Pale Ale is a hearty, critically acclaimed trailblazer that has changed the way craft beer fiends perceive canned beer.

4 | P A L M B E A C H Wom a n

P A L M B E A C H Wom a n | 5

Contents

L U S T for Lu Lu

A Fe w G O O D M E N

O N T H E Fron tl i ne

F A R M T O Ta ble

P A L M B E A C H

Achi e v e rs

A B U N D A N T He a rt

W I N E Kno w

24

36

22

2833

43

B L U E Is the New Black

M I R R O R Image

MOD is the Mood

Focus on Women in Politics

FROM COVER

LeTTer From the E D I T O R

For pricing and deadline information with regards to advertising with Palm Beach

Woman magazine, email us at linda@palmbeachwoman.com. Palm Beach Woman,

published 4 times a year, is a publication focusing on lifestyle, culture, and business

women in Palm Beach County, Florida.

We want to hear from you! Email all news, editorial submissions, article topic

suggestions and ideas and feedback to lauren@palmbeachwoman.com. Your email

must include your name, address and a telephone number so that we can contact

you. We reserve the right to select which submissions are published and to edit all

submissions prior to publishing.

2013 by Palm Beach Woman magazine, 88 Media Group, LLC All rights reserved. Palm Beach Womans magazine is a

publication supported solely by our advertisers and distributed throughout Palm Beach County and other areas.

Palm Beach Woman magazine called “publisher” hereafter does not necessarily endorse the views expressed

in the articles and advertisements. Advertisers are solely responsible for the contents of advertising; including

photos, images, artwork and all creative works submitted for publications. All advertisers must agree to protect

and indemnify 'publisher” against any and all legal action. This includes any and all liability, loss or expense arising

from claims of liable;unfair competition; unfair trade practice; infringement of trademarks; trade names; patents;

copyrights; violations of rights of privacy and any other claims accepted for publication in the journals.

We apologize for any misprint(s) or error(s) found within any editorials. Our contributing writers are responsible

for the information and facts given to 88 Media Group, LLC.

Last fall, Kara Clapp, Gladiola Quintanilla, our publishing partners,

and I were given the wonderful opportunity to take over PBWM

and embark upon a new in-print adventure. Forever grateful to the

magazine’s founder, Jill Duggan, and wishing her the very best in all

her future endeavors, we leapt into the creative process!

Suddenly, our days were characterized by late-night gab

sessions and daily brainstorming sessions--as well as by the unending

scramble to capture ideas that occurred to us in the middle of the

night or while we were weaving through rush-hour traffic.

We also found ourselves making exciting forays into our South

Florida community, developing new relationships with current clients,

reconnecting with former contacts, and meeting new-to-us business

people, inviting them all to join us in our venture.

As a team, we cultivated our guiding principles. Together, we

agreed that nothing is as important as is being considerate--in mind

and spirit--to our advertisers and contributors. We understand that

their successes are our successes. When we listen to what they--and

our readers--want, we will be well on our way to producing our goal:

an outstanding, ever-evolving book.

Before going forward, though, we took a few moments to look

back, to reflect on how we got to this new chapter in our lives. We

found that we shared in common much that had prepared us for

this journey: writing, design, and personal growth, each of these has

been an integral part of our respective histories. Self-discovery? Self-

awareness? Self-enhancement? Check. Check. Check.

Now we look to the future, a future dedicated to bringing

you what you need--original ideas and helpful new products and

services, encouragement and fresh awareness, advice, reviews,

support, and motivation--all meant to usher you into a brand new

chapter of your own.

And so i t begins. . . .

Lauren MalisLauren@palmbeachwoman.com

Publisher 88 media Group, LLC

Editor Lauren malis

Art Director Laura DiBartolo

Design and Production Sack Lunch marketing, LLC

Contributing Writers Shanna Nicole, elissa Aimee, Lola Thelin,

Alexis Boisier, melanie Harris, Gary michaels,

Lauren malis, michaele Cinque, Karen Brown,

renee Smith, r. Kay Green, Debra J. Cornwall,

erin Heit, moe Glenner, Debra K, margaret

may Damen, Jolie Demarco

Contributing Photographers Paulette martin, Corby Kaye, Thomas

Brookins, Sabrina Lantos and elena

Lusenti

Account Executives Joselle Crocker and Linda Tepper

Circulation Administrator 88 media Group, LLC

Palm Beach WomaN maGazINe.WElComE to thE nEW

KATHERINE BELLISSIMO (married to Mark,

our featured man in “A Few Good Men,”) with

daugher NICOLE BELLISSIMO. This family

exemplifies passion for Palm Beach County, the local

equestrian world and years of philantrhopy.

Katherine I N B R I E F

Born and raised just outside of Boston,

Katherine Bellissimo received her Bachelor of

Science at Northwestern University. She worked as

Vice President of Community Relations in Boston at

a firm specializing in representing commercial real

estate developers. She was also the Vice President

of a real estate development firm with holdings in

Massachusetts, New Hampshire and Maine.

Katherine has worked as a “professional

volunteer” in various capacities related to her

children’s school, church and sports. Katherine now

works in partnership with Mark for the Wellington

Equestrian Partners, the guiding entity for Palm

Beach International Equestrian Center show grounds

operations and development, as well as with multiple

charitable initiatives.

Meet Mark on page 28

P I N E A P P L E Gro v e

F A S H I O N For w a rd 12

J U M P I N G

For a Ch a n g e3848

C U L T - U R E

W E L L re a d

H I G H S o c i e t y

C O M M O N In te re st

S P O T -o n

66

50 58

86S O C I A L me d i a78

92

MUSIC/FILM

08

Giselle Meza, of Boca Raton, fights to give victims of

human trafficking and sexual slavery a fair chance at a life.

Florida author, Melanie Neale, brings us

“Boat Girl,” the heart-breaking memoir of what it’s

like to grow up aboard a sailboat.

8 | P A L M B E A C H Wo m a n

P A L M B E A C H Wo m a n | 9

The Coffee District was opened in September 2008 by husband and wife team Chung and Anna Seo. Her passion for cooking and her degree in culinary arts from Le Cordon Bleu, along with his entrepreneurialism and love of beer, were destined for success. This coffee shop is anything but ordinary. The motto is “coffee passionate people, people passionate district” but that is just the tip of the iceberg. Coffee District offers exquisite coffee, espresso drinks, loose teas, fruit smoothies, Chai, and juices. In order to support the local economy and locally owned businesses they order their espresso beans from a local roaster ensuring fresh coffee every time you visit. The food menu may

be small but quality is bountiful. Fresh salads, homemade soups, panini, fresh fruit, pastries, breakfast sandwiches, and beer bites are sinfully delicious. What sets it

apart from just another coffee shop? It is one of the most respected craft beer bars in the state of Florida. When they opened in 2008 they had 3 craft beers on tap as well as 30 bottles and were one of the first in the area to offer up microbrews. Shortly after opening, demand grew for the craft beer offerings, and now six short years later you will find 18 draft beers and approximately

125 bottles. Always willing to educate the masses on the relatively new trend of craft beer to our area, their beertenders are knowledgeable and will take the

time to explain the varying styles and pair the perfect beer to your taste. In keeping with supporting local enterprises, Coffee District routinely features, Due South Brewing –

Boynton Beach, Cigar City Brewing – Tampa, Tequesta Brewing Company – Tequesta, Florida Beer

Company – Melbourne, and will feature Funky Buddha – Oakland Park and Salt Water Brewing –

Delray Beach.

Don’t miss: Mondays – social beer night, Fridays – Karaoke, On-going – charity events, live music, and

more! So check the website www.mycoffeedistrict.com often for up-to-date draft menus and listings

of all the events offered.

the Arts Garage rightfully sits at the center stage of Pineapple Grove Arts District’s scene. Enjoy the BYOF/W/B/Whatever (bring your own food, wine, beer, water, etc.) atmosphere and catch a show; jazz, blues, a play, musical, drag, and the list goes on. Their web site is very informative and up-to-date with all of their performances. There is also music and theater instruction for those interested in furthering their own knowledge of the arts. Visit www.artsgarage.org for more information or to donate.

If it’s galleries or a new piece for your living room you’re in search of, just wind

through the small streets and pop-in to one of the local hot spots. There are numerous shops to choose from.

To get that “city” feel you may miss if you’re from NY, SF, CHI, PAR, or LA wander into the warehouse arts area (Artist’s Alley) off 4th Street and peruse the local artists hard at work. The studios are limited and there is a long waiting list to get into one. Every once in a while you’ll stumble, as we did, onto an open house (gallery) night with wine, cheese, etc. It’s a hidden hot spot that is worth the time to find.

PINEAPPLE GROvE has become the latest Mecca in downtown Delray Beach for great food. The restaurants and sidewalk dining are everywhere you turn. Italian, sushi, Thai, Greek, tapas, you name it, you’ll find it.

Try out The House of Siam for their delectable basil duck or duck into SoLita’s new location (their other location is on Las Olas) recently named the Best Branzino in Palm Beach County! Stroll the streets and enjoy the flavors ranging from pineapple to panang.

LIST WORTHY EATERIESSolita25 NE 2nd Ave , Delray Beach(561) 899-0888 | solitaitalian.com

max’s harvest, Farm to Fork169 NE 2nd Avenue, Delray Beach(561) 381-9970 | maxsharvest.com

house of Siam25 NE 2nd Ave #116, Delray Beach(561) 330-9191 | houseofsiam.info

lUnCh FAVoRItE Christina’s (Open until 3 p.m.)263 NE 2nd Ave, Delray Beach(561) 278-3200

nEWComERSPapa’s tapas259 NE 2nd Ave, Delray Beach(561) 266-0599 | papastapasdelray.com

the Grove187 NE 2nd Ave, Delray Beachthegrovedelray.com

MAkE A SCENE

COFFEE DISTRICT

DAy

Cigar City Jai AlaiThe India Pale Ale style of beer has its roots in the ales sent from England to thirsty British troops in India during the 18th century. Pours copper in color with notes of citrus and tropical fruit in the aroma. Flavor has upfront citrus bitterness with a hint of caramel, citrus and tropical fruit hop notes in the finish. Pair Jai Alai  India Pale Ale with beef empanadas, deviled crabs and other spicy dishes.

Due South Category 3 – Florida Style IPA ABV=6.1% IBU=64 Brewed with loads of malts and hops, this golden India Pale Ale is true to the style while maintaining a balance between malty and bitter.  A special blend of American hops give this beer its unique flavor. Although fruity and citrusy, this beer has only four ingredients: malt, hops, yeast and water. Food Pairings: sharp cheddar, burgers, Jamaican jerk style.

PINEAPPLE GROVEBEST BITES

oscar Blues Dales Pale AleABV=6.5% IBU=65America’s first hand-canned craft beer is a voluminously hopped mutha that delivers a hoppy nose, assertive-but-balanced flavors of pale malts and hops from start to finish. First canned in 2002, Dale’s Pale Ale is a hearty, critically acclaimed trailblazer that has changed the way craft beer fiends perceive canned beer.

P A L M B E A C H A C H I E V E R

50 | P A L M B E A C H Wo m a n P A L M B E A C H Wo m a n | 5 1

WhEN DID YOU STArT SINgINg? I started singing when I was around 8 years old. My dad loves to tell this story, but I’ll try to do it justice. My dad was watching a football game and I was singing and dancing in front of the full length mirrors in the master bathroom, like any 8 year old girl would. My dad yelled at me to turn the CD player down and little me slid the bathroom door open and said “Dad, that wasn’t the CD player, that was me!”. The rest is history!

WhEN DID YOU FIgUrE OUT YOU WErE ThAT gOOD? I don’t think you ever “figure out” that you’re good. Even to this day I am my worst critic! Over time you learn and you grow. You practice for hours and you never cease to learn new and different things. It’s not about figuring out that

you’re good, it’s about becoming better.

hOW DID YOU gET TO ThE VOICE? It’s a funny story, actually! My dad called me and informed me that he has submitted my video to The Voice, and after my fall outs and mess ups I’d had with other shows, it was safe to say that I was quite upset! I didn’t think there was ANY chance that they’d ever watch my video, so I’d just get my hopes up for nothing! One all night drive to Atlanta and a few trips to LA later, I was part of The Voice family and ready for my Blind Audition!

WhAT WAS ThE ExPErIENCE lIKE FOr YOU BEINg ON ThE VOICE? My experience on The Voice was predominately one of the most amazing experiences I’ve ever ventured on. From the staff, to hair and makeup, to wardrobe, the band and our vocal coach, the other contestants, and of course the coaches! You can’t help but feel like part of a family. The Voice was everything I needed to inspire me to work that much harder towards my dreams, and I can never repay them for that.

WhAT IS BlAKE ShElTON lIKE? Blake Shelton is just as amazing as you’d probably imagine him to be. The thing I like about Blake is that he’s exactly how he seems on TV. He’s one of the most kind-hearted, genuine, funny, incredible people I’ve ever had the pleasure of meeting and the honor of working with.

WhAT IS YOUr rADIO ShOW ABOUT? I have three internet radio shows on Tuesday nights! All of them are completely different, but just as fun!

F.M.L. (Friends Music Life) is a show about teens, for teens! Talking about life, helping teens, and discussing current issues in the world as well as teen issues. F.M.L.’s weekly broadcast includes a topic relevant to teens, affecting teens. We want to educate teens worldwide on current issues they may not know too much about, prepare them for the hardships to come, as well as help our listeners with issues in their own lives.

Pursue Your Passion is a show about living your dreams on your own terms. We want to showcase those that are

Cu

lt-u

re

Michaela paige is a seventeen year old singer/songwriter and radio show host WORkiNG tO heAL the WORLD thROuGh Music AND OutReAch.

WHO IS MICHAELA

PHO

TOS

CO

UR

TESY

OF

THE

VOiC

E

ABOVE: “TEAM BLAKE” Terry McDermott,

Michaela Paige, Blake Sheldon and

Cassadee Pope

ABOVE: Singing during “The Voice” on stage with her fellow finalists.

indeed living their dreams as well as educate and motivate those who wish to pursue their passions by providing them with the tools and knowledge of those that are where our listeners wish to be.

OFF TOPIC: The Michaela Paige Show is simply a show about anything and everything. It’s an outlet for voices to be heard while becoming a voice for others. I think the name says it all!

F.M.L. can be found at 7/6c (4 P.M. Pt) and Pursue Your Passion at 8/7c (5 P.M. Pt) on W4cY.com, while Off topic: the Michaela Paige show can be found on W4WN.com at 9/8c (6 P.M. Pt)!

WHAT IS NExT? Well, it was recently announced that I will be opening for Blake Shelton at the Strawberry Festival in Plant City on March 10th! I am extremely excited to be part of something like this and cannot wait to see what else my coach has in store for me. Like I said after I was eliminated from The Voice, I’m going to explore my options, follow my heart ,and enjoy every moment of it!

ADVICE? My biggest piece of advice is to do what makes you happy. At the end of the day the only person you have to impress is yourself. It’s so easy to be manipulated into doing things you may not want to do, or into being someone you’re not. People will love you for who you are as long as you stay true to who you are.

YOUr MOTTO? Throughout my entire life I’ve lived by one motto and that’s “everything happens for a reason”. Things happen, people come and go, but there’s a reason for everything. Sometimes we may not know why, but it’s not for us to figure out! The sooner you learn that, the easier life from all aspects becomes.

In each issue we will be highlighting an artist in our community. We

would like to focus on different mediums throughout our issues:

sculpture, videography, paintings, graphic design, interior design, musician, etc.

If you know a talented artist, please email: kara@palmbeachwoman.com to

submit their information.

22 | P A L M B E A C H Wo m a n

lust for lululemon

Hilary Musser Bishop of Palm Beach also agrees, saying the brand boasts great quality with the hippest styles and colors.

The designers work once a week at retail stores to get direct feedback from customers. The company’s website allows guests to posts their experiences and feedback with the garments. There are design feedback boards in the fitting rooms.

“Trying new designs and fabrics allow us to continue to learn and push the envelope in our key and core line up of products,” Casgar says. “Our guests pursue a number of different types of sports, depending on the season, and we want to be able to support them without moving too far from our original intent, rooted in yoga.” The constant feedback from guests and new sports (yoga paddleboard, anyone?) keep the designers pushing toward new innovations.

Lululemon positions itself as a community and within the community. “Our goal at The gardens is to be the hub of yoga, run and fitness for our community,” says Elizabeth LeGore, store manager of Lululemon in The Gardens Mall, Palm Beach Gardens, which, along with the Town Center at Boca raton location, offer free yoga classes once a week. Each store lists local resources—Pilates, fitness and yoga studios—on their website and also coordinates community exercise events.

“Our staff is full of athletically minded individuals who genuinely love and care about people. We take [exercise] classes out in the community together, share our goals with one another,” says LeGore.

Lululemon has representatives—ambassadors, local athletes, instructors and role models in the community—who embody the Lululemon lifestyle. Each store discovers their ambassadors. legore and her staff talk to guests about where they are sweating and take new exercise classes in the community, then the lulu staff creates personal relationships with

each ambassador. “It allows us to speak authentically to our guest about their classes and studios,” says LeGore.

Walk into any store and the ambassadors are featured on large bulletin-size picture canvases on the walls. This helps validate the community credibility. New ambassadors are introduced throughout the year.

The staff also supports the community by cheering on athletes at local 5K races, triathlons and half marathons. “It is the best feeling in the world when you see a guest run by you, who you just helped two days ago in the store pick out her outfit for the race she has been training six months for!” says LeGore.

While new customers might be a bit overwhelmed when entering a Lululemon store for the first time, it seems staff members make an effort to know every guest. To combat any intimidation, LeGore’s store is always peppy, with exercise activities happening within. Newbies receive a tour of the store and an explanation of the different fabrics and product features. “Our goal is that guests learn about the fabric, features, fit and function of every product and about all of the different gyms, studios and events going on in our community,” says LeGore. “We want everyone that we come in contact with to be inspired to live a life they love 100 percent of the time.”

ruskay adds that the staff makes it a point to remember your name and even what your exercise routine consists of. “It almost feels like they are your friends,” she says. “They do share a love of working out, whether that’s yoga, CrossFit, Pilates or running. They want the community to be aware of exercise activities and be involved. This can never be a bad thing.”

I t’s a scary statistic: More than one-third of U.S. adults, 35.7 percent, are obese. As the country’s obesity levels continue to rise, the population seeks out more ways to stay motivated and get in shape. Whether it’s enjoying outdoor weather

and sports or tuning in to watch television segments, inspiration is bountiful. One apparel company, lululemon, is treading on new waters, serving as a steady source of motivation, positive reinforcement and education.

“Our mission as a company is to elevate the world from mediocrity to greatness,” says Amanda Casgar, area community manager for Lululemon. “We do this by connecting with local athletes and entrepreneurs who are up to great things and support them in this so that we can build healthy communities together.”

Lululemon is a brand of yoga apparel founded by Chip Wilson in Vancouver, British Columbia, in 1998. Wilson was a veteran of the surf, skate and snowboard business when he took a yoga class and noticed the need for more performance-based yoga products. Today Wilson serves as chairman of Lululemon. Christine Day, formerly of Starbucks, serves as CEO. The first store opened in 2000; as of late October 2012, there were 127 stores in the United States, with another 43 in Canada, 22 in Australia, two in New zealand, and a showroom in London and two in Hong Kong.

Despite Lululemon being a yoga-based company, runners, spinners, Pilates enthusiasts and even CrossFitters wear the brand. Casgar says that the yoga approach, mantras and practices are beneficial to all. “Yoga is the perfect complement to any sport and

every mind,” says Casgar. “Sustainable growth in the practice comes through the understanding and commitment to becoming a better person. The understanding that how we show up on the mat is how we show up in the world.”

So how does the company really inspire women and men to shape up? The plan is twofold. First, there’s the clothing; it’s longer lasting, more comfortable and most flattering when compared to other brands. Second, there are the stores’ educators. Their love for athleticism is infectious.

Some people gasp at the price of Lululemon apparel. “I remember hearing about how expensive it was and thinking to myself, ‘Why on earth would anyone pay that for workout clothes?’” says Natalie Ruskay, an amateur athlete who trains at BGI Fitness in Jupiter. “I wandered in the [Palm Beach Gardens] store one day, made my first purchase and was hooked.”

Lululemon is not only quality athletic clothing for women and men, but also clothing that makes the wearer look and feel good. The garments are made by athletes for athletes with a focus on fit, function and technical performance, explains Casgar. It’s three main technical fabrics—Luon, Silverescent and Luxtreme—have the ability to shape and display the body in the most flattering ways, absorb sweat and eliminate odor-causing bacteria.

Ruskay agrees and even sneaks Lululemon items into her everyday wear. “Everything fits so well to the body and is so flattering. I’d much rather be wearing Lulu than anything else lately because of the comfort, and it’s fashionable.”

By Lola Thélin

How an Aesthetic brAnd oF yoGA AppArel is influencing

our community to ShAPE UP and FEEl GooD.

“everything fits so

well to the body and is

so flattering. I’d much

rather be wearing

Lulu than anything

else lately because of

the comfort, and it’s

fashionable.”

PHO

TOS

CO

UR

TESY

OF

LULU

LEM

ON

P A L M B E A C H Wo m a n |23

Palm Beach Woman Magazine is a lifestyle and

business magazine geared toward women. Creating

valuable market exposure and branding opportunities

for companies and services that cannot be purchased

anywhere else. Our readers are media, business and

style savvy professionals with a keen interest in busi-

ness, style, travel, food and wine, luxury goods, trends

and technology.

Palm Beach Woman Magazine O N L I N E M E D I A K I T

Departments I N C L U D EPBW BUSINESSCEO Profiles • Company Spotlight • Achievers (Catergories: Real Estate, Politics, Law, Entrepreneurs)

PBW STYLE Fashion & Beauty Trends (by Neiman Marcus) Designer Profiles • Must Haves

PBW CULTUREFilm • Art • Music • TV • Books • Author Tease

PBW TRAVELAround About (Neighborhood Profile) • Abroad

FOOD & WINEStep Up to the Plate (Chef Shares) • Dining Guide Why Know (Wine Expert Advice)

PBW IN EVERY ISSUEPhilanthropy • A Few Good Men (Profile on a Select Man) High Society A-List • Real Estate Guide • Event Calendar

OUR AUDIENCEFemale 80%Male 20%

AVERAGE AGE 4025-34 25%35-44 40%45-64 35%

MARITAL STATUSMarried 60%Single 40%

HOUSEHOLD INCOME$200k+ 30%$100-200K 40%$50-100k 30%

HOME OWNERSHIPOwn a Home 60%

EDUCATIONCollege Graduate 50%Post Graduate 30%Some College 20%

CHILDRENHave Children 65%

AUTOSHave 2 or more cars 75%

PURCHASE GOODS OR SERVICES MONTHLY 95%

VACATION 95%

DINE OUT WEEKLY 95%

ATTEND EVENTS 75%

USE TECHNOLOGY FOR INFORMATION, PURCHASES AND SERVICES 90%

Palm Beach Woman Magazine is mailed to senior business executives across

the county in a wide range of industries. Members of the various Chambers of

Commerce and Women Executive Groups throughout Palm Beach, Broward and

Dade Counties. Additionally, copies are distributed to local hotels, restaurants,

medical offices, spas, hair salons, boutiques, private jet terminals, cruise ships

and other select locations.

The magazine will also be in select locations in NYC, Fairfield County, CT, The

Hamptons and other select destinations such as Nantucket, Martha’s Vineyard,

The Bahamas and Newport, RI.

Palm Beach Woman sponsors many events in which the magazine is handed out

to attendees.

Select newstands at desirable locations in the county.

Palm Beach Woman Magazine sponsors many events throughout

the year, these events are global in nature. They connect with and

are relevant to consumers in many markets and they connect with

key constituents on a B2B and B2C level.

Partnering with PBW Magazine provides a direct route into our

culture, demographic and notable society.

All sponsorship packages are customized to meet a prospective

sponsor’s goals. Specific plans can be developed to meet individual

sponsor needs and category exclusivity, ultimately providing

brand recognition, growth and improved sales.

Weekly Posts Online

Make an offer our readers CANNOT turn away from. (30% to 75% OFF)

• Palm Beach Woman Magazine spreads the word thru social media.

• They buy it through us and we send you a

check for 3/4

• Your all inclusive web ad is seen by new customers

and you make some money too!

A guide to EVERYTHING MOM!

If mothers make up a large percentage of your target audience, this will be the place to list your

product or service.

A detailed concierge guide to everything imaginable: doctors, lawyers & indian chiefs – babysitters,

play centers, handymen and happiness.

“TO a Palm Beach Woman life made

better.” Published on-line monthly

and in every issue!

PALM BEACH WOMAN DEALS & STEALS

M O M C I E R G E

AD SIZES

Quarter Page

Half Vertical Page

Half Horizontal Page

Full Page

Ad Size Samples

Ad Submission Requirements

Live/Safe Area1/2” inside of trim size on all sides of a bleed ad. Please do not place logos, legal disclaimers, or other critical information outside live area. For spread bleed ads, allow an extra 1/8” on each side of the gutter for binding.

Graphics- Eps, Jpg, pdf, and tif files are accepted. - CMYK color format only.- Ads need to be 300 dpi.

ImagesDigital photos included must be a minimum of 300 dpi at size to be printed.

Unacceptable Ad Files- We do not accept Word documents.- We do not accept RGB format.- For production purposes, we do not

accept web or internet images.

Ad SubmissionAds must be received by the 10th of the month. Ads must be submitted via e-mail to: artwork@palmbeachwoman.com.

Creative ServicesPalm Beach Woman magazine design staff can provide professional and creative ad design assistance, layout, typesetting, and preparation of electronic files to display advertisers at minimal cost.Full Ad Design: $175 Text changes charged per hourly rate: $75

Premium PositioningBack cover: 25% price increaseInside front cover: 20% price increasePreferred placement guarantee: 10% price increase

Disclaimers/Policies- Palm Beach Woman magazine reserves

the right to place a border on any ad smaller than a full page.

- Coupons may not run.- We cannot guarantee legibility of reverse

type below 6 points.

AD SIZE WIDTH HEIGHT PRICE

Full Page

BackTrim

With BleedMargin (safety)

1010.5

.5

1212.5

.5

$2,750

Front/ Back InsideTrim

With BleedMargin (safety)

1010.5

.5

1212.5

.5

$2,500

In PublicationTrim

With BleedMargin (safety)

1010.25

.5

1212.25

.5

$1,800

Half PageVertical

Horizontal4.4375

9.2511.25

5.4375

$800

Quarter Page 4.4375 5.4375 $400Listings $100

INCHES INCHES

88 Media Group Design. Marketing.Branding. PR. Publishing and Events.

Contact Lauren@palmbeachwoman.comor (917) 609-8017

88 Media Group Design. Marketing.Branding. PR. Publishing and Events.

Contact: Lauren@palmbeachwoman.comor (888) 504-8836 or (561) 244-9944.